Episode Transcript
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(00:05):
The show you need to get what you desire byavoiding the mistakes made by others before
you.
Learn the stories and journeys of what successlooks like to find the freedom you deserve.
While thriving with your best eyes.
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Sort of rapid results with Andrew Weiss, wehave a very famous guest today, Ben Byrne,
because if you were in the Twitter sphere.
If you're in the Facebook sphere, youdefinitely know this guy's name.
He's one of the top sales guys, top influencersin the social media space.
He's worked with big time names like ColeGordon, Eli Weiss, Alex Becker.
And today, we're gonna be talking about sales,personal development, scaling, everything
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involved.
Andrew so with that said, I wanna give Ben achance to say, Ben, what's the biggest, most
badass professional accomplishment you're mostproud of?
Wow.
First of all, I don't think I'm that famous,but then, dude, I appreciate the, the intro
man.
I think based on where right now, I I'm mostlystill in sales pretty intensely on a day to day
basis.
So probably closing, like, $24,000 deals in,like, 20 minutes or less not every call, but
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based on where I started as an introvertedkinda engineer guy who just got in the door to
our sales Andrew was scared to talk to peopleYeah.
Kinda, like, kinda long way.
That is a very long way.
$24,000 deals, Weiss than 20 minutes.
I mean, some people work a whole year just toget that much money.
So, that's definitely something to brag about.
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And, yeah, on this show, we love hearingpeople's journey.
So tell us more of how I see you didn't wake upone day and go, alright.
I'm gonna sell $24,000 deals less than 20minutes.
Like, tell us more of the journey of how youeven got there.
Yeah, bro.
How far do you wanna go back?
Let's go from high school or college.
Like, were you shy?
Were you confident?
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Were you do you already have that sales bug inyou?
Like, what we'll start from there.
Cool.
Yeah.
Yeah.
No.
Not at all, bro.
So I am I'm an old man now by the Internetstandards.
I'm just turned 35.
So I was just thinking back to high school.
It was 2007 when I graduated.
So that was when Facebook Weiss just gettingstarted.
There there wasn't this, like, huge hustleculture.
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You know?
It was like 4 hour work week was probably theonly hustle kind of book out there where people
were thinking about entrepreneurship.
And Yeah.
I I was, like, an introverted kid.
I I would rather, like, sit at home and playXbox or play guitar for hours or just go and
hang out with a few of my friends.
My dad, though, like, when when I was a kid, tome, he was, like, the ultimate entrepreneur
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sales guy.
Like, he used to take me out when I was, like,a little kid, and I
would be sitting in the
truck, and he'd be knocking on doors, sellingstuff.
Wow.
It's kinda funny.
Yeah.
At one time, apparently, the, like, the trucklike, the e brake wasn't on, so it started
going down the hill, so they had to run andjump in the truck.
I was, like, three years old.
You remember that at three years old?
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He told me Yeah.
Maybe it's just a lie.
He just told me because it sounded cool.
But, anyway, yeah, so, like, just just aforward a bit.
I I went through, like, every shitty job youcan think of.
Like, my first job was, like, working atHarvey's, which is, like, horrible.
And then, like, I worked at movie theaters andThen I worked at, like, in construction, and I
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worked at bars, and I worked on movie sets,like, not as an extra, but, like, carrying,
like, big heavy lights around.
I worked at car, like, in selling car parts.
I didn't know anything about car races, but,like, they hired.
So I was like, yeah.
I I, like, say, I just wasted so much time.
And, Finally, I went into engineering becauseit was like, for me, I was always so much of an
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introvert.
I was like, well, sales would be like the lastthing I want to do.
Like, I went to school for business, but I wasultimately gotten into engineering.
And halfway through it, I started seeing videosby, like, I started getting into self
development, actually.
I started my my girlfriend broke up with me.
I was in college, and I was like, oh, it's so Igot into, like, pickup of all things.
Absolutely.
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And, yeah, it
let me down, like, the rabbit hole of selfdevelopment.
Around halfway through college, I was like,
I I
don't for 1, I think I'm too stupid to doengineering progress in my life.
It's like calculus and stuff like that.
Like, I grad I did graduate, but I was like,how can I make money and travel around the
world and, like, and, like, meet girls in,like, different countries and kind of that was
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like, right?
Yeah.
I mean itinerary goal.
Yeah.
And so, that led me into I was like, I would beon forums for, like, hours, like, searching up
how to make money online.
It would be like, Oh, affiliate marketing.
I was like, what's affiliate marketing?
This is, like, 20, like, 13 or something likethat.
It was like, like, there's all these thingswhich you you could find easily within, like, 2
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minutes now on YouTube or on Twitter orFacebook or whatever or any book.
Back then, I was like, it was like in the darkcorners of the internet.
It was like, make money on mindset.
Yeah.
There
must be a way.
There must be a way.
And, Ultimately, I realized I started readingall these business books, and they're like,
every single book was like, you must learnsales if you wanna get into business.
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All the richest people are like, yeah, like, Icredit my success to learning sales.
So I was like, no.
And, like, at the time, I had a roommate who'sgotten a Matt who's, like, an alcoholic
degenerate guy.
He was he's oh, he's 35.
As old as I am now.
Wait.
He was
he was 35 when you were in college and you were22?
No.
I went back to school.
Like, I was, like, 25 when I went back toschool.
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Got it.
Got it.
Mhmm.
So, yeah, Matt was he would just he sold carsAndrew he, he would drink like twelve beers
every night and smoke a whole bunch of weed infact, probably a pack of cigarettes a night.
Like, just
12 beers a night, and he Oh, yeah.
Easy.
Yeah.
He's like a seven foot
three hundred.
No, dude.
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Yeah.
He was just like an an average guy.
Smaller than me.
What?
He's
just built
up a tolerance, I guess.
And I
was like, dude, why do you like, I remember himhe would just be up in the living room, just
smoking cigarettes, and he'd have his head inhis hand like for hours.
I'm like, Matt, are you okay, bro?
Not like a Saturday.
He's just not moving.
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I was like, he's like, it's a sales, man.
It's a sales.
Like, I it's like you have to put on the fakemask for people selling cars.
Like, hey.
How's it going?
I I guess that's how he sold.
Like, he was pretty successful.
He made decent enough money, but I was like,really shouldn't should I really do this?
But anyway, I I ended up getting into door todoor sales completely terrified, but I well,
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the sales I was practicing before that wastalking to girls.
