All Episodes

January 2, 2025 18 mins
In April, Keith Pelletier will celebrate three years in the role as President of Dielectric, the broadcast tower company acquired by Sinclair Inc. in 2013. Pelletier is featured in the RBR+TVBR Winter 2025 magazine, distributed Monday in digital form to all Radio + Television Business Report Members and in print form to attendees of the at-capacity VIP "Cocktails and Conversation" gathering in Las Vegas during the 2025 CES Show, which begins early next week.

In this conversation, Pelletier shares details about what Dielectric is focusing on for its broadcast media industry customers in 2025 while chatting with RBR+TVBR Editor-in-Chief Adam R Jacobson in this InFOCUS Podcast, presented by dot.FM.
Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
This is the RBR TVBR in Focus Podcast. Here's your host,
Radio and Television Business Report Editor in Chief Adam R. Jacobson.

Speaker 2 (00:14):
Hello and happy New Year, and welcome to the in
Focus podcast, which is presented by dot FM, streaming, social
podcast or broadcast. Get a dot fm domain name by
heading over to get dot fm today and a.

Speaker 3 (00:27):
Fifth is just as incredible as it is for us
for you.

Speaker 2 (00:31):
Yes, we are in twenty twenty five already, and on
January sixth through the ninth in Las Vegas, the Consumer
Electronics Show will virtually take over the Las Vegas Strip,
the Convention Center, and all of these venues in between.
It's exciting time for technology and AI and broadcast media

(00:52):
is right in the middle of it all. And we
start twenty twenty five with an interview that we recorded
in December for our RBR and TVBR Winter twenty twenty
five magazine, which is distributed on Monday, January sixth in
its digital form to all of our members. We will

(01:12):
also have limited print copies for those that have rsvpeds
through the Cocktails and Conversations event in Las Vegas. That
event is now at capacity, so everyone that will be
at that event looks forward to seeing you, including our
own publisher and president, Debra Parenti. This conversation is with
Dielectric President Keith Pelletteer. He will celebrate an incredible three

(01:36):
years in the role at the Sinclair Incorporated subsidiary in April.
Let's pick up the conversation right now as we learn
a little bit more about what Dielectric has in store
for twenty twenty five and in particular at CES. Keith,
it's always good to be speaking with you, and there's
a lot of optimism in the radio industry for a

(01:59):
strong twenty twenty five and where the business opportunities may
lie has focused on digital for the last several quarters.
We just heard from the head to town Square Media
speaking at a investor conference. He pretty much says that
national has been a cyclical decline that is never going

(02:19):
to come out of the decline that.

Speaker 3 (02:22):
Locals going to follow. So you know, they're really focused
on digital and that's fine, but look.

Speaker 2 (02:28):
You know, let's face it, linear ad health is something
that remains vitally important, and ensuring over the air broadcasts
or resilient remains paramount for broadcasters and that's where you
guys come in. So from a business standpoint for business opportunities,
what do you see for radio and how can your
technology aid and them growing revenue which is so so

(02:50):
important as we look to the second half of this decade.

Speaker 1 (02:54):
Yeah, so we've been putting a lot of focus on
our radio market and we actually see it advancing our
revenue profiles next year. And you know, we've seen a
pretty good uptick in in business, uh for the second
half of the year, which we we have a good
strong backlog going into the back into the first half

(03:15):
of next year. And ironically, typically I would say our
revenue profile is probably you know, eighty eighty five percent
TV in our current backlog, probably has eighty eighty five
percent FM for for for the start of it right now.

Speaker 3 (03:35):
And why do you see that? What is driving this?

Speaker 1 (03:39):
I think there's a there's a couple of different drivers.
I think, you know, for one, I think the Dielectric
team in conjunction with the SEMs team and having more
boots on the ground, we are picking up a lot
of business that we probably weren't seeing before that was
out there but was being picked up by the other
manufacturers is one portion. I think there's another portion that.

Speaker 3 (04:03):
You know, with.

Speaker 1 (04:07):
You know, a lot of these radio guys are on
escalating leases and and their cost of being on current
towers is getting extremely high, so they're looking for options
and and moving to other towers to minimize some of
those costs. And and I think I think some of
it is with expanding their you know, their FM signals,

(04:30):
uh and the markets that they're in. So it's a
little bit of of everything. I think there's been a
lot of work done on the radio side too, with
the user experience uh in in the car and being
able to do a few different things, like you know,
there's a lot of talk about being able to stay
on your radio station if you drive across the country.

(04:54):
So I think I think there's there's a lot of
little things like that. Some of it who is like
in the similar to the television side, there's there's aging
systems out there that you know, you know, some of
these systems are forty forty five years old and it's
it's just time for a refresh that that will give
them a better signal, stronger signal based on current technologies,

(05:18):
you know, with with new antenna designs, you know, so
they can take advantage of you know, getting a good
seamless user experience out there.

