Episode Transcript
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(00:00):
And my coach, said to me, Yael,you're not just selling people
(00:02):
on your hands, You're sellingthem on your brain, and that is
a completely different set ofskills.
And I was like, oh my God, thisis so true.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
(00:24):
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
(00:55):
Hello.
Hello.
Welcome back to Raising YourBusiness.
And today we're gonna be divinginto something that a lot of my
clients have struggled with inthe past.
And it's come up so often and itactually came up for me too in
my journey from service providerto coach.
And I really wanted to talkabout it today because it was
really important to me that youunderstand this and understand
(01:17):
why things might feel harderthan you thought.
And.
This is the mental gymnastics ofswitching from selling services
to selling coaching orconsulting or courses.
In other words, selling your ip.
So listen, I've been exactlythere and that's why I feel like
(01:40):
I am supremely qualified to.
Teach my clients and show myclients not only how to sell
their premium services, which iswhat I've done in the past.
And I've actually been doing twolately actually I've been doing
some done for you services justbecause it's just been easier
for me as I've been really likehoning in on my messaging for my
coaching just to offer servicesthat I know I could do in my
(02:02):
sleep, right?
So when I was doing marketing, Iwas doing launch plans in my
sleep, I was doing Done for Youfunnels.
And I was doing, Facebook ads,whatever I was, whatever
services I was doing, I couldsell those things at my sleep.
I was converting so well ondiscovery calls.
I would just get on, I'd belike, here's exactly what we're
gonna do.
Here's the strategy of how we'regonna do it.
And people would be like, oh mygosh, yes.
Thank you so much.
(02:22):
Boom.
Okay.
It was just very simple.
And yeah.
I did have a period of likeburnout in terms of offering too
many different things.
And that was when I switchedinto doing productized services
in 2020.
Because I was pregnant, I wastired.
I I just did not have the energyto be selling all these
different offers.
I just wanted to focus on onething and do it really well.
(02:44):
And that was when I went frommaking a$2,000 month to a$20,000
month within 60 days.
That being said, in 2020 wasalso when I pivoted into
coaching and courses and it wasa whole different thing for me.
And suddenly I was feelingreally awkward on calls.
I actually offered like a wholebunch of free coaching calls,
(03:06):
like free calls to sell mycoaching, and I sold zero.
Zero.
On those calls I was secondguessing my prices because I'm
like, can I charge premiumpricing if I'm not doing it for
them?
And I was just like, lowkeyspiraling over whether people
actually buy without me justdoing the thing for them.
So if that sounds familiar toyou, if you have, if you are
transitioning, if into coachingor selling courses or selling
(03:28):
products from doing done for youservices or you already are.
Offering these things and itfeels harder than it should, and
you feel like you're just notconverting the same way as you
did when you would get on callsto sell your services, this
episode is going to be for you.
So I remember a conversationthat I had with my coach, Julie,
that completely reframed thisfor me, and she said, I was
(03:49):
like, I don't know why this isso hard.
Like all I wanna do is sell.
I wanna sell.
I wanna help people.
I wanna help people throughcoaching them through things.
I love doing this with myservice clients.
Like I love the coaching piece.
I love teaching.
And I'm like, why is it so hardfor me to, if I was getting on
discovery calls and sellingservices so easily, why does it
feel so hard to sell coaching?
(04:10):
Why am I getting on these freecalls and nobody is actually
converting into coaching?
And when I said I've never soldcoaching on.
A sales call before I haven'tbecause I tried the free call
method for I don't know, a few,couple of months.
It did not go well for me.
And then I was able to figureout why it was not going well,
and I'm gonna share why in here.
But I realized that like Ineeded a different way.
(04:31):
I needed something different inorder to actually sell people
into working with me in a donewith you capacity.
And she said.
my coach, Julie said to me, shesaid, Yael you're not just
selling people on your hands,okay?
You're selling them on yourbrain, and that is a completely
different set of skills.
And I was like, oh my God, thisis so true.
(04:53):
Selling your hands and sellingyour brain are two completely
different things, okay?
And I was like, oh my God.
Holy crap.
