October 20, 2022 • 62 mins
Jessica Brace, an introverted website designer, takes a chance and gets the job of her dreams working for Tony Robbins, only to find herself in an unexpected paradise of luxury, self-discovery, and the biggest, most badass opportunity of her life. Jessica is an experienced video production business owner, retreat owner, and former Tony Robbins employee. She has achieved numerous professional accomplishments, including setting up a video studio in Cabarette, Dominican Republic and achieving an incredible $56,000 in a single day from a business conference.
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(00:05):
The show you need to get what you desire byavoiding the mistakes made by others before
you, learn the stories and journeys of whatsuccess looks like to find the freedom you
deserve while thriving with your best eyes.
(00:34):
Welcome back to another episode of rapidresults with Andrew Weiss.
We have the incredible Jessica brace todayjoining us live from her castle studio Orlando,
Florida.
And for those who are wondering who Jessica is,she is a beer production business owner.
She's a retreat owner.
She's worked with Tony Robbins.
She is just overall badass, and we wanna know,Jessica, where's the biggest, most badass
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professional accomplishment you are out of.
Oh, biggest and badass.
Well, besides working for Tony Robbins.
I mean, that's like, but I have something waybetter than that because that was a lot of
work.
So because I worked for Tony Robbins, I got tohave some really amazing clients.
And I had this client who called me up andsaid, hey.
I have a house on the beach in the DominicanRepublic.
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And Cabareti.
And I would like for you to come and stay inthe condo next door and work with me on setting
up a video studio.
So I wanna fly you down I want you to stay fora couple weeks so you can bring your family
too.
And all expenses paid.
So he flies me to Camarete We go down there for2 weeks.
We set up a studio.
We're filming his courses Andrew we're doingall this stuff.
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He forgot to mention when he told me the deal.
I already said, yes.
I'm like, come on, heck, yeah.
Right?
My family gets to come, all this.
They provided a nanny.
They provided a chef.
They provided a housekeeper I got massagescoming to the house twice a week, and I got
credits at the spa at the resort next door.
Oh my god.
And and He was a business coach and successcoach, so he was very adamant that we only
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worked 4 hours a day.
On focus.
And then the other 4 hours, I was paid topursue something that I love or learn something
new.
Oh my god.
So I took fire dancing lessons Andrew trapeze,and I learned how to, I went and said monkeys
in the jungle.
I tried Kite boarding, but that was a wholeanother disaster story.
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But,
you know, amazing.
So that was my most badass moment because I gotto stay there for in the end, they kept
extending me.
So I ended up staying 2 months.
Andrew lost, like, £40 because he he also had,like, this whole nutrition program that we were
filming.
And I had a personal chef, so it kinda madeeasy.
Jeez.
Oh my gosh.
2 months in the Dominican, everything paid for,everything provided to you, and that's just all
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through networking, of course, being good atwhat you do.
It sounds like.
Yeah.
It was awesome.
I need more of those clients.
So if you know anyone to refer to me, I havereally great rates.
Yes.
I bet.
I bet.
So to tell us how the heck do you go from, youknow, growing up in a small town off of,
Massachusetts to all of a sudden, being an allexpense paid for resort experience in Dominican
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Republic, tell us more about that journey.
Yeah.
Wild wild journey, actually, I mean, I went youknow, I grew up, like you said, in small town,
I grew up in Provinstein.
It was a tip of the cape.
It's a little tiny sand spit of an island inthe middle of nowhere.
That's very touristy.
So, like, a million people come there in thesummer Andrew, like, two thousand people who
live there year round.
So it's pretty desolate and isolated.
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Andrew then I actually went to nursing school,believe it or not, a whole, like, field of
something else, didn't work out started awebsite design company in 99.
Before there was even Google search, I had toadvertise my website design company in the
yellow pages to get new clients.
So it was, like, ancient dinosaur Internetstuff.
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And then, you know, it ran my business reallywell.
Ended up somehow at the suggestion of a friendat a Tony Robbins event and loved it.
Absolutely loved the experience fire walkingand in the environment and everything Andrew
had, like, this major breakthrough at the TonyRobbins thing about what your fears that are
and you're holding you back because we had beentrying to have a baby for 5 years.
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And I realized that I had this deep fear ofbeing a bad parent or that I was not gonna do
well.
So that was holding me back.
So literally after my first fire walk, we wereexpecting a baby, like, 2 months later.
It was that, like, flipped the switch in mefrom, like, personal development.
I want more.
This is amazing.
You know, I didn't know, like, your past doesnot dictate your future.
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Like, all of those things was, like, new to mein this concept.
So I was just, like, hungry for so much more.
Andrew, like, a year and a half later, when thebaby was a little older, I went back as a
volunteer for Tony Robbins, and my very firsttime volunteering, they offered me a position.
As an assistant backstage to Tony and his wife,which was amazing.
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Spent 6 years traveling all over the UnitedStates working with Tony and his wife directly
managing events.
I got to see everyone backstage all of thedifferent speakers into every single one of his
programs multiple, multiple times, completelylife changing from a peer perspective as well
as a business perspective, as well as apersonal perspective.
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I mean, it was just like everything.
Just transformed again and again and again andagain.
So wild times.
And then here I am teaching video and living ina castle in Orlando next to that other castle.
No.
That that is so cool.
And, you know, for those other people who aretuning in and might come from small towns, you
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know, Tony Robbins is literally I think he isthe biggest personal development.
He said he said he's not a guru, but we'llwe'll call him Guru in this case.
In the world, you know, a lot of people say,oh, small town, sometimes small town mindset.
Like, how did you get into the mindset thatit's okay to be successful in thrive and to
work with literally the best and the best aftercoming from a small town of two thousand
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people, like, tell us more about what thatmental jump looks like.
You know, it's really interesting because itwas never I mean, I grew up as a kid Andrew
people would say like, oh, you can't do that.
And then my natural inclination would be like,why not?
It was just the way I was.
Like, when I was five years old, I startedselling seashells to the tourists, and that was
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my first business.
Andrew I made, like, 2 to $300 a day.
Sash selling seashells.
And my my shells were only a quarter, butpeople were like, oh, you're so cute.
Here's twenty bucks for college, and they'dhand me, like, dollar bills and tell me to keep
the shell and sell it to someone else.
Like, so, like, I had this inventory and, like,this whole amazing experience.
Really young.
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So I think it was just personality, a lot of,like, never really taking no for an answer if I
saw something or wanted something or somethingwas of interest to me, I would just, like, go
for it and not really worry about, you know,like, hey.
That's not gonna work out or what if orwhatever, you know, you'll just figure it out
when you get there.
So I think that really was what brought it inwith Tony.
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Like, I got hired because someone actually hadthe job when I was there, and I was, like, 3rd
in line of, like, the assistant the assistantto the assistant Wow.
To the assistant.
Yes.
What I first volunteered, which basically meantI had nothing to do, but sit there on standby.
And, you know, I kept saying I had this visionAndrew I created this vision board that said,
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I'm gonna work for Tony Robbins someday.
I really wanna be in this environment.
I really wanna help people, and I wannatransform, and I created this whole vision
board process and put it up on my wall.
And within 2 weeks, I actually had the jobworking for Tony, like, of creating this vision
board.
So it was, like, totally wild Andrew how thattranspired.
It was really just being, like, not even howcan I make it happen, but just living in, I see
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this?
Andrew this is what I want Andrew seeing it asdone, like, in my head and creating it and
just, like, living in it as it was alreadydone.
So, like, when the opportunity came aboutAndrew they're like, oh, so and so has been
they don't say fired in the Tony Robbins world.
You get repurposed to something that matchesyour unique abilities.
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I I like that phrase.
When they explained that to me about mysupervisor, I was like, I didn't really and
what they meant, but I I get it now.
So he was repurposed somewhere else, within thecompany for that event, and they brought me in
and was like, you know, hey, we need someonehere.
We need someone here right now.
And it was, I'm gonna do whatever it takes.
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This is my opportunity.
This is my chance.
So it was really looking at it from, if this iswhat I really want, I'm gonna make it work in
different ways.
So if someone said, hey, do this, I was like,I'll figure it out.
Andrew I think that really is, as anentrepreneur, you have that spirit in you of
just figuring it out.
Like, there's a challenge.
There's a situation.
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You know, it's in your personality as anentrepreneur.
It'd be like, hey, I see something Andrew canmake it better or fix it or correct it or, you
know, in an easier way.
To get it done.
I that's such like the true heart ofentrepreneurship, I think.
So Well, Andrew I I love that too because itsounds like you weren't an entrepreneur.
Well, honestly, you could say a lot of fiveyear old, I was an entrepreneur, but let's say
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between 5 and working with 20 Robbins, youweren't a full time entrepreneur before working
with 20 right?
I was, but it was different.
I was an introverted website designer who satat home.
Andrew I didn't even do sales or publicspeaking or anything like that.
The way that I got my leads is I builtrelationships with my clients, and they would
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refer me.
So I ran a business for over 10 years doingwebsite design, and we just I just had
referrals.
Like, I literally just closed that companyafter 23 years,
Wow.
And had to call up people that I've had andmaintained their website for 23 years and let
them know that, you know, I was done.
Working on websites and something else.
That only happened, like, a couple Weiss ago.
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So it was just, you know, and they'veconstantly referred me new clients for 2
decades now.
That is very impressive.
Yeah.
Going from, like, introvert at home, nevergoing out to, like, on stage in front of six
thousand people is is a big shift.
Yes.
And and I know that's also, like, peopleforget, you know, a lot of people are in
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service industries or or product industry,like, getting a referral is a is a very big
deal.
I'm gonna get consistent referrals Andrew haveclients, not just refer you, but also keep
paying you come back to you What would you sayto people who wanna improve their skill set
when it comes to that of being so good thatpeople wanna keep going back to or being so
good that people are for you?
I think being so good really is about gettingto know your client and being personal, like,
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getting to know them on the level of like, hey.
Their birthday, like, knowing their birthdayis.
It's like simple little things like that, orjust connecting with them.
And, you know, hey, I haven't heard from you ina while.
What's up?
How's it going?
Like, creating a system for that becausethey're people.
They're not like a lot of times people arelike, oh, there's numbers Andrew have to hit my
sales goal and my numbers and my numbers, butyou forget about the people.
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And the other thing too is that when it comesto referrals, a lot of times, entrepreneurs
never ask.
So one of the things, like, I had a very fancysales coach years ago when I first started
speaking and creating online products andthings, and he told me, even if the client says
no on the sales call.
It doesn't mean no.
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It just means not now.
It also doesn't mean that they don't knowsomeone who could use your services now, so
ask.
So even you're on a sales call and someonesays, no.
It's not for me right now.
I'm not in this product, be like, well, hey.
Do you know anyone, you know, who maybe couldfind this useful and valuable?
You know, I have a referral fee or we have a asystem And that actually brings a lot of
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clients for me in that way.
So it creates the cycle.
It opens up the the brain to think about, Hey.
You know what?
It didn't work for me, but she's prettyawesome.
And I think she could help my friend or someonethat I know.
Well, and it sounds like you were able to do afull time business with just few clients, like,
you weren't managing dozens or hundreds ofpeople, were you?
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No.
No.
I've always maintained and had this vision thatI just wanted the freedom to travel and do
different things.
So I've always positioned myself that it wassomething really simple.
Actually, right now is the first time on mybusiness that I have a full time executive
assistant and a VA.
Wow.
Very exciting.
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Nice.
So making shifts.
But it and, so you're doing website stuff.
You heard about this 20 Robbins.
You're like, what what's the 20 Robbins thing?
You did a fire walk, changed your life, notjust professionally, but personally, I don't
know.
You told me a story too about, I like how yousound like you've always had this this tenacity
about you that, like, wanna get it done.
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You can't tell me.
No.
You can't tell me crap.
Like, I'm gonna make it happen.
Tell us about when you're able to have, I thinkyou said an 80 k a week at one point.
Oh, yeah.
Well, the the best I did was 36,000 in a or56,000.
Sorry.
36 was my best.
And then I broke that record with 56 in a day.
Which was an hour on stage.
And that's actually a really funny storybecause people are like, you need to write a
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book.
It's your calling card.
And all of that.
So I had an idea for a book.
And then I also knew that I was going to LasVegas to speak in front of, like, 3000 people.
At a business conference.
So I was like, and they were like, we have tohave a low ticket offer to begin with, and then
you can do a higher ticket offer.
And that was kind of the rules of this event.
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I was like, oh, what can I do for, $97?
And I'm like, oh, I'll sell my book, but Ididn't even start writing it.
Interesting.
So, like, talk about put your feet under thefire.
Right?
So I go up on stage Andrew put a packagetogether, like, hey, I have a series of short
videos about YouTube marketing.
That you can have right now, and I'm writingthis book, and here's what it's gonna be about,
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and it's gonna be ready in 90 days, and we'llship it to you Andrew so here's the $97.
So that was just like
Wow.
And, you know, it was just a really a reallygood lesson of, like, Bruce proof of concept of
like, hey, I have this idea and, you know, whatyou can do.
You don't have to spend months Andrew monthsand months.
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Before you ask people for the sale, or maybeyou ask people for the sale and they say no.
And then it's like, okay.
I need to figure out something that worksbetter.
Or you ask people for the sale in it, like, inthe case of that book Andrew went, like,
wildfire.
Yeah.
No.
And that that's so awesome too.
Like, like, the the talking about preparationmeeting opportunity, and going back to, like,
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what you said too.
Andrew, obviously, you know, YouTube marketingsure was very hot topic.
When you were given that, presentation at theevent.
It's still a very hot topic that, YouTube isthe biggest search engine in the world.
And, it's definitely super cool that, like yousaid too, like, sometimes you do need to put,
as I say, the cart before the horse, you knowyou're not gonna write a book unless you
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promised literally thousands of people thatthat book's gonna be written, it sounds like.
Yeah.
