June 4, 2025 • 17 mins
Need cash fast? Here’s EXACTLY what I’d do (and how to turn it into recurring revenue)
What would you do if you needed to make money, like, yesterday? No big launch, no funnel-finesse. Just a simple, strategic cash injection that actually works. That’s exactly what I’m walking you through in today’s episode—how to bring in quick cash without burning out (and how to use it as the foundation for repeatable, recurring income).
If you’re looking for a super practical, straight-talking breakdown of how to audit your business, pull something valuable out of your digital junk drawer, and turn it into money this week... this is your episode.
Also: The Lazy Money Masterclass is coming up! It’s only $35 (in honor of my 35th birthday!), and I’ll be showing you how to build a rinse-and-repeat funnel from what you already have.
Here’s what we’re diving into:
- My exact process for bringing in 3-5K fast without launching
- The key questions to audit your existing content + assets
- How to know if your audience is warm enough for high ticket
- The right way to package a quick-win offer (that still sells!)
- How to sell it fast without a fancy funnel or sales page
- Why cash injections are the first draft of scalable offers
- Turning quick sales into long-term leverage
- What consistency really means (and how to make it doable)
Resources Mentioned:
- Lazy Money Masterclass: https://yaelbendahan.com/LMMPod
LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix
🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod
💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers
💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
What I've seen people doing nowa lot, which is a really good
(00:02):
idea is creating mini gpt, likelittle gpt that help them get a
quick win and kind of diagnose,maybe diagnose where their gaps
are, and then be like, Hey, ifyou want to join this program,
this is exactly what we're gonnado in this program.
Which is very clever.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
(00:26):
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
(00:47):
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
hey, welcome back to thepodcast, and today's episode is
gonna be super practical becauseI like practical stuff, okay?
And I get this question a lotwhat would you do if you needed
(01:10):
to make money fast?
No big launch, no fancy funnel,just cash in the door this week,
this month.
And so today I'm gonna bewalking you through exactly how
I would do that and how I wouldturn it into a repeatable
system.
And I've done podcasts like thisbefore.
What I would do if I wanted tomake 10 K in 30 days, which you
can check out.
But this is gonna be just alittle more like very to the
point.
And and if you just need not 10K, you're not trying to hit like
(01:32):
these.
Ong Jabong months, but you wantto make a few thousand dollars
right now, and you wannapotentially turn it into more
longer term revenue in arepeatable system down the line.
So before we get into it, theLazy Money Masterclass is
happening in a couple of weeks.
It is$35, not over my 35thbirthday, and I'm gonna be
(01:53):
teaching you how to turn yourexisting offers and your
half-built content and youremails that you sent them were
awesome and that you forgotabout.
Into a rinse and repeat funnelthat can keep making you money
and bringing you in leads foryour premium offers while you
live your life.
And the link is gonna be in theshow notes.
Go check it out, jump in as soonas we go live.
The price is going up I am gonnago a little fast today.
(02:14):
I always do speak a little bitfast, but I've got exactly 30
minutes before I have to go getmy baby from my boys.
I've assigned them to watch himfor one hour, in which case they
will get an hour of screen timeafterwards.
Bribery guys, it works.
So there have been plenty oftimes when I have needed fast
cash, right?
So maybe before I had a baby.
(02:35):
Or after maternity leave and Iwanna catch up on some money or
mid program creation or a randombill comes up, or we need to buy
a new washing machine, which hashappened.
Actually, no, it wasn't awashing machine.
It was a dryer, but whatever.
It's fine.
And if I didn't have, the timeor the energy or the childcare
availability for a full onlaunch, and honestly you really
need to prep these kind ofthings ahead in advance.
(02:56):
So we don't want something superfancy.
Instead of panicking, okay, Iwould go to my digital drawer,
right?
My Google Drive, my oldtrainings, my courses work I've
done with clients, and I wouldask myself, what can I sell
quickly?
That will give people a win now.
Okay.
And so I'm gonna walk youthrough how to do this so you
can audit your business a littlebit and see what you can turn
(03:17):
into cash.
And I'm gonna go much deeperinto this in the Lazy Money
Masterclass.
Not just how to sell somethingnow, but also.
How to honestly like the step bystep of turning it into a funnel
that repeats and can bring inthose leads, right?