I'm just, like, walking to the screen.
There's a lot of common ground between pickupin in sales.
I mean, it goes back
to, like, you have to read all these
little cues to kinda determine how much youpush versus pull kind of thing Andrew, like,
Yeah.
You can't be someone in this space.
Like, buy this now.
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You have to be like, oh, let's see if you'reever interested in the first place and just
kinda lead them down the path.
Yeah.
There's 2 elements to, you know, pick up thatrelate very well to sales and also, like,
creating content and stuff and selling just ingeneral.
And it's in the pickup world, it's like theidea of value and then comfort
or trust.
Yeah.
Mhmm.
Sales, it's like the same thing.
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It's like there must be value, but they alsohave to trust you.
So, for example, like, I'm not sure how youwant it.
How far do you wanna go down into, like, thatrabbit hole?
No.
That's let's go into it.
Yeah.
Feel free.
If you're if you're mind's going at Let's hearit.
Yeah.
No.
It's it's relevant because it's, like, thevalue part, it's like, okay.
Like, you you dress well.
You're in good shape.
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You're like, you're not like a You don't looklike Gollum trying to, like, yeah.
You sound like a normal guy.
Yeah.
But then a lot of especially in the in thepickup world.
Like, a lot of guys kinda like they go all inon that, but they don't have the trust part.
Like, they they can they're just weird.
Like, you know, And the same thing in thesales, it's like you have your script and,
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like, you have your offer and all this stuff,but the the trust part is just as important.
And if not, the most important part.
Like, what I found is just over the past fewyears, this kind of switched topics a little,
the better, like, brand you have, the morecontent you put out there, the more trust you
establish with people, the less selling youhave to do.
Yep.
Let's talk about, trust for a moment.
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I mean, Yeah.
Obviously, if you're talking to grow at a bar,she doesn't know who you are, that you approach
her, you know, there's gonna be a minimum oftrust level, but if you get but if there's but
the lady's friend introduces you to them.
There there's already a trust of it because,you know, the friend.
Yeah.
Andrew, obviously, so you you're in sales workwith various companies.
Do you still take quote unquote cold approachtrust calls, or do you only take calls after
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there's, like, some kind of trust the awarenessof the brand and what you sell, what you offer.
So I'm I'm curious how you've evolved in thatway.
Yeah.
Yeah.
Well, at this point, we like, the I'm sellingfor a company right now.
And, yeah, I I don't have to do it anymore.
That's what I got started doing that, like, foryears, absolves as cold.
The two things actually that that tie into,sales also in in in dating, it it's
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interesting.
So number 1, it's like in dating.
It's almost like you assume familiarity withsomeone.
You don't want it to be weird.
You just assume, like, you already know them.
It's the vibe that you have.
Andrew, in sales, you like, a lot of people,like, talk about the rapport stage.
It's like, oh, where are you calling from?
What's the weather like there?
Oh, you know what?
You watch the football game?
All the sweet, dude.
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Like, rather than going about the report, youjust assume report, assume like Yeah.
You know?
And and then the other thing is, I had aclient.
One of our clients was, like, talking about howto approach people and be, like, high status.
Mhmm.
Well, in in dating and, like, the way I thinkabout it, it's not high status.
It's just not being Weiss.
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So it's not having any low statuscommunication.
It's it's automatically puts you in high statusor it's like
Yeah.
What are examples of that?
Because also, I remember attending a marketingclass, and it was just like, it's Good to be
better.
It's better to be different.
And I feel like nowadays, people like weird.
They like different.
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They like things that stick out.
So so I'm curious about your perspective onthat.
Yeah.
Well, that's like a marketing.
I mean, like, that's a marketing thing.
It's like you gotta be different.
They gotta catch attention.
Mhmm.
I mean, in sales, I I don't think thatnecessarily you wanna be weird.
Well, yeah, so what's an example of like
a a good different slash weird and a
bad different slash weird because isn't there away to, like, put your personality in a good
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way to help you stand out from quote unquoteother salespeople, or do you still need to keep
things on the nose to not deviate from things.
Yeah.
Dude, it's like, everyone has their own style.
Like, that's that's the thing.
It's like, you just have to be authenticallyyou not try to like, Matt was just putting on,
like, his, like, oh, it's time to besalesperson, Matt.
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Yeah.
You know, like, a lot of people think that,like, oh, I have to talk really deep or, like,
just be super I'm super alpha or something.
Now that I'm doing sales calls, So part bigpart of it is just, like, leaning into, like,
your own personality traits.
I'm, like, kinda like a quirky dude, I guess.
You know, just So you're not gonna be a smoothguy on a call, but I I don't think about it
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that much.
Whereas some people are like, oh, I shouldn'thave said that.
Oh, like, they're too much in their head.
Yeah.
Who cares?
Well, that's the other thing too.
So as a high performing salesperson, how do youAndrew going back to, like, I guess, like, the
bar example, like, you can't add a desperatefor the sale, but, of course, you want the sale
Andrew so how do you balance that of like, oh,I'm a I gotta make this sale, but but I gotta
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be cool about it.
Like, act like I don't need it even though Isee it.
Like, huddy bone.
Yeah, bro.
It's it's it's interesting.
It's always it's like it's a phenomenon.
Probably a lot of guys have experienced It's ifyou already have a girlfriend, it's the easiest
time to get another girlfriend
to go.
In theory, if you want it when, like, becauseyou literally you you don't have that needy
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vibe that so many people have.
You know?
And I give this same example in sales.
If you had, like, let's say, $1,000,000 in yourbank account Andrew you're asking someone for
$10,000.
If they said no to you, you wouldn't be like,oh, no.
Like, you wouldn't You're like, oh, well, it'sit's like your loss.
Okay.
And so it's it's not really like what you'resaying, but it's just your energy, how, like,
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how you're coming across to people.
It's, like, it's people naturally trust, like,people naturally buy stuff easier from rich
people because their head, they're like, oh,this guy doesn't even need my money.
So, like, he must be doing something good.
So is that a a sales hack or something youtrained or that you learned is that if you go
into every sales call, acting like you alreadyhave a $1,000,000.
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Do you feel like you have a higher close rate,essentially?
Yeah.
It's just you could do that.
It's just, like, detaching yourself from theoutcome Andrew just being like, a lot of people
in sales, they think they have this, like,taker There's, like, in in every relationship,
there's kind of like a giver and, like, a ataker.