Yes, this is the problem, andI'll tell you not only what the
problem was, but why I was doingit wrong.
So when you sell services, okay,you are selling certainty, okay?
They are paying you to execute.
You are in control.
(05:13):
You know what you're doingbecause it's easy to be
confident when you say, Hey,I'll build your funnel.
I'll write you emails, I'llwrite your sales page.
I'll build your website.
I've done this before.
Here's the proof.
Boom, right?
But coaching is a wholedifferent ball game, right?
Because now you're selling thema vision.
You're asking'em not to justbelieve in you, which is easy to
do.
If you believe in yourself andyou believe in your ability to
deliver a product, then that isso easy because you are totally
(05:36):
confident in yourself, butyou're not asking'em to just
believe in you.
You're asking them to believe inthemselves as well.
You are asking'em to invest in afuture version of themselves
that doesn't maybe exist yetbecause they haven't achieved
those results themselves, andthat is scary for them.
So then what ends up happening,you start doubting too because
like again, you're not justselling your hands, you're
selling your brain, yourstrategy, your way, you're
(05:57):
thinking, your ability to holdspace and guide them and not
just do it for them.
And that my friend is a doublecell.
And that is why it becomes sucha different process.
Okay.
And.
When I was when I was getting onthese free calls, okay okay,
backtrack.
I would get on a call when Iwould get on a call to sell
(06:17):
services, right?
I'd be like here's the strategywe're gonna map out for you.
And then I would get on, I wouldget on discovery call.
I'd be like, ask them a wholebunch of questions.
Where are you right now?
Where are you wanna be?
And they'd be like, okay, here'swhat we're gonna do.
In fact, when I would sell, whenI would sell ads and I would
sell funnels.
I would literally map out like,here's the exact ads we're gonna
run for you.
This is the process of ads we'regonna run.
I would do a little, it would,this actually increased my
(06:39):
conversion rates so much.
I would do a little loom videobeing like, okay, here's your
free offer.
Here's your paid offer.
Here are the kinda ads we'regonna run to this.
Here's the kinda ads we're gonnarun to that.
And this didn't, did nothingfrom my, this is not lower my
conversion rate.
'cause they were like I'll justdo it myself because they didn't
wanna do it themselves.
That's why they were getting onthe call me in the first place.
So I would show them their wholestrategy and they'd be like,
whoa, that's a lot of strategy.
(06:59):
You obviously know what you'redoing.
Please do it for me.
And that was it.
Okay.
But when you're sellingcoaching, when you're selling
consulting, they have to believethat they can do it, right?
Because if you're saying, Hey,this is what we're gonna do
together, here's what I've donewith my clients in the past.
They're like, okay, great.
I believe you, you can do this.
But if there's, if you'resaying, okay, here's this whole
big strategy.
(07:19):
A six month plan, right?
And then you're not showing themhow they're going to do it and
what's going to change in themin order to help them create
that reality.
They're like this looks like areally big complicated strategy.
I'm gonna go try to implementthis myself and I'll get back to
you.
And that's exactly what happenedto me.
I got, I think, like 10 or 15free calls, and I did not.
(07:40):
Convert any of those people intocoaching clients.
'cause they were all like, rethis is so great.
Thank you so much for thisstrategy.
I'm gonna go try to do thismyself now.
And they never came back becausethey were so overwhelmed.
And at that point, that was whenI was able to shift my strategy
and shift my method of sales,and I started selling my
(08:02):
coaching and my programs.
Via my content, via my events,through live trainings,
evergreen trainings.
And this was really, really thedifference for me.
This was like the, the, themoment where I realized I had to
change the entire way I thoughtabout selling and messaging.
(08:22):
So I went from getting on.
Free call after free call, afterfree call, and not selling a
single person into coaching.
And at this point I was pregnantwith my daughter.
I was like, I, I don't wanna beselling just services anymore
because, you know, I don't haveas much, I'm not gonna have as
much time to deliver theservices and I wanna be able to
give my clients exactly what Ipromised them.
And I was like, I really wannamove into the coaching space.
(08:44):
I was doing free call after freecall, after free call, and
nothing was working.
