Visibility Over Ability: Winning in Social Media

In this eye-opening episode, we dive deep into the game-changing world of visibility in social media. It's a new era where being seen is just as important, if not more, than your abilities. We're unpacking the secrets of why and how visibility can catapult your business success in this digital playground.

🍻 Join us at the vibrant heart of Leaven Brewing in Riverview, Florida, where the ambiance is as rich as the brews. We're thrilled to have KJ, the dynamic owner of Leaven Brewing, spilling insights in this not-to-be-missed episode!

👉 Follow the buzz at @LeavenBrewing on Instagram and experience their magic firsthand.

👉 Like and Follow @EvolvingVitality22 on Instagram as well, for those interested in the health and wellness mentioned on the episode.

Find all the juicy details and links we chat about at www.poplme.co/RebrewPodcast. Tune in, get inspired, and let's unlock the power of visibility together! 🚀

Episode Transcript

(00:00):
agreeable.

(00:30):
Hey, what's going on?
This is Melvin.
I am here at 11 Brewing with KJ and also KJ, the owner.
Two KJs for one.
Yeah, yeah.
So we're here, first podcast in a brewery, so I'm definitely, definitely super excited
about this.
We have a really good topic to go over today, but before we get into it, we wanted to tell

(00:52):
you a little bit about this beautiful establishment.
I've actually personally been coming here for several years.
One of my really good friends introduced me to Levin, and we actually used to spend Christmas
Eve here, which is incredible.
So I'm going to kick it off and hand it over to KJ in red to get this going.
And yeah, we'll get into it.

(01:12):
Yeah, so I'm KJ with Red Door Title, and I am sitting here with KJ, the owner of Levin
Brewery.
And so my KJ stands for Kerry Janay, and your KJ stands for?
Kevin James.
Kevin James.
You can't use us at all when we're next to you.
You can use our first names.
But we are having some delicious ales and ciders, and I'm going to let KJ just kind

(01:36):
of tell us a little bit about Levin Brewery, how it got started, and then a little bit
about what we're drinking today.
So KJ in red is drinking a pear cider.
She's gluten free.
I am not gluten free, so I'm drinking our new seasonal, which is our POG pipeline, which
is an American wheat with passion fruit, orange, and guava.

(01:56):
So very refreshing.
And you have the Florida cat.
Florida cat, yes.
So one of our pale ales is the anarchist calf, but with this one, we added some orange zest
and orange juice to it to give it a very Florida feel.
Florida feel.
Yeah.
It's a good pool beer.
Yes.
It's a really good pool beer.

(02:17):
Like I could keg and tap this and have a good weekend.
You can tap that.
I could tap that.
I could tap that.
Can you cheers?
Yes, absolutely.
Absolutely.
Cheers.
Thank you.
And KJ and his wife, Jillian, actually own Levin Brewery, and they started back in 2018.
I did get to watch a little YouTube clip about the history of Levin, and that was fascinating.

(02:41):
Well maybe we'll link it down below, because that was amazing.
It was.
But I'm going to let him kind of tell you the back story and a little bit about what
we've got going on at this amazing little hangout spot right in the middle of Riverview.
Yeah.
Let me hold it.
Yeah, okay.
So like you said, my wife and I started in 2018.
I had started about five years prior down in Fort Myers at Fort Myers Brewing.

(03:01):
I was their first employee and worked my way up to head brewer there.
Jillian and I were coming up to Tampa almost every other weekend because we just like the
big city and the breweries and the food and everything that Tampa has to offer.
And I took a job interview the day after my wedding.
We got married up here at a brewery at Copper Tail.

(03:24):
And the day after my wedding, we had a job interview and both of us moved, got married,
and took new jobs all in two weeks.
Wow.
Super fast.
Yes.
Two weeks.
Two weeks.
Wow.
Yeah, so.
That's bold move.
When we do something, we do it all the way.
I like it.
And we started coming up on our six year anniversary in March.

(03:47):
And it has been a whirlwind between COVID and forced growth has always been like the
motto here is forced growth.
Yeah, we during COVID in order to open, we had to start a food concept.
I remember that being a thing.
Yes, because you couldn't open if you had beer, but if you had food, that made a difference.

(04:08):
I remember.
So.
Right.
I don't care.
I don't have food.
I don't have a coat.
Yeah, I remember.
Yeah, so.
Anyway, so we rented a food truck.
In a previous lifetime, I managed restaurants for about 15 years.
And so just jumped in and I was Chef KJ, no longer Brewer KJ.

(04:31):
And while I was doing all the hats, but if we're going to do anything, we're going to
do it with excellence.
And we morphed the taco truck into a kitchen in the building.
And now we have a sandwich shop with salads and great grilled cheeses where we make the
bread ourselves.