Speaker 2 (05:32):
We don't really think about it from this standpoint because
you have a one hundred thousand watch signal. You know,
a lot of people just say, well, you know, that's
the signal and works fine, and okay, it might be
forty or forty five years old. But if you're on
the antenna farm in Miami Gardens, you know, some of
those broadcasters may just say, hey, you know, we're pretty happy,

(05:54):
but what if there was a way to even get
a more robust signal, especially with HD. And I know
that there is now regulatory policy which will allow these
HD multicast signals to increase their signal power, and we're
excited about that because we're on the fringe of two DMAs,
so a lot of those HD signals in the car

(06:15):
will pop in and out depending on whether I'm going
north or going south of nine ninety five. Is that
leading to increased activity on your side?

Speaker 1 (06:25):
Yes? Absolutely, And I think going back to what you
said originally on this, like, if you take any any market,
you know, I mentioned that you know, some of these
systems are you know, forty forty five years old, But
even if you take a look at some of these
DMAs and where where they were twenty years ago, both
from interstate infrastructure and homes. Right, so that getting the

(06:49):
signal twenty five years ago to your DMA might look
drastically different, you know, in the year two thousand versus
what it is in twenty twenty five. Even how you designed,
you know, the specific melfill in the in the beam
tilt of the systems and in which direction you know
you're maximizing those signals, that that whole landscape may have

(07:10):
changed drastically, which also helps you know them justify Hey,
I really I got to I got to really redesign
the system based on new technology.

Speaker 3 (07:20):
Well, radio is certainly key focus for Dielectric in North
America in twenty twenty four, that's certainly going to be
continuing into next year. Is there anything a particular that
is driving interest when it comes to dielectrics product line.

Speaker 1 (07:33):
From I think, I think what what we do strongly
here at Dielectric is, you know, continuously look at innovation,
what what do the end users need based on you know,
more economical products, smaller products, you know what they're you know,
from the from the transmitter all the way up to
the antenna. So I think one of the very key

(07:57):
drivers that is helped us right now as the manifold
combiner so much smaller footprint able to make it as
compact as possible over the traditional you know, C I
S combiner is one thing that is really drawing a
lot of sales or or interest our way. And then

(08:20):
also what we're doing on some of the unique space
UH antenna arrays that that gain you know, great melfill
and being tailt and also some of the A I
type stuff that we're doing with maximizing you know, their
signal strength within their d M A all virtually in
the computer. So I think there's other things that that

(08:42):
we're working on. We introduced a an opti load for
the television market last year n A B which which
had a lot of interest. It's basically a load that
it only is used on demand, so it's not it's
not flowing coolant and in continuous operation. It understands when

(09:04):
there's RF power there and it turns on. We we
have developed one for FM which will showcase at nab
H twenty twenty five. So it's it's those types of
things that we're continuously looking at on how do we
make you know, the user experience as seamless as possible
moving forward, and you know some of the technologies we

(09:25):
discussed HG radio, you know, it goes into ATSC three
five G broadcasts and it's all about making sure that
you know, I viewed Dielectric as behind the scenes, but
as as the received chips for HD radio in five
G broadcasts in ATSC three get into more and more

(09:49):
devices as they are building as we go, you know,
you know, coming into CES is a it's a great
topic line too that you know, to be able to
have them have the ability to use utilize the over
the air signal seamlessly is a benefit to us. I
don't think anybody thinks, hey, look I'm watching a Dielectric

(10:11):
signal right now, or from a passive device that Dielectric produced.
But it's all about making sure we understand all those
technologies in building the most robust system that we can.
So as these devices get more and more over the
air capabilities, you know, our systems are benefiting the consumers. Kids.

Speaker 2 (10:32):
Can you share a little bit about how AI might
be influencing Dielectric because it's such a hot topic across
the entire industry. Going back now nearly two years.

Speaker 1 (10:43):
Yeah, so I think that's an excellent question. So I
think AI. We've developed some computer software utilizing AI, which
really helps with the time to market on a lot
of our designs. So instead of you know, a technician
making multiple moves and being able to just run pattern

(11:04):
after pattern, it's all being done, you know, in the computer.
So we basically tell the computer, hey, look, this is
what we're aiming for. Here are the handles that you
can move, and then we walk away from the back
computer until it's solved. So not only can you use
those resources in other areas will that's being solved, you
also get a solution that's completely optimized. When you're said

(11:27):
and done, versus saying, hey, look I met the criteria,
I'm walking away. So instead of you know, meeting the
minimum criteria, you can meet the maximum criteria. And I
think there's other things that we're looking at on the
AI front. You know, as simple as you know AI
on the website that can answer you know, most of

(11:48):
the questions and not only answer the questions, but it
gives them all the details that they want. Versus asking
multiple people the same question get you don't always get
the same consistent answer. So this thing like that that
you know, Kim and the team are working on currently,
and I think I think as you look at the
AI and what its capabilities are even all the way

(12:09):
through you know, manufacturing, and you know even even you
know designing, you know Excel documents in programming and stuff
like that, there's things that you can get to answer
so much quicker today if you utilize the tool set.
And I think that's that's what this team is working

(12:31):
on now, to be able to make sure that we
use AI as positively as possible, but with the goal
of making sure that the end users see a benefit
from it. So I think, I think there's a lot
of stuff that we're doing on that front now, and
I don't even know if we scratch the surface, to
be honest with you, as far as what else AI
will do for us in the future, but it's it's

(12:53):
certainly interesting times for sure. Kith.