And within a few months Ishifted my entire strategy.
I.
I ended up doing a livechallenge inside of my Facebook
group learning how to sell tothe masses, selling people.
(09:04):
I think I converted like it wasa good three to 5% conversion
into my first group coachingprogram, the accelerator, and
then.
From then on, it was justincredible.
I was able to go from that torevamping my group program, then
running an entire new promotionfor it towards the end of the
year when my daughter wasalready born after she was born
(09:28):
and filling my group programover and over again.
Both live launching and onEvergreen using this updated
messaging strategy.
Okay, so let's break this down.
Selling services again isselling certainty.
Okay?
You have a clear scope, you haveclear deliverables, you have a
clear outcome.
You're in the driver's seat, youknow you can do it right?
(09:51):
And your confidence comes fromyour experience, right?
I've done this a hundred times,I can do it again.
This is not a problem.
Alright.
Selling coaching is sellingbelief.
Okay?
You're selling the possibilitythey're in the driver's seat and
you're navigating.
And if they don't haveconfidence in their ability to,
I don't know, follow directions,or maybe they are a new driver
and they've never really done along road trip before, like I'm
(10:14):
thinking about now, and I justgot my, I just got my driver's
license in April.
And I and I was, I was, I drovearound my neighborhood.
I'm like, that was fine.
I can do this.
And then my husband was likeyou're driving me to the airport
in July, so you better be readyto do that.
And I was like, I've never evenDr.
Driven on one of those like biggigantic highways before I'm so
nervous, I don't wanna do that.
(10:35):
And he was like I guess youbetter practice, right?
And so what did we do?
We drove to Jerusalem back andforth.
Quite a lot of times.
And then I drove there by myselfwith my friend who was not, my
husband, who was not sittingnext to me, instructing me what
to do.
But I was like, okay, at leastI'm not alone.
And then I was like, okay, Ifeel more confident driving on
highways.
I've never driven to the TelAviv area before, but like I
could probably do it right?
Because I have the skills that,once I gotta the point of
(10:57):
driving my husband to theairport, I was fine.
I was like, okay I believe in myability to do it right.
And my husband had to show methat he believed in my ability
to do it too.
And that's, it's just so funny'cause I'm like, this is such a
good analogy.
So they have to believe thatthey can execute with your
guidance, alright?
Which means you're not justselling your method.
You are selling their commitmentto growth.
(11:18):
You are selling their decisionto trust themselves.
You're selling them the ideathat what, even when it gets
hard, they're not gonna ghostthemselves and they can do it
right?
And here's where it gets spicy.
If you don't believe in theirability to get results, they
won't either.
But if they don't believe intheir own ability to get
results, they're probably notgonna get results.
And then you are gonna notgreat, get great results with
them as a client.
And they're gonna be like maybeI shouldn't have joined this
program because I don't, Ididn't believe myself.
(11:40):
So number one is you have tosell with conviction in your
process.
'cause that's important, right?
You have to speak to the futureversion of themselves.
You have to validate their fearswithout coddling their
indecision.
Because if someone comes into aprogram saying, I'm not really
sure if it's gonna work, then Idon't know.
I have serious doubts that it'sgonna work.
That okay.
(12:00):
So that's why I really am not ahard sell into my programs.
'cause I'm like, if you don'tbelieve it's gonna work for you,
it's not my job to, to hold yourhand and, like change, wipe your
butt so to speak, right?
And be like, no, it's okay.
I'm gonna hold your hand.
I will hold your hand through itall.
When it gets hard, when it'stough, I will hold the belief
for you in the times when itfeels a little bit hard to hold
(12:20):
the belief for yourself.
But you have to come in knowingthat you.
If you're not capable right now,but you are gonna get there
because you believe that youwill build the skills.
And I have to show you that I'vehelped my clients build those
skills.
Okay?
And just to give you someperspective, coaching does work.
It is a proven tool fortransformation, alright?
In fact, I looked this up andaccording to the International
(12:40):
Coaching Federation, 99% ofindividuals and companies who
hire a coach report beingsatisfied and 96% say they would
do it again.
