September 26, 2024 • 12 mins
For the last decade it has worked with such brands as Wix, Dollar Shave Club and 23 and Me. Over the last six months, Juice Media has grown, as it seeks to extend its reach into digital marketing, media measurement and attribution across growth channels.
To learn more about Juice Media and its efforts, in particular, in the linear media space, RBR+TVBR Editor-in-Chief Adam R Jacobson welcomes its President, Mark Zamuner, to the InFOCUS Podcast, presented by dot.FM.
To learn more about Juice Media and its efforts, in particular, in the linear media space, RBR+TVBR Editor-in-Chief Adam R Jacobson welcomes its President, Mark Zamuner, to the InFOCUS Podcast, presented by dot.FM.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
This is the RBR tvbr in Focus podcast. Here's your host,
Radio and Television Business Report Editor in chief Adam R. Jacobson.
Speaker 2 (00:13):
Hello again and welcome to the podcast, which is presented
by dot fm streaming social podcast to broadcast to get
a dot fm domain name, heading over to get dot
fm today and today we're chatting with Mark Zamuner, the
president of Juice Media. That is the altcusa owned omni
channel media and advertising platform that for the last decade
has worked with such brands as Wis Dollar, Shave Club,
(00:36):
and twenty three and meters Now. Over the last six months,
Juice Media has grown as it seeks to extend its
reach into digital marketing. Media measurement and attribution across growth
channels tell a little bit more about Juice Media and
its current efforts, in particular in the linear media space.
We welcome mister Zamuner to the InFocus Podcast. Thanks for
joining us on the road from New York.
Speaker 1 (00:58):
Today, Adan, Thanks for having me pleasure to be on here.
Speaker 2 (01:01):
It's great to be speaking with you now. Juice Media
in April acquired Muku Media and an August purchased linear
and streaming Specialist Media Design Group or MDG. These deals
reinforce what your company brings to the table for digital
and linear marketing. But I'm wondering if you can discuss
the ways a traditional radio or broadcast television group can
(01:22):
perhaps benefit from what you're championing in an omni channel environment.
Speaker 1 (01:26):
From our vantage point, when we set out on our
kind of strategic path to identify acquisition targets, we had
two things in mind, but we also had a very
central basis, and that central thesis is that when driving
growth and thinking about marketing investment, all of the different
(01:47):
channels are interconnected. And our background had always been holistic
measurement through MMMS and being able to use that process
to guide strategic planning create changes in distribution of channels
in order to continue to inform models. So we look
(02:07):
at modeling and measurement as a as a process, not
a one I'm done. And so from that vantage point,
when we went into our review of kind of our
strategic roadmap for M and A, we wanted to do
two things. One was to expand our capabilities, which we
identified with MUCO being able to really build out things
(02:29):
like paid search, paid social mobile, really round out some
of those bottom of the funnel channels and then with
m d G, just continuing to drive depth in areas
that we that we we know are changing but that
we see a lot of growth potential. So linear television
(02:49):
we know is going through some some transitions, but we
also know that streaming is you know, streaming videos is
increasing rapidly. So those were the you know, those were
the considerations, but really it's centered around our ability to
have open dialogues across channels with customers and figuring out
(03:09):
how to strategically plan and fight media so that we
can performance modeling.
Speaker 2 (03:15):
Being media and device agnostic is something seen across nearly
every consumer demographic today in the United States and Canada.
Yet linear media companies may frankly be stuck in their silos.
So does what you perhaps give them needed confidence to
bring their content to more digital channels given these monetization
(03:35):
opportunities and where is the fast channel opportunity as you
see it.
Speaker 1 (03:39):
At your operation, we try to encourage our customers to
think about their potential clients and customers from a kind
of human point of view, and reality is they're going
to interact with multiple multiple media types. They're going to
(04:00):
be consuming content their purchase pathways are going to be varied.