(04:52):
And yeah, it's really good.
And then about a year ago, we expanded it to lunch.
And that's been growing.
Got some new menus coming up here in the next next month or so.
We're fine.
So keeping things fresh and keeping switching it up.
The hog, the whole hog, whole hog.
Holy moly, it was so good.
It was so good.

(05:12):
Like I wanted I wanted to eat it all, but I had to bring like half back to my husband.
I was like, you need to taste this because it's really good.
So I really it was and the half was plenty.
Yeah.
But man, it was incredible.
Yes.
That's our house made bread with our three cheese mix with the mojo pork, which is slow
roasted over 12 hours.
Wow.

(05:33):
Ham and bacon.
So that's so good.
The whole the whole thing.
I'll get to the whole menu at some point, I promise.
Yeah.
The Italian is also one of our and our Cuban.
Really?
Haven't had our Cuban.
I'll put it up next to anyone.
I do love a good Cuban.
It's good to know.
I know.
They like accommodated my crazy diets and they made me some.

(05:56):
Yeah, the salad.
It turned a sandwich into a salad.
They did.
Yeah.
So if you do have things like that, I mean, they'll work with you.
But yeah, that's us.
We're open seven days a week from noon to close.
So I love it.
And then you guys have some fun things during the week that allow the customers to kind
of come in and have a good time other than just having a good time with you guys.
What do you got going on?

(06:16):
So every Tuesday we have our trivia with our Tasting Room trend.
It's called Brain Space Trivia.
And it is one of the best triggers we during our whole evolution of, you know, trying to
find stuff.
We went through three or four different trivias.
And you know, our Tasting Room manager is a quiz master, as he likes to say.
Trivia trends.

(06:36):
Trivia trends.
Yeah, he's back there.
Yeah, we make fun of him a little bit.
Quiz master Trent.
Fun fact, I met him at Hidden Springs.
OK.
Yeah, doing trivia.
Doing trivia.
Yeah.
Yeah.
And so we do that on Tuesday and it's a fun time.
It starts at seven o'clock and at like people start showing up like an hour early to get
a seat.

(06:56):
It is a fun time.
Good to know.
I think we're going to try to come.
Yeah, yeah.
Hour early.
Yeah.
Yeah.
And then we have our game night on Thursdays.
OK.
And then we do board games.
Board games.
Oh, there's a plethora.
Yes.
And they're over there.
You can't see them in the shop, but there's a stack of like really fun, like nostalgic.
Yeah, we'll have everything from a group playing Dungeons and Dragons to risk to some people

(07:24):
just can barely figure out Candyland.
So they do that.
Candyland.
I think that's after the second or third beer is when they have Candyland.
That could be fun.
And then we do a lot of annual events with our Mug Club.
So actually, Friday, we just got back, taking an entire charter bus of our Mug Club to Epcot
to drink around the world.
Oh, that's cool.

(07:45):
It was a blast.
That's a lot of fun.
My liver did not like me on Saturday, but it was a good time.
So yeah, absolutely.
Yeah.
Yeah.
Yeah.
Yeah.
So I love it.
We are going to be doing later a giveaway for some of your, thank you for some of your
swag here.
We've got 11 brewery trucker hat with a nice yellow and black coloring on there and then

(08:09):
a gift card so you can come and hang out here.
Maybe come on trivia night.
Absolutely.
Absolutely.
Or Candyland.
Yeah.
Or Candyland.
Yeah, right.
Absolutely.
Well, thank you so much for sitting down with us, PJ.
Yeah.
All right.
I appreciate you.
Yeah, we definitely appreciate you.
Definitely.
My little sample is amazing.
Thank you.
Thank you, y'all.
I'm looking forward to it.

(08:30):
Thank you so much, PJ.
Appreciate it.
You did awesome.
Sweet.
Dream sequence.
That's what his wife said he did.
That's going to be our opening audio from now on.
That noise right there.
His wife, when he was doing the YouTube for the history of what's going on here, she goes,

(08:54):
I was envisioning a dream sequence kind of thing and they made it happen for her.
I was like, that's awesome.
Oh my gosh.
That is hilarious.
Okay.
We'll get right back into it, part of the commercial break.
This episode is near and dear to my heart.
It's something that I know KJ and I have talked about a lot.