I kinda put a fire under my feet.
Like, oh, I just sold a whole lot of copies ofbook.
I better write it.
Yes.
It
I better get it done.
And was that self published or published?
Or Yeah.
It was self published on Amazon.
The Amazon best seller.
That was kind of, like, back when Amazon bestseller, like, was first starting when you got
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the badge and and all that good stuff.
Oh, that that's awesome.
And so tell us more about working with TonyRobbins and what you learned and curious more
about about that experience as well.
Yeah.
I mean, I learned everything.
You know, Tony has Tony is not just likebusiness.
It's personal development.
It's nutrition.
It's exercise.
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It's like everything that he talks about fromall of his programs, relationships, and all of
that.
So I think the most impactful in my businesswas definitely the mindset part of it.
Like, you can do this and structuring myself inways.
And I'll be honest.
Some of his stuff I bought and didn't get itdone.
Yep.
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Yep.
Like, I bought his planner and his old RPM andattended all the training for it, and then for
me and the way that I like to create, it was,like, extremely overwhelming.
And I went to his health event and wheat grassAndrew enemas just wasn't my daily mojo.
Like, you
know, Yes.
But I think the mindset stuff was amazing andenergy.
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You know, Tony has a whole team of healers andenergy workers and people that are his support
team for him so that he stays in his peak statefor what he does.
So I got to witness a lot of different things,and that kind of is what inspired me really to
start with video and the work that I do aroundthat because It wasn't just mindset.
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It wasn't just the strategic, the steps, or thepractices of it.
It was also about learning to control yourstate and your energy Andrew maintaining that
while you're doing video.
So from him and learning that is whatfascinated me.
Everything from, like, What does he do tomaintain a state before he goes on stage?
What does he do to maintain a state when he'smad?
What does he do when he maintains his statewhen, you know, he needs plan out his business
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or a huge situation comes up in his business,he's created all these rituals and things that
he does to keep his brain prime so that he cancontinue, being at his best.
And so observing that from him, but then it wasreally interesting because it wasn't just Tony
that I was working with Backstage.
It was every celebrity.
It was every VIP.
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It was all the speakers and all the people thatare part of his company.
And they all had their own individual ritualsand routines that they did to maintain their
energy in their state.
So I got to witness and observe like, a hugewide variety of things and kinda pick and
choose which ones worked for me in the way thatI learned.
So it was pretty awesome.
Like, Oprah Andrew year, I forgot the guy'sname, but he was, like, the guy who won, like,
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the cage fighting championship in the world.
Like, I was, like, actually scared
because I
was like, oh my gosh.
I'm like, he's gonna be backstage.
He's probably like this aggressive, like, crazykinda boss me around.
Like, I had this whole, like, stereotype, andhe was one of the nicest, most rounded focused
people that I had.
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Backstage in 6 years.
He was so awesome.
He was very, like, into how to win and how tobalance his energy around that.
So it was really incredible.
Andrew, yeah, so that that's very fascinating.
Like, I like, people always forget what happensbehind the scenes in order to create in front
of the scenes or to be the scene, I I shouldsay.
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Yeah.
And so, it it's fascinating to hear, like, theritual people go through and I think people
forget too.
So you so you mentioned, like, you know, youhear people like, they have a a what's the
word?
The mindset coach, they have a fitness coach.
They have nutritionists.
So tell us all the coaches that Tony had Andrewthen how that inspired you.
Do you how many coaches do you have?
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I'm curious about that.
Yeah.
I do.
I have well, in in the past Andrew present,it's actually interesting.
So, wow, I have for coaches right now.
Well, tone I'll start with Tony first becausehe has, you know, he has his own business
coach, and then he sets up, like, groups, podspeople that he feels are at his level in
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communication with him.
So he is so super supported, and then he has awhole team of healers.
For his body and his energy, like massageAndrew internet and all of these things.
So it's really awesome.
To see how he structures.
And not only that, he not only has coaches andmasterminds, he has support people.
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Like, one of my jobs was to prepare all of hisfood and the things that he needed.
So it was like, okay.
You know, he's been a while.
He hasn't had enough water, he needs somecoconut for electrolytes, or he needs a green
smoothie, or so he has someone who prepares allhis clothes.
So he kind of follows along with, like, keepinghis state and his focus in, like, everyday
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stuff.
There are people to Andrew.
So it was amazing to see he has, like, a housemanager Andrew then he has a business manager
Andrew then he has know, people that manage,like, I don't know.
When does he have, like, 28 businesses orsomething now?
Oh, it's crazy.
Yeah.
Yeah.
So he has someone who manages all of that, andthen he filters down into who speaks to him so
that it's not like everybody all at once.
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And he's very structured with his schedule.
Andrew one of the things that I learned aboutenergy management is that he creates routines
So when he's on stage, it's the same shoes andthe same shirt and the same routine.
When the room is set up backstage, it's thesame at every event no matter where we are in
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the world so that his brain doesn't have tothink about what's different, what's changing
his brain just goes, oh, yeah.
I see those shoes and those that shirt.
It's time to go talk about polo Ernie.
I'm gonna go on stage and talk about that.
So he has, like, built his life in a structure.
So that he can always stay peak.
So that was, like, really cool because before Iwas, like, all over the place, like, oh, I'll
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wake up this time or that time or and I didn'treally have structure.
And then I've tried many times to, like, goaway from structure just because I'm a rebel.
Yes.
And I find that my productivity goes down.
So it's all, you know, creating rituals andthat.
So I think it's 2 parts with him Andrew that hehas a whole team.
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Of all different things for support, and thenhe also has structures and rituals that he
does.
For myself, I have a business coach.
I have a dating and relationship coach.
Yes.
I have a pleasure coach.
How's that different than the dating andrelationship?
Very different.
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Very, very different.
Yes.
Interesting.
Okay.
Mhmm.
Andrew then I have a I don't have a businesscoach at the moment per se because I'm in a
group of masterminds of people, and we all kindof work to coach each other.
It's like a reciprocal.
Environment.
But I guess that really is coaching in that waybecause I feel super supported by everyone in
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the group, but I also give out my coaching aswell.
So that's a little bit different, but I thinkit still applies as coaching.
No.
A 100%.
That way.
Yep.
And I have a a fitness coach.
So I recently lost £44, with her.
You probably know Carrie.
She was at podcast.
Yes.
Yes.
Yeah.
Yeah.
Carrie's a rock star.
Oh, Carrie's your fitness coach.
Yes.
Yeah.
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Oh, congratulations.
That is awesome.
Oh my gosh.
So you said, you're in a business map yourmind, which serves as your business coach.
You said you have a dating coach, a pleasurecoach, a fitness coach.
And what was the other one you mentioned?
Oh, I also have a an energetic healing coach.
So I'm in
a program right now to learn and to expand onmy energetic healing modalities that I
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practice.
What's the sequence of coaches that you think?
Maybe you said imagine the person, but maybeyou do have a broad or that, people should get
as they grow personally and professionally.
Like, because everyone need to start off with amindset coach, then they can get a fitness
coach, then they can get a dating coach.
Like, would you say there's a sequence to whichcoaches and which order people should get?
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So it was really interesting, because I reallythink it's it's an individual process.
On where you're at, like, 5 years ago.
Like, I had a business coach, and I wasconstantly pushing and pushing and pushing and
pushing my business so hard.
I mean, best in the world, I was traveling withTony and all his people and everything.
And, but my business wasn't growing.
(23:55):
It would shrink.
And then it would go back, but I wasn't evergetting past that one bar.
It was like there was just one line that I justcould not pass with my business.
And, I had a situation come up in my life wheremy husband that I had for 18 years, the father
of my children took his own life.
And in that process, I lost my business and myhome Andrew found myself going from a multiple
(24:18):
six figure business to homeless in severe,like, situation overnight.
Yeah.
And so what happened is is I kinda shut down mybusiness, At that point, and I started doing
just pure personal.
That's where the relationship coach came in.
That's where all of these different things camein.
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Andrew then when I kind of felt in the space ofmoving through and that my personal was better,
then that's when my business started to growagain.
So for me and that journey, it was, like, Iwas, like, trying to force the business before
my personal state was actually in a place whereI could support the business at the level I was
trying to take it to.
That makes sense?
(24:59):
That
yeah.
I know that that that's that's fascinating.
And, and so I see a question too is, like,Yeah.
Obviously, you said everyone's on their ownjourney, and it's interesting finding the right
coach for you.
Do you wish that you had switched coaches afterthe 1st year because they didn't help you get
past your 1st milestone.
Do you think it was all your fault?
(25:20):
Obviously, you know, the coaching industry isSo math, so large, so many options, all these
promises, all these methods, all these secrets.
So how do you know how to approach it and goabout it to know you're with the right coach
for what you need at that that time of yourlife?
Yeah.
From where I am now, if I could hop in a hottub time machine and go back to, like, then
(25:46):
when I first started hiring coaches, It was forme, I was trying to force myself to fit into
someone else's box.
So it was like you're supposed too, or youshould do, you know, like, heavy funnels, or
you should focus on this or you should, and itwas like these checklists and SOPs and
(26:07):
processes and all of these things.
And it was like, out of a box.
Like, everything needed to be structured in thesame.
So I kept going for coaches with that becausethose were the coaches that were making all
this money.
And then I would struggle Andrew because itwasn't a fit for me.
So it took me until, like, the last couple ofyears to realize that I was hiring people and
(26:28):
trying to follow their systems, that weren'tsystems that were made the way that I like to
be.
So when I started looking for people who weremore energetic and in the flow and less about
systems and sales and process, my businesschanged.
Dramatically from me struggling and, like,gridding my teeth and, like, oh, I know their
(26:53):
coaching session.
Oh, what are they gonna make me do?
You know, Andrew was coming at it from theywere making me do it because or I was paying
all this money, so I should do it.
Even though, internally, it never felt alignedwith what I was doing.
It just was like, my gut was telling me all thetime, you know, this final thing, upsell,
(27:14):
downsell, OTO, lalala, all of that was socomplicated.
Yeah.
Like, I just wanna help people.
And you can make a lot of money just helpingpeople and just being your true you without
having all the complicated stuff.
So when I let go of that Andrew just made itsimple, really, and just followed what felt
(27:35):
right for me was was the really big shift.
Andrew that's interesting.
You mentioned that you let go of it.
That's did you have to hire a new coach to helpyou let go, or you just kinda just listen to
your own self one day and see Weiss last takemy own life by the horns, essentially.
Yeah.
The business shift in my business came when Ishifted my personal.
(27:55):
It all came together because it's it's all ofit.
Mike, for example, with my pleasure coach, sheteaches this system called the erotic
blueprints.
And Leah Newman is amazing, and she teachesthis whole system of you have all of these
personalities that are your erotic blueprints,but it's your pleasure.
(28:15):
So human nature, we're gonna go for pleasure.
We're gonna go for something that's goodinstead of something that's painful unless, you
know, there are people who know, but generallyYeah.
You know, people are gonna go for, like, whatfeels good and the pleasure in So when I say
that she's a veteran coach, you know, she leadswith the erotic blueprints, but when you get
(28:35):
into her coaching and you actually learn thatyou have all of these personalities, that are
looking for pleasure that are needed to befilled with this pleasure.
And those personalities actually reflect oneverything.
In your life, like how you treat yourself, howyou treat your friends, how you run your
business, for all of that.
Like, for me, I'm not an out of the box person,so I like to break rules.
(28:58):
So that comes through.
Like, it's really fun to ride roller coastersfor that thrill seeker.
And, you know, that's one of the things that Ido, but that's also how I manage my business
Andrew that there's a part of me that's athrill seeker and likes the new, the figuring
it out the creativity of it.
So when I started looking at all areas of mylife and really figuring out from personal
(29:21):
development work, who I was, And what were thethings that lit me up?
What did I want in my business?
Did it wear in my business?
Was I not being lit up?
And where my business was I being lit up, andhow can I clean that up?
So
that's really where my whole entire businessjust shifted and changed.
And, you know, we created a castle and retreatsand all kinds of new programs in the way that
(29:44):
we teach video marketing has completelyshifted.
No.
I I love that.
And, yeah, let's get into your your videomarketing business.
So tell us, yeah, what do people need to knowmore about when it comes to video repurposing?
Andrew video marketing.
Yeah.
So it it's interesting because people alwayscome to me, like, I just had a post yesterday
(30:04):
where someone commented.
And they're like, I just went back and countedall of the lives that I did in the last couple
of years, and I've done over 250 lives.
Andrew the Facebook memory came up of when youcoached me to do my first live.
And
you made me feel so confident and you reallyhelped me to see the value in what I was saying
(30:25):
Andrew that I could bring that on camera Andrewthat I could do this.
And I was like, wow.
I'm like, that's really interesting because Iworked with her, like, maybe 7 years ago.
Oh, mhmm.
And so it was like, you know, her coming backand telling me that yesterday, it just really
confirmed, you know, for where I'm at today.
That I teach video a little bit differently.
Like, I know the SEO and the research and thetechnical of it all.
(30:49):
But the technical isn't what's gonna get yousold Mhmm.
On video.
Like, you're not gonna connect that video asreally this energy connection.
So I really work with people now through my owntravels of having to overcome PTSD and anxiety
and all these things in my life.
Learning how to calm my nervous system till Iget to a point where I can just jump on camera
(31:11):
and be like, hey, that's awesome.
You know, here I am, all of me, and I, youknow, don't have any fear.
And so that really is a bigger part of what wedo now and why we build the castle.
So the castle really was a vision that I hadlike, 11 years ago where we could create a a
broadcast beacon for people who had mess formessengers.
(31:33):
A lot of people like, oh, you're themessenger's messenger, and they've kinda named
me that with my clients.
And it was really about just creating a spacewhere people could come and kinda just chill.
Andrew learn to relax when they're on camerabecause the first few times that you do it or
maybe the first hundred times, you kinda It's anew muscle and all of that.