Okay?
It is a powerful thing and youcan offer something.
Excuse me.
You can offer something withreal ROI.
But.
The cool thing is you don't needto necessarily stop offering
services in order to add onconsulting your courses.
So I'm not saying that you needto be like, okay, go all in on
(13:02):
coaching and go all in onconsulting and then, and then
and good luck, keeping yourfinances up.
In fact, my client, was sayingshe loved when she came to my
mastermind, she was like, I lovethat you were not like, okay,
now you're gonna stop doing youroffers.
You're, you're above that,you're above your services.
You're gonna go only, onlyconsulting.
You're only gonna sell yourcourses and we're gonna run tens
of thousands of dollars of adsto your course.
I was like, no.
(13:22):
In fact, I think you shouldcontinue offering your services
as long as you want, and if youenjoy offering your done for you
services, by all means do itbecause I.
Honestly, I not, I think onething feeds the other, the more
you're offering those services,whatever those services look
like.
Okay.
And I don't think you have to doit forever if you don't want to.
I think eventually you're gonnawanna significantly scale down,
(13:44):
especially if you're a mombecause you just have limited
time.
And when you have leveragedoffers, you're gonna feel so
much more excited about sellingthose'cause those do not add to
your time.
But my client, Catherine saidthis and this is a fact.
When she created her course onher process that she helped her
clients through when she taughtphotographers how to style brand
(14:05):
photo shoots, which is exactlywhat she did with her one-to-one
clients.
Not only was she now able tofill the gap in the market from
the people who were not able towork with her one-to-one,
because they just didn't havethe funds to do that at that
point.
But she also became much moreconfident in her process because
she had broken down her processto teach it and because she'd
(14:25):
broken down her process to teachit, she felt so much more bought
in on her process.
She goes, wow, this is freakingamazing.
This is actually brilliant.
In fact, I pursued, probably becharging more.
And she raised her rates nowthat she believed in herself
even more because creating,walking them through that
process showed her as well thather process was incredibly
valuable and premium and hightouch.
(14:46):
She believed in it so much, sheactually increased her prices
and her next clients paid itwithout batting an eyelash, like
no problem.
And she charged it withoutbatting an eyelash because she
was so sold on herself.
So I really feel that.
Offering whatever services youoffer, whatever, whether it's
done for you or one-to-onereally gives you a lot of
content, a lot of hands-onexperience throughout.
(15:08):
And you can really see what'sworking in the market, what's
not working in the market, andthen you are able to serve your
consulting, your course clientsmuch better.
Okay.
So I think that you shouldcontinue offering your services
as, as long as you'd like to,right?
I just don't want it to be theonly thing you can sell in order
to make money.
Because as a mother, again, youare gonna run out of time.
All right, your kids are gonnaget older, they're gonna need
(15:28):
more of you emotionally, andyou're gonna be like I can have
more than one call a week.
Now what do I do if all if 75%,80% of my revenue is coming from
one-to-one services?
So I want you to be able tophase that out as much or as
little as you'd like.
But I feel that the services sthey serve, they actually feed
your process and your teachingand your leveraged offers and
(15:52):
your process, you're teaching.
Your leveraged offers actuallyserve your not serve.
They actually feed your servicesbecause they help you get more
and more confident in the valueof your service, the value of
your offer.
Okay, so I'm not saying we needto stop offering services.
I'm saying I would like it to beoptional.
I would like it to be you takeon as many one-to-one clients as
you desire to and not a singleone more because you don't even
(16:13):
have to.
That is what I want for you.
Okay.
So here if few tangible tips,'cause we always want something
tangible.
Ways to shift your sales, yourmessaging when you're selling
coaching instead of services.
So the truth is this is probablynot gonna hurt even if you are
still selling.
Services.
(16:34):
Okay.
Because honestly, the morespecific you can get in your
content in your messaging ingeneral, the more people are
gonna be sold on you before theyeven get on a sales call.
And the truth is, I highlyrecommend when you're, when you
are selling services, I alwaystalk about the idea of
productizing your services.