So we don't just want to makemoney now.
I mean we do, but we reallywanna be able to not just have a
one-off cash injection.
(03:38):
We wanna create something thatis going to keep on giving.
Alright?
So the first step you're gonnado is audit what you already
have.
I want you to look in yourdigital junk drawer, so to
speak, but it doesn't have to bea junk drawer.
It could be your courses, right?
So check your Google Drive,check your email drafts, check
old documents with emails inthem, maybe mini courses that
you've done, or one-offtrainings that you've offered to
(03:58):
summits or other people'sprograms, right?
So I want you to ask yourselfwhat already exists that can
solve a real problem fast.
Okay.
The second part is gonna beauditing your audience.
Okay.
So are people warm or do youneed to warm more?
And that is only, this but ifyou generally will have a couple
(04:19):
of sales immediately upon.
Promoting something or sellingsomething or you that like you
put up something new that's freeand you're getting like 20, 30,
40 downloads, within a fewhours, right?
You know that your people arewarm, they're like hot and ready
for you.
Then if I would go straight tothe high ticket or a juicy,
three figure sort of bundle,'cause like why not?
(04:41):
If you've been postingconsistently you're getting
email opens, you know you'regetting clicks and you're
getting engagement.
This is a great time.
For you to go straight to thehigh ticket, to the to the
actual.
More premium offer if they'recold or lukewarm.
Okay.
And you're like, you know what?
I feel like they really, Ireally need to create some
momentum, rev people up, givethem like a really good win.
(05:03):
What I would do is I would takea bite-sized piece of whatever
that thing is that you'repulling out.
Make it ultra, ultra specificand sell that.
Okay?
So a$27 masterclass or atemplate swipe file or whatever
it is, something that you,maybe, something you use with
your clients, a tool you usewith your clients all the time,
that is going to warm them upand bring in load ticket sales
that you can stack or funnel uplater.
(05:23):
Okay?
What I've seen people doing nowa lot, which is a really good
idea is creating mini gpt, likelittle gpt that help them get a
quick win and kind of diagnose,maybe diagnose where their gaps
are, and then be like, Hey, ifyou want to join this program,
this is exactly what we're gonnado in this program.
Which is very clever.
So that is step two.
(05:44):
So know your audience, know yourbusiness, you, and only you can
know this, I'm not, I don't,okay?
Because I'm not in yourbusiness.
I don't know.
I don't see your engagement outand see your email opens or
clicks.
But if you feel you need peopleto warm up a little more, this
is the chance to do it.
Step three is packaging it for avery specific outcome.
Okay?
So a one specific win.
(06:04):
It's not gonna be your wholetransformation, it's not gonna
be your entire method.
One specific win.
Okay?
So plan your next 30 days ofcontent in one hour, or book
your next three clients usingInstagram or get booked on, five
podcasts this week.
A very specific outcome.
I did this with my mindset andmoney bundle.
(06:26):
I was like.
Okay.
I have my Cash InjectionBootcamp, which by the way is
really great.
It still works to this day.
I have my Cash InjectionBootcamp and I have my Nonoo
Mindset makeover, which I turnedinto Rich Mom Energy.
It is a 2 97 course which isbasically a 35 day sort of
challenge with daily mindsetkind of audios, and then like a
journaling prompt for you to doevery day, kind of five days a
(06:48):
week.
And I was like my cash injectionbootcamp is, about a, is a three
week usually a three weeksprint, but you could do like a
three to four week sprint, let'ssay.
And the mindset the mindsetchallenge, the mindset makeover
is also a, is a five week,technically it's a five week
sprint.
So this kind of three to fiveweeks can overlap.
Alright.
And I was like, if they workedon their mindset and they worked
(07:08):
up on, worked on showing up andselling their stuff and getting
a good cash injection in, thatis really the perfect kind of,
pairing in a way cheese and rosewine.
Okay?
That was like the perfectpairing for a really great
result.
And so I created the mindset andmoney bundle, bundled it
together, and I just put it outthere and sold it and it made a
whole bunch of sales.
Okay?
(07:28):
So step four is selling it withspeed.
Okay?
This is gonna be a cashinjection.
This is not a complete rebrand.
You don't need a huge sales pagemakeover.
Create a basic checkout, get itout there, talk about it, use
stories, send those emails andfocus on results.