(31:54):
So we've really restructured all of ourprograms now that we start with mindset.
1st before strategy.
So it's a little bit different than what otherpeople have been doing because everyone's,
like, hardcore, like, oh, it's YouTube Andrewthere's this and that.
But I think that for me, it felt like adisservice because people would come to me
Andrew they would ask me, oh, I do wanna set upmy channel, and they would pay me and go
(32:17):
through my program, and they would create allthese videos.
And then they weren't getting results from thevideos, and then they would quit and be like,
you sucks.
I hate video.
I wasted all my time.
It didn't work out, or they wouldn't evenfinish or launch their YouTube.
And I kept seeing it again and again and again.
And then when I went back, it was like, theynever really got to the point where they were
comfortable on camera and comfortable with whatit was that they were offering and comfortable
(32:41):
with who they were actually speaking to.
So we just revamped all of our video programsnow to start there.
Start at at home base first.
Yeah.
That makes a lot of sense.
It's like, you know, going back to, yeah, Iguess could pivot to any skill for some reason.
I think of baseball where if you're like, Iwanna be a great baseball player, but if you
(33:01):
can't figure out the skill set of how to handlepressure or how handle natural instincts, sort
of, how to handle, like, like, the fear of aball coming at you a hundred miles an hour,
like, you're not gonna be able to swing at thatball.
Right.
Right.
Andrew I like that.
That's, yeah, you could teach techniques andskill sets and all day, but until you help,
(33:22):
getting the mindset of comfortability and know,I've been taking a couple of courses recently
as well.
It's interesting to hear that, like, I'mtalking to some 7 figure colleagues, and
they're saying, becoming rich is 90 to 95percent mindset and 5 to 10% skill.
Okay.
Yeah.
Andrew so when I heard that, it was kinda like,blew my own mind because I'm like, well, you
(33:43):
don't need a good mindset to run a gas station.
And then I'm like, well, I Gassy.
She's running a business too.
And so you gotta be Weiss set really doesn'tmatter.
I think people forget that.
And and, but, of course, you can't really saythat off the bat, or do you leave with that in
your programs?
I do now.
I really start with and and it came from aninteresting experience where someone came
(34:06):
Andrew they owned a marketing company Andrewthey're like, hey.
We're doing this thing where we're reaching outAndrew we're filling up these, dinner parties.
These virtual dinner parties.
And so, you know, people would come, and it waslike a networking thing.
And they were like, we'll do all the marketing,and we'll fill your things, and it was working
really, really well.
And then what happened was that theseentrepreneurs were coming in, and they were
(34:28):
willing to pay me.
Like, I'm on the sale calls with them, andthey're willing to give me their credit card
because they want YouTube and they heard thatvideo is hot and they wanna get going.
And then I'm like, well, who do you serve?
I don't know.
You know, well, what's your product?
Well, I'm still working that out.
It was kinda like there, like, all theseentrepreneurs were so on, like, video video
video is the greatest thing.
(34:49):
I need to know what it is and all of that.
And then they're putting the cart before thehorse because they weren't really clear on who
they were serving, who they were talking to,and what language to use to talk to them.
And then we add in that they're uncomfortableAndrew they're uncomfortable on camera because
they don't know those 3 things.
So they're it's kind of like a crazy eight thatwas created where it's like YouTube, YouTube.
(35:12):
You must do YouTube.
You must video.
You must go live every day for 90 days.
All these challenges and all this stuff.
Muscle through and all these things.
Great.
But until you have that solid Andrew you'resubconscious that I know who I'm talking to.
I know what I'm offering, and it's not gonnafeel good.
To be on camera.
It's just not.
And that carries through with everything inyour business.
(35:34):
So that's why we we restructured in a differentway.
And actually the first level of our wholeprogram is free.
It's gonna be free in my Facebook group becauseI feel that it's a disservice for all of these
people to be entrepreneurs and not have thatbase of knowing what it is that they're
offering and who they're serving.
So we're gonna be offering that whole workshopfor free.
(35:55):
I love that.
That that makes sense.
And tell us again, like, the the evolution ofthis, video production business and Andrew
things like that.
So I'm curious, like, the some is it explodedright away, or has it been a slow build up, or
has it been a rapid build up?
I'm curious about that.
It's really interesting.
So the road to the castle was was long.
Yeah.
(36:15):
So when I made a decision years ago, You
said 11 years ago, you
11 years ago, I did.
I dreamt of building a studio where peoplecould come, and I was at a Tony Robbins event
Andrew was like, YouTube came out, and I wrotethe book and everything.
And I got to actually teach YouTube marketingat Tony Robbins Business Mastering.
Andrew so from that, you know, my whole YouTubekind of exploded.
(36:38):
I was speaking.
I was traveling.
All of these things, courses, and programs, andall of that.
And One of my friends said to me, you know,what's the thing that aggravates you the most
about your business?
And I was like, people are afraid to be oncamera.
So that she's like, well, then you must.
She's like, if it agitates you, then you mustfigure that out and solve that and help people
(37:00):
with that.
And I was like, oh, Weiss advice.
So I built a studio in Sebastian, Florida, inmy home.
We actually built an addition on my home.
And then We were just so remote, and I thinkthat video was so new that I was ahead of the
time for that studio and for what we weretrying to create.
So that went away.
Andrew then I did remote studios for yearswhere we'd rent Airbnb or hotels, and I would
(37:24):
set up a studio there Andrew we'd log all theequipment Andrew carry everything and set it
all up temporarily and do retreats for theweekends with clients and teach courses and all
that.
That was a heck of a lot of work to carryaround all that equipment all the time.
It was a really big job.
So right before COVID, I actually build asecond studio inside an Office Depot.
(37:46):
There's an office depot here in Orlando, andthey have a co working space.
So I actually worked with them, and we builtthis whole studio Andrew then COVID happened.
Absolutely.
Nobody wanted to come to the studio.
Yep.
Mhmm.
So, that was kind of the end of that.
So I've had this vision for 11 years.
And then COVID, you know, everybody just kindashut down.
(38:07):
And I was like, well, what can we do?
Everything's online.
People are online Andrew just came reallystrong to me about, you know, let's revisit
building this studio again.
And so one day I get this letter that my rentwas 14 65 here in Orlando for this tiny little
thousand square foot place.
And, It was going from 14 65 to 24100.
(38:31):
And then that was only a year lease, and thenthey said that they were gonna be doing some
remodeling to a luxury resort, So the rent wasgonna go up again after 12 months, but they
didn't know by how much.
And I'm like, wait a minute.
This isn't like New York or Boston orsomething.
I'm like, we charge $24100 a a thousand squarefeet.
I'm like, that's crazy.
So I started looking, and it was really justthis whole divine, like, Weiss, journey where
(38:57):
we found this place.
And I walked in, and I was like, Weiss, this islike my old house in Sebastian.
We could do small day retreats here.
It's got the space.
It's got everything.
We put an offer in, and we didn't get it.
We were 2nd choice.
And the first choice people paid the deposit Sowe lost Andrew cried because I was like, oh,
I'm so fired up to start do creating this spaceagain for people to gather.
(39:18):
And then I found another place Andrew it wascool, but it was, like, not, like, totally lit
up because it required a lot of work in orderfor what my vision was.
But the price was right.
So when I went to meet the guy, I had literallyhad $9000 in in cashier's checks in my pocket
to pay or the transaction.
(39:39):
He's like, oh, I forgot the lease, but I'llbring it by tomorrow.
And that kinda tipped me off.
Like, what?
Big red flags.
Yeah.
So then I got a little worried.
The guy ended He broke into the house and wastrying to rent it on the Internet and actually
had nothing to do with the house.
So I almost, like, intuition.
Almost lost $9 that day.
Yeah.
Jeez.
So now I'm devastated, like, trying, like, Ifeel like my idea Andrew why do keep having
(40:05):
this vision and it's not working out and, like,just total gut punch kind of moment.
And I'm driving home and went to put my phoneon the mag holder in the car, and it fell on
the floor.
And I reached down to pick it up, and here'sthis house, this castle, and it's this eight
bedroom, six bath, Beautiful home.
Wait a minute.
You're driving along.
(40:26):
You have to stop the car to pick up your phone.
And when you look up, you see this house rightin front of you?
No.
The it came up on the phone as a notificationfrom Zillow.
It, like, rolled up on the screen, and I'm,like, looking at it as I'm stopped at a red
light, like, I'm like, look at this.
And then I'm scrolling, and then I get to thegarage was converted to a movie theater.
(40:46):
And had, like, movie theater seats and a riserand this whole thing.
And I'm like, wow.
That's my house.
And I'm so excited.
And I look at the price, and it's, like, $3.
Andrew I'm like, oh, this is scam.
They're gonna steal my money again.
They don't rent that house, like, in the marketin Orlando.
That house is, like, 5 to 8 1000 a month.
And I'm like, no.
No.
No.
No.
(41:07):
No.
No.
No.
So I called someone up who I knew was a realestate agent, and we were connected on
Facebook.
But I knew she was a real estate agent inOrlando, and I met her at a Tony Robbins event,
like, 7 or 8 years ago, but we had neverconnected beyond just Facebook, like, like, and
comments and stuff.
So I called her up, sent her the link, and I'mlike, is this legit?
Hey, I almost got scammed last week, but thishouse is amazing.
(41:30):
Like, look, this is so perfect.
And she's like, let me check.
She calls me back.
And she said, meet me there at 9 tomorrow.
I have the code.
We're gonna go look at this house.
And she's like, it's legit.
They can't rent it because they don't wantroommates and, you know, there's eight
bedrooms.
So, like,
they don't want roommates Andrew every familythat's come to look at it, it's been for rent
for months, every family that's come to look atit, it leaves and doesn't like it because the
(41:53):
garage has been converted to a movie theater.
And they need storage, and they need a place topark their cars.
Andrew I'm like, that's exactly why I want
this house.
Yeah.
Yeah.
He came over.
We did the tour.
I walked through, and it was like, I'm home.
Like, this house, the the vision of, like, whatwe were gonna create and where and what was
gonna happen here was just there.
(42:14):
Andrew she, the real estate agent, was soexcited about it, that she donated her
commission for my 1st month's rent.
Oh my god.
Because
she was like, this house is meant for you andyour big vision of what you wanna do.
And here I am.
You know, I'm here in this castle.
We're running events.
We just ran our biggest event yet a coupleWeiss ago, which was a live stream.
(42:38):
They had about 500 people live across theworld, and they live streamed for 12 hours a
day 3 days straight.
We had a whole team of people in the house thatflew in from all over the country for AV, for
ECAM, for Zoom, for makeup, for LA.
I mean, this was like a whole production, andit was amazing.
(43:00):
Like, I cried when it was over.
I cried because it was just like, I dreamedabout this for so long to create a space people
could come and feel like they're at home, butyet still get their videos done professionally
and feel comfortable.
Doing it.
And that's when they expressed to me at the endof the event, the client said to me, we've been
(43:21):
doing this event for many years in manydifferent ways.
Andrew this is the first time that the eventends, and I'm not exhausted.
Wow.
That's so awesome.
I feel awesome.
That's incredible.
And I think it's a testament to you, Jessica,as well, to the environment you created and
just, like, knowing, obviously, Tony Robbinsfigured out how to not be exhausted when he
(43:42):
does.
I don't know what the DFW looks like, like, 14hour days, 5 days per hour or something like
that.
It's, that's super awesome.
And Andrew love the story too.
How you keep talking about this.
Like, you have a vision vision board.
Like, you wanna work for Tony Robbins.
Boom.
Made it happen, and then you had a vision ofthis retreat center.
But can you differentiate when you have avision board versus just a vision?
(44:05):
And I'm curious, and and maybe go back to halfthe time machine you wish that once you had
this vision for treat center, you would startputting random pictures of imansions on the
vision board So so the question is, how do youdifferentiate between a vision and not trying
to put it on a vision board versus using avision board for things?
So it was really interesting.
Like, the way that I was taught to you visionboards is pretty specific, and it was something
(44:30):
that I learned from someone who's one of thehead trainers for Tony Robbins, and she teaches
that particular vision board process.
So she does it with 9 squares in the bagua.
Like, Feng Shui.
And so her vision board is, like, superspecific.
So I have that practice where I do, you know,once a year Andrew update it, and I actually do
them when I'm doing a launch, I actually do amini version of that.
(44:53):
Like, every time we have a new product orsomething, I do smaller, really simple ones.
And then the thing with the vision board is isI create it, and then it gets put away because
it's creating it in your head.
With the castle, I didn't actually do a visionboard, the past 11 years.
It was just this nudge that kept coming up.
Like, this is what you should be doing.
Wash.
That would be really fun.
(45:14):
To create this space where entrepreneurs cancome and gather and support each other, and
they can create great content and broadcast itout to the world.
I didn't know anything about video production.
Cameras, equipment, all these things, you know,but I found people who did, and that could help
me with that.
So it wasn't the vision of how.
Andrew think that's where people get stuckbecause the how is enormous sometimes.
(45:36):
If you have a big, huge vision, that how can beoverwhelming.
So I don't think about that.
I kinda put it away, and I just really feelinto, hey, this is what I wanna do.
Andrew this is how I see it in the end, guideme, like, follow me through, like, how I can
get there.
So I just keep following those nudges of, like,let's create it.
(45:59):
And, you know, like, with the studio, it failedWeiss, fail forward.
Like, I learned both times, you know, whatworked and what didn't and all of that.
And then when the opportunity just came forthis castle, I went for it.
You know?
In, like, a really bold way because it thenudge was there.
And I don't know.
You know, where is it gonna take me from there?
(46:20):
I have a vision of having 12 of these all overthe world.
In different places Andrew people can go likeAirbnb, like, a video studio Airbnb Andrew
check-in and out in, like, really cool places.
That's a really big, like, how am I gonna dothat?
Mhmm.