I talk about this in CO MomAcademy, like that's what I
teach in CEO Mom Academy, whichis how to productize your
(16:56):
services.
Because the more your service islike a product, the easier you
can.
Sell it in content and the lesslikely it will be, you actually
have to get on a call andcustomize every single offer to
every single person.
And I'm not saying you're notgonna have customization along
the way, but I do believe that.
The more streamlined andtemplatized to an extent your
(17:17):
offers are the more you havespace for customization.
'cause a lot of the legwork isdone for you.
I think that these messagingtips could really help you even
if you are still just sellingyour services because you.
It's gonna help you just get alot more specific when it comes
to when it comes to yourmessaging.
So the first one is Naming theGap.
Okay?
So you wanna talk about thedifference between where they
(17:38):
are and where they wanna be, butyou wanna make it feel clear,
wanna make it feel real.
Okay?
So what I would say about thisis instead of just, saying, oh,
you're gonna get from here tothere, you gonna,'cause it's a,
I take you from, I couldn't, notknowing what to say in order to
sell, in order to know, wakingup and knowing exactly how to
market yourself.
That's not very specific.
That is, it's, it's a tangibleidea, but it's not very
(18:00):
specific.
So instead of, feeling confused,you could be like I take you
from.
Putting your baby down for anap, sitting at your laptop,
opening a computer, and staringat a blinking cursor in your
Google Doc not having any ideawhat to say or even how to get
your next client right.
(18:20):
Then I take you from that toopening your content Google Doc
and have a high converting postspilling out of you within
minutes without even using chatGBT because you know exactly
what to say to your ideal clientto get them jumping into your
inbox that is specific.
That is tangible.
That's the gap.
Okay.
And then another important pointis to name what are they
missing, right?
In order to get there.
(18:42):
And you could say there's a lotof things missing.
And usually the gap is yourframework, which I'll talk about
in a second.
But the gap is gonna be yourframework.
It's gonna be your processbecause you're like in order to
get from here to there, here'swhat you're gonna need.
You're gonna need to have yourmessaging nailed down.
You're gonna need to make surethat your offer is super clear
you to make sure that you knowexactly who you're selling to
and what stage of awareness thatthey're at.
And when you have all this inplace.
You are gonna be able to createcontent so easily because you
(19:03):
know exactly who you're speakingto and you're gonna feel like
you're just sitting in a roomtalking to someone on a sales
call.
And I think that's also reallyimportant to realize it's much
easier in a way to sell someoneon a sales call.
Because you can really customizewhat you're saying to each
individual person.
But when you're trying to sellto the masses and actually have
a client, like I mentioned thisin the past, I have a client,
Katie, who specializes in this,for turning your messaging into
mass messaging.
(19:23):
Then you can't really customizeyour piece of content for every
single person who's reading it.
So you have to really just bespeaking to a very specific
person and that person will knowexactly that you're speaking to
them.
People who are not that personare gonna say, oh, I guess it's
not for me.
And that's exactly what youwant.
The second piece you're gonnawanna do is show the identity
shift.
Okay?
So instead of using languagelike, you're gonna build a
(19:44):
funnel that makes you moneyevery single day, right?
You use language like, okay,you're not just building a
funnel, but you are becoming thekind of CEO who can who can
launch an offer and have salesspilling into, my sales
notifications, immediatelypopping up because you know
exactly what your people needand how they need it, right?
So you are so connected to youraudience and it just becomes
(20:05):
like natural to you and youwanna show them that they're
capable of doing the thingyou're helping them do.
And not only are they capablenow of becoming that person, but
that they can.
Upgrade their identity to becomethe person they want to become.
And the one way I really like todo that is bringing proof of
what they've done before.
So instead of saying oh, you'rea mom and you really want money
'cause you want to support yourfamily, which is true, right?
But I would say you are amother, right?
(20:26):
You are balancing your family,you're home, you're delegated,
you're, you're teaching yourkids how to do chores, you're
delegating things to yourhusband.
Although that's the whole otherconversation about the mental
load of being a mom and allthat, but we're not even gonna
get into that right now.