You know?
And, like, salespeople tend to think ofthemselves as a taker.
Like, I'm trying to get something from thisguy.
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Where if you just flip it, you're like, oh,this person's actually lucky that I'm even
talking to them because I have the solution totheir problem.
I'm the one giving them like, whatever thewhatever you're helping them with, I'm the one
helping them grow their business.
I'm the one helping them lose weight.
I'm the only one helping them, whatever.
Get a girlfriend.
Whatever you Sally, you know?
So really, it's like their money is small incomparison to the value that you're getting.
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So you have to really, like, believe in whatyou're selling.
I I think that confidence, like, some this isthis kind of relevant because a lot of our
clients are, like, newer business guys, theythink, oh, once I have a certain amount of
testimonials and and a certain amount of, like,a track record, then I'll feel confident.
Then I could sell higher prices.
And I'm like, You're thinking about it allwrong.
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So it it's it's something that I guess I maybelearned for dating as well.
Like, that confidence it has to become, like,there's situational confidence, which is kinda
like, oh, when this external thing happens,then I will feel this way.
You have to develop what they would call, like,core confidence.
Like, so you're the same in every situation.
You're the same, like, your state, your yourmood, Right?
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It doesn't change no matter, like, whathappens.
And the way that I cultivate that to kinda gointo, like, the self development stuff is just
having, kinda like non negotiables in my ownlife.
So, like, wake up at earlier than I should, youknow, wake up at, like, 5 AM.
But what's the gym?
Like, 6 days a week, tracking calories, all thestuff that's, like, not directly related to
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sales, but something I I kinda learned workingon cold board and steam, super high performance
culture.
Right?
Like, crazy.
Like, they work with, like, the biggeststudents in the industry.
And I was there for, like, 11 months, and somany people were joining just kinda, like, They
would they would just turn out in, like, a day,a week.
Like, they went through so many salespeople.
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And, I realized it's, like, if you're, like, onon the sales team like that, it's like you have
to set projections.
So Weiss like, I'm gonna close seven peoplethis week, 30 this month.
Andrew if you have a week where you're you yougo Andrew hit 4 and you project a 7, it's super
easy to get in your own head.
I don't know.
Like, I'm behind Andrew you start freaking out.
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And then all of your other calls, they startgoing horribly.
And next thing you know, you're in this massivebreath.
So, yeah, it is just it is really helpful tojust be able to create your own confidence
based on your habits versus what's going on.
Yeah.
And, so so I I like what you said when you youmentioned the importance of, yeah, having
confidence, beat attached, setting goals, theimportance of setting non negotiables of how
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you're improving your own mental and physicalhealth, because obviously sales is, you know,
is quote, one of the most difficult things outthere born the most needed because humans are
programmed to hate rejection, hate pain, hatefailure, but it's necessary to grow.
And, what what I've discovered too is, like,you know, yeah, that there's there is that line
of, like, being detached, but also you wannakinda have that that hunger to go, no.
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I am gonna hit the 7 sale mark this week nomatter what.
I can't be too detached.
Otherwise, we'll never hit that.
So how do you how do you balance that hungerto, like, I gotta get this goal, but also be be
cool in the moment.
Yeah.
No.
That's a really good question.
It's like the difference between needingsomething and wanting it.
You know, it's like you can really want some,like, in in sales, you you can't want them to
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have the, the outcome more than they do.
Right?
That's that's,
yeah, that doesn't make sense.
Like, it's like you go into a doctor and you'relike, hey, my armor.
It's like, okay.
I really want you to get this arm like, getyour thing in the brace and and and you gotta
do all this and the doc the doctor's like,okay.
Here's what you need to do.
Like, you need to do this, this, this, andthis.
Here's what it's gonna cost.
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I I'm in Andrew, so it's free.
But, yeah, it's like yeah.
Doctor wouldn't be like, oh, you have to dothis.
And and being all Weiss.
So, like, it's tough if you, like, a big partof it comes down to your part of your your own
confidence, your mindset, It usually comes downto your lead flow, you know, a lot of things.
So if you know that you have another 20 callshooked on your calendar this week, it's like,
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okay.
Well, like, if this guy says, no, like,whatever.
Fuck it.
I have plenty more to just talk to.
If you're getting, like, one call a week, Like,I have to close this one.
Like, you can have the best sales tricks in theworld Andrew but the problem is you just don't
have enough volume.
Right?
Because at at the end of the day, it's like youcan stick your process perfectly and you can
have the best mindset, but not everyone's gonnaclose.
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Like, it's just math.
You know?
No.
That that is interesting to think about Andrewremember, like, and I think people going back
to, like, yeah, dating and sales.
I think people also need to remember theimportance of putting doctor office visits and
sales together, like, the importance of just,yeah, like you said, if someone come in with a
broken arm Andrew then the doctor's like, okay,no, fix it, but it'll be, like, $2000, and the
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guy's like, oh, I'll just slip my arm staybroken.
Like, yeah, you can't.
Okay.
Is that nothing else you can do or an idiot?
You can be like, well, your arm might fall off.
Maybe.
Yes.
What happens if the bone just, like, grows outweird and you can't use your right arm for the
rest of
your Yeah.
Oh, that it's Weiss.
Yeah.
So what do you mean that slice?
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It is too bad that, yeah, that it's unfortunatethat even people really need the help that
they're still not willing to invest in there orpay money and Andrew I I like what you said
too, like, and the best way to not take thatpersonally is to understand you have more leads
in the pipeline.
Yeah.
People who can That that's probably one of thebiggest things, man.
People just don't they have a scarcity ofopportunities.
They just don't have enough leaves.
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Like, for most things, unless you're sellingsomething extremely niche, like, I don't know,
underground bunkers or something Weiss, like,fallouts.
Shelters or something.
Yeah.
I mean, there's probably even a good demand forthat.
Like Oh, yeah.
That's cool.
There's so many people in the world.
It's like there's especially in social media.
It's like there's always more people that youcould sell to.
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But in terms of being aggressive, it's justmaking sure that, like, what we would do is,
like, when we would every every day we would,during our sales meeting, we would review a
call to, okay, well, like, what what wentwrong, what could we do better, Did they get a
sing, though?
Like, almost every single reason like, I wouldsay 90% of the reason the call didn't close
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because the closer or the appointments that arewhoever we were re reviewing, they, they didn't
follow their process.
