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October 5, 2025 27 mins

It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they look into rebuilding the U.S. Cow herd.  Plus, should we keep heifers or sell heifers and consumer demand for beef.  They cover it all on this all new episode of  The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

USDA’S Plan To Rebuild The Nation's Beef Cow Herd

The USDA is developing a plan to rebuild the nation's historically low beef cattle herd but will not produce direct payments to producers, according to Secretary Brooke Rollins.  Rollins said “We have no current plants to offer any payment to beef producers.  The government getting involved can completely distort the markets.  No plan is even under consideration to insert ourselves through payments into the beef cattle industry.”  Unquote.  Instead, USDA’s strategy will emphasize expanding access to working lands and developing risk-mitigation tools.  Rollins said more details will be released in mid-October.

Justin Tupper, Owner/Operator of St. Onge Livestock in St. Onge, South Dakota and President of the U.S. Cattlemen’s Association shares his insight on retaining heifers vs. selling heifers and what producers need to look for in the year(s) to come.  

Featured Experts in the Cattle Industry

Justin Tupper – St. Onge Livestock, U.S. Cattlemen’s Association

https://uscattlemen.org/

https://www.stongelivestock.com/

Follow on Facebook: @USCattlemens

Follow on Facebook: @StOngeLivestock

Mark Vanzee – Livestock, Equine, & Auction Time Expert https://www.auctiontime.com/ https://www.livestockmarket.com/ https://www.equinemarket.com/ Follow on Facebook: @LivestockMkt | @EquineMkt | @AuctionTime

Kirk Donsbach – Financial Analyst at StoneX https://www.stonex.com/ Follow on Facebook: @StoneXGroupInc

Shaye Wanner – Host of Casual Cattle Conversation https://www.casualcattleconversations.com/ Follow on Facebook: @cattleconvos

Contact Us with Questions or Concerns

Have questions or feedback? Feel free to reach out via:

Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.

Discover the Heart of Rural America with Tigger & BEC

Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.

Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.

https://tiggerandbec.com/

Industry References, Partners and Resources

For additional information on industry trends, products, and services, check out these trusted resources:

Allied Genetic Resources: https://alliedgeneticresources.com/

American Gelbvieh Association: https://gelbvieh.org/

Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/

Imogene Ingredients: https://www.imogeneingredients.com/

Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view

Medora Boot: https://medoraboot.com/

RFD-TV: https://www.rfdtv.com/

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