But if you back it up, like, I'm gonna back itup to, well, what if I create 1 castle?
Cool.
How am I gonna do that?
(46:41):
Okay.
Not too much detail.
Here I am in the house.
I have the studio.
Let's see what's next.
Like, just letting it, like, I guess my partnerGeorge says all the time, just let the mystery
unfold.
Mhmm.
Yeah.
Just hold your vision and let the mysteryunfold.
And I think that for me is my newest greatestfavorite skill.
(47:01):
Yes.
Because it's not stressful or you know, there'sno anxiety of, like, well, what if what if it
fails or, you know, like, right now, we hadpretty significant hurricane damage in the
castle.
Andrew I had to unexpectedly put things onpause while we get new walls and a new roof,
but it's amazing because I'm here.
(47:23):
I'm here right now Andrew just letting themystery unfold.
So, you know, it's a pause.
Like, someone said to me the other day, oh,you're gonna quit the castle now because you
can't you know, work for the next few weekswhile they're gonna be doing that.
And I'm like, no.
I'm like, that gives me a few weeks to regroupand come back ten times stronger.
Yeah.
I'm like, you know what?
I gotta pause from painting walls anddecorating and and doing that.
(47:43):
And I'm just gonna look at, you know, how can Icreate even more in the future?
So I think that holding your vision no matterwhat is the key.
And going back to what you said earlier, I'mnot familiar with these words.
You said, thanksway and and Bagway, or the Oh,
Funch Funchway.
So Funchway is the energy of how you placethings in your home.
(48:04):
It's an ancient Chinese art of, like, you know,you should have water or crystals or you should
have a blue bathroom.
I mean, there's, like, all these, like, waysthat the Chinese figured out about the energy
of your home.
And how to make it flow for prosperity and goodhealth, and calmness.
So it's like a legit practice.
So Lauren Lejav is my mentor for vision boards,and she actually created this whole process of
(48:29):
creating your vision board based on Fengshui.
Andrew it's called the bagua.
So it's 9 squares.
It's the 9 squares of life.
So when you create your vision board, youcreate it in a specific sequence where, like,
the center of it is you.
And then your money goes in, like, the leftcorner.
So there's, like, a certain way that you buildyour vision board that is supposed to amplify
(48:49):
it.
And, you know, I can't say because it's magic,it's energy, and all of that.
All I can say is that it sure did work for me.
Yeah.
Apparently.
Andrew that's That's that's super awesome.
And I'm curious too.
Like, you know, as as someone who who's workedwith Tony Robbins, you know, you you dive deep
into personal development, professionaldevelopment, you've held these vision boards.
(49:10):
Andrew, obviously, you you pride yourself onnetworking and Andrew relationships you know,
some me and my wife were talking about theother day, like, Andrew, obviously, you wanna
treat people amazing no matter what.
But I guess, the question is, how do younavigate a a list relationship versus a, a
person you met who works at a, let's just say,a grocer at a grocery store, I mean, a a bag
(49:37):
person or grocery store.
My question is, how do you navigate each ofthose relationships essentially?
The same.
The same.
The
same.
Because I believe in the one philosophy, whereeveryone, if you treat everyone as if they are
the 1, that is the shift for you, then it justbrings abundance in all levels.
(49:58):
I mean, there's been so many examples of, like,the 1, like, my Uber driver, As I'm going to
the airport one time in San Diego, fixed me upat the airport.
We're having a conversation.
I'm like, oh, I just wrote a book.
I hand him a copy of my book.
He calls me on the phone a couple of weekslater with his brother who's like a
multimillionaire and has all these businessesand wants to talk to me about his YouTube
(50:19):
channel.
So it's like McDonald's person or whatever.
It's all about your energy that you put out.
Mhmm.
And it really is, like, you don't know wheresomeone's at in their life.
You know, I had times where I had to stay in a,domestic violence shelter, and I was homeless.
(50:39):
But that didn't change who I was in thatmoment.
You know, there was still power within orconnections within, and that was a temporary
moment in my life, but You know, there's nodifference.
It's really if the energy that you put out isthe energy that's reflected back.
So if you change your energy based on yourperception or your judgment, of who someone is,
(51:01):
it's not gonna reflect back well on you.
Well, and because they say, you know, we're allthere's always different versions of us, you
know, that we wear masks.
Like, you're gonna act differently around yourparents and you are your best friend of 20
years.
Yeah.
But, like, you're not gonna say, take someshots with your parents.
Like, you probably won't act like that.
And so I guess, you know, and, obviously, I I Iagree that you always wanna be genuine Andrew
(51:26):
treat everyone amazing no matter what, do youfeel like you should put on some kind of mask,
with an a lister versus someone else in orderto feel like you can be at their level or to if
you if you value that relationship, I shouldsay that you should act a little differently.
I have little tweaks here and there.
I'm curious your thoughts on that.
(51:47):
I think that it's the discernment of, like,what's appropriate.
Yeah.
Of course.
Yeah.
Like, I'm not gonna, like, run up and, like,smack Tony a high 5 and be like, yo, yo, what's
up?
You want a canopy or bro?
Like, that's that's not gonna happen.
But, you know, then there's the side of it of,like, you know, respecting someone for the
(52:07):
space that they're in.
Mhmm.
And, you know, expectations of someone elseplay a part in that about what's socially
appropriate, but it's also, staying true toyou.
You know, people are like, oh, you wear sparkleshirts and all this stuff.
And I'm like, well, that's me.
Or, you know, I have people say like, oh,you're your, glitter is inappropriate at your
(52:28):
age.
And I'm like, well, what age is it notappropriate?
Yeah.
Yeah.
You know?
Like, it's just other people's stuff.
So I think I I kinda move through life, like,with kindness first.
Like, I always leave leave with love andkindness, even when people aren't love and kind
in kindness back to me in that way because Iunderstand that, you know, people's perceptions
(52:50):
are coming from their own filters of where theyare in their life.
But for me, I always just try to be me.
Like, if I'm a little bit crazy, I'm a littlebit creative, a little bit extra sparkly,
That's just me.
You know?
And so whether I'm, you know, in a room with amillion millionaires, or if I'm hanging out at
(53:11):
my 711 and checking out with my slurpee, it'sstill the same me.
I love that.
I love that.
So just yeah, that makes sense.
Just like discerning the situation, the respectmaking sure respect people in in their
environment will also not apologizing for beingyourself with that then reason, of course.
Yeah.
Yeah.
I love that.
(53:32):
Well, awesome.
So I have a few questions left here as we wrapup One of the questions is, what do you believe
are the nonnegotiable actions of a successfulentrepreneur?
Nonnegotiable.
Kinda ties into what we're just saying is,like, staying true to you so many times, you
know, in business, opportunities, and differentthings will come up.
(53:54):
And it'll be like, oh, that would be amazing.
But you know when you're knowing whether it'strue to you or not.
So sometimes and usually every time that yousay yes, to something that you know wasn't your
right, it ends up not coming out right.
Yes.
So I think that's really a non negotiable ofjust trusting, learning to trust your inner
knowing of what's right for you, withoutpersuasion.
(54:17):
You know, if it doesn't feel right, then it'snot.
Let it go.
You know, keep moving on because then you'reclosing the door for what is right for you.
And that applies pretty much to business, but,you know, relationships and pretty much
everything in life.
And you just keep hanging on to something thatyou know isn't right.
We're fort trying to force it.
If you're trying to force it, then it's not theright thing.
(54:39):
Yeah.
You using your intuition, trusting yourintuition, and, recognize the importance of
that.
And then what about what are things everyoneshould invest in such as coaching, tools,
resources in order to become a full timeentrepreneur.
I think that it's really investing in you.
A lot of times people will say I don't have themoney or a lot of times I'll hear entrepreneurs
(55:05):
will come in and be like, Oh, well, I will,take a break when I have a $1,000,000 in the
bank, or I will take care of myself when thishappens.
Myself included, in the burnout rat race of,like, do do launch, launch, this, that, you
know, a million things, learn everything signup for 5000 courses and not watch any of them,
(55:27):
but you didn't get them done, you know, kind ofthing.
I got burnt out, and I ended up getting reallysick.
From that.
And it was Weiss learned about really justletting go and, you know, learning to say no,
in that respect Andrew following how are youguides on that?
Well, I love that.
And then and those could be a whole podcastepisode, but, a a different one to ask this
(55:50):
question as well is, how do you balance?
No.
That's what I'm here for.
How do you balance being a successful,entrepreneur with having kids?
Yeah.
So that's a good one, especially for me.
I openly talk about it.
Both of my boys are on the autism spectrum.
Wow.
So they do require a little bit more care.
(56:14):
In the they have a lot of therapies and groupsand different things.
So when I say time, is of the essence for me.
What I learned when I became a mom Andrew thenI became a single widow later on in my life is
that I really needed to focus down.
So it was about, you know, the discernment ofwhen to say no.
(56:34):
And following what was true for me, Andrew thenit's also, which is a newer skill that I am
loving so much, is that giving myselfpermission to say Hey.
You know what?
Things changed, and I need a break, or I'm atthis point, and I need to pause.
And so I never allowed myself pause before.
(56:57):
And I found that when I did Andrew startedpausing, like, you know what?
I had all these grand plans to do this and thatand everything else.
I'm not gonna put the gas.
It doesn't feel right to put the gas to thefloor right now.
It's gonna stress me out.
It's gonna take away from my family time withmy kids much because my kid's time isn't non
negotiable for me.
(57:18):
You
know, they have at least one day a week whereit is just totally me and totally fun.
We live in Orlando.
So that makes it super easy.
And, you know, when I look at things like that,it's like, where's my time for me?
Andrew where am I scheduling that in?
And that schedule is non negotiable.
Like, before I do an event, I have a whole daybefore.
(57:39):
Andrew have 2 whole days after that there'snothing on my calendar because that's what I
need to recharge.
For my personality, I need that quiet time.
And, you know, your self care isn't like, oh, abubble bath and a manicure.
There's so many different ways that are forself care.
And I think that as entrepreneurs, it's, like,so pushed of, like, power through it.
(58:02):
Get it done.
And I love Tony, but you know what?
He works like, 22 hours a day straight.
You know?
Yeah.
Power Andrew get it done is challenging formost people.
And so there's a different way.
And that's to really make pausing nonnegotiable, is actually really interesting.
So I am trained as a transformational breathwork facilitator.
(58:24):
Mhmm.
And I was just writing this, copy as apresentation explaining what is
transformational breath work.
And when I was doing the research, I found thatwhen you do transformational breath work, it
brings you into the state of Seda.
And it's that point where, you know, when youfirst wake up, And you have, like, that little
groggy, like, I'm awake, but I'm still, like,dreaming.
(58:45):
And then as you're falling asleep, so two timesa day, you naturally go into the state.
When you do breath work, you actually bringyourself into that state by the pattern of
breathing that we do.
So as I was learning about that some moreAndrew the science of it so that I can explain
to my clients why I love Breathwork so much.
I found that Einstein actually induced thestate.
(59:07):
So, you know, you may know if, like, he tooknaps.
Right?
Everyone talks about Einstein taking naps, buthe used to take naps where he would sit in a
chair Andrew he would hold ball bearings in hishand, metal ball bearings, and he would put two
pans underneath his hands.
And when he fell asleep, The ball bearingswould fall out of his hands, hit the pans, make
a noise, and wake him up.
And he said that's when he had his best ideasbecause he was invoking the state of calm
(59:35):
Yeah.
And pause.
So he was taking a pause from trying to figureout this math problem.
I can't get it or science thing or anything,and he would get all like, you know, and as an
entrepreneur, that comes up so many times inour lives with that.
So he figured out a way to bring himself intothat state, and he said he would do this
because that's when his best ideas came.
(59:56):
Was from the state of pause and calm.
I love that.
I love that.
It's just the importance of finding your dataand just, like, It's it's kinda like, you know,
fishing.
You're not gonna find fish, but just, like,what's we're, like, swimming around, trying to
thrash the fish.
Completely calm and just, like, let the fishcome up to you Andrew then enter your idea
(01:00:16):
coming to you and just grabbing it.
And so And people forget that, like, sometimesthe best ideas and the best productivity is
just working in the state of comms.
I I love that.
Yeah.
Lowing yourself to pause.
Just step away and pause.
And you need that.
It it it's what, you know, fuels your energyinstead of running on empty all the time.
Yeah.
(01:00:36):
Well, awesome.
We have two questions left.
And and thank you so much for coming on today,Jessica, and sharing your Wonderful.
But, and your passion and your kindness andyour care, and just love how it radiates from
you, and you got your sparkly gesture back atall up.
How can people best get a hold of you andcontact you and reach out to you if they wanna
learn more or connect with you?
(01:00:57):
Oh, yeah.
Super easy.
It's my name, jessicabrace.com.
On my website, or you can visit me on myFacebook group, which is rewired to rise.
Alright.
Yeah.
Check her out just good bass.com.
And the final question is, for people listeningin today, what's the one takeaway you want them
to have from this interview?
I think the one takeaway is No matter what orhow big or how crazy your vision seems, it's
(01:01:23):
totally possible.
Just keep focusing on it.
Just keep focusing.
Forget the how.
Take care of yourself, self care, take a pause,take a break, but keep holding on to that
vision.
If you feel it right here, and it keeps nudgingat you again and again and again, then that's
the one for you.
Love it.
Just good, Bryce, everyone.
Thank you again for coming on today.
We'll see you all next time for the nextepisode of rapid results.
(01:01:45):
And, keep living the life you deserve.
Take care, everyone.
That concludes another episode of rapidresults.
Remember to leave a review about something youlearn so others can share the knowledge, keep
being unstoppable in your pursuit of thelifestyle freedom you desire, and we'll see you
next week.
The show you need to get what you desire byavoiding the mistakes made by others before
you, learn the stories and journeys of whatsuccess looks like to find the freedom you
deserve while thriving with your best eyes.