So there's, like, the different steps of, thediscovery.
Right?
We wanna make sure they There's pain.
There's doubt that they could fix the problemthemselves.
We gotta establish, like, a goal.
So on Cole's team with all, like, heaven islandand now island.
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Like, yeah, for a situation desired.
There's all these different steps that youwould take someone through.
Andrew the time they didn't close, it's like,oh, it's obvious you didn't ask this question
at the beginning of the call.
So, like, sticking to the process 100% beingaggressive about your process,
that's, like, probably at least half thebattle.
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When I've learned too, and also the importanceof prescreening and prefiltering people kind of
thing, it's just like let make sure peopleunderstand Andrew expectations go into a call.
Like, hey.
We're not gonna talk just to see how your day'sgoing.
Like, we actually wanna see how your businessis and make sure you understand I am gonna be
asking for an investment to help you fix yourbusiness kind of stuff too.
So how do you how do you help filter peoplebefore they get to the call?
(20:33):
What kind of how do you help qualify thosepeople?
People qualify.
That's what I'm looking for.
Yeah.
It's a good question.
I I just had a video on this.
Andrew so not like there's lots of ways peopledo it, so you could ask, like, there's like a
good better investment in sales.
So, like, I guess a good way is say, hey.
Well, like, you could ask how much money you'remaking.
You know, do you have money to invest in yourin a solution, yes, no, maybe, or, like, how
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much money do you have prepared to invest intothis?
Like, you know, some low figure, which isideally what you charge a medium and then high
thing.
Yeah.
Like, just that's the way to do it.
I kinda like to think I I usually qualify thembased on the problem.
So, like, let's say rather than going, like,how much money are you making?
I I would say, what is your, like, let's Like,a pro a person at 10 k per month has a
(21:21):
different problem than someone at 50 k permonth.
Yeah.
I have a different problem than than someone at0.
So it if you're helping people, let's say withtheir I don't know, going from 10 to 20 k or 30
k by, maybe improving their retention andgetting more back end sales or something like
that.
Andrew, like, you it's like, what's the biggestchallenge with your business and they go find
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clients?
Well, this person has a low level problem.
You know?
But if if you're asking the question where it'slike, what's the biggest problem with your
business?
And they're like, oh, it's I can't retainclients or it's like, I'm I'm just overworked
right now.
I'm just too busy.
Like, that's like, that person has a higherlevel problem.
So they're more likely to have more money.
The problem is if you ask too many financiallike, qualification questions, you cut off your
(22:05):
lead flow because a lot of people just eitherthey won't book or they'll lie or Yeah.
I'll just create it's create sales resistance,basically.
So I like to ask, like, commitment questionsand, like, solution questions.
So have you worked with another you know,ideally someone who sell the service like you.
So if you're a coach, have you worked withanother coach on your fitness?
Yes.
No.
How did that go or not?
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Or, like, what have you tried to fix thisproblem?
How long has this been an issue?
You know, how committed are you to fixing this?
If you found a way to do it, would that besomething you wanna get started on right away?
Yes, no.
Maybe you're still kinda getting the sameanswers.
Interesting.
So so, yeah, ask ask some questions aroundYeah.
Like, how important is the problem and, like,how long have they been working on it for,
(22:49):
like, have they worked with other coachesbefore?
So that way Yeah.
Yeah.
It makes sense.
So you
can engage with, like, how important it is tothem because when we give you an example, man,
it's like, if you had someone reach out to you,you just DM you as a Hey.
Like, I have a 2023, a brand new Lamborghini.
Do you I I I can't I I'm about to go to jail orsomething.
(23:10):
I have to sell it I'll sell it to you for $50.
And you're like, well, I only have $10.
Like, you'll be like, well, that's worth waymore yet.
It's like, it's brand new.
Like, not even been driven.
I it's just one of my it's like my 10th car.
And, like, I I just need to sell this.
It's like ASAP.
You're like, well, fuck.
I'm gonna find another $40 Andrew Andrew buythat car.
It's worth it.
It's the value is so obvious that perceivedvalue is there because it that's just part
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like, that's just part of sales.
Being able to demonstrate that value of of whatyou're offering and and get people into the
buying pocket because you'd be surprised.
Like, people have money.
Usually, it's just like you haven'tdemonstrated enough value for them to wanna
spend it with you.
Yeah.
And that that was gonna be my next question isYeah.
How do you go about knowing whether someone'sable to do a pay in full or if they absolutely
(24:00):
need to do payment plans and Andrew do yougauge if money is even an excuse?
So people are like, oh, I I wanna pay you.
I just don't have any money right now.
I I I wanna pay you, but I can't even put a$100 or even though your program is $5000.
If we can do a $1000 or 5 months, we can dothat.
So I I know it's kind of a big question, butyeah.
Yeah.
(24:20):
Well, There's a process for presenting youroffer that you would go through or you're tying
off.
You want them, first of all, you you don't wantuncertainty, like, you want uncertainty to be
the objection because a lot of the times theysay, oh, like, I don't have the money or that's
a lot of money or, like, let me think about it.
It's just like a Another way of them saying,like, I don't think that you can really help me
(24:41):
or, like, I don't think this is worth it.
Yeah.
So that's the thing.
So it's like before you go into it, it's like,okay.
Like, you've gone through your entirepresentation, and it's like, now do you feel
like this is you can do, like, the classicstemp check questions, like, the scale of 1 to
10 So, okay, so scale 1 to 10, one being thissounds horrible.
Give me off the phone.
I think you guys are a scam.
(25:03):
You know?
Yeah.
10 being, like, I can really see this workingfor me.
This will get me to that result.
Where would you land?
And if they're like, oh, I'm like a 7.
Like, that's not a good answer.
We want them to be like a 9 or 10.
Mhmm.
Or or if they go, if they say it like that,like, oh, I'm like a 9.
Like, really, they're probably like more like a4.
It's just like, okay.
I sent some hesitation there.
(25:24):
Weiss, like, what's coming up for you?
Well, I'm just not sure about this thing Andrewthis Like, you wanna get all the objections as
you can before you get to the price.
Yeah.
Ideally, they should be like, yeah.
That sounds perfect.
Oh, man.
Like, this is what I've been looking for orsomething like that.
And then you're like, okay.
Well, it's just 5 k.
