This week, we welcome Elliot Begoun, a 30-year industry veteran, author, podcast host, and founder of TIG brands, and developer of the CARE funding structure. Elliot focuses on empowering entrepreneurs to be nimble and capital-efficient change-makers throughout their journey. He shares insights on building tardigrades, not unicorns (and why that’s a thing), and lessons from developing and deploying alternative funding structures that support tardigrades. We talk about why investors can be slow to adopt new funding structures asd well. Elliot also shares more about TIG's commitment to fostering a supportive community for entrepreneurs through a holistic approach and a constellation of services.
Key Takeaways
[1:45] Elliot’s background.
[2:13] Why Elliot started TIG Brands.
[3:49] How TIG developed its capital structures.
[6:39] Definition of a tardigrade and how it represents the brands TIG works with.
[8:37] Building a holistic ecosystem for entrepreneurs.
[10:53] Giving entrepreneurs optionality.
[13:29] The different funding structures TIG experimented with.
[21:38] The CARE agreement.
[22:44] Variable based redeemable equity.
[28:29] Alignment funding.
[33:59] Starting a rolling fund and TIG’s mindset of being a venture community.
[41:25] What has surprised Elliot throughout the journey.
[47:05] The future: building allyship.
Resources:
RBF Network
Keith’s Twitter
Keith’s Linkedin
Speaker Series
Elliot: Tig Brands | LinkedIn | X | Tig Talks Podcast | Documents
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.