Okay?
Not the fluff.
Just here is what you need,here's what this is gonna do for
(07:48):
you.
I am offering this at specialdiscount or a special offer
right now.
So let's zoom out here for asecond because this is the part
that no one really talks about.
Cash injections are not just forfast money.
I do not think you should buildyour business on cash
injections.
Alright?
I think that cash injectionsshould be something that you
literally inject, not somethingthat is the entire foundation of
your business, but they can be agold mine for recurring revenue
(08:12):
if you use them, right?
Yes.
I love seeing my clients pull in5K in three days.
It's hype, it feels good, it'sexciting.
But the best part is that quickwin can usually be the first
draft of a scalable offer.
So here's what I mean.
One of my clients a while ago,had this really amazing high
ticket offer where it was likea, basically a VIP day or a VIP
week where she built out yourentire full lead gen funnels and
(08:32):
turned on the ads for you.
So she created the lead genfunnel, she created the ads, and
and she got people booked intosales calls or into people's
programs.
And it worked so well thatclients were literally begging
her to turn the leads, like thelead ads off, because they
couldn't handle the demand.
Okay.
They literally were just sobooked out, they could not
handle the demand.
And we love a good qualityproblem here.
(08:53):
Okay, but here's the cool part.
But running it a few times,one-to-one, she had the entire
process down.
And at this point, it is arepeatable, teachable.
Scalable process.
She could turn it into a groupprogram.
She could turn it into a DIYcourse.
She could turn it into a backendupsell from her front end.
Little offers.
She could turn into a rinse andrepeat high ticket offer, and
(09:13):
she could charge like 10 K forthis easy if someone is selling
a premium enough offer, right?
So cash, injections give youdata and results and confidence.
So if you are looking tovalidate something, you might
wanna try it in a cash injectionmanner, right?
And then validate the offer.
At a, some sort of discount,some special offer, and then
take that proof and turn it intosomething that is evergreen and
(09:35):
leveraged and long term.
So yeah, today we can focus onmaking some fast cash or, maybe
this month turn making some fastcash.
But I want you to already bethinking about how that quick
win.
Can become your next repeatablecash machine, right?
That monthly recurring revenue.
And this is exactly the kind ofthing that I'm gonna be walking
you through in the Lazy MoneyMasterclass.
So how to take something thatyou've already created and
build.
(09:55):
Three layers of leverage fromit.
And yes, that sounds crazy cooland exciting because it is crazy
cool and exciting.
Alright, step five is tosystemize it.
Okay, so once you've done,you're done selling it, you
said, okay, I'm gonna sell thisfor one week.
I'll sell this for two weeks,and then I'm gonna get some data
here.
Now you've got data.
Save the dms, save thequestions, save the emails.
See which one's got clicks.
(10:15):
See which one's got opens, andyou can turn it potentially into
a funnel or repeat campaign,right?
So let's say you have a lazycontent sprint, right?
Where you basically, I likeusing lazy right now.
So lazy content, sprint,$97 walkthrough my exact process to
build your entire summer's worthof contents that you can go and
take time off and your contentis going out.
10 buyers, okay, that's about athousand dollars, let's say.
(10:38):
And then you sell a coachingcall bundle for.
9, 9, 7, and that, that gets twobuyers.
So let's say you do the lazycontent sprint for$97.
You do it together in let's saytwo hours 10 buyers for that.
Then you off the back end, yousell a coaching call bundle for
people to literally get coachingthroughout the summer as they
put their content out there.
Or maybe they want a repurposingbundle where you're gonna
repurpose the content for them.
(10:59):
I don't know.
I'm not the content person here.
I am, I actually used to dothese content sort of VIP days,
but that's not what I'mcurrently selling.
Whatever you wanna do, okay?
That's, two buyers that'salready,$2,000 more.
Now you've basically hit three Kand you can charge more than
that.
You can charge less than that.
I'm just giving you someexamples.
But the whole point is thatyou're not starting from
scratch.
You're building smarter withwhat you already have and.
(11:22):
I've done this, like literally,like I remember when I was
selling my VIP content formula,when I teach exactly how to do
how I create my content likestrategy and my content plan.
And I did this as a VIP day forpeople and I charged$3,500 for a
12 month content strategy.
Using my VIP content formula.