And then you kinda shut up, and they go, like,oh, well, that's a lot of money, you'd always
(25:47):
pitch the paying in full first.
Mhmm.
A lot of people, they'll go, well, it's 5 k ortwo payments of 25100 or 3 payments.
It's like, no, you you just pitch the 5 k, andthen you you kinda shut up.
And then, basically, you do, like, an openwallet test from there.
They're like, oh, This sounds great, but I justdon't have that much money.
Like, okay.
Well, like, you, again, you kinda go back, tiedown.
(26:09):
Hey.
It's are you sure that, okay, money aside.
If you had the 5 k, would we 100% be workingtogether, or is there something else that's
keeping you less than a 100% sure that this issomething you wanna do, though?
Yeah.
No.
No.
I that's no.
I definitely wanna do it.
I just don't have the 5 k.
Okay.
Cool.
Well, that's we cross our uncertainty, and it'sjust like a money objection in it from there.
(26:30):
It's it's kinda like logistical.
So typically we go into like an open wall test.
So open wall, it's like cool or totally normal.
If you're open to it, we can have a quickdiscussion to see whether or not this is
something we can do now or in the futurebecause on certain occasions, we let people
break it up.
Are you, are you comfortable having a open andhonest conversation about where you're at right
(26:50):
now financially?
And they're like, yeah.
Sure.
Cool.
And so up Weiss, it would be like, what's yourcash in hand?
Do you have access to credit?
And what's your, like, free cash flow?
So money and money out?
And then from there, you you just come up witha custom plan too.
Oh, that's that's interesting.
I hope so, yeah, kinda like, yeah, somesalespeople are like, oh, you don't I don't I
don't believe in accepting credit card debtbecause that means that if they can't afford to
(27:13):
pay you, then, you shouldn't be giving youshouldn't be taking their money, but,
obviously, sleep.
Other people like, well, credit card debt iswhat caused transformation to the first place.
So what were your were your yeah.
Like, that that salesperson has, like, wrongbeliefs about credit.
Mhmm.
So it's like, it's one thing that for theprocess to add the wrong beliefs about about
money and credit and all that stuff, but it'shorrible if the sales person does.
(27:35):
Like, it's funny.
I I I was working with Eli Weiss.
He's, like, sold over a 100,000,000 in hiscareer.
Amazing salesperson.
And he told me the story about how This companyhad 3 salespeople, all selling the same offer,
same script, and each one had differentobjections.
One guy kept getting money objections, theother guy kept getting spouse, The other guy
(27:56):
kept having people go, I wanna think about it.
And he's like, it it all it always comes backto the salesperson and and their own limiting
beliefs It's like
That's so interesting.
Yeah.
Yeah.
Like, if it's if it's, like, perfectlyacceptable for you, always wanna think about
it.
That's how you always make decisions.
You're you will get that objection way morefrom someone who's like a quick decision maker.
(28:19):
Like, no.
I always just make them on the spot because Iknow the most successful people, like, that's
how they think.
Yeah.
Yeah.
That that's a and I think it's a good remindertoo.
It goes back to, like, like, money is energy.
And so if you expect to be paid in full forthings, then, you better start paying in full
for for programs kind of thing.
And And and that makes a lot of sense too.
Like, don't need me, don't need to think aboutit.
(28:40):
Just make this.
If you want, that's what you want to happen toyou.
Yeah.
It's funny you say that.
Like, the whole money is energy thing.
I had some prospect pissed me back.
Anyway, the reason why I I called myself thethe chief cash collector on Twitter.
People are like, is it because we collect somuch cash?
Like, well, yes.
No.
Obviously.
(29:00):
Yeah.
I'm
like, It's actually it's it's actually amindset.
So it kinda goes back to, like, being, Weiss,I'll just explain it.
So when I, back in January, I I was like, I'mgonna do my own coaching again.
I kinda took a break for over a year from justcoaching.
But, I was like, hey.
(29:21):
I'm I was kinda hyped it up Andrew was like,January 27th, I'm I'm gonna start coaching and
and people were hitting me up Andrew I almosthad, like, a not a set price, but it was more
like pay what you want kind of thing.
It's like one person paying 2 k per month.
Yeah.
Another guy paid me 1500.
Another guy gave me, like, $500 crypto.
And at the same time, I was selling a bunch ofthe stuff in my apartment.
(29:43):
And, the whole money's energy thing comes backto me because I was like, I don't really care
if it's a 24 k sale or a 2 k per month sale ora $50 thing.
Like, I'm selling myself in, like, basicmarketplaces to get rid of all the a bunch of
old stuff in my apartment.
I'm like,
I I would be at
the gym in the morning, and and I was, like,rushing through my workout on a Saturday to to
(30:05):
get back and, like, sell, like, a a blanket tosomeone.
I'm like, I don't care.
Is this money in money in money in money in?
It's just this idea of being in, like, a cheapcash collector, like, When I was working with
Eli, I was selling for him.
And he had, like, a 2 k sales course, which ispretty good on NLP and all that stuff, but I
(30:25):
was talking to this woman.
And at the end of the call, she was like, Ionly have forty bucks.
And I was like, ah, well, I guess she can't doit.
And then when I went to the Eli, I messagedhim.
I was like, yeah.
I had a sales call, and she only had fortybucks.
And he's like, did you tell her about a $39sales course?
Tired it.
Yeah.
I thought he was joking, which maybe he was,but the way I thought I was like, oh, then I
(30:48):
thought about it was like, Well, maybe that'show he's he's made so much money.
He's just like, well, fuck it.
I yeah.
I got something.
If you have forty bucks, I'll take forty bucksfrom
here.
Mhmm.
Part of
this is being, like, you don't want it's notlike you're being greedy Andrew you wanted to,
like, take everyone's money, but if yougenuinely understand that you can really
provide a lot of value and really changesomeone's life.
(31:11):
Like, what?
Yeah.
Of course, I'll, like, I'll take any amount ofmoney.
So the the part of it's sat and part of it'sjust like is this a money?
It's like a flow thing.
The more money you're taking in, it's like likeone day, you're making 10 k per month.
The next day you're making 30, and the next dayyou're making 50, and it's just it keeps
growing.
It's just like a momentum thing.
No.
I I, I will that attitude just like, yeah, justlike building that mindset, building the energy
(31:35):
that's just getting in the habit of makingmoney daily because that's, like, one of the
most important habits to make.