(00:34):
Welcome back to another episode of rapidresults with Andrew Weiss.
We have the incredible Jessica brace todayjoining us live from her castle studio Orlando,
Florida.
And for those who are wondering who Jessica is,she is a beer production business owner.
She's a retreat owner.
She's worked with Tony Robbins.
She is just overall badass, and we wanna know,Jessica, where's the biggest, most badass
(00:58):
professional accomplishment you are out of.
Oh, biggest and badass.
Well, besides working for Tony Robbins.
I mean, that's like, but I have something waybetter than that because that was a lot of
work.
So because I worked for Tony Robbins, I got tohave some really amazing clients.
And I had this client who called me up andsaid, hey.
I have a house on the beach in the DominicanRepublic.
(01:20):
And Cabareti.
And I would like for you to come and stay inthe condo next door and work with me on setting
up a video studio.
So I wanna fly you down I want you to stay fora couple weeks so you can bring your family
too.
And all expenses paid.
So he flies me to Camarete We go down there for2 weeks.
We set up a studio.
We're filming his courses Andrew we're doingall this stuff.
(01:40):
He forgot to mention when he told me the deal.
I already said, yes.
I'm like, come on, heck, yeah.
Right?
My family gets to come, all this.
They provided a nanny.
They provided a chef.
They provided a housekeeper I got massagescoming to the house twice a week, and I got
credits at the spa at the resort next door.
Oh my god.
And and He was a business coach and successcoach, so he was very adamant that we only
(02:06):
worked 4 hours a day.
On focus.
And then the other 4 hours, I was paid topursue something that I love or learn something
new.
Oh my god.
So I took fire dancing lessons Andrew trapeze,and I learned how to, I went and said monkeys
in the jungle.
I tried Kite boarding, but that was a wholeanother disaster story.
(02:30):
But,
you know, amazing.
So that was my most badass moment because I gotto stay there for in the end, they kept
extending me.
So I ended up staying 2 months.
Andrew lost, like, £40 because he he also had,like, this whole nutrition program that we were
filming.
And I had a personal chef, so it kinda madeeasy.
Jeez.
Oh my gosh.
2 months in the Dominican, everything paid for,everything provided to you, and that's just all
(02:54):
through networking, of course, being good atwhat you do.
It sounds like.
Yeah.
It was awesome.
I need more of those clients.
So if you know anyone to refer to me, I havereally great rates.
Yes.
I bet.
I bet.
So to tell us how the heck do you go from, youknow, growing up in a small town off of,
Massachusetts to all of a sudden, being an allexpense paid for resort experience in Dominican
(03:18):
Republic, tell us more about that journey.
Yeah.
Wild wild journey, actually, I mean, I went youknow, I grew up, like you said, in small town,
I grew up in Provinstein.
It was a tip of the cape.
It's a little tiny sand spit of an island inthe middle of nowhere.
That's very touristy.
So, like, a million people come there in thesummer Andrew, like, two thousand people who
live there year round.
So it's pretty desolate and isolated.
(03:40):
Andrew then I actually went to nursing school,believe it or not, a whole, like, field of
something else, didn't work out started awebsite design company in 99.
Before there was even Google search, I had toadvertise my website design company in the
yellow pages to get new clients.
So it was, like, ancient dinosaur Internetstuff.
(04:01):
And then, you know, it ran my business reallywell.
Ended up somehow at the suggestion of a friendat a Tony Robbins event and loved it.
Absolutely loved the experience fire walkingand in the environment and everything Andrew
had, like, this major breakthrough at the TonyRobbins thing about what your fears that are
and you're holding you back because we had beentrying to have a baby for 5 years.
(04:25):
And I realized that I had this deep fear ofbeing a bad parent or that I was not gonna do
well.
So that was holding me back.
So literally after my first fire walk, we wereexpecting a baby, like, 2 months later.
It was that, like, flipped the switch in mefrom, like, personal development.
I want more.
This is amazing.
You know, I didn't know, like, your past doesnot dictate your future.
(04:47):
Like, all of those things was, like, new to mein this concept.
So I was just, like, hungry for so much more.
Andrew, like, a year and a half later, when thebaby was a little older, I went back as a
volunteer for Tony Robbins, and my very firsttime volunteering, they offered me a position.
As an assistant backstage to Tony and his wife,which was amazing.
(05:09):
Spent 6 years traveling all over the UnitedStates working with Tony and his wife directly
managing events.
I got to see everyone backstage all of thedifferent speakers into every single one of his
programs multiple, multiple times, completelylife changing from a peer perspective as well
as a business perspective, as well as apersonal perspective.
(05:30):
I mean, it was just like everything.
Just transformed again and again and again andagain.
So wild times.
And then here I am teaching video and living ina castle in Orlando next to that other castle.
No.
That that is so cool.
And, you know, for those other people who aretuning in and might come from small towns, you
(05:51):
know, Tony Robbins is literally I think he isthe biggest personal development.
He said he said he's not a guru, but we'llwe'll call him Guru in this case.
In the world, you know, a lot of people say,oh, small town, sometimes small town mindset.
Like, how did you get into the mindset thatit's okay to be successful in thrive and to
work with literally the best and the best aftercoming from a small town of two thousand
(06:14):
people, like, tell us more about what thatmental jump looks like.
You know, it's really interesting because itwas never I mean, I grew up as a kid Andrew
people would say like, oh, you can't do that.
And then my natural inclination would be like,why not?
It was just the way I was.
Like, when I was five years old, I startedselling seashells to the tourists, and that was
(06:35):
my first business.
Andrew I made, like, 2 to $300 a day.
Sash selling seashells.
And my my shells were only a quarter, butpeople were like, oh, you're so cute.
Here's twenty bucks for college, and they'dhand me, like, dollar bills and tell me to keep
the shell and sell it to someone else.
Like, so, like, I had this inventory and, like,this whole amazing experience.
Really young.
(06:55):
So I think it was just personality, a lot of,like, never really taking no for an answer if I
saw something or wanted something or somethingwas of interest to me, I would just, like, go
for it and not really worry about, you know,like, hey.
That's not gonna work out or what if orwhatever, you know, you'll just figure it out
when you get there.
So I think that really was what brought it inwith Tony.
(07:19):
Like, I got hired because someone actually hadthe job when I was there, and I was, like, 3rd
in line of, like, the assistant the assistantto the assistant Wow.
To the assistant.
Yes.
What I first volunteered, which basically meantI had nothing to do, but sit there on standby.
And, you know, I kept saying I had this visionAndrew I created this vision board that said,
(07:41):
I'm gonna work for Tony Robbins someday.
I really wanna be in this environment.
I really wanna help people, and I wannatransform, and I created this whole vision
board process and put it up on my wall.
And within 2 weeks, I actually had the jobworking for Tony, like, of creating this vision
board.
So it was, like, totally wild Andrew how thattranspired.
It was really just being, like, not even howcan I make it happen, but just living in, I see
(08:09):
this?
Andrew this is what I want Andrew seeing it asdone, like, in my head and creating it and
just, like, living in it as it was alreadydone.
So, like, when the opportunity came aboutAndrew they're like, oh, so and so has been
they don't say fired in the Tony Robbins world.
You get repurposed to something that matchesyour unique abilities.
(08:31):
I I like that phrase.
When they explained that to me about mysupervisor, I was like, I didn't really and
what they meant, but I I get it now.
So he was repurposed somewhere else, within thecompany for that event, and they brought me in
and was like, you know, hey, we need someonehere.
We need someone here right now.
And it was, I'm gonna do whatever it takes.
(08:51):
This is my opportunity.
This is my chance.
So it was really looking at it from, if this iswhat I really want, I'm gonna make it work in
different ways.
So if someone said, hey, do this, I was like,I'll figure it out.
Andrew I think that really is, as anentrepreneur, you have that spirit in you of
just figuring it out.
Like, there's a challenge.
There's a situation.
(09:11):
You know, it's in your personality as anentrepreneur.
It'd be like, hey, I see something Andrew canmake it better or fix it or correct it or, you
know, in an easier way.
To get it done.
I that's such like the true heart ofentrepreneurship, I think.
So Well, Andrew I I love that too because itsounds like you weren't an entrepreneur.
Well, honestly, you could say a lot of fiveyear old, I was an entrepreneur, but let's say
(09:33):
between 5 and working with 20 Robbins, youweren't a full time entrepreneur before working
with 20 right?
I was, but it was different.
I was an introverted website designer who satat home.
Andrew I didn't even do sales or publicspeaking or anything like that.
The way that I got my leads is I builtrelationships with my clients, and they would
(09:54):
refer me.
So I ran a business for over 10 years doingwebsite design, and we just I just had
referrals.
Like, I literally just closed that companyafter 23 years,
Wow.
And had to call up people that I've had andmaintained their website for 23 years and let
them know that, you know, I was done.
Working on websites and something else.
That only happened, like, a couple Weiss ago.
(10:15):
So it was just, you know, and they'veconstantly referred me new clients for 2
decades now.
That is very impressive.
Yeah.
Going from, like, introvert at home, nevergoing out to, like, on stage in front of six
thousand people is is a big shift.
Yes.
And and I know that's also, like, peopleforget, you know, a lot of people are in
(10:36):
service industries or or product industry,like, getting a referral is a is a very big
deal.
I'm gonna get consistent referrals Andrew haveclients, not just refer you, but also keep
paying you come back to you What would you sayto people who wanna improve their skill set
when it comes to that of being so good thatpeople wanna keep going back to or being so
good that people are for you?
I think being so good really is about gettingto know your client and being personal, like,
(11:02):
getting to know them on the level of like, hey.
Their birthday, like, knowing their birthdayis.
It's like simple little things like that, orjust connecting with them.
And, you know, hey, I haven't heard from you ina while.
What's up?
How's it going?
Like, creating a system for that becausethey're people.
They're not like a lot of times people arelike, oh, there's numbers Andrew have to hit my
sales goal and my numbers and my numbers, butyou forget about the people.
(11:22):
And the other thing too is that when it comesto referrals, a lot of times, entrepreneurs
never ask.
So one of the things, like, I had a very fancysales coach years ago when I first started
speaking and creating online products andthings, and he told me, even if the client says
no on the sales call.
It doesn't mean no.
(11:43):
It just means not now.
It also doesn't mean that they don't knowsomeone who could use your services now, so
ask.
So even you're on a sales call and someonesays, no.
It's not for me right now.
I'm not in this product, be like, well, hey.
Do you know anyone, you know, who maybe couldfind this useful and valuable?
You know, I have a referral fee or we have a asystem And that actually brings a lot of
(12:04):
clients for me in that way.
So it creates the cycle.
It opens up the the brain to think about, Hey.
You know what?
It didn't work for me, but she's prettyawesome.
And I think she could help my friend or someonethat I know.
Well, and it sounds like you were able to do afull time business with just few clients, like,
you weren't managing dozens or hundreds ofpeople, were you?
(12:24):
No.
No.
I've always maintained and had this vision thatI just wanted the freedom to travel and do
different things.
So I've always positioned myself that it wassomething really simple.
Actually, right now is the first time on mybusiness that I have a full time executive
assistant and a VA.
Wow.
Very exciting.
(12:45):
Nice.
So making shifts.
But it and, so you're doing website stuff.
You heard about this 20 Robbins.
You're like, what what's the 20 Robbins thing?
You did a fire walk, changed your life, notjust professionally, but personally, I don't
know.
You told me a story too about, I like how yousound like you've always had this this tenacity
about you that, like, wanna get it done.
(13:06):
You can't tell me.
No.
You can't tell me crap.
Like, I'm gonna make it happen.
Tell us about when you're able to have, I thinkyou said an 80 k a week at one point.
Oh, yeah.
Well, the the best I did was 36,000 in a or56,000.
Sorry.
36 was my best.
And then I broke that record with 56 in a day.
Which was an hour on stage.
And that's actually a really funny storybecause people are like, you need to write a
(13:29):
book.
It's your calling card.
And all of that.
So I had an idea for a book.
And then I also knew that I was going to LasVegas to speak in front of, like, 3000 people.
At a business conference.
So I was like, and they were like, we have tohave a low ticket offer to begin with, and then
you can do a higher ticket offer.
And that was kind of the rules of this event.
(13:49):
I was like, oh, what can I do for, $97?
And I'm like, oh, I'll sell my book, but Ididn't even start writing it.
Interesting.
So, like, talk about put your feet under thefire.
Right?
So I go up on stage Andrew put a packagetogether, like, hey, I have a series of short
videos about YouTube marketing.
That you can have right now, and I'm writingthis book, and here's what it's gonna be about,
(14:13):
and it's gonna be ready in 90 days, and we'llship it to you Andrew so here's the $97.
So that was just like
Wow.
And, you know, it was just a really a reallygood lesson of, like, Bruce proof of concept of
like, hey, I have this idea and, you know, whatyou can do.
You don't have to spend months Andrew monthsand months.
(14:35):
Before you ask people for the sale, or maybeyou ask people for the sale and they say no.
And then it's like, okay.
I need to figure out something that worksbetter.
Or you ask people for the sale in it, like, inthe case of that book Andrew went, like,
wildfire.
Yeah.
No.
And that that's so awesome too.
Like, like, the the talking about preparationmeeting opportunity, and going back to, like,
(14:56):
what you said too.
Andrew, obviously, you know, YouTube marketingsure was very hot topic.
When you were given that, presentation at theevent.
It's still a very hot topic that, YouTube isthe biggest search engine in the world.
And, it's definitely super cool that, like yousaid too, like, sometimes you do need to put,
as I say, the cart before the horse, you knowyou're not gonna write a book unless you
(15:16):
promised literally thousands of people thatthat book's gonna be written, it sounds like.
Yeah.
I kinda put a fire under my feet.
Like, oh, I just sold a whole lot of copies ofbook.
I better write it.
Yes.
It
I better get it done.