And then I saw that peoplereally were like crazy in love
(11:44):
with my content spreadsheet.
Literally just my contentspreadsheet.
Okay.
And I was like if that's whatyou want.
And so I just turned it into amicro product, right?
The nonviable marketing method,which I might be changing the
name around, but it is currentlya front end offer for my content
courses.
Okay?
So see how I took somethingsmall from my existing client
(12:07):
experience and I turned it intoa front end offer?
That could definitely, thatpoint I could be like, Hey, you
wanna do this?
You want me to do this for you,right?
Like gimme all your information.
I'll do this for you.
You wanna do it together on aVIP day?
Like we can do this together.
Just upgrade for X amount, sothis is.
Such it really becomes such likea simple sort of way to make
money.
And the most important thingthough is that you have that
(12:29):
point of differentiation.
So why is this different fromall the other people out there
doing the same thing?
And usually it's gonna come downto your experience, your story,
the way you did it, why you doit, the way you do it, and why
they wanna do it the way you doit too.
Okay.
And a bonus note, this is whyconsistency between offers
matters.
Okay.
And that's why I'm really likeI've actually been like less
(12:50):
consistent lately with mycontent.
You might have noticed that.
And it's because honestly, mylife has shifted so much in the
past couple of years.
My, my older kids have gottenolder.
I have a baby.
There's been a war on.
I've had less emotional capacityand mental capacity to an extent
when it comes to certain partsof my business or of my life.
And I just wanna be able tocreate something that is
(13:12):
actually sustainable for meright now.
So I had things that I was doingthat were sustainable back in 20
20, 20 21, 20 22, 20 23 even.
But my life changes, I change,my family changes, and sometimes
you have to update and work withwhat is right now with your
current reality.
Okay, but.
(13:32):
I am still never gonna say, oh,you don't need to be consistent.
It's fine if you just show upand sell every once in a while
and then go ghost your audience.
I do not, I'm not saying that.
Okay.
There is a reason I'm doing myLazy Money masterclass now
because I do want to create alittle wave momentum.
I wanna get people in the room,I wanna do this together.
This is exciting.
Okay.
And I wanna create just heat upthe the business a little bit in
(13:53):
the summer, which easy to do'cause it's summer and it's hot.
But I really wanna do thatbecause because I know I've not
been as consistent as I couldhave been, right?
This is me just being honesthere.
I have not been as consistent asI wanted to have been, and
that's because I've been findingmy new way, alright?
And you need to find your waytoo.
Buying all the content coursesand being in all the content
memberships is not necessarilygoing to help you.
(14:13):
But having a plan and havingyour repeatable process that is
actually sustainable for you isgoing to make all the
difference.
The reason why consistencybetween offers matters.
Because if you're only showingup when you're selling, people
will be confused.
They'll be like, who the heck isshe?
But if you're always showing upwith value and you're just
leading naturally to sales,selling feels natural and
(14:34):
integrated, like just anotherconversation.
In fact, ACEs say to my clientslike, I don't actually launch,
right?
I just talk about what I wannatalk about.
And I just say, Hey, if you wantmore of this, then buy this.
And that was what I did weekafter week.
It was it was not like alaunching sort of energy, but it
was still selling on theregular.
Okay.
I was being consistentlyvisible.
(14:54):
I was connecting and I wasselling at the same time.
Okay.
So if you take nothing else awayfrom this is exactly what I
would do if I wanted to makethree to 5K this month.
Maybe I'm doing it right now.
Let's see.
Okay.
You do not need a brand newoffer necessarily, okay?
You need to look at what you'vealready created, what you're
already doing with your clients,what you already have done with
your client from the past.
(15:16):
Pick something valuable and getit in front of the right people
with a very clear invitation.
Alright?
And if you wanna know how toturn that into a repeatable
funnel that brings in that lazymoney, so you can sit by the
pool or take your kids to campevery day and come home and have
a hot, big ice coffee and just,put your feet up and read a
book, or you just want to, go onvacation with your family.
(15:39):
My family might be going awaythis summer and i'm like, I know
I wanna have my funnels runningso people are coming in
consistently and and reallyjust, getting into my world
without me having to show up anddo the live content over and
over again, right?
And so if you want more of that,join me in the Lazy Money
Masterclass.