And Andrew I I learned to transition a littlebit into how, have you had a 50 k a month in
your own business yet or for your own brands?
Yeah.
Working my way back up there, but, like, backwhen did our last coaching business.
(31:56):
It's crazy.
I, like, I did the sales training.
We we were at, like, 30 k per month.
I went through this 1.
It's actually Eli's course back in the 20 19.
The next month, we hit 50 ks.
I was like, wow.
This is crazy.
So so what does it take to go from 0 to 10 andand 10, 10 to 50 for those freelancers and
entrepreneurs who are tuning in and andwatching.
(32:16):
What what are those?
Andrew, obviously, it's a whole master classcourse seminar that weekend, but, if you could
do your best to summarize those, what does thatlook like?
0 to 10 is usually more about your offer.
Like, a lot of guys just sell really low ticketstuff.
Like, when you sell, like, a a $1000 per monthservice, One thing is, like, is it easier to
(32:38):
get 10 clients for a thousand bucks a month oror just sell one thing for 10 k?
So usually it's it's that.
Like, from 10 to 30, you need more of the easyneed to start having a repeatable process.
I mean, you can really get from 10 to, like, a100 k per month just off of, I guess it kinda
depends what you saw, but just making sure youhave a really good offer Andrew, yeah, people
(33:02):
are commenting.
Yeah.
Really good offer.
It's good to be flow Andrew solid salesprocess.
And then, obviously, you'd want to make sureyou're delivering a good service and stuff.
The market feels so saturated as withespecially with the competition with artificial
intelligence law.
Yeah.
That's Weiss.
Yeah.
Go ahead.
I was
just it's on that.
Like, that's why I think it's so important ishave a personal brand because at the end of the
(33:24):
day, people buy you, whether you're selling anagency service or coach especially coaching or
whatever.
Like, people like, I even see, like, realestate agents and stuff that just create the
personal brand.
Like, they're all selling the same shit, butpeople just buy from people.
They're like,
Well, and I know, like, some, like, like, somepeople are saying, oh, AI is getting so
powerful that people aren't gonna need to hirecoaches or consults anymore where they could
(33:47):
type in their questions, the chat GPT, andthey'll answer them for them.
I'm curious your thoughts on that.
Our our coaches and consultants, are their jobssafe, or do you think that AI is gonna take
them over pretty quick?
I mean, it's it's hard to say.
You know, it's I don't know.
It depends how bad the coach and consultant is.
That's true too.
Yeah.
That's real.
(34:07):
Like, that's a good question.
I I've never, I've never liked it.
Like, I know a lot of people were in boat,like, copywriters becoming, extinct from AI.
I think it's it's it's probably, like, to someextent, like, the people that are just not good
at what they do.
You know, there's a lot of people that justkinda, like, regurgitate all the good stuff or
(34:28):
yeah.
So so I'm working with these questions.
Oh, you're you're good.
Yeah.
It's, yeah, Ace's not, I think it's, Sundaytime Timing in, and and so she's talking about,
like, when you mentioned too, the importanceof, we worked with Eli Wild.
He had this 2 k offer, and the girl's like, oh,sorry.
We have 40 bucks.
Well, great.
That's why you should have a $40 offer.
So for people like that, you Andrew help themin in some capacity.
(34:50):
And so, so do you currently have that for yourown brand?
And is that when what are the what are all theranges people need?
Like, do you need a $10 product, like, all theway up to a 1000 bucks.
You should just start with
a high ticket.
You should start
with something on a high ticket.
That makes sense.
Like, high medium I I take a medium ticket.
Like, if you're doing coaching, like, some, youknow, either one on 1 or group coaching, I like
(35:11):
having a different price point so that you canjust close everybody.
Yeah.
Like, even in theory, like, you should just beable to close everyone who's interested in
working with you.
Oh, doing so.
So tell so going back to, so you're still doingcoaching since you since January 27th.
I'll also working with other sales teams aswell.
Yeah.
I I I'm just like coaching guys on the side.
(35:32):
Some people with their sales staff, some peoplewith, like, brand, with their offers.
It I I even helped some dudes with, like, theirfitness Andrew stuff.
I've
been so interesting.
Shredded.
You know, I'm just staying busy.
Gotta get shredded, bro.
So with that, because it's a side business, youyou are still comfortable accepting any amount
(35:52):
for people to work with you than it soundslike.
So for the coaching, there's, like, set prices.
It's, like, 1500 per month for 1 on 1.
Somewhere between 1 and 1, it's, like, 500 permonth for me to look at them on self
development and technician sales and stuff likethat.
As one's like a group, but, like, I also I Ijust have this, like, page set up where they
just like, there's this thing where you can paywhat you want kinda cool.
(36:15):
Yeah.
That's it.
And is the plan that you sell people?
Like, once they buy you off $500 packers, like,oh my gosh, they're just helping me make extra
$10.
Now I gotta pay them 5 grand to help me makeyou help me make $50, like, is that kind of the
end game with that strategy?
Yeah.
I mean, I've I've realized, like, what a lotof, business coaching programs lack is, like, a
(36:36):
lot of people need live coaching
in a lot of ways.
You know, it's like, yeah.
It's it's almost cliche at this point.
It's, like, a lot of people just think theyneed strategies and tactics and stuff, but
their life is just enchambled.
Like, they they can't stick to anything I mean,I knew for myself, like, when we were running
our own business, like, if I was way moreconsistent, just in my personal life and my own
(36:59):
habits, it would've made way more money.
But, you know, I would be sleeping in and Iwould be like,
you know, I'm like,
just just like an inconsistent person.
Yeah.
Your business problem is your personal problem,but but also, yeah, I know I know it's tricky
too.
As a guy, Larry Wingett, who, you know, he's amulti 7 figure entrepreneur speaker, and he's
(37:20):
like, yeah.
I've always been able to wake up whenever Iwant to.
That's why I wanted to be an entrepreneur inthe first place.
Where, of course, if other entrepreneurs, like,if I didn't wake up at 5 AM, I wouldn't be
successful.
And so I got trying to find what works for eachperson, but stop.
And, it sounds like for you, like, you're like,no, no, no, 5 AM is the reason why I'm
successful.
If I had done that earlier, I would be moresuccessful.
Yeah.
I mean, it hasn't always been like that becauseI was always the guy.
(37:43):
Like, that Larry wingeth dude is, oh, yeah,I'll just sleep in Andrew there's always
outliers.
