Google is like a librarian. We tell the librarian what we're looking for, and he/she searches in the blurbs about the books (think: back of the book summary) using keywords related to what I'm looking for. The librarian quickly pulls the books that are most relevant to my topic and hands those to me. Google does the same thing only with meta descriptions and digital sources.
Meta descriptions are like the backs of the books: Enough of a summary to make me want to open the book. Without them, we either can't find the "book" (i.e., the link) at all online, or we can't tell if the link is worth the click.
KEY TAKEAWAYS:
- How meta descriptions help your articles gain traffic
- What are the key elements to remember when writing your descriptions
- How to add meta descriptions to your site (hint: we use Yoast and have a blog post on how to install it)
RESOURCES:
WPW: https://raneydaydesign.com/how-to-add-a-meta-description-to-a-website-page/
SEO podcast: Take SEO for your site a step further: https://raneydaydesign.com/podcast/the-four-fundamentals-of-seo/
Get the Full Show Notes
To get access to the show's podcast or Youtube recordings, as well as the full transcript, visit https://raneydaydesign.com/podcast/meta-descriptions/
Subscribe, Rate, & Review
If you've found this helpful I'd love for you to subscribe to the show, rate and review the show honestly. This not only helps me and my team continue to create helpful podcast episodes but also let's our content reach more listeners!
Join the Raney Day Talks Biz Facebook group.
See how visible your site is to your customers with our FREE Visibility Report. Find out how your site is performing, plus actionable tips for improvement.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.