So when we talk about broadcast media, we really try
to one highlight the interactive effective channels and you know,
they have tons of great case studies in terms of
being able to expand reach communicate your message. There is
(04:20):
something very compelling and having a you know, an audio
visual advertising unit that kind of informs and helps helps
consumers understand our potential customers understand what the product or
service softwareing is so that they come into a purchase
funnel with higher intent. So we really try to focus
(04:43):
the conversation around be you know, be in the mindset
of your of your customer. Think about the fact that
you need to drive incremental reach in order to scale, right,
you have to talk to more people, and how do
we use the mix of channels in order to do
at and measure how they how they kind of interact
a little bit like an orchestra. You brought up a
(05:06):
fast and you know, free day air again. It's it's
it's funny for some of us who might have some
some you know, gray or white hairs. It's a lot
like the broadcast model and the idea that you know,
video consumption is going to change forms. But it is
still one of the most compelling mediums for advertisers out there.
Speaker 2 (05:32):
Now you are a sibling or perhaps a distant cousin
to the Optimum m the PD service found in such
areas as Westchester County, New York, and on Long Island.
There's the News twelve operation. There's also I twenty four,
which is a real focused news in English for the
United States marketplace. I'm wondering what those relationships may bring
(05:53):
to Juice Media when it comes to analytics, understanding and
quite frankly, insights that you could provide too broadcast media
companies looking to increase their digital revenue streams.
Speaker 1 (06:06):
Sure, we're very proud toiling and if I could give
a shout out to the New twelve team and the
number of Emmys that they won over the years. They
really do produce a phenomenal product from from our vantage
point being able to work with the assets of Optimum
to understand behavior, viewing behavior throughout the footprint. You know,
(06:31):
the beautiful thing is it's the fourth largest teleco in
the US, so not only do we have East Go flootprint,
but also through suddenly we have a West coast footprint.
So being able to understand what people are viewing, what
viewership behavior looks like is super helpful in terms of
having another additional input into our modeling and understanding purchase pathways. So,
(06:57):
from from our standpoint, being able to partner with the
Optimum was was really critical piece of what we wanted
to do moving forward because it really enhances our ability
to look at pathways and purchase pathways to inform customer's
return on that spend.
Speaker 2 (07:12):
As you work with a variety of companies buying ad
space regardless of media, I'm wondering what trends you're seeing
for radio and television in particular, or to expand on that.
Audio and video.
Speaker 1 (07:25):
Sure, Adam, I'm with you. I think I think we
are definitely in the audio video era. In terms of audio.
We continue to see obviously podcasting, but endorsed endorsed reads
really continue to be strong on the on the video side,
shoppable ads in their a few companies like Curb Consultory,
(07:49):
we're doing some impressive things in terms of really creating
shoppable content and ads that fit in different viewing mediums
to help drive engagement and drive basically transaction. Those are
some of the things that we see We also see
(08:11):
a lot of creative content generation coming around, so really
lowering the barrier to produce video assets. I think a
lot of times that's been something that's been a bit
prohibitive for customers is how much they have to invest
in creating an add unit. And so seeing seeing what's
(08:32):
happening on the kind of content creation and generative content
creation side really starts to provide a lot of equilibrium
for smaller businesses or advertisers that thought there was a
big barrier to entry to get into into the video
is starting to come down. So that's exciting for us.
Speaker 2 (08:50):
Before we wrap up the podcast, I have a question
regarding your background and how you ended up in this world,
because we saw that you have a political science degree
from Lehigh University, and you went to Horace Mann School,
and then at some point in your career you ended
up at Ocean Media, which is what brought you to
Southern California, and you were the vice president of acquisition
(09:14):
Marketing at eHarmony dot com. So there's lots of unpack
there in terms of what's fueling your work today with
Juice Media. I'm wondering if there's one thing in particular
over all of those unique experiences that really stands out
as something that is driving your growth today in at
least the media space.
Speaker 1 (09:36):
I don't know. I appreciate the research. Now you've got
me thinking over thirty years, so that's that's well, you know,
you have.