And was that self published or published?
Or Yeah.
It was self published on Amazon.
The Amazon best seller.
That was kind of, like, back when Amazon bestseller, like, was first starting when you got
(15:38):
the badge and and all that good stuff.
Oh, that that's awesome.
And so tell us more about working with TonyRobbins and what you learned and curious more
about about that experience as well.
Yeah.
I mean, I learned everything.
You know, Tony has Tony is not just likebusiness.
It's personal development.
It's nutrition.
It's exercise.
(15:59):
It's like everything that he talks about fromall of his programs, relationships, and all of
that.
So I think the most impactful in my businesswas definitely the mindset part of it.
Like, you can do this and structuring myself inways.
And I'll be honest.
Some of his stuff I bought and didn't get itdone.
Yep.
(16:19):
Yep.
Like, I bought his planner and his old RPM andattended all the training for it, and then for
me and the way that I like to create, it was,like, extremely overwhelming.
And I went to his health event and wheat grassAndrew enemas just wasn't my daily mojo.
Like, you
know, Yes.
But I think the mindset stuff was amazing andenergy.
(16:42):
You know, Tony has a whole team of healers andenergy workers and people that are his support
team for him so that he stays in his peak statefor what he does.
So I got to witness a lot of different things,and that kind of is what inspired me really to
start with video and the work that I do aroundthat because It wasn't just mindset.
(17:04):
It wasn't just the strategic, the steps, or thepractices of it.
It was also about learning to control yourstate and your energy Andrew maintaining that
while you're doing video.
So from him and learning that is whatfascinated me.
Everything from, like, What does he do tomaintain a state before he goes on stage?
What does he do to maintain a state when he'smad?
What does he do when he maintains his statewhen, you know, he needs plan out his business
(17:28):
or a huge situation comes up in his business,he's created all these rituals and things that
he does to keep his brain prime so that he cancontinue, being at his best.
And so observing that from him, but then it wasreally interesting because it wasn't just Tony
that I was working with Backstage.
It was every celebrity.
It was every VIP.
(17:50):
It was all the speakers and all the people thatare part of his company.
And they all had their own individual ritualsand routines that they did to maintain their
energy in their state.
So I got to witness and observe like, a hugewide variety of things and kinda pick and
choose which ones worked for me in the way thatI learned.
So it was pretty awesome.
Like, Oprah Andrew year, I forgot the guy'sname, but he was, like, the guy who won, like,
(18:14):
the cage fighting championship in the world.
Like, I was, like, actually scared
because I
was like, oh my gosh.
I'm like, he's gonna be backstage.
He's probably like this aggressive, like, crazykinda boss me around.
Like, I had this whole, like, stereotype, andhe was one of the nicest, most rounded focused
people that I had.
(18:35):
Backstage in 6 years.
He was so awesome.
He was very, like, into how to win and how tobalance his energy around that.
So it was really incredible.
Andrew, yeah, so that that's very fascinating.
Like, I like, people always forget what happensbehind the scenes in order to create in front
of the scenes or to be the scene, I I shouldsay.
(18:57):
Yeah.
And so, it it's fascinating to hear, like, theritual people go through and I think people
forget too.
So you so you mentioned, like, you know, youhear people like, they have a a what's the
word?
The mindset coach, they have a fitness coach.
They have nutritionists.
So tell us all the coaches that Tony had Andrewthen how that inspired you.
Do you how many coaches do you have?
(19:18):
I'm curious about that.
Yeah.
I do.
I have well, in in the past Andrew present,it's actually interesting.
So, wow, I have for coaches right now.
Well, tone I'll start with Tony first becausehe has, you know, he has his own business
coach, and then he sets up, like, groups, podspeople that he feels are at his level in
(19:38):
communication with him.
So he is so super supported, and then he has awhole team of healers.
For his body and his energy, like massageAndrew internet and all of these things.
So it's really awesome.
To see how he structures.
And not only that, he not only has coaches andmasterminds, he has support people.
(19:59):
Like, one of my jobs was to prepare all of hisfood and the things that he needed.
So it was like, okay.
You know, he's been a while.
He hasn't had enough water, he needs somecoconut for electrolytes, or he needs a green
smoothie, or so he has someone who prepares allhis clothes.
So he kind of follows along with, like, keepinghis state and his focus in, like, everyday
(20:21):
stuff.
There are people to Andrew.
So it was amazing to see he has, like, a housemanager Andrew then he has a business manager
Andrew then he has know, people that manage,like, I don't know.
When does he have, like, 28 businesses orsomething now?
Oh, it's crazy.
Yeah.
Yeah.
So he has someone who manages all of that, andthen he filters down into who speaks to him so
that it's not like everybody all at once.
(20:43):
And he's very structured with his schedule.
Andrew one of the things that I learned aboutenergy management is that he creates routines
So when he's on stage, it's the same shoes andthe same shirt and the same routine.
When the room is set up backstage, it's thesame at every event no matter where we are in
(21:03):
the world so that his brain doesn't have tothink about what's different, what's changing
his brain just goes, oh, yeah.
I see those shoes and those that shirt.
It's time to go talk about polo Ernie.
I'm gonna go on stage and talk about that.
So he has, like, built his life in a structure.
So that he can always stay peak.
So that was, like, really cool because before Iwas, like, all over the place, like, oh, I'll
(21:24):
wake up this time or that time or and I didn'treally have structure.
And then I've tried many times to, like, goaway from structure just because I'm a rebel.
Yes.
And I find that my productivity goes down.
So it's all, you know, creating rituals andthat.
So I think it's 2 parts with him Andrew that hehas a whole team.
(21:45):
Of all different things for support, and thenhe also has structures and rituals that he
does.
For myself, I have a business coach.
I have a dating and relationship coach.
Yes.
I have a pleasure coach.
How's that different than the dating andrelationship?
Very different.
(22:05):
Very, very different.
Yes.
Interesting.
Okay.
Mhmm.
Andrew then I have a I don't have a businesscoach at the moment per se because I'm in a
group of masterminds of people, and we all kindof work to coach each other.
It's like a reciprocal.
Environment.
But I guess that really is coaching in that waybecause I feel super supported by everyone in
(22:26):
the group, but I also give out my coaching aswell.
So that's a little bit different, but I thinkit still applies as coaching.
No.
A 100%.
That way.
Yep.
And I have a a fitness coach.
So I recently lost £44, with her.
You probably know Carrie.
She was at podcast.
Yes.
Yes.
Yeah.
Yeah.
Carrie's a rock star.
Oh, Carrie's your fitness coach.
Yes.
Yeah.
(22:46):
Oh, congratulations.
That is awesome.
Oh my gosh.
So you said, you're in a business map yourmind, which serves as your business coach.
You said you have a dating coach, a pleasurecoach, a fitness coach.
And what was the other one you mentioned?
Oh, I also have a an energetic healing coach.
So I'm in
a program right now to learn and to expand onmy energetic healing modalities that I
(23:11):
practice.
What's the sequence of coaches that you think?
Maybe you said imagine the person, but maybeyou do have a broad or that, people should get
as they grow personally and professionally.
Like, because everyone need to start off with amindset coach, then they can get a fitness
coach, then they can get a dating coach.
Like, would you say there's a sequence to whichcoaches and which order people should get?
(23:33):
So it was really interesting, because I reallythink it's it's an individual process.
On where you're at, like, 5 years ago.
Like, I had a business coach, and I wasconstantly pushing and pushing and pushing and
pushing my business so hard.
I mean, best in the world, I was traveling withTony and all his people and everything.
And, but my business wasn't growing.
(23:55):
It would shrink.
And then it would go back, but I wasn't evergetting past that one bar.
It was like there was just one line that I justcould not pass with my business.
And, I had a situation come up in my life wheremy husband that I had for 18 years, the father
of my children took his own life.
And in that process, I lost my business and myhome Andrew found myself going from a multiple
(24:18):
six figure business to homeless in severe,like, situation overnight.
Yeah.
And so what happened is is I kinda shut down mybusiness, At that point, and I started doing
just pure personal.
That's where the relationship coach came in.
That's where all of these different things camein.
(24:39):
Andrew then when I kind of felt in the space ofmoving through and that my personal was better,
then that's when my business started to growagain.
So for me and that journey, it was, like, Iwas, like, trying to force the business before
my personal state was actually in a place whereI could support the business at the level I was
trying to take it to.
That makes sense?
(24:59):
That
yeah.
I know that that that's that's fascinating.
And, and so I see a question too is, like,Yeah.
Obviously, you said everyone's on their ownjourney, and it's interesting finding the right
coach for you.
Do you wish that you had switched coaches afterthe 1st year because they didn't help you get
past your 1st milestone.
Do you think it was all your fault?
(25:20):
Obviously, you know, the coaching industry isSo math, so large, so many options, all these
promises, all these methods, all these secrets.
So how do you know how to approach it and goabout it to know you're with the right coach
for what you need at that that time of yourlife?
Yeah.
From where I am now, if I could hop in a hottub time machine and go back to, like, then
(25:46):
when I first started hiring coaches, It was forme, I was trying to force myself to fit into
someone else's box.
So it was like you're supposed too, or youshould do, you know, like, heavy funnels, or
you should focus on this or you should, and itwas like these checklists and SOPs and
(26:07):
processes and all of these things.
And it was like, out of a box.
Like, everything needed to be structured in thesame.
So I kept going for coaches with that becausethose were the coaches that were making all
this money.
And then I would struggle Andrew because itwasn't a fit for me.
So it took me until, like, the last couple ofyears to realize that I was hiring people and
(26:28):
trying to follow their systems, that weren'tsystems that were made the way that I like to
be.
So when I started looking for people who weremore energetic and in the flow and less about
systems and sales and process, my businesschanged.
Dramatically from me struggling and, like,gridding my teeth and, like, oh, I know their
(26:53):
coaching session.
Oh, what are they gonna make me do?
You know, Andrew was coming at it from theywere making me do it because or I was paying
all this money, so I should do it.
Even though, internally, it never felt alignedwith what I was doing.
It just was like, my gut was telling me all thetime, you know, this final thing, upsell,
(27:14):
downsell, OTO, lalala, all of that was socomplicated.
Yeah.
Like, I just wanna help people.
And you can make a lot of money just helpingpeople and just being your true you without
having all the complicated stuff.
So when I let go of that Andrew just made itsimple, really, and just followed what felt
(27:35):
right for me was was the really big shift.
Andrew that's interesting.
You mentioned that you let go of it.
That's did you have to hire a new coach to helpyou let go, or you just kinda just listen to
your own self one day and see Weiss last takemy own life by the horns, essentially.
Yeah.
The business shift in my business came when Ishifted my personal.
(27:55):
It all came together because it's it's all ofit.
Mike, for example, with my pleasure coach, sheteaches this system called the erotic
blueprints.
And Leah Newman is amazing, and she teachesthis whole system of you have all of these
personalities that are your erotic blueprints,but it's your pleasure.
(28:15):
So human nature, we're gonna go for pleasure.
We're gonna go for something that's goodinstead of something that's painful unless, you
know, there are people who know, but generallyYeah.
You know, people are gonna go for, like, whatfeels good and the pleasure in So when I say
that she's a veteran coach, you know, she leadswith the erotic blueprints, but when you get
(28:35):
into her coaching and you actually learn thatyou have all of these personalities, that are
looking for pleasure that are needed to befilled with this pleasure.
And those personalities actually reflect oneverything.
In your life, like how you treat yourself, howyou treat your friends, how you run your
business, for all of that.
Like, for me, I'm not an out of the box person,so I like to break rules.
(28:58):
So that comes through.
Like, it's really fun to ride roller coastersfor that thrill seeker.
And, you know, that's one of the things that Ido, but that's also how I manage my business
Andrew that there's a part of me that's athrill seeker and likes the new, the figuring
it out the creativity of it.
So when I started looking at all areas of mylife and really figuring out from personal
(29:21):
development work, who I was, And what were thethings that lit me up?
What did I want in my business?
Did it wear in my business?
Was I not being lit up?
And where my business was I being lit up, andhow can I clean that up?
So
that's really where my whole entire businessjust shifted and changed.
And, you know, we created a castle and retreatsand all kinds of new programs in the way that
(29:44):
we teach video marketing has completelyshifted.
No.
I I love that.
And, yeah, let's get into your your videomarketing business.
So tell us, yeah, what do people need to knowmore about when it comes to video repurposing?
Andrew video marketing.
Yeah.
So it it's interesting because people alwayscome to me, like, I just had a post yesterday
(30:04):
where someone commented.
And they're like, I just went back and countedall of the lives that I did in the last couple
of years, and I've done over 250 lives.
Andrew the Facebook memory came up of when youcoached me to do my first live.
And
you made me feel so confident and you reallyhelped me to see the value in what I was saying
(30:25):
Andrew that I could bring that on camera Andrewthat I could do this.
And I was like, wow.
I'm like, that's really interesting because Iworked with her, like, maybe 7 years ago.
Oh, mhmm.
And so it was like, you know, her coming backand telling me that yesterday, it just really
confirmed, you know, for where I'm at today.
That I teach video a little bit differently.
Like, I know the SEO and the research and thetechnical of it all.
(30:49):
But the technical isn't what's gonna get yousold Mhmm.
On video.
Like, you're not gonna connect that video asreally this energy connection.
So I really work with people now through my owntravels of having to overcome PTSD and anxiety
and all these things in my life.
Learning how to calm my nervous system till Iget to a point where I can just jump on camera
(31:11):
and be like, hey, that's awesome.
You know, here I am, all of me, and I, youknow, don't have any fear.
And so that really is a bigger part of what wedo now and why we build the castle.
So the castle really was a vision that I hadlike, 11 years ago where we could create a a
broadcast beacon for people who had mess formessengers.
(31:33):
A lot of people like, oh, you're themessenger's messenger, and they've kinda named
me that with my clients.
