All Episodes

October 15, 2024 14 mins
Hurricane Milton was a devastating storm, and the impact to communities across Charlotte and Sarasota Counties in Florida, including Englewood, were hit particularly hard. Yet, Fiorini Media-owned radio stations WENG in Englewood and WCXS in Arcadia were on the air, providing emergency news updates and even taking a pause Sunday for coverage of the Tampa Bay Buccaneers' win against the New Orleans Saints.

In this InFOCUS Podcast, presented by dot.fm, Market Manager and WENG morning host Kerri Black shares how the storm impacted the area, what the stations did to keep the lights on, and what her team did to ensure the safety of staff while providing vital information to the community.
Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
This is the rbrtvb R in Focus podcast.

Speaker 2 (00:07):
Here's your host, Radio and Television Business Report Editor in
chief Adam R.

Speaker 1 (00:12):
Jacobson.

Speaker 3 (00:15):
Hello again and welcome to the in Focus Podcast, which
is presented by dot fm streaming social podcaster broadcast. Get
a dot fm domain name by heading over to get
dot fm Today. Today we're taking a spin to Inglewood, Florida,
a hard hit community near Minnesota Key, Punta Gorda, Port Charlotte,

(00:36):
and Cst. Key where Hurricane Milton made landfall last week.
It was a devastating storm and the impact to some
of the communities, including Minnesota Key, was particularly hard. Yet
across the entire time Hurricane Milton impacted this part of Florida,
w e G Radio provided vital information to its listeners.

(01:01):
We founded on the air Sunday with local news updates
mixed with coverage of Tampa Bay Buccaneers football to learn
a little bit more about how WENG is serving its community. Today,
we are pleased to speak with morning host and market
manager for Fiorini Broadcasting in Englewood, Florida, Carrie Black. Carrie,

(01:23):
Welcome to the in Focus Podcast. Is so great to
be speaking.

Speaker 1 (01:26):
With you today.

Speaker 2 (01:27):
Adam Thank you so much for having me happy to
provide the update.

Speaker 3 (01:31):
Well, it's great to be speaking with you and our
coverage of those in Asheville, North Carolina, and surrounding communities.
Hurricane Helene has done incredible damage, things that we're still
trying to come to grips with when it comes to
lack of water, lack of power, lack of internet. Here

(01:52):
you are speaking to me from your home in a studio,
you were just recently at your radio station. What can
you share in terms of the coverage that you were
able to provide both before, during, and after this storm
and inclusive of what's going on in Englewood, also at

(02:14):
sister station WCXS in Arcadia, which as of this taping
is a threat of having the Peace River reach floodstage.
So certainly, even on October fifteenth, a lot of stuff
going on still to be aware of. Where do we
begin in terms of how you were able to ensure

(02:36):
that the community was in the know on what was
going on?

Speaker 2 (02:39):
Yeah, sure, Adam, And yeah, you're absolutely right. That's Horse
Creek area in the Arcadia area, and that is we
have a flood morning for that and that's in effect
until actually Wednesday, October sixteenth, so tomorrow evening, so we're
watching that closely as well. Yeah, basically, Adam, we were
in recovery mode. Unfortunately, this has been the third hurricane

(03:00):
we've gone through in the past couple of months. You know,
I'm sure you're well aware. We had Hurricane Debbie, then
Helene came through that was a big flood event for
our area, and then Milton, and like you mentioned, our
hearts and thoughts and prayers are with those people up
north and North.

Speaker 1 (03:15):
Carolina, and we're going through not.

Speaker 2 (03:18):
What they're going through, but we're going.

Speaker 1 (03:21):
Through shortages as well.

Speaker 2 (03:22):
But I'm telling you, people are helping us and that's
what's getting us through. To answer your question about what
we did to prepare at our stations, we made sure
that we had supplies. We made sure that our generators
were full, because when Ian hit us.

Speaker 1 (03:35):
A few years ago, Adam, we had about.

Speaker 2 (03:37):
Three hours left of on airtime and we were begging
businesses to get us propane so we could remain on
the air and on the air, and thank god that
one of them came through in our local areas.

Speaker 1 (03:48):
So we were going to try to.

Speaker 2 (03:50):
Avoid that if at all possible this time so we
monitored the storm. We were told it was probably going
to be coming near Tampa, and we all kind of
remember that because charleis back in two thousand. I think
there's three, sorry if I'm not right on the year.

Speaker 1 (04:05):
It kind of did the same thing where we were told.