Speaker 2 (09:42):
A dating app background, so maybe there's something in terms
of pairing advertisers with media that you can glean from
that experience.
Speaker 1 (09:50):
That that actually was the you know, the the e
Harmony experience really was the catalyst for starting the agency
that has become a chi use from the advantage point
of running a dating service where you have constraints like geography,
so somebody in New York probably doesn't want to date
(10:12):
somebody online. It's going to be a little bit logistically challenged.
And then making sure that within each of those matching zones,
matching geographies, that you actually have liquidity, that you have
a match pool that will create interest, will create communication,
which will then at least back in the Armonies former days,
unlock profile photos. So there were a lot of barriers
(10:37):
to transact in the early days of the Harmony and
so really figuring out how you can leverage marketing to
effectively drive geographic and kind of personality based liquidity in
a match pool is what set the stage for an
(10:58):
analytically driven performance media platform. So that was really the
Probably the key thing is just being able to look
at data and understand people and really try to drive
growth for the companies that we work with.
Speaker 2 (11:13):
Well, thank you so much, it's been great chatting with you.
Mark sen Muner, the president of Juice Media. Are you
based in Bend, Oregon And if so, what's the best
thing about being in Oregon?
Speaker 1 (11:25):
So yes, we moved to Bend, Oregon about three years ago,
and I would say the best having grown up in
New York City, the best thing about being in Bend,
Oregon is within five minutes I am walking along a
river in a national forest and our lab is running free.
So I would say that's probably one of the most
beautiful things that I get to experience on a mostly
(11:49):
daily basis when I'm not on the road.
Speaker 2 (11:51):
Awesome. Well save travels from New York back to Oregon.
And with that, we again thank you for being on
this in Focus podcast.
Speaker 1 (11:58):
Thanks so much, JN. I appreciate time and thank.
Speaker 2 (12:01):
You for tuning into this radio and television business report
and focused podcast, which was sponsored by Dot FM streaming,
social podcast broadcast. Get a dot fm domain name by
heading over to get dot Fm. Today from Streamline Publishing,
home of Radio Inc. And Radio and Television Business Report,
I am Adam R. Jacobson on the road in Marina
del Rey, California. We'll speak to you next time from
(12:24):
our headquarters in Boca Ratono, Florida. Take care, have a
great day.
This is the RBR tvbr in Focus podcast. Here's your host,
Radio and Television Business Report Editor in chief Adam R. Jacobson.
Speaker 2 (00:13):
Hello again and welcome to the podcast, which is presented
by dot fm streaming social podcast to broadcast to get
a dot fm domain name, heading over to get dot
fm today and today we're chatting with Mark Zamuner, the
president of Juice Media. That is the altcusa owned omni
channel media and advertising platform that for the last decade
has worked with such brands as Wis Dollar, Shave Club,
(00:36):
and twenty three and meters Now. Over the last six months,
Juice Media has grown as it seeks to extend its
reach into digital marketing. Media measurement and attribution across growth
channels tell a little bit more about Juice Media and
its current efforts, in particular in the linear media space.
We welcome mister Zamuner to the InFocus Podcast. Thanks for
joining us on the road from New York.
Speaker 1 (00:58):
Today, Adan, Thanks for having me pleasure to be on here.
Speaker 2 (01:01):
It's great to be speaking with you now. Juice Media
in April acquired Muku Media and an August purchased linear
and streaming Specialist Media Design Group or MDG. These deals
reinforce what your company brings to the table for digital
and linear marketing. But I'm wondering if you can discuss
the ways a traditional radio or broadcast television group can
(01:22):
perhaps benefit from what you're championing in an omni channel environment.