It is$35 happening June 16th,and I'm gonna show you exactly
(16:01):
how to do this in your businesswith your offers, with your
energy, with your audience.
The link is in the show notes.
Thanks for listening.
I cannot wait to hear what yourbiggest takeaway was from this.
I can't wait to hear what you'reselling.
Make sure to tag me on Instagramwith your biggest takeaway, and
I'll reach back out to you andlet's have a conversation.
Okay?
I would love to have aconversation about what you're
planning on selling.
I'd love to hear from you howthis landed, and I'm really
(16:23):
excited to see how this goes foryou.
So have a wonderful rest of yourday and I will see you next
week.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
(16:45):
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.
What I've seen people doing nowa lot, which is a really good
(00:02):
idea is creating mini gpt, likelittle gpt that help them get a
quick win and kind of diagnose,maybe diagnose where their gaps
are, and then be like, Hey, ifyou want to join this program,
this is exactly what we're gonnado in this program.
Which is very clever.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
(00:26):
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
(00:47):
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
hey, welcome back to thepodcast, and today's episode is
gonna be super practical becauseI like practical stuff, okay?
And I get this question a lotwhat would you do if you needed
(01:10):
to make money fast?
No big launch, no fancy funnel,just cash in the door this week,
this month.
And so today I'm gonna bewalking you through exactly how
I would do that and how I wouldturn it into a repeatable
system.
And I've done podcasts like thisbefore.
What I would do if I wanted tomake 10 K in 30 days, which you
can check out.
But this is gonna be just alittle more like very to the
point.
And and if you just need not 10K, you're not trying to hit like
(01:32):
these.
Ong Jabong months, but you wantto make a few thousand dollars
right now, and you wannapotentially turn it into more
longer term revenue in arepeatable system down the line.
So before we get into it, theLazy Money Masterclass is
happening in a couple of weeks.
It is$35, not over my 35thbirthday, and I'm gonna be
(01:53):
teaching you how to turn yourexisting offers and your
half-built content and youremails that you sent them were
awesome and that you forgotabout.
Into a rinse and repeat funnelthat can keep making you money
and bringing you in leads foryour premium offers while you
live your life.
And the link is gonna be in theshow notes.
Go check it out, jump in as soonas we go live.
The price is going up I am gonnago a little fast today.
(02:14):
I always do speak a little bitfast, but I've got exactly 30
minutes before I have to go getmy baby from my boys.
I've assigned them to watch himfor one hour, in which case they
will get an hour of screen timeafterwards.
Bribery guys, it works.
So there have been plenty oftimes when I have needed fast
cash, right?
So maybe before I had a baby.
(02:35):
Or after maternity leave and Iwanna catch up on some money or
mid program creation or a randombill comes up, or we need to buy
a new washing machine, which hashappened.
Actually, no, it wasn't awashing machine.
It was a dryer, but whatever.
It's fine.
And if I didn't have, the timeor the energy or the childcare
availability for a full onlaunch, and honestly you really
need to prep these kind ofthings ahead in advance.
(02:56):
So we don't want something superfancy.
Instead of panicking, okay, Iwould go to my digital drawer,
right?
My Google Drive, my oldtrainings, my courses work I've
done with clients, and I wouldask myself, what can I sell
quickly?
That will give people a win now.
Okay.
And so I'm gonna walk youthrough how to do this so you
can audit your business a littlebit and see what you can turn
(03:17):
into cash.
And I'm gonna go much deeperinto this in the Lazy Money
Masterclass.
Not just how to sell somethingnow, but also.
How to honestly like the step bystep of turning it into a funnel
that repeats and can bring inthose leads, right?
So we don't just want to makemoney now.
I mean we do, but we reallywanna be able to not just have a
one-off cash injection.
(03:38):
We wanna create something thatis going to keep on giving.
Alright?
So the first step you're gonnado is audit what you already
have.
I want you to look in yourdigital junk drawer, so to
speak, but it doesn't have to bea junk drawer.
It could be your courses, right?
So check your Google Drive,check your email drafts, check
old documents with emails inthem, maybe mini courses that
you've done, or one-offtrainings that you've offered to
(03:58):
summits or other people'sprograms, right?
So I want you to ask yourselfwhat already exists that can
solve a real problem fast.
Okay.