Speaker 2 (04:08):
It was coming to Tampa, but it took that last
minute turn and Sarasota CS to Key was very very
hard hit. We took that direct hit in the Sarasota
County and as you mentioned, Minnesota Key was very hard
hit as well. So we did everything we could Adam
to prepare ourselves, supplies for our staff. You know, we're
kind of a small staff. I'm going to be honest,

(04:28):
but we're a family, and we did it all together
and just relied on each other, working together as we
do every day, and not a tragedy. So, like I mentioned,
we just tried to do everything we can. We're very
community oriented. We and G's the information station, so we
were very much in touch with local government. We had

(04:49):
updates from Charlotte County, from Sarasota County, which is where
we you know, our area, our coverage area, I should say, we.

Speaker 1 (04:55):
Were in touch with local chambers so we did.

Speaker 2 (04:57):
Everything we could ahead of the storm, and then once
the storm came through, we were not able to be
on for a while due to power outages, but our
generator did kick on and we did our best. And
I was surprised myself at him that the Bucks. We
were able to air the Bucks, but we were very
happy to have some normal feedback.

Speaker 3 (05:16):
Yes, and it was a great game. I'm very happy
to see the fifty one points scored by the Tampa
Bay Bucks. I'm sure a lot of people in your
listening area were as well. Of course, ensuring the safety
of staff is vitally important, and when you have a small,
close knit staff, I think that's emblematic of local radio.
But it also shows you how vital your radio station

(05:37):
is to Englewood. It is unique. It's south of Sarasota,
north of Fort Myers, it's near Venice, but it's certainly
its own community. And yes, you can be heard in
Port Charlotte Enpunta Gorda, which was devastated by Hurricane Charlie.
I mean you can still see that today in the downtown.

Speaker 2 (05:54):
Yeah.

Speaker 3 (05:54):
Were so when it comes to serving the community, how
are your too? Furini station is able to do what
they do, especially in times like this when some might
dismiss them as a small market. They rely on syndication.
You know, there's not a lot of local there, but
certainly you've proved that to be totally incorrect.

Speaker 2 (06:14):
You're absolutely right, Adam. We do have syndicated shows for sure,
but both of our morning shows on our radio stations
are totally live, so we were able to do that
and the other beautiful thing we were able to do
live updates throughout the day where we would actually break
into our syndicated programs because we felt that the information

(06:36):
that our listeners needed were very vital at the times
of Helen going through and subsequently Milton going through, so
we did everything we could to keep it local, as
you mentioned, to keep the lights on. We did lose
power for just a little bit, but we were able
to kind of gether ourselves together. We have a local
mark in the morning out in Arcadie at our Classic

(06:58):
Country station. He was on every morning, never let it go,
and he would stay on and do updates throughout the
day as well as I do the morning show as well.
So we all wear a bunch of different hats, Adam.
As you can imagine, and so we were on doing
updates pretty much daily. Right after the storm, we were
able to get back on so it was wonderful to
be able to provide that to our community.

Speaker 3 (07:19):
Right before we started recording this podcast, you had mentioned
that you were with your sales director. What can you
say about the local community in terms of as businesses
are they open, are they in the need for a
complete rebuild? Give us a sense of what people can
expect to see if they were to travel up US

(07:39):
forty one and go to.

Speaker 2 (07:40):
Englewood, You're going to definitely see some devastation. When we
drive into work, we're still getting teary eyed over it.
So signs are down, there's a lot of debris everywhere.
Adam businesses are hurt. They have a lot of vegetative debris.
Some of them have the windows blown out. As you mentioned,
Man Soda Key is just completely devastated. Inglewood Beach is

(08:03):
coming back, it's going to take a while. What happened
with Milton was very interesting because we already had some
sand build up from Hurricane Helen, but when Milton came through,
it dumps so much sand that the beaches are unrecognizable.
Our West Coast beaches at Seaside Shore on the West
Coast is going to be closed for quite a while.
You still cannot get on Voca Grand which is in

(08:24):
our listening area, a little Gasparilla Island, don Pedro Island
for some of your listeners that might know this area.
You're allowed to get on to we call it Beach Road,
which is right off of seven seven six in Inglewood
that was closed for at least five days. They've just
opened that up to residents and business owners and then
of course all the wonderful volunteer workers and FP and

(08:47):
L people and just so many people that are helping
us to rebuild. You're allowed to get on there, but
they're still asking for people I can't. I'm sorry, my
brain is like on overload right now. We call them
like lookie lose where you just want to come and
see the the station. They're asking for those people to
remain off, to keep those roads open for not only
the workers that are there, the residents that are there,

(09:08):
the business owners, but for emergency vehicles to get through.
This is really important. So they just opened that up
yesterday where you were able to go, and Boca Grand
is just opened up. I believe that was yesterday as well.
If you're a resident or a business owner, but if
you are not, you actually have to have a hurricane
pass to get on the island, so they're not playing