Speaker 1 (01:26):
From our vantage point, when we set out on our
kind of strategic path to identify acquisition targets, we had
two things in mind, but we also had a very
central basis, and that central thesis is that when driving
growth and thinking about marketing investment, all of the different
(01:47):
channels are interconnected. And our background had always been holistic
measurement through MMMS and being able to use that process
to guide strategic planning create changes in distribution of channels
in order to continue to inform models. So we look
(02:07):
at modeling and measurement as a as a process, not
a one I'm done. And so from that vantage point,
when we went into our review of kind of our
strategic roadmap for M and A, we wanted to do
two things. One was to expand our capabilities, which we
identified with MUCO being able to really build out things
(02:29):
like paid search, paid social mobile, really round out some
of those bottom of the funnel channels and then with
m d G, just continuing to drive depth in areas
that we that we we know are changing but that
we see a lot of growth potential. So linear television
(02:49):
we know is going through some some transitions, but we
also know that streaming is you know, streaming videos is
increasing rapidly. So those were the you know, those were
the considerations, but really it's centered around our ability to
have open dialogues across channels with customers and figuring out
(03:09):
how to strategically plan and fight media so that we
can performance modeling.
Speaker 2 (03:15):
Being media and device agnostic is something seen across nearly
every consumer demographic today in the United States and Canada.
Yet linear media companies may frankly be stuck in their silos.
So does what you perhaps give them needed confidence to
bring their content to more digital channels given these monetization
(03:35):
opportunities and where is the fast channel opportunity as you
see it.
Speaker 1 (03:39):
At your operation, we try to encourage our customers to
think about their potential clients and customers from a kind
of human point of view, and reality is they're going
to interact with multiple multiple media types. They're going to
(04:00):
be consuming content their purchase pathways are going to be varied.
So when we talk about broadcast media, we really try
to one highlight the interactive effective channels and you know,
they have tons of great case studies in terms of
being able to expand reach communicate your message. There is
(04:20):
something very compelling and having a you know, an audio
visual advertising unit that kind of informs and helps helps
consumers understand our potential customers understand what the product or
service softwareing is so that they come into a purchase
funnel with higher intent. So we really try to focus
(04:43):
the conversation around be you know, be in the mindset
of your of your customer. Think about the fact that
you need to drive incremental reach in order to scale, right,
you have to talk to more people, and how do
we use the mix of channels in order to do
at and measure how they how they kind of interact
a little bit like an orchestra. You brought up a
(05:06):
fast and you know, free day air again. It's it's
it's funny for some of us who might have some
some you know, gray or white hairs. It's a lot
like the broadcast model and the idea that you know,
video consumption is going to change forms. But it is
still one of the most compelling mediums for advertisers out there.
Speaker 2 (05:32):
Now you are a sibling or perhaps a distant cousin
to the Optimum m the PD service found in such
areas as Westchester County, New York, and on Long Island.
There's the News twelve operation. There's also I twenty four,
which is a real focused news in English for the
United States marketplace. I'm wondering what those relationships may bring
(05:53):
to Juice Media when it comes to analytics, understanding and
quite frankly, insights that you could provide too broadcast media
companies looking to increase their digital revenue streams.
Speaker 1 (06:06):
Sure, we're very proud toiling and if I could give
a shout out to the New twelve team and the
number of Emmys that they won over the years. They
really do produce a phenomenal product from from our vantage
point being able to work with the assets of Optimum
to understand behavior, viewing behavior throughout the footprint. You know,
(06:31):
the beautiful thing is it's the fourth largest teleco in
the US, so not only do we have East Go flootprint,
but also through suddenly we have a West coast footprint.
So being able to understand what people are viewing, what
viewership behavior looks like is super helpful in terms of
having another additional input into our modeling and understanding purchase pathways. So,
(06:57):
from from our standpoint, being able to partner with the
Optimum was was really critical piece of what we wanted
to do moving forward because it really enhances our ability
to look at pathways and purchase pathways to inform customer's
return on that spend.
Speaker 2 (07:12):
As you work with a variety of companies buying ad
space regardless of media, I'm wondering what trends you're seeing
for radio and television in particular, or to expand on that.
Audio and video.