And it was really about just creating a spacewhere people could come and kinda just chill.
Andrew learn to relax when they're on camerabecause the first few times that you do it or
maybe the first hundred times, you kinda It's anew muscle and all of that.
(31:54):
So we've really restructured all of ourprograms now that we start with mindset.
1st before strategy.
So it's a little bit different than what otherpeople have been doing because everyone's,
like, hardcore, like, oh, it's YouTube Andrewthere's this and that.
But I think that for me, it felt like adisservice because people would come to me
Andrew they would ask me, oh, I do wanna set upmy channel, and they would pay me and go
(32:17):
through my program, and they would create allthese videos.
And then they weren't getting results from thevideos, and then they would quit and be like,
you sucks.
I hate video.
I wasted all my time.
It didn't work out, or they wouldn't evenfinish or launch their YouTube.
And I kept seeing it again and again and again.
And then when I went back, it was like, theynever really got to the point where they were
comfortable on camera and comfortable with whatit was that they were offering and comfortable
(32:41):
with who they were actually speaking to.
So we just revamped all of our video programsnow to start there.
Start at at home base first.
Yeah.
That makes a lot of sense.
It's like, you know, going back to, yeah, Iguess could pivot to any skill for some reason.
I think of baseball where if you're like, Iwanna be a great baseball player, but if you
(33:01):
can't figure out the skill set of how to handlepressure or how handle natural instincts, sort
of, how to handle, like, like, the fear of aball coming at you a hundred miles an hour,
like, you're not gonna be able to swing at thatball.
Right.
Right.
Andrew I like that.
That's, yeah, you could teach techniques andskill sets and all day, but until you help,
(33:22):
getting the mindset of comfortability and know,I've been taking a couple of courses recently
as well.
It's interesting to hear that, like, I'mtalking to some 7 figure colleagues, and
they're saying, becoming rich is 90 to 95percent mindset and 5 to 10% skill.
Okay.
Yeah.
Andrew so when I heard that, it was kinda like,blew my own mind because I'm like, well, you
(33:43):
don't need a good mindset to run a gas station.
And then I'm like, well, I Gassy.
She's running a business too.
And so you gotta be Weiss set really doesn'tmatter.
I think people forget that.
And and, but, of course, you can't really saythat off the bat, or do you leave with that in
your programs?
I do now.
I really start with and and it came from aninteresting experience where someone came
(34:06):
Andrew they owned a marketing company Andrewthey're like, hey.
We're doing this thing where we're reaching outAndrew we're filling up these, dinner parties.
These virtual dinner parties.
And so, you know, people would come, and it waslike a networking thing.
And they were like, we'll do all the marketing,and we'll fill your things, and it was working
really, really well.
And then what happened was that theseentrepreneurs were coming in, and they were
(34:28):
willing to pay me.
Like, I'm on the sale calls with them, andthey're willing to give me their credit card
because they want YouTube and they heard thatvideo is hot and they wanna get going.
And then I'm like, well, who do you serve?
I don't know.
You know, well, what's your product?
Well, I'm still working that out.
It was kinda like there, like, all theseentrepreneurs were so on, like, video video
video is the greatest thing.
(34:49):
I need to know what it is and all of that.
And then they're putting the cart before thehorse because they weren't really clear on who
they were serving, who they were talking to,and what language to use to talk to them.
And then we add in that they're uncomfortableAndrew they're uncomfortable on camera because
they don't know those 3 things.
So they're it's kind of like a crazy eight thatwas created where it's like YouTube, YouTube.
(35:12):
You must do YouTube.
You must video.
You must go live every day for 90 days.
All these challenges and all this stuff.
Muscle through and all these things.
Great.
But until you have that solid Andrew you'resubconscious that I know who I'm talking to.
I know what I'm offering, and it's not gonnafeel good.
To be on camera.
It's just not.
And that carries through with everything inyour business.
(35:34):
So that's why we we restructured in a differentway.
And actually the first level of our wholeprogram is free.
It's gonna be free in my Facebook group becauseI feel that it's a disservice for all of these
people to be entrepreneurs and not have thatbase of knowing what it is that they're
offering and who they're serving.
So we're gonna be offering that whole workshopfor free.
(35:55):
I love that.
That that makes sense.
And tell us again, like, the the evolution ofthis, video production business and Andrew
things like that.
So I'm curious, like, the some is it explodedright away, or has it been a slow build up, or
has it been a rapid build up?
I'm curious about that.
It's really interesting.
So the road to the castle was was long.
Yeah.
(36:15):
So when I made a decision years ago, You
said 11 years ago, you
11 years ago, I did.
I dreamt of building a studio where peoplecould come, and I was at a Tony Robbins event
Andrew was like, YouTube came out, and I wrotethe book and everything.
And I got to actually teach YouTube marketingat Tony Robbins Business Mastering.
Andrew so from that, you know, my whole YouTubekind of exploded.
(36:38):
I was speaking.
I was traveling.
All of these things, courses, and programs, andall of that.
And One of my friends said to me, you know,what's the thing that aggravates you the most
about your business?
And I was like, people are afraid to be oncamera.
So that she's like, well, then you must.
She's like, if it agitates you, then you mustfigure that out and solve that and help people
(37:00):
with that.
And I was like, oh, Weiss advice.
So I built a studio in Sebastian, Florida, inmy home.
We actually built an addition on my home.
And then We were just so remote, and I thinkthat video was so new that I was ahead of the
time for that studio and for what we weretrying to create.
So that went away.
Andrew then I did remote studios for yearswhere we'd rent Airbnb or hotels, and I would
(37:24):
set up a studio there Andrew we'd log all theequipment Andrew carry everything and set it
all up temporarily and do retreats for theweekends with clients and teach courses and all
that.
That was a heck of a lot of work to carryaround all that equipment all the time.
It was a really big job.
So right before COVID, I actually build asecond studio inside an Office Depot.
(37:46):
There's an office depot here in Orlando, andthey have a co working space.
So I actually worked with them, and we builtthis whole studio Andrew then COVID happened.
Absolutely.
Nobody wanted to come to the studio.
Yep.
Mhmm.
So, that was kind of the end of that.
So I've had this vision for 11 years.
And then COVID, you know, everybody just kindashut down.
(38:07):
And I was like, well, what can we do?
Everything's online.
People are online Andrew just came reallystrong to me about, you know, let's revisit
building this studio again.
And so one day I get this letter that my rentwas 14 65 here in Orlando for this tiny little
thousand square foot place.
And, It was going from 14 65 to 24100.
(38:31):
And then that was only a year lease, and thenthey said that they were gonna be doing some
remodeling to a luxury resort, So the rent wasgonna go up again after 12 months, but they
didn't know by how much.
And I'm like, wait a minute.
This isn't like New York or Boston orsomething.
I'm like, we charge $24100 a a thousand squarefeet.
I'm like, that's crazy.
So I started looking, and it was really justthis whole divine, like, Weiss, journey where
(38:57):
we found this place.
And I walked in, and I was like, Weiss, this islike my old house in Sebastian.
We could do small day retreats here.
It's got the space.
It's got everything.
We put an offer in, and we didn't get it.
We were 2nd choice.
And the first choice people paid the deposit Sowe lost Andrew cried because I was like, oh,
I'm so fired up to start do creating this spaceagain for people to gather.
(39:18):
And then I found another place Andrew it wascool, but it was, like, not, like, totally lit
up because it required a lot of work in orderfor what my vision was.
But the price was right.
So when I went to meet the guy, I had literallyhad $9000 in in cashier's checks in my pocket
to pay or the transaction.
(39:39):
He's like, oh, I forgot the lease, but I'llbring it by tomorrow.
And that kinda tipped me off.
Like, what?
Big red flags.
Yeah.
So then I got a little worried.
The guy ended He broke into the house and wastrying to rent it on the Internet and actually
had nothing to do with the house.
So I almost, like, intuition.
Almost lost $9 that day.
Yeah.
Jeez.
So now I'm devastated, like, trying, like, Ifeel like my idea Andrew why do keep having
(40:05):
this vision and it's not working out and, like,just total gut punch kind of moment.
And I'm driving home and went to put my phoneon the mag holder in the car, and it fell on
the floor.
And I reached down to pick it up, and here'sthis house, this castle, and it's this eight
bedroom, six bath, Beautiful home.
Wait a minute.
You're driving along.
(40:26):
You have to stop the car to pick up your phone.
And when you look up, you see this house rightin front of you?
No.
The it came up on the phone as a notificationfrom Zillow.
It, like, rolled up on the screen, and I'm,like, looking at it as I'm stopped at a red
light, like, I'm like, look at this.
And then I'm scrolling, and then I get to thegarage was converted to a movie theater.
(40:46):
And had, like, movie theater seats and a riserand this whole thing.
And I'm like, wow.
That's my house.
And I'm so excited.
And I look at the price, and it's, like, $3.
Andrew I'm like, oh, this is scam.
They're gonna steal my money again.
They don't rent that house, like, in the marketin Orlando.
That house is, like, 5 to 8 1000 a month.
And I'm like, no.
No.
No.
No.
(41:07):
No.
No.
No.
So I called someone up who I knew was a realestate agent, and we were connected on
Facebook.
But I knew she was a real estate agent inOrlando, and I met her at a Tony Robbins event,
like, 7 or 8 years ago, but we had neverconnected beyond just Facebook, like, like, and
comments and stuff.
So I called her up, sent her the link, and I'mlike, is this legit?
Hey, I almost got scammed last week, but thishouse is amazing.
(41:30):
Like, look, this is so perfect.
And she's like, let me check.
She calls me back.
And she said, meet me there at 9 tomorrow.
I have the code.
We're gonna go look at this house.
And she's like, it's legit.
They can't rent it because they don't wantroommates and, you know, there's eight
bedrooms.
So, like,
they don't want roommates Andrew every familythat's come to look at it, it's been for rent
for months, every family that's come to look atit, it leaves and doesn't like it because the
(41:53):
garage has been converted to a movie theater.
And they need storage, and they need a place topark their cars.
Andrew I'm like, that's exactly why I want
this house.
Yeah.
Yeah.
He came over.
We did the tour.
I walked through, and it was like, I'm home.
Like, this house, the the vision of, like, whatwe were gonna create and where and what was
gonna happen here was just there.
(42:14):
Andrew she, the real estate agent, was soexcited about it, that she donated her
commission for my 1st month's rent.
Oh my god.
Because
she was like, this house is meant for you andyour big vision of what you wanna do.
And here I am.
You know, I'm here in this castle.
We're running events.
We just ran our biggest event yet a coupleWeiss ago, which was a live stream.
(42:38):
They had about 500 people live across theworld, and they live streamed for 12 hours a
day 3 days straight.
We had a whole team of people in the house thatflew in from all over the country for AV, for
ECAM, for Zoom, for makeup, for LA.
I mean, this was like a whole production, andit was amazing.
(43:00):
Like, I cried when it was over.
I cried because it was just like, I dreamedabout this for so long to create a space people
could come and feel like they're at home, butyet still get their videos done professionally
and feel comfortable.
Doing it.
And that's when they expressed to me at the endof the event, the client said to me, we've been
(43:21):
doing this event for many years in manydifferent ways.
Andrew this is the first time that the eventends, and I'm not exhausted.
Wow.
That's so awesome.
I feel awesome.
That's incredible.
And I think it's a testament to you, Jessica,as well, to the environment you created and
just, like, knowing, obviously, Tony Robbinsfigured out how to not be exhausted when he
(43:42):
does.
I don't know what the DFW looks like, like, 14hour days, 5 days per hour or something like
that.
It's, that's super awesome.
And Andrew love the story too.
How you keep talking about this.
Like, you have a vision vision board.
Like, you wanna work for Tony Robbins.
Boom.
Made it happen, and then you had a vision ofthis retreat center.
But can you differentiate when you have avision board versus just a vision?
(44:05):
And I'm curious, and and maybe go back to halfthe time machine you wish that once you had
this vision for treat center, you would startputting random pictures of imansions on the
vision board So so the question is, how do youdifferentiate between a vision and not trying
to put it on a vision board versus using avision board for things?
So it was really interesting.
Like, the way that I was taught to you visionboards is pretty specific, and it was something
(44:30):
that I learned from someone who's one of thehead trainers for Tony Robbins, and she teaches
that particular vision board process.
So she does it with 9 squares in the bagua.
Like, Feng Shui.
And so her vision board is, like, superspecific.
So I have that practice where I do, you know,once a year Andrew update it, and I actually do
them when I'm doing a launch, I actually do amini version of that.
(44:53):
Like, every time we have a new product orsomething, I do smaller, really simple ones.
And then the thing with the vision board is isI create it, and then it gets put away because
it's creating it in your head.
With the castle, I didn't actually do a visionboard, the past 11 years.
It was just this nudge that kept coming up.
Like, this is what you should be doing.
Wash.
That would be really fun.
(45:14):
To create this space where entrepreneurs cancome and gather and support each other, and
they can create great content and broadcast itout to the world.
I didn't know anything about video production.
Cameras, equipment, all these things, you know,but I found people who did, and that could help
me with that.
So it wasn't the vision of how.
Andrew think that's where people get stuckbecause the how is enormous sometimes.
(45:36):
If you have a big, huge vision, that how can beoverwhelming.
So I don't think about that.
I kinda put it away, and I just really feelinto, hey, this is what I wanna do.
Andrew this is how I see it in the end, guideme, like, follow me through, like, how I can
get there.
So I just keep following those nudges of, like,let's create it.
(45:59):
And, you know, like, with the studio, it failedWeiss, fail forward.
Like, I learned both times, you know, whatworked and what didn't and all of that.
And then when the opportunity just came forthis castle, I went for it.
You know?
In, like, a really bold way because it thenudge was there.
And I don't know.
You know, where is it gonna take me from there?
(46:20):
I have a vision of having 12 of these all overthe world.