Speaker 3 (12:56):
Is there anything tech specific that perhaps excites you or
has been taken a note of when it comes to
CEES or even the upcoming NAB Show Not so much
from inside your operation but from the outside looking in.

Speaker 1 (13:13):
I think both the c Show and the NAB Show
is a time to meet up with you know, suppliers, customers,
you know, learn what else is going on out there,
see what other people are doing and how you can
benefit you know, your your current business model and in
doing things. I mean, NAB is always a huge splash

(13:33):
for us as far as you know, making sure you know,
we're seeing our customers and coming up with new things,
but also listening. The best part about it is listening
to what some of their needs are and how can
we solve those problems. But as far as some of
the industry drivers, you know, like we talked about, you know,
both on the television side and the radio side with

(13:54):
with HD radio it you know, as those take more
of a foot and you're you're able to see the
fruits of that and then being able to expand upon it.
It's those types of things that I think we're ready for.
We're we're excited to see, you know, take it to
the next level and be able to support moving forward.

Speaker 2 (14:15):
At three point, rollout is poised for probably a big
push under future Chairman Carr and the FCC. I would
think that's a point of excitement for Dielectrics. So I'm
wondering what you can share.

Speaker 1 (14:27):
On that, and I think for the most part, you know,
I think broadcasters across the board are pretty excited about
you know, you know, being put on more of a
level playing field. You know that the administration and administration
seeing broadcasts as a positive thing. You know, obviously we're
gonna have to wait and see and and once they
get settled in, see what happens. But I do like

(14:50):
the excitement that's around it, and and hopefully, you know
what what it brings to the table for for everybody.
And and the big thing with ATSC three dot oh,
we are starting to see some markets uh flourish and
jump on board. You know, we've done some rollouts with Jamaica,

(15:10):
Brazil is currently talking about doing some trials and and
with ATSC three dot Oho. So there's there's a lot
of excitement around there. I think in the the US
where the lighthouses have gone in on major markets, and
I think most of the broadcasters are saying the same thing.
I think, you know, that one channel in the market

(15:32):
is just not enough bandwidth to do to see all
of what ATSC three can do. So hopefully, you know,
there's more discussions with the new new administration about an
ats C one sunset UH and being able to put
more channels on on at S three so that the
bandwidth can be used UH and showcased UH in a

(15:53):
better light than it is today.

Speaker 3 (15:55):
Any other thoughts that you might have before we conclude.

Speaker 1 (15:58):
The only other thing that we didn't really talk to about,
which which could also gain a lot of traction, and
some of the broadcasters out there were talking about this too,
is is the backup system for GPS, you know, the
broadcast positioning system, so that it'll be interesting to see
what the new administration does with that as well. But again,
it's those it's all those different technologies that people are

(16:20):
talking about and being able to articulate with broadcast that
you know, my team is is digging in deep and
understanding you know, what does that mean and what you know,
what changes and what technology do we need to develop
to make sure that we support those technologies moving forward
to keep us on the forefront. So those are the

(16:41):
types of things that make us very excited and you know,
so hopefully hopefully you hear more about them in the
in the new year, and potentially at CEES in January.

Speaker 3 (16:53):
That was dilectrial.

Speaker 2 (16:54):
President Keith Pelletier speaking to me in early December for
an interview which you can see and read more about
in our brand new Winter twenty twenty five Radio and
Television Business Report magazine, distributed Monday January sixth to Aul
RBR and TVBR members via email. So please look for

(17:15):
that e blast and if you're tending to VIP cocktails
a conversation event as part of CEES twenty twenty five
in Las Vegas, we will have limited print copies of
the old for you.

Speaker 1 (17:27):
There.

Speaker 2 (17:27):
With that, we want to thank you for listening to
this radio and Television Business Report and Focused podcast.

Speaker 3 (17:33):
It was presented by.

Speaker 2 (17:34):
Dot fm, streaming social podcast or broadcast.

Speaker 3 (17:37):
To get a dot.

Speaker 2 (17:37):
Fm domain, ame by heading over to get dot fm Today.
From Beautiful Botha, Raton, Florida, headquarters of Streamline Publishing's.

Speaker 3 (17:46):
Radio and Television Business Report and Radio, Inc. I am
Adam R.

Speaker 2 (17:50):
Jacobson outside at the beautiful Brick campus, birthplace of the
personal computer of all things. So with that we thank
you very much, have a happy new year, and we'll
see you next time for another great and focus podcast.

Speaker 3 (18:05):
Take care
Advertise With Us

Popular Podcasts

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.