Speaker 1 (07:25):
Sure, Adam, I'm with you. I think I think we
are definitely in the audio video era. In terms of audio.
We continue to see obviously podcasting, but endorsed endorsed reads
really continue to be strong on the on the video side,
shoppable ads in their a few companies like Curb Consultory,
(07:49):
we're doing some impressive things in terms of really creating
shoppable content and ads that fit in different viewing mediums
to help drive engagement and drive basically transaction. Those are
some of the things that we see We also see
(08:11):
a lot of creative content generation coming around, so really
lowering the barrier to produce video assets. I think a
lot of times that's been something that's been a bit
prohibitive for customers is how much they have to invest
in creating an add unit. And so seeing seeing what's
(08:32):
happening on the kind of content creation and generative content
creation side really starts to provide a lot of equilibrium
for smaller businesses or advertisers that thought there was a
big barrier to entry to get into into the video
is starting to come down. So that's exciting for us.
Speaker 2 (08:50):
Before we wrap up the podcast, I have a question
regarding your background and how you ended up in this world,
because we saw that you have a political science degree
from Lehigh University, and you went to Horace Mann School,
and then at some point in your career you ended
up at Ocean Media, which is what brought you to
Southern California, and you were the vice president of acquisition
(09:14):
Marketing at eHarmony dot com. So there's lots of unpack
there in terms of what's fueling your work today with
Juice Media. I'm wondering if there's one thing in particular
over all of those unique experiences that really stands out
as something that is driving your growth today in at
least the media space.
Speaker 1 (09:36):
I don't know. I appreciate the research. Now you've got
me thinking over thirty years, so that's that's well, you know,
you have.
Speaker 2 (09:42):
A dating app background, so maybe there's something in terms
of pairing advertisers with media that you can glean from
that experience.
Speaker 1 (09:50):
That that actually was the you know, the the e
Harmony experience really was the catalyst for starting the agency
that has become a chi use from the advantage point
of running a dating service where you have constraints like geography,
so somebody in New York probably doesn't want to date
(10:12):
somebody online. It's going to be a little bit logistically challenged.
And then making sure that within each of those matching zones,
matching geographies, that you actually have liquidity, that you have
a match pool that will create interest, will create communication,
which will then at least back in the Armonies former days,
unlock profile photos. So there were a lot of barriers
(10:37):
to transact in the early days of the Harmony and
so really figuring out how you can leverage marketing to
effectively drive geographic and kind of personality based liquidity in
a match pool is what set the stage for an
(10:58):
analytically driven performance media platform. So that was really the
Probably the key thing is just being able to look
at data and understand people and really try to drive
growth for the companies that we work with.
Speaker 2 (11:13):
Well, thank you so much, it's been great chatting with you.
Mark sen Muner, the president of Juice Media. Are you
based in Bend, Oregon And if so, what's the best
thing about being in Oregon?
Speaker 1 (11:25):
So yes, we moved to Bend, Oregon about three years ago,
and I would say the best having grown up in
New York City, the best thing about being in Bend,
Oregon is within five minutes I am walking along a
river in a national forest and our lab is running free.
So I would say that's probably one of the most
beautiful things that I get to experience on a mostly
(11:49):
daily basis when I'm not on the road.
Speaker 2 (11:51):
Awesome. Well save travels from New York back to Oregon.
And with that, we again thank you for being on
this in Focus podcast.
Speaker 1 (11:58):
Thanks so much, JN. I appreciate time and thank.
Speaker 2 (12:01):
You for tuning into this radio and television business report
and focused podcast, which was sponsored by Dot FM streaming,
social podcast broadcast. Get a dot fm domain name by
heading over to get dot Fm. Today from Streamline Publishing,
home of Radio Inc. And Radio and Television Business Report,
I am Adam R. Jacobson on the road in Marina
del Rey, California. We'll speak to you next time from
(12:24):
our headquarters in Boca Ratono, Florida. Take care, have a
great day.
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