But what I'll say, and I've saidthis in the past, the same skill
sets that make you a fantasticmother are also gonna make you a
fantastic CEO.
And here's why, right?
So now they're like, wow, Ialready had this, like this is
(20:47):
already inside of me.
I just need to bring it out in adifferent way.
And that helps them believe thatthey are capable, all right?
And if they're not capable,okay, then you're not your ideal
client.
Your ideal client is the one whois capable of achieving that
results.
That's what makes'em ideal,right?
So it, if you're like, I amtired of speaking to the people
who have major mindset issues,then don't speak to those
(21:08):
people.
Pe speak to the people who are afew steps, past that and have
already maybe done some of themindset work and now they maybe
need help on the.
On the upgrading mindset and thehigher level mindset.
Okay, fine.
But you're not speaking tosomeone who does not believe
they can make any money andsaying, I promise you, you can
make 10 K months, becausethey're not gonna believe that
they, that is a big leap tomake.
So you want to make sure, again,you're speaking to the right
people and you're also showingthem the identity shift they're
(21:29):
going to go through and howthey're going to go through it.
And the third thing is backingit up with process.
And I think this, honestly thisacross the board.
Is going to serve you no matterwhat you're selling.
Okay?
So whether you're selling aservice, of course a coaching
program, one-to-one group doesnot matter.
Okay?
You're gonna wanna share howyour method supports them, okay?
(21:49):
So it's not just I believe inyou, right?
Which is great and you shouldbelieve in them, but also,
here's the strategy we're goingto follow together.
And that is why I'm a hundredpercent going to tell you to
create a signature frameworkevery time.
Because when you can back upyour transformation statement
with, here's how we're gonna doit, you are gonna see the light
turn on.
Okay, now this is a little bitmeta, but I actually did this in
(22:11):
my standout and sell minicourse.
I ran this as a challenge.
I showed them how to create asignature framework and I also
showed them how they could useit to craft their deliverables,
how they can use it to ize theirservice I, how they can use it
to create their entire offersuite and their marketing plan
and content plan.
And then I showed how we'regonna do it together and that
that converted incredibly wellthat that challenge into my
(22:31):
group coaching program becausethey were able to see what the
process looked like through meshowing them how to create their
own process.
And they're like, oh wow.
I can create a signatureframework.
I do have a process, I do have arepeatable process and all I
need to do is share it more.
All I need to do is just leaninto it more in my marketing and
my messaging, and they're like,oh my God, this is mind blowing.
And I got had such a greatconversion rate on that
(22:53):
challenge because people reallyable to see that.
So remember that when you'reselling a done for you offer.
You are not just showing thetangible steps that you're gonna
take together.
All of that is important, butit's also gonna be sh sharing
the identity upgrade that theyare capable of making in order
to get the results you arecalling them forward towards the
person that they know they canbe, and just want the roadmap to
(23:16):
become.
Okay.
And that's honestly it.
So it's definitely a, it'sdefinitely a mindset leap to go
from a service pro like my coachsaid, from selling your hands to
selling your brain.
But it is doable.
It is possible.
Okay.
When I made that leap, I wentfrom making,$110,000.
In a year or two, making over$200,000 in a year.
(23:37):
So I'm not saying it's a hundredpercent possible and it does,
you do not need a huge audience.
You do not need ads.
You do not need fancy funnels,right?
You just need the right process.
You need the right messaging.
And if you're like, oh my gosh,I would love for someone to pull
this outta me.
I would, I have services.
I would love to have more of adumb with you or, DIY offer.
And I'm not really sure whatthat would look like or if I
even can do that, or if I havean audience that's big enough or
(24:00):
what kind of dumb with youoffer, or what kind of DIY offer
I should create.
Should it be a membership,should it be template?
Should it be a group program?
What do I do?
The CEO Mom Mastermind is foryou.
If you are a service providerand you're like, I'm so ready
to, maybe you don't wanna.
Delete your services altogether,but you're like, I would love to
have some other streams ofincome in order to to make sure
(24:21):
that like I'm only taking on themost ideal clients for my
services, and I do not need todepend just on my one-to-one
services to hit my income goals.