The second part is gonna beauditing your audience.
Okay.
So are people warm or do youneed to warm more?
And that is only, this but ifyou generally will have a couple
(04:19):
of sales immediately upon.
Promoting something or sellingsomething or you that like you
put up something new that's freeand you're getting like 20, 30,
40 downloads, within a fewhours, right?
You know that your people arewarm, they're like hot and ready
for you.
Then if I would go straight tothe high ticket or a juicy,
three figure sort of bundle,'cause like why not?
(04:41):
If you've been postingconsistently you're getting
email opens, you know you'regetting clicks and you're
getting engagement.
This is a great time.
For you to go straight to thehigh ticket, to the to the
actual.
More premium offer if they'recold or lukewarm.
Okay.
And you're like, you know what?
I feel like they really, Ireally need to create some
momentum, rev people up, givethem like a really good win.
(05:03):
What I would do is I would takea bite-sized piece of whatever
that thing is that you'repulling out.
Make it ultra, ultra specificand sell that.
Okay?
So a$27 masterclass or atemplate swipe file or whatever
it is, something that you,maybe, something you use with
your clients, a tool you usewith your clients all the time,
that is going to warm them upand bring in load ticket sales
that you can stack or funnel uplater.
(05:23):
Okay?
What I've seen people doing nowa lot, which is a really good
idea is creating mini gpt, likelittle gpt that help them get a
quick win and kind of diagnose,maybe diagnose where their gaps
are, and then be like, Hey, ifyou want to join this program,
this is exactly what we're gonnado in this program.
Which is very clever.
So that is step two.
(05:44):
So know your audience, know yourbusiness, you, and only you can
know this, I'm not, I don't,okay?
Because I'm not in yourbusiness.
I don't know.
I don't see your engagement outand see your email opens or
clicks.
But if you feel you need peopleto warm up a little more, this
is the chance to do it.
Step three is packaging it for avery specific outcome.
Okay?
So a one specific win.
(06:04):
It's not gonna be your wholetransformation, it's not gonna
be your entire method.
One specific win.
Okay?
So plan your next 30 days ofcontent in one hour, or book
your next three clients usingInstagram or get booked on, five
podcasts this week.
A very specific outcome.
I did this with my mindset andmoney bundle.
(06:26):
I was like.
Okay.
I have my Cash InjectionBootcamp, which by the way is
really great.
It still works to this day.
I have my Cash InjectionBootcamp and I have my Nonoo
Mindset makeover, which I turnedinto Rich Mom Energy.
It is a 2 97 course which isbasically a 35 day sort of
challenge with daily mindsetkind of audios, and then like a
journaling prompt for you to doevery day, kind of five days a
(06:48):
week.
And I was like my cash injectionbootcamp is, about a, is a three
week usually a three weeksprint, but you could do like a
three to four week sprint, let'ssay.
And the mindset the mindsetchallenge, the mindset makeover
is also a, is a five week,technically it's a five week
sprint.
So this kind of three to fiveweeks can overlap.
Alright.
And I was like, if they workedon their mindset and they worked
(07:08):
up on, worked on showing up andselling their stuff and getting
a good cash injection in, thatis really the perfect kind of,
pairing in a way cheese and rosewine.
Okay?
That was like the perfectpairing for a really great
result.
And so I created the mindset andmoney bundle, bundled it
together, and I just put it outthere and sold it and it made a
whole bunch of sales.
Okay?
(07:28):
So step four is selling it withspeed.
Okay?
This is gonna be a cashinjection.
This is not a complete rebrand.
You don't need a huge sales pagemakeover.
Create a basic checkout, get itout there, talk about it, use
stories, send those emails andfocus on results.
Okay?
Not the fluff.
Just here is what you need,here's what this is gonna do for
(07:48):
you.
I am offering this at specialdiscount or a special offer
right now.
So let's zoom out here for asecond because this is the part
that no one really talks about.
Cash injections are not just forfast money.
I do not think you should buildyour business on cash
injections.
Alright?
I think that cash injectionsshould be something that you
literally inject, not somethingthat is the entire foundation of
your business, but they can be agold mine for recurring revenue
(08:12):
if you use them, right?
Yes.
I love seeing my clients pull in5K in three days.
It's hype, it feels good, it'sexciting.