You know?
Yeah.
Like, there's always a guy who smokes, like, 2packs of cigarettes a day and lives until
9.
That's That's true.
Right.
Is that, like, everybody?
No.
Like, would you be better off if you woke upearly and, like, were more productive earlier
(38:06):
in the morning and you had a good morningroutine and all that stuff.
People love to hate on stuff like that, but,like, what I realized, especially in sales,
it's, like, the way I treat myself, it's likein the morning, I, like, the the I I put more
work into myself.
So putting getting myself in a positive stateof mind so that when I It's time to do sales
calls or trying to make content or do coachingwith my clients.
(38:28):
I'm, like, fully president, fully engaged.
You know, like, that has a real ROI to it,where a lot of people are like, well, that,
like, I just, like, Alex Ramosi is a goodexample.
It's like, I just wake up and do the work.
Like, I I could see that.
But, also, you're like a no liar.
Like Yeah.
Like, that guy is just like, an animal.
(38:48):
You know?
But at the same time, I know that Alex or Mozyused to yet his sales team to wake up at, like,
4 AM.
I remember his old content.
They'd be doing check ins at 4 AM.
Hey.
Are you up?
Yeah.
Yeah.
Yeah.
Wow.
Interesting thing.
And so to to to tie it back into, like, theinternal confidence Like, you wanna, like,
internal locus of control.
(39:08):
For me, I'm like, I just count my day as a win.
So it used to be if I made, like, a certainamount of sales or if I made a certain amount
of money, I'm like, okay.
Today was a good day.
It was a win.
But now I was like, okay.
Did I did I stick my habits?
My very first one is the wake up time.
Yeah.
Very first thing you're doing.
It, like, I wake up at 5 AM because it used tobe super hard for me to wake up early.
(39:30):
Like, I I hated it.
I was sleeping till, like, 11 o'clock.
You were running our businesses.
So just the fact that I'm doing something hardis the very first thing in my day, I'm like,
oh, and then, like, another day of doingsomething that I said I would do.
Because another thing I forgot to mention iswhen I was working on cold seam, there their
biggest value is they call it a say do ratio.
So for everything you say you're gonna if yousay you're gonna do it, you gotta do it.
(39:53):
Right?
So, yeah, say you're gonna hit 30 sales, yougotta you're gonna go to the gym at 5 PM.
You gotta go to the gym at 5 PM.
You say, you're going to whatever.
Go help your mom move or couch.
You gotta help her.
So Yeah.
It just creates a lot of confidence withinyourself.
You build up a track record within yourself of,like, integrity or, like, I'm a person who
always stops where he says he goes.
(40:14):
He's gotta do it.
The longer you do it, the more, like, personalpower it creates you.
That'll make make sense.
Andrew the other question I had too was, soit's it's cool how you've kind of been through
the whole journey of, like, building yourcoaching business, co co founding a coaching
business, working other coaching businesses,as, when you're doing your solo per newer coach
(40:35):
business building, what has worked for helpingyou bring in leads?
Is it doing content?
Is it a co hosting webinars?
What what helps the most bringing leads foryou?
Yeah.
I create a lot of content, man.
Like, There's, there's a few things I do everysingle day.
So creating content on Twitter.
I'm I'm mostly on Twitter and on Instagram now.
I'm not really on Facebook anymore.
(40:55):
Drop and stop.
So I got, like, an editor who helps me, like,create real, reels and stuff, like short form
content,
but Nice.
Yeah.
Content, you know, DMs, like, I I should bebetter at DME even though everyone needs to do
it, it works.
One thing, on Twitter, especially, like, justspending a certain amount of time engaging with
(41:20):
people that have your audience Like, if Iwanted to work with salespeople, I could, you
know, probably target, like, the big accountsin that space and, get a lot of followers from
just commenting on their stuff and Sometimesthey'll retreat you Andrew I say, you know,
boom.
You have a whole bunch of followers.
And then if you're tweeting good stuff, maybethey go from Twitter Andrew they send you a DM
or they go on Instagram and start following methere because I'm a lot Instagram's kinda like
(41:44):
behind the scenes stuff and sharing lots lotsof, like, valuable content.
So a lot of people reaching out through that.
It's random people going on podcasts,obviously, getting your name out there, kind of
organically, just sharing value and stuff.
Just like just it really is just a matter of,consistently showing up and sharing value and
sending DMs people to sell in separate.
(42:05):
I love that.
No.
And just like you said, like, as long as youhave a good offer, then just as long as you
spend your time on leads, there's no reason itsounds like you should be able to hit 50 k
months without spending any money on ads.
Right?
Yeah.
Yeah.
You can you can hit, like, 100 k months just DMof people.
Oh, that that is crazy to think about.
Yeah.
It is crazy.
(42:25):
My my video editor, dude, he's like, he hasover, like, a 100 clients at this point.
I'm pretty sure He's a really big editingagency.
He's like, I just started it, like, 6 monthsago.
I'm like, that's crazy.
Is it Ryan by any chance?
No.
It seems Boris.
Of course.
Yes.
He's a he's a cool dude.
He he reached out.
(42:45):
I think he's he's sorry.
He doesn't even do any of the editing, by theway.
So this got the He said he reached out to 10,like, really big names, like, 10 big
influencers and offered to do the their, like,their shorts the short form content for free
for like, a month.
And one guy one guy was like, yeah.
Okay.
Like,
(43:05):
shirt and
they do it for me.
Andrew then he ended up hiring him, but then hereferred him to, like, all of his clients.
And that guy had a shit ton of clients.
And he also got, like, a million views for himone of his reels, and it blew him up to a great
case study.
He had a he had, like, he probably got allthese 40 clients from from that one dude.
Wow.
That that is that is a good reminder of thingstoo.
(43:26):
It's just like going back to the no braineroffer, like, all the influencers like, wow, pay
when someone can do this for free, but eventhen, he had to reach out to, you said ten plus
people just to get one yes to work for free,Yeah.
But it was just a good reminder too that, youknow, it's all it's all in the numbers and
having a, what's the word, no no brainer offer,but remembering that, once you that amazing
(43:48):
case study, things take care of itself, butalways getting that good case study is so
important.
Yeah.
And he also said he had some case sending out,like, 300 BMs a day for him.
Oh, jeez.
That helps too.
Yeah.
Yeah.