(09:15):
I never even know.
I always want to say Carrie and then I want to say KJ.
I know.
I switched it up a little bit.
You're like, what's that blue girl from X-Men?
No, the one that transforms.
That's what you remind me of.
Mystique.
I am.
Mystique.
I am Mystique.
She's Mystique.
That's her Mystique, but red.
Red Mystique.
No, it's near and dear to our heart because it's definitely something that we wanted

(09:36):
to pinpoint and pivot at the beginning of the year for.
That is something I've been preaching very heavily.
I know KJ has been preaching it very heavily, is visibility and the importance of being
visible.
Those of you that know us, we work with a lot of different realtors of, I mean, all

(09:57):
over the board, brand new, getting back into it, part-time realtors, realtors that have
been doing it for 40 plus years.
All of the above.
There really isn't a specific group of people that this applies to.
Even outside of the real estate industry, this is such a universal topic.
It really applies to any small business owner or even big business owners.

(10:21):
Any business in general, to be completely honest.
I think that's a really big push of us being at these breweries.
That's part of our mission is the visibility.
I want these breweries to be visible, especially the breweries that take people in and treat
people right.
They just have an atmosphere that just breathes love and happiness and support.

(10:43):
Inclusivity, is that a word?
Inclusivity is huge.
You can be anybody from any walk of life and walk into a good brewery like Levin and feel
like you're at home.
That's kind of how you want to brand yourself when you're putting yourself out there, that
you're a warm, welcoming, inclusive person as well.
You're going to start attracting people that are like that to you.

(11:06):
Yeah, go ahead.
I've got to do this.
No, no, you're good.
No, I mean, we definitely have some examples that I definitely want to go over, but just
to kind of touch on what we mean by visibility.
I don't care where you are in your industry or your knowledge level.
Majority of us, we have a good team that backs us.
We have a good group of individuals that we can ask questions to.
The average consumer doesn't have to know that you don't know the exact answer at that

(11:28):
moment.
You hear it all the time, fake it till you make it.
I'm not a huge fan of the fake it till you make it because in my opinion, you don't really
have to fake it.
You can be completely honest.
You're not going to know the answer to everything.
You're in an environment right now where I think people will latch on a little bit stronger
to you being truthful than to just spit something out of your mouth that just doesn't make sense.

(11:51):
Right.
Authenticity is huge.
It's craved among the consumer.
They are so sick of auto whatever.
Oh yeah, the AI chats and the people like.
When you call somewhere and you don't get a real person.
Everyone's over it and the more authentic that you can be on your brand and in your
marketing, the more people are going to be drawn to you.

(12:12):
100%.
And I think we had a good coaching session yesterday.
For those of you who know, I coach with Giselle Ugarte.
You can follow her on Instagram.
It's literally just Giselle Ugarte.
She's incredible.
We had a special guest, which was actually a real estate agent here in Tampa, Lisa McIntyre.
She is also same name on Instagram.
She's phenomenal.

(12:34):
She built a brand off of visibility and we talked about it yesterday pretty heavily and
I haven't even gotten to talk to KJ about this.
It's been on my heart because she just started.
Like everybody else, I just tell them to just start.
You don't have to be perfect.
You don't have to know exactly what you're doing, but you need to be visible.
A lot of people I think focus too hard on the aesthetics.

(12:54):
They focus too hard on the look and the vibe and trying to make it pretty over just getting
their content out there.
Or just trying to get everything perfect and know everything about everything.
Right.
I can't put myself out there now because I don't know about this.
Well, you may not need to know about that, but if you've got a team.
That's it.

(13:16):
Or if you've got people that you can use as resources, like maybe you don't know enough
about loan products.
Well, do you have a loan partner?
Right.
Because if you have a loan partner, you just need to incorporate them into the conversation.
Well, I don't know anything about any topic.
Well, find someone who does and partner with them and then use those resources.
Leverage your time wisely with that.

(13:36):
Not spend time learning at all because then what was the saying we said earlier?
You could know everything there is to know about a topic, but if no one knows you.
No one knows you, it doesn't matter.
It doesn't matter.
It's pointless.
So that's the overall point of this and we'll get into some more specifics.
We'll definitely get into some specifics.
You know, I was talking to a really good buddy of mine yesterday who, you know, he runs like

(14:00):
a sports nutrition, all in the health industry and fitness.
And you know, we're talking about Instagram and tweaking things.
And one thing that I like to focus on is, you know, people want to see the face and
the name behind the brand.
You can have the most beautiful paid four thousands of dollars worth of social media
stuff, right?
And it's just those, you know, kind of automated posts with a bunch of fake people that you've

(14:23):
never seen or met.
Yeah.
It's not going to have nearly as much impact as you being in your own content or you actually
posting up those moments, you know, and people are so afraid of that.
Right, right.
And what we mean by being visible and the importance of being visible over your ability
is not to say, you know, don't know what you're doing.