(09:29):
with this. It's very been very devastating for our area.
Venice was hit very hard, and of course, as I
mentioned earlier, Adam cs to Key took that direct hit.
So we are constantly on the phone with Sarasota County government.
They have been wonderful, their public information officers. I'm on
the phone with them every other hour. Do you have
an update, Let's go on now. Mark in the morning

(09:50):
from our Classic Country station is doing the same. So
we're here. We're trying to do everything we can. And
I neglected to answer a question that you asked me.
You had said, what did you do to secure the
safety of our buildings. We were all there a couple
of days before the storm hit, and we all got
together and put all of our shutters up. And yes,
we have some scars on our hands from doing it

(10:11):
because the screws were so old and we're trying to
get it all in there, but we did it.

Speaker 3 (10:15):
Your studios and offices are a bit inland. I would
say that looking at the map, had you been closer
to the water, I think there would have been a
different story to tell if you go up the road.
The Gray Television owned Channel seven had basically relocated from
downtown Sarasota over to Lakewood Ranch and did some yeoman's

(10:37):
work in terms of makeshift studios. So you know, we
saw for ourselves what some of the other media outlets
had to do in order to get the word out,
and it's great to see that you really did some
wonderful things, both at wc XS and at WENG. Finally,
I'm wondering what you can share about Furini Media because

(10:58):
we're familiar with them from recent acquisitions in Key West.
Certainly very different down in Key Wes compared to where
you are, but I think the mission is the same.
And I'm wondering, given your thirty years of experience having
worked for Clear Channel in the past, what it means
to be doing what you're doing where you're doing it.

Speaker 1 (11:17):
It means everything.

Speaker 2 (11:19):
That's what local radio is about, Adam, and I think
that's what we all got in this business to do,
is to help our community be there with wonderful programming,
whether it's on a beautiful sunny day when there's no
tragedy or no hurricane coming. That's what we're in this for.
We all have a passion for it. And I'm not
speaking for myself. I know I'm speaking for many people,
probably including yourself, Adam. So that's you know, working with

(11:40):
local government. I can't tell you how many people have
called and said, you've got to get me on the air.
I'm a church. I have my brothers driving from Ohio
bringing a complete trailer full of stuff to donate, and
we had that this morning on the morning show, and
it's just wonderful. Everybody's pulling together. So we're working with
the Chambers, we're working with a local government, so we're

(12:02):
all just pulling together. This is not our first Roadio.
As you know, Charlie came through. We had Debbie and
then Helene and now this. It's kind of like a
double triple punch. But we're very resilient and we're all
pulling together. I'm not gonna lie. We're all stressed out.
We have lights out. People are blowing through lights while
you're driving. They got to be very careful and traded
as a four way stop. We have signs that are down,

(12:23):
So it is a little bit so what I'm looking
for disorienting when you're used to a certain way of
life and driving in and you know, we're creatures of habits.
So but we're all pulling together and we're getting it done.
I mean, there's nothing else for us to do but
move forward.

Speaker 3 (12:40):
Well, it's been a pleasure speaking with you, Carrie. Thank
you so much for the time and the opportunity to
learn more about what's going on. And you're part of
the Sun Coast of southwest Florida, and I wish you
lots of luck. And is there a charity organization or
any place that you are directing those that I want

(13:00):
to help out in terms of the recovery efforts.

Speaker 2 (13:03):
We're trying to help Samaritans Purse. Also, I think it's
world first kitchen. They're here doing some things. They're passing
out free meal. So if you want to donate to
any of those, that's very helpful. Of course, the Red Cross,
And if you want to get even more local and
zone in more, you can go to Inglewood Chamber dot com.
That's our local chamber office right down the street from

(13:23):
our studios. It's Inglewood Chamber dot com. They have a
whole list of resources if you want to help out,
we would really really appreciate it.

Speaker 3 (13:31):
And Kerrie, you had mentioned Samaritan's Purse and they have
worked with Streamline Publishing's Radio Inc. And Radio and Television
Business Report in the past. They're a wonderful organization, so
we also encourage those that wish to help out to
check out Samaritan's Purse. And with that, Kerrie Black, thank
you so much for being a guest on this podcast.

Speaker 2 (13:51):
Well, Adam, thanks for helping me. And don't forget about
the people of North Carolina that we're affected to. We're
all in this together.

Speaker 3 (13:56):
Thanks Adam, thank you for listening to this and Focus podcast,
which is presented by dot fm streaming, social podcast or broadcast.
Get a dot fm domain name by heading over to
get dot fm today from the offices of Streamline Publishing
in Boca Raton, Florida. I am Adamar Jacobson. We'll see
you next time.
Advertise With Us

Popular Podcasts

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.