There's a lot of things You gotta do a lot ofstuff, but
Yeah.
That makes sense.
Well, as we get to the end here of some, finalquestions here, as a successful entrepreneur
(44:11):
who knows what they do, what gets you fired upevery single day?
I genuinely just like helping people.
Yeah.
It's like the way I think about it, there'sthere's, you know, like, Maslow's hierarchy of
needs.
Yeah.
Like, most people think it stops at, like, theself actualization of the very top.
(44:31):
The the level of there's, like, one level abovethat, which isn't commonly completed than the
pyramid, which is like the self transcendence.
So it's like having a mission that's biggerthan you.
Yeah.
You
know?
Because if I think about back to my life, thisI I probably wasted at least 20 years, maybe
more, just not knowing what they just kindabeing lost in life.
(44:56):
What he says, like, I I only used to stop drinkWeiss stopped drinking last in last year, like,
in November.
Oh, congratulations.
Which is
nice.
Yeah.
Thanks.
Like, thinking back like, have so much moreenergy now and so much more clarity and just
feel so much better.
I'm like, man, I actually Weiss, like, I waslike, I started drinking.
I was like, sixteen It's that's what you do inCanada.
(45:18):
Yeah.
Like, a lot of, like, potential Weiss.
I'm like, fuck.
Like, So I I I don't just talk about, like,sales stuff.
I know there's there's just a lot.
Like, we we you get to a certain level.
And after you make a certain amount of money,you're like, Yeah.
More money is cool, but ideally you solved alot of problems through yourself and you had a
lot to share it.
(45:39):
And, like, it feels good helping people.
I love that.
I think, hopefully, people listening can hearthe heart that you have for, how much you care
about people and just like going above andbeyond Andrew, making sure they're successful.
So that last two questions.
And then collecting cash, chief chief cashcollector.
So how how can people best get a hold of you,Ben?
If they wanna hire you if they'll learn moreabout you, follow your content, how can they
(46:02):
best connect with you?
Yeah.
I'm on Twitter and Instagram.
It's probably the easiest place to find methese days.
Same handle.
It's been w burn, e, b y r n e, all one word.
So, yeah, just shoot me the m.
Follow me.
You know, say hello.
I'm nice.
I won't collect all your cash.
Not yet.
(46:23):
I will
see what I would do.
Alright.
And then,
final question is for people listening in andlearning about
sales, scaling, self improvements, what's theone takeaway you want them to have from this
interview today?
One takeaway
for sales, sales, fulfillment, and scaling.
I mean, if you can just attach your your youroverall,
(46:46):
sense of confidence, your overall
sense of your state make it more like aninternal thing than an external.
Because what'll happen is in sales, especiallyin sales.
Like, if you're the type of person who waslike, it's like you obviously you celebrate
when you go to sale, but then as soon as youyou you go through, like, a few, you get a few
nose, you're like, fuck.
(47:07):
You start changing everything.
You go into a rut.
It's like the way you kinda have long termsuccesses by being able to bounce back from
whether to say yes or no, like, it shouldn'treally affect you that much.
And seeing what scale, like, as you startscaling up your business,
you have more and more problems.
You start spending more and more money.
It gets scarier and scarier.
And it's like, you just kinda have to learn howto, again, have that internal motivation.
(47:32):
And eventually too, another thing.
It's one last thing.
He, he's, like, living in, like, a a king downin Brazil.
He's making, like, 50 k per month.
But he has, like, a driver.
He has, like, a sick penthouse.
He's dating models.
He's, he has, like, everything you could reallywant.
Like, if someone comes to his house to cut hishair, They give him massages to cook for him,
(47:52):
to clean his place.
He doesn't have to do anything.
It's just like, yeah.
Yeah.
His his friends are like, he has, like, coolfriends.
He has, like, a really slick lifestyle.
I finally convinced him to start makingcontent, but he's like, he he hit me up.
And I was like, what's up, man?
And he was he's kinda looking rough.
I was like, He's like, dude, I haven't beenworking for the past, like, 6 months.
Like, I said, I just been, like, living it up.
(48:14):
He he started making all this money with his,in a course, like, an info product.
And, I'm like, well, Andrew, well, we start Istarted talking and asking about his habits and
stuff.
His habits are really good, but he didn't havelike, the one thing which is, like, a sense of
purpose.
Like, his his purpose was always making money.
And as soon as he started making money, boom,it's like, well, all of his motivation is just
(48:37):
gone because it was all external.
So, I just helped him, like, fix that because Imean, you get to a certain point Andrew all it,
like, a certain level all your needs are met.
So, like, if you don't have anything biggerthan that, it's like, that's just as bad as
you know, I don't know.
Anyway, I have lots of my train of thought, but
No.
That's a that's such a good reminder becauseobviously, you know, I mean, I'm in America,
(49:01):
and I know you're in Canada, but I know it's aa people need that reminder all the
time that just like finding
that internal vision that bigger than makingmoney, but, of course, money helps with that
vision, but understand that once you make thatmoney, knowing where to put it, and another
cost example of that too is, I've read a bookby Bob Proctor recently born to be rich, and he
talked about in the Bible, like, when thehebrews, they're praying to god.
(49:24):
And they said, oh, we need rain.
We need rain.
Andrew then, Moses was like, okay.
It's been a day.
Where where are the ditches?
And they're like, what?
And he's like, So you expected rain, but youdidn't have ditches ready to actually collect
the rain.
Like, you, like, what what the heck?
And so it's a good reminder if you're seriousabout warning the money, like, know where that
money's going, why it's going there, and thatand just remember the purpose is bigger than
(49:48):
the money.
So I I like that reminder too.
So good.
Awesome, Brepp.
Well, thank you, Ben.
This has been amazing.
Things are coming on today.
Definitely check out Ben at w Ben W on Twitterand Instagram.
As you can see, he's a guy who knows a lot as abig car and wants to help you see you succeed,
see you thrive.
Andrew, even though he's in Canada, he's stillpretty cool too.
(50:08):
So
yeah.
Yeah.
I gotta get the hell out of Canada, bro.
It's all good.
It's all good.
So I'll see you all next week for rapidresults, and we'll talk then.
Cheers, everyone.
Cheers.
That concludes another so to wrap it results,remember to leave a review about something you
learn so others can share the knowledge, keepbeing unstoppable in your pursuit of the
(50:31):
lifestyle freedom you desire, and we'll see younext week.