In different places Andrew people can go likeAirbnb, like, a video studio Airbnb Andrew
check-in and out in, like, really cool places.
That's a really big, like, how am I gonna dothat?
Mhmm.
But if you back it up, like, I'm gonna back itup to, well, what if I create 1 castle?
Cool.
How am I gonna do that?
(46:41):
Okay.
Not too much detail.
Here I am in the house.
I have the studio.
Let's see what's next.
Like, just letting it, like, I guess my partnerGeorge says all the time, just let the mystery
unfold.
Mhmm.
Yeah.
Just hold your vision and let the mysteryunfold.
And I think that for me is my newest greatestfavorite skill.
(47:01):
Yes.
Because it's not stressful or you know, there'sno anxiety of, like, well, what if what if it
fails or, you know, like, right now, we hadpretty significant hurricane damage in the
castle.
Andrew I had to unexpectedly put things onpause while we get new walls and a new roof,
but it's amazing because I'm here.
(47:23):
I'm here right now Andrew just letting themystery unfold.
So, you know, it's a pause.
Like, someone said to me the other day, oh,you're gonna quit the castle now because you
can't you know, work for the next few weekswhile they're gonna be doing that.
And I'm like, no.
I'm like, that gives me a few weeks to regroupand come back ten times stronger.
Yeah.
I'm like, you know what?
I gotta pause from painting walls anddecorating and and doing that.
(47:43):
And I'm just gonna look at, you know, how can Icreate even more in the future?
So I think that holding your vision no matterwhat is the key.
And going back to what you said earlier, I'mnot familiar with these words.
You said, thanksway and and Bagway, or the Oh,
Funch Funchway.
So Funchway is the energy of how you placethings in your home.
(48:04):
It's an ancient Chinese art of, like, you know,you should have water or crystals or you should
have a blue bathroom.
I mean, there's, like, all these, like, waysthat the Chinese figured out about the energy
of your home.
And how to make it flow for prosperity and goodhealth, and calmness.
So it's like a legit practice.
So Lauren Lejav is my mentor for vision boards,and she actually created this whole process of
(48:29):
creating your vision board based on Fengshui.
Andrew it's called the bagua.
So it's 9 squares.
It's the 9 squares of life.
So when you create your vision board, youcreate it in a specific sequence where, like,
the center of it is you.
And then your money goes in, like, the leftcorner.
So there's, like, a certain way that you buildyour vision board that is supposed to amplify
(48:49):
it.
And, you know, I can't say because it's magic,it's energy, and all of that.
All I can say is that it sure did work for me.
Yeah.
Apparently.
Andrew that's That's that's super awesome.
And I'm curious too.
Like, you know, as as someone who who's workedwith Tony Robbins, you know, you you dive deep
into personal development, professionaldevelopment, you've held these vision boards.
(49:10):
Andrew, obviously, you you pride yourself onnetworking and Andrew relationships you know,
some me and my wife were talking about theother day, like, Andrew, obviously, you wanna
treat people amazing no matter what.
But I guess, the question is, how do younavigate a a list relationship versus a, a
person you met who works at a, let's just say,a grocer at a grocery store, I mean, a a bag
(49:37):
person or grocery store.
My question is, how do you navigate each ofthose relationships essentially?
The same.
The same.
The
same.
Because I believe in the one philosophy, whereeveryone, if you treat everyone as if they are
the 1, that is the shift for you, then it justbrings abundance in all levels.
(49:58):
I mean, there's been so many examples of, like,the 1, like, my Uber driver, As I'm going to
the airport one time in San Diego, fixed me upat the airport.
We're having a conversation.
I'm like, oh, I just wrote a book.
I hand him a copy of my book.
He calls me on the phone a couple of weekslater with his brother who's like a
multimillionaire and has all these businessesand wants to talk to me about his YouTube
(50:19):
channel.
So it's like McDonald's person or whatever.
It's all about your energy that you put out.
Mhmm.
And it really is, like, you don't know wheresomeone's at in their life.
You know, I had times where I had to stay in a,domestic violence shelter, and I was homeless.
(50:39):
But that didn't change who I was in thatmoment.
You know, there was still power within orconnections within, and that was a temporary
moment in my life, but You know, there's nodifference.
It's really if the energy that you put out isthe energy that's reflected back.
So if you change your energy based on yourperception or your judgment, of who someone is,
(51:01):
it's not gonna reflect back well on you.
Well, and because they say, you know, we're allthere's always different versions of us, you
know, that we wear masks.
Like, you're gonna act differently around yourparents and you are your best friend of 20
years.
Yeah.
But, like, you're not gonna say, take someshots with your parents.
Like, you probably won't act like that.
And so I guess, you know, and, obviously, I I Iagree that you always wanna be genuine Andrew
(51:26):
treat everyone amazing no matter what, do youfeel like you should put on some kind of mask,
with an a lister versus someone else in orderto feel like you can be at their level or to if
you if you value that relationship, I shouldsay that you should act a little differently.
I have little tweaks here and there.
I'm curious your thoughts on that.
(51:47):
I think that it's the discernment of, like,what's appropriate.
Yeah.
Of course.
Yeah.
Like, I'm not gonna, like, run up and, like,smack Tony a high 5 and be like, yo, yo, what's
up?
You want a canopy or bro?
Like, that's that's not gonna happen.
But, you know, then there's the side of it of,like, you know, respecting someone for the
(52:07):
space that they're in.
Mhmm.
And, you know, expectations of someone elseplay a part in that about what's socially
appropriate, but it's also, staying true toyou.
You know, people are like, oh, you wear sparkleshirts and all this stuff.
And I'm like, well, that's me.
Or, you know, I have people say like, oh,you're your, glitter is inappropriate at your
(52:28):
age.
And I'm like, well, what age is it notappropriate?
Yeah.
Yeah.
You know?
Like, it's just other people's stuff.
So I think I I kinda move through life, like,with kindness first.
Like, I always leave leave with love andkindness, even when people aren't love and kind
in kindness back to me in that way because Iunderstand that, you know, people's perceptions
(52:50):
are coming from their own filters of where theyare in their life.
But for me, I always just try to be me.
Like, if I'm a little bit crazy, I'm a littlebit creative, a little bit extra sparkly,
That's just me.
You know?
And so whether I'm, you know, in a room with amillion millionaires, or if I'm hanging out at
(53:11):
my 711 and checking out with my slurpee, it'sstill the same me.
I love that.
I love that.
So just yeah, that makes sense.
Just like discerning the situation, the respectmaking sure respect people in in their
environment will also not apologizing for beingyourself with that then reason, of course.
Yeah.
Yeah.
I love that.
(53:32):
Well, awesome.
So I have a few questions left here as we wrapup One of the questions is, what do you believe
are the nonnegotiable actions of a successfulentrepreneur?
Nonnegotiable.
Kinda ties into what we're just saying is,like, staying true to you so many times, you
know, in business, opportunities, and differentthings will come up.
(53:54):
And it'll be like, oh, that would be amazing.
But you know when you're knowing whether it'strue to you or not.
So sometimes and usually every time that yousay yes, to something that you know wasn't your
right, it ends up not coming out right.
Yes.
So I think that's really a non negotiable ofjust trusting, learning to trust your inner
knowing of what's right for you, withoutpersuasion.
(54:17):
You know, if it doesn't feel right, then it'snot.
Let it go.
You know, keep moving on because then you'reclosing the door for what is right for you.
And that applies pretty much to business, but,you know, relationships and pretty much
everything in life.
And you just keep hanging on to something thatyou know isn't right.
We're fort trying to force it.
If you're trying to force it, then it's not theright thing.
(54:39):
Yeah.
You using your intuition, trusting yourintuition, and, recognize the importance of
that.
And then what about what are things everyoneshould invest in such as coaching, tools,
resources in order to become a full timeentrepreneur.
I think that it's really investing in you.
A lot of times people will say I don't have themoney or a lot of times I'll hear entrepreneurs
(55:05):
will come in and be like, Oh, well, I will,take a break when I have a $1,000,000 in the
bank, or I will take care of myself when thishappens.
Myself included, in the burnout rat race of,like, do do launch, launch, this, that, you
know, a million things, learn everything signup for 5000 courses and not watch any of them,
(55:27):
but you didn't get them done, you know, kind ofthing.
I got burnt out, and I ended up getting reallysick.
From that.
And it was Weiss learned about really justletting go and, you know, learning to say no,
in that respect Andrew following how are youguides on that?
Well, I love that.
And then and those could be a whole podcastepisode, but, a a different one to ask this
(55:50):
question as well is, how do you balance?
No.
That's what I'm here for.
How do you balance being a successful,entrepreneur with having kids?
Yeah.
So that's a good one, especially for me.
I openly talk about it.
Both of my boys are on the autism spectrum.
Wow.
So they do require a little bit more care.
(56:14):
In the they have a lot of therapies and groupsand different things.
So when I say time, is of the essence for me.
What I learned when I became a mom Andrew thenI became a single widow later on in my life is
that I really needed to focus down.
So it was about, you know, the discernment ofwhen to say no.
(56:34):
And following what was true for me, Andrew thenit's also, which is a newer skill that I am
loving so much, is that giving myselfpermission to say Hey.
You know what?
Things changed, and I need a break, or I'm atthis point, and I need to pause.
And so I never allowed myself pause before.
(56:57):
And I found that when I did Andrew startedpausing, like, you know what?
I had all these grand plans to do this and thatand everything else.
I'm not gonna put the gas.
It doesn't feel right to put the gas to thefloor right now.
It's gonna stress me out.
It's gonna take away from my family time withmy kids much because my kid's time isn't non
negotiable for me.
(57:18):
You
know, they have at least one day a week whereit is just totally me and totally fun.
We live in Orlando.
So that makes it super easy.
And, you know, when I look at things like that,it's like, where's my time for me?
Andrew where am I scheduling that in?
And that schedule is non negotiable.
Like, before I do an event, I have a whole daybefore.
(57:39):
Andrew have 2 whole days after that there'snothing on my calendar because that's what I
need to recharge.
For my personality, I need that quiet time.
And, you know, your self care isn't like, oh, abubble bath and a manicure.
There's so many different ways that are forself care.
And I think that as entrepreneurs, it's, like,so pushed of, like, power through it.
(58:02):
Get it done.
And I love Tony, but you know what?
He works like, 22 hours a day straight.
You know?
Yeah.
Power Andrew get it done is challenging formost people.
And so there's a different way.
And that's to really make pausing nonnegotiable, is actually really interesting.
So I am trained as a transformational breathwork facilitator.
(58:24):
Mhmm.
And I was just writing this, copy as apresentation explaining what is
transformational breath work.
And when I was doing the research, I found thatwhen you do transformational breath work, it
brings you into the state of Seda.
And it's that point where, you know, when youfirst wake up, And you have, like, that little
groggy, like, I'm awake, but I'm still, like,dreaming.
(58:45):
And then as you're falling asleep, so two timesa day, you naturally go into the state.
When you do breath work, you actually bringyourself into that state by the pattern of
breathing that we do.
So as I was learning about that some moreAndrew the science of it so that I can explain
to my clients why I love Breathwork so much.
I found that Einstein actually induced thestate.
(59:07):
So, you know, you may know if, like, he tooknaps.
Right?
Everyone talks about Einstein taking naps, buthe used to take naps where he would sit in a
chair Andrew he would hold ball bearings in hishand, metal ball bearings, and he would put two
pans underneath his hands.
And when he fell asleep, The ball bearingswould fall out of his hands, hit the pans, make
a noise, and wake him up.
And he said that's when he had his best ideasbecause he was invoking the state of calm
(59:35):
Yeah.
And pause.
So he was taking a pause from trying to figureout this math problem.
I can't get it or science thing or anything,and he would get all like, you know, and as an
entrepreneur, that comes up so many times inour lives with that.
So he figured out a way to bring himself intothat state, and he said he would do this
because that's when his best ideas came.
(59:56):
Was from the state of pause and calm.
I love that.
I love that.
It's just the importance of finding your dataand just, like, It's it's kinda like, you know,
fishing.
You're not gonna find fish, but just, like,what's we're, like, swimming around, trying to
thrash the fish.
Completely calm and just, like, let the fishcome up to you Andrew then enter your idea
(01:00:16):
coming to you and just grabbing it.
And so And people forget that, like, sometimesthe best ideas and the best productivity is
just working in the state of comms.
I I love that.
Yeah.
Lowing yourself to pause.
Just step away and pause.
And you need that.
It it it's what, you know, fuels your energyinstead of running on empty all the time.
Yeah.
(01:00:36):
Well, awesome.
We have two questions left.
And and thank you so much for coming on today,Jessica, and sharing your Wonderful.
But, and your passion and your kindness andyour care, and just love how it radiates from
you, and you got your sparkly gesture back atall up.
How can people best get a hold of you andcontact you and reach out to you if they wanna
learn more or connect with you?
(01:00:57):
Oh, yeah.
Super easy.
It's my name, jessicabrace.com.
On my website, or you can visit me on myFacebook group, which is rewired to rise.
Alright.
Yeah.
Check her out just good bass.com.
And the final question is, for people listeningin today, what's the one takeaway you want them
to have from this interview?
I think the one takeaway is No matter what orhow big or how crazy your vision seems, it's
(01:01:23):
totally possible.
Just keep focusing on it.
Just keep focusing.
Forget the how.
Take care of yourself, self care, take a pause,take a break, but keep holding on to that
vision.
If you feel it right here, and it keeps nudgingat you again and again and again, then that's
the one for you.
Love it.
Just good, Bryce, everyone.
Thank you again for coming on today.
We'll see you all next time for the nextepisode of rapid results.
(01:01:45):
And, keep living the life you deserve.
Take care, everyone.
That concludes another episode of rapidresults.
Remember to leave a review about something youlearn so others can share the knowledge, keep
being unstoppable in your pursuit of thelifestyle freedom you desire, and we'll see you
next week.
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