Yuto Matsuura, Matsuura Corporation, family business, CNC machining, automation, legacy, manufacturing, engineering, innovation, industry challenges
summary
In this conversation, Yuto Matsuura, the fourth-generation owner of Matsuura Corporation, shares his journey into the machining world, the pressures of carrying on a family legacy, and the importance of balancing tradition with innovation in the CNC machining industry. He discusses the challenges faced in the industry, particularly the shortage of skilled labor, and emphasizes the need for automation solutions. Yuto also reflects on the lessons learned from his family's experiences and the significance of maintaining relationships with customers to drive business success.
takeaways
Yuto Matsuura is the fourth-generation owner of Matsuura Corporation.
He initially felt disconnected from the family business until a pivotal moment at age 15.
The pressure of legacy can be overwhelming for those in family businesses.
Studying abroad helped Yuto gain confidence and a new perspective on business.
Maintaining family history is crucial while innovating for the future.
CNC machining faces significant challenges, including a shortage of skilled labor.
Automation is key to adapting to high-mix, low-volume production demands.
Direct customer feedback is essential for improving products and services.
Yuto believes in doing what no one else does to stand out in the industry.
Building relationships with customers is a core strategy for Matsuura Corporation.
titles
Legacy and Innovation in CNC Machining
Navigating Family Business Pressures
Sound Bites
"I got out of my comfort zone."
"It's a life-changing experience for me."
"The shortage of people is a big issue."
Chapters
00:00
Introduction to Yuto Matsuura and Matsura Corporation
01:53
Yuto's Journey into the Family Business
04:33
Overcoming Pressure and Building Confidence
07:48
Balancing Family Legacy with Innovation
10:28
Addressing Challenges in CNC Machining
11:14
Lessons Learned from Customer Engagement
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.