But the best part is that quickwin can usually be the first
draft of a scalable offer.
So here's what I mean.
One of my clients a while ago,had this really amazing high
ticket offer where it was likea, basically a VIP day or a VIP
week where she built out yourentire full lead gen funnels and
(08:32):
turned on the ads for you.
So she created the lead genfunnel, she created the ads, and
and she got people booked intosales calls or into people's
programs.
And it worked so well thatclients were literally begging
her to turn the leads, like thelead ads off, because they
couldn't handle the demand.
Okay.
They literally were just sobooked out, they could not
handle the demand.
And we love a good qualityproblem here.
(08:53):
Okay, but here's the cool part.
But running it a few times,one-to-one, she had the entire
process down.
And at this point, it is arepeatable, teachable.
Scalable process.
She could turn it into a groupprogram.
She could turn it into a DIYcourse.
She could turn it into a backendupsell from her front end.
Little offers.
She could turn into a rinse andrepeat high ticket offer, and
(09:13):
she could charge like 10 K forthis easy if someone is selling
a premium enough offer, right?
So cash, injections give youdata and results and confidence.
So if you are looking tovalidate something, you might
wanna try it in a cash injectionmanner, right?
And then validate the offer.
At a, some sort of discount,some special offer, and then
take that proof and turn it intosomething that is evergreen and
(09:35):
leveraged and long term.
So yeah, today we can focus onmaking some fast cash or, maybe
this month turn making some fastcash.
But I want you to already bethinking about how that quick
win.
Can become your next repeatablecash machine, right?
That monthly recurring revenue.
And this is exactly the kind ofthing that I'm gonna be walking
you through in the Lazy MoneyMasterclass.
So how to take something thatyou've already created and
build.
(09:55):
Three layers of leverage fromit.
And yes, that sounds crazy cooland exciting because it is crazy
cool and exciting.
Alright, step five is tosystemize it.
Okay, so once you've done,you're done selling it, you
said, okay, I'm gonna sell thisfor one week.
I'll sell this for two weeks,and then I'm gonna get some data
here.
Now you've got data.
Save the dms, save thequestions, save the emails.
See which one's got clicks.
(10:15):
See which one's got opens, andyou can turn it potentially into
a funnel or repeat campaign,right?
So let's say you have a lazycontent sprint, right?
Where you basically, I likeusing lazy right now.
So lazy content, sprint,$97 walkthrough my exact process to
build your entire summer's worthof contents that you can go and
take time off and your contentis going out.
10 buyers, okay, that's about athousand dollars, let's say.
(10:38):
And then you sell a coachingcall bundle for.
9, 9, 7, and that, that gets twobuyers.
So let's say you do the lazycontent sprint for$97.
You do it together in let's saytwo hours 10 buyers for that.
Then you off the back end, yousell a coaching call bundle for
people to literally get coachingthroughout the summer as they
put their content out there.
Or maybe they want a repurposingbundle where you're gonna
repurpose the content for them.
(10:59):
I don't know.
I'm not the content person here.
I am, I actually used to dothese content sort of VIP days,
but that's not what I'mcurrently selling.
Whatever you wanna do, okay?
That's, two buyers that'salready,$2,000 more.
Now you've basically hit three Kand you can charge more than
that.
You can charge less than that.
I'm just giving you someexamples.
But the whole point is thatyou're not starting from
scratch.
You're building smarter withwhat you already have and.
(11:22):
I've done this, like literally,like I remember when I was
selling my VIP content formula,when I teach exactly how to do
how I create my content likestrategy and my content plan.
And I did this as a VIP day forpeople and I charged$3,500 for a
12 month content strategy.
Using my VIP content formula.
And then I saw that peoplereally were like crazy in love
(11:44):
with my content spreadsheet.
Literally just my contentspreadsheet.
Okay.
And I was like if that's whatyou want.
And so I just turned it into amicro product, right?
The nonviable marketing method,which I might be changing the
name around, but it is currentlya front end offer for my content
courses.
Okay?
So see how I took somethingsmall from my existing client
(12:07):
experience and I turned it intoa front end offer?
That could definitely, thatpoint I could be like, Hey, you
wanna do this?
You want me to do this for you,right?
Like gimme all your information.
I'll do this for you.
You wanna do it together on aVIP day?
Like we can do this together.