That is what the CEO MomMastermind is all about.
So we get crystal clear insidethe Mastermind on the
transformation that you provide.
How to articulate so your dreamclients get it instantly.
Okay.
We have processes we go throughand like I said, my client, like
(24:42):
she, when we went through thatprocess, she not only sold her
course through that process andhad an incredible conversion
rate, but then was able toreally upgrade her pricing and
her mindset around her services.
And sold them like, likehotcakes because she believed in
it so much that our clients feltthat too.
So we wanna make your memessaging magnetic enough to
book out your offer without thehustle.
(25:03):
Create an amazing front endfunnel for that highest ticket
premium service.
You're attracting only the mostbright, the most perfect people.
And then you're also gonna getfeedback for me on your copy to
make sure that you are reallynailing it when it comes to your
branding, your marketing.
I am very hands-on inside thismastermind.
It is, it has limited spacesbecause I'm so hands-on, right?
(25:23):
You have unlimited reviews ofyour copy your marketing plans,
like currently right now, I'm inthe process of going through my
client's launch emails to helpher map out her evergreen funnel
for the same offer that she'dalready sold twice.
She did really well with it andnow she wants to turn it on
Evergreen.
And now we're, we are currentlyauditing.
To create an evergreen funnelthat is set up for ultimate
(25:45):
conversion.
So this is the kinda stuff thatwe do in there.
It is very much hands-on, and itis for the mom who is ready to
add a leverage stream of incometo her business, right?
Whether you've booked out yourservices or you're like, I've
booked out as far as my timegoes.
I cannot take on any moreservice clients, but I wanna
make more money.
This is for you.
So if you're ready to move from,I think maybe this could work
(26:07):
or.
Can this convert or can I getthose people in to, I know this
converts, I have another streamof income.
I wake up in the morning notneeding to sell all the spare
hours that I have in order tobring in clients.
Then.
You want to be part of the CEOmy Mastermind.
We are currently still offeringthis crazy high level of support
at the current investment.
(26:28):
And things are probably gonna beshifting in 2026, just like a
heads up because I'm probablygonna have two different tiers.
It's gonna be a little bitdifferent.
But if you feel like you wantthis one-to-one hands-on work
with you at the currentinvestment, then this is the
time to join.
So when you join before the endof October.
Alright, and we've got thisgoing through all through
October.
When you join before the end ofOctober, you are going to get a
(26:49):
bonus, a 90 minute intensivewith me in addition to your
onboarding call with me that youcan redeem at any point
throughout your year in theMastermind.
And I actually just offered asix month option.
So if you're like, I don't knowif I'm ready for a full year
yet, and you wanna join for sixmonths, there is the option to
do that as well.
So if that is something thatinterests you and you're like,
you know what, I would love tobe able to join for six months
(27:10):
and really dig my, dig my teethin to this next stream of
leveraged income, then.
We are available for that.
I'm here for that.
I would love to chat with you.
So goia al n.com/mastermind toapply or DME Mastermind on
Instagram at via han, and we canchat about whether the
Mastermind is a good fit for youand how exactly we would work to
(27:30):
increase your income withouthaving to increase your work
hours.
Because as moms, that is what wewant.
That is what we need.
We need a business that servesus in our mom life, not one that
takes it over and basicallyreplaces our presence with our
family.
'cause that is not what we'reall about.
That's not what we created ourbusiness.
That's not why I created mybusiness.
And I'm willing to bet if you'relistening to this, it's the same
(27:51):
for you.
So to recap, selling servicesequals selling certainty and
selling coaches equals sellingthe belief in both you and in
them.
It is gonna be a mental leap,but once you make it, your sales
are gonna get way easier.
And if this episode gave you abreakthrough.
Share it with a business bestiewho's making the same leap,
right?
The more people you share thiswith, the more moms I can help
impact, and that is my biggestgoal, okay?
(28:12):
I just want more moms to be ableto make a lot more money and,
just basically give theirfamilies a life that they
deserve.
So listen, keep showing up, keepsharing your brain.
It matters more than you think,and I'll see you next week.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
(28:34):
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.