Just upgrade for X amount, sothis is.
Such it really becomes such likea simple sort of way to make
money.
And the most important thingthough is that you have that
(12:29):
point of differentiation.
So why is this different fromall the other people out there
doing the same thing?
And usually it's gonna come downto your experience, your story,
the way you did it, why you doit, the way you do it, and why
they wanna do it the way you doit too.
Okay.
And a bonus note, this is whyconsistency between offers
matters.
Okay.
And that's why I'm really likeI've actually been like less
(12:50):
consistent lately with mycontent.
You might have noticed that.
And it's because honestly, mylife has shifted so much in the
past couple of years.
My, my older kids have gottenolder.
I have a baby.
There's been a war on.
I've had less emotional capacityand mental capacity to an extent
when it comes to certain partsof my business or of my life.
And I just wanna be able tocreate something that is
(13:12):
actually sustainable for meright now.
So I had things that I was doingthat were sustainable back in 20
20, 20 21, 20 22, 20 23 even.
But my life changes, I change,my family changes, and sometimes
you have to update and work withwhat is right now with your
current reality.
Okay, but.
(13:32):
I am still never gonna say, oh,you don't need to be consistent.
It's fine if you just show upand sell every once in a while
and then go ghost your audience.
I do not, I'm not saying that.
Okay.
There is a reason I'm doing myLazy Money masterclass now
because I do want to create alittle wave momentum.
I wanna get people in the room,I wanna do this together.
This is exciting.
Okay.
And I wanna create just heat upthe the business a little bit in
(13:53):
the summer, which easy to do'cause it's summer and it's hot.
But I really wanna do thatbecause because I know I've not
been as consistent as I couldhave been, right?
This is me just being honesthere.
I have not been as consistent asI wanted to have been, and
that's because I've been findingmy new way, alright?
And you need to find your waytoo.
Buying all the content coursesand being in all the content
memberships is not necessarilygoing to help you.
(14:13):
But having a plan and havingyour repeatable process that is
actually sustainable for you isgoing to make all the
difference.
The reason why consistencybetween offers matters.
Because if you're only showingup when you're selling, people
will be confused.
They'll be like, who the heck isshe?
But if you're always showing upwith value and you're just
leading naturally to sales,selling feels natural and
(14:34):
integrated, like just anotherconversation.
In fact, ACEs say to my clientslike, I don't actually launch,
right?
I just talk about what I wannatalk about.
And I just say, Hey, if you wantmore of this, then buy this.
And that was what I did weekafter week.
It was it was not like alaunching sort of energy, but it
was still selling on theregular.
Okay.
I was being consistentlyvisible.
(14:54):
I was connecting and I wasselling at the same time.
Okay.
So if you take nothing else awayfrom this is exactly what I
would do if I wanted to makethree to 5K this month.
Maybe I'm doing it right now.
Let's see.
Okay.
You do not need a brand newoffer necessarily, okay?
You need to look at what you'vealready created, what you're
already doing with your clients,what you already have done with
your client from the past.
(15:16):
Pick something valuable and getit in front of the right people
with a very clear invitation.
Alright?
And if you wanna know how toturn that into a repeatable
funnel that brings in that lazymoney, so you can sit by the
pool or take your kids to campevery day and come home and have
a hot, big ice coffee and just,put your feet up and read a
book, or you just want to, go onvacation with your family.
(15:39):
My family might be going awaythis summer and i'm like, I know
I wanna have my funnels runningso people are coming in
consistently and and reallyjust, getting into my world
without me having to show up anddo the live content over and
over again, right?
And so if you want more of that,join me in the Lazy Money
Masterclass.
It is$35 happening June 16th,and I'm gonna show you exactly
(16:01):
how to do this in your businesswith your offers, with your
energy, with your audience.
The link is in the show notes.
Thanks for listening.
I cannot wait to hear what yourbiggest takeaway was from this.
I can't wait to hear what you'reselling.
Make sure to tag me on Instagramwith your biggest takeaway, and
I'll reach back out to you andlet's have a conversation.
Okay?
I would love to have aconversation about what you're
planning on selling.
I'd love to hear from you howthis landed, and I'm really
(16:23):
excited to see how this goes foryou.
So have a wonderful rest of yourday and I will see you next
week.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
(16:45):
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.