(14:44):
Definitely know what you're doing.
Right.
But being visible is such a huge part of it because you want them to see, you want them
to fall in love with you.
You want them to to to catch, catch a vibe, you know, per se.
You know, we talked about it yesterday with Alyssa, you know, she's gotten several deals
from people straight off of social media that have literally said it's because of the videos
that she's put out and she is being very vulnerable.

(15:08):
It's something that Giselle teaches us all the time is, hey, you have to show those vulnerable
moments.
You have to show those moments of failure, too.
You can't just always be this perfect, polished person.
People want to see that you're real.
She started finally grasping that idea, started posting those real moments.
And one of the most popular videos she's done was talking about a time that she fumbled
on a FaceTime call doing a walkthrough.

(15:31):
You know, she literally like fell down the stairs.
One FaceTime with agents, you know, like tripped and fell.
Maybe exaggerating a little bit, you know, but like it was a situation where she was
embarrassed and she was, you know what, let's talk about it.
Yeah, she's got deals from that video because of her honesty and just being, you know, transparent
with hey, shit happens.
Like, you know what I mean?

(15:51):
At the end of the day, shit happens.
I can't walk.
Let's not pretend it doesn't.
You know what I mean?
Like and people fell in love with her because of her personality.
And she just kind of pulled off the bandaid and said, you know what, I need people to
see me.
I need to be seen, you know, as I am, regardless of what people think about, you know, maybe
my tattoos, my hair color or the clothes that I wear, just be seen.

(16:12):
And you know, you're, you're going to attract the type of people that you want to do business
with at the end of the day with being visible, you know, so
we've had that conversation between ourselves too, because one of the things is when you're
putting yourself out there, what, what kind of litmus test do you have on what should
I put out there and what should I put, should I not put out there?

(16:35):
What parts of my personal life should be out there?
Some people choose not to include their kids in any of their business stuff.
Some people include their kids in almost everything that they do.
Some people put out there, you know, they're like, I put talk a lot about my weight loss
journey and my dietary restrictions that I've had to get accustomed to.
But one of the things that you brought up is you weren't sure whether or not you should

(16:55):
let your audience know that you're married to a man.
And your coach told you, why would you want to work with anybody who cares if you're married
to a man?
Yeah.
Yeah.
That was one of the very first questions I asked before I even, you know, started coaching
with her was, it was at a fairway event and she was the speaker for that day.
And I messaged her on Instagram while I was at the event and I said, Hey, I have two accounts,

(17:16):
been one business, one personal.
What do you feel about that?
To that she said, why?
And I said, I explained, I was like, well, you know, I'm a veteran, you know, I'm part
of the LGBT community, you know, and I don't want people to not want to do business with
me because of who I am, what I'm about or who I'm married to or anything like that.
Right?
To that she immediately goes, wow.
She goes, so you're telling me you want to do business with people who don't respect

(17:38):
you?
And I said, no.
She goes, would you do business with someone that doesn't respect you or appreciate you
for who you are?
I said, no.
She goes, then what are we doing?
What are we doing?
And that's when I fell in love with her, you know, because it's very real and it's such
a such an honest topic, I think, and I think so many people are scared to be that person,

(17:59):
you know, and talk about those things and put their real self out there so much so that
they do live that I call it a double life.
You know, if you have two different profiles, you know, it's one thing if you have two different
businesses, you know, and you're promoting things differently, right?
You know, but if you're the same business and you're putting forth this facade of this
business professional on one end, you know, and then all your fun stuff is on a separate

(18:21):
one that no one can see, I don't know that that's going to do a lot for you.
And a lot of this, you know, again, this is all anything that I say is from personal experiences,
people that I've met with, people that I've talked with.
There's nothing I'm ever going to tell you that I haven't dealt with on my own or had
a conversation about, you know?
It's been tested, trialed and tested.

(18:42):
Trial and tested.
Better word, trialed.
Trial?
It is now.
It's a free trial.
I did the free trial.
I know some people have like five trials.
All the trials.
Someone's trialed.
Trial everything.
So stupid.
What you were saying is, you know, putting things out there and you're not sure about

(19:04):
it.
One of the phrases that we learned from one of the podcasts, mini podcasts that we listen
to and people that we really, we take notes from Kyle Draper, right?
He was on a different podcast.
He does have a book below.
It's called Rethink Everything.
I think it's what it's called.
And we'll link it for you down in the comment section or however the magic happens behind

(19:26):
the scenes because he's the magic person.
I got that.
I got that.
Yeah, it's down there.
We'll link it for you because it's a great book for you to like rethink things.
But one of the things he said was like, your awkward or dorky post or video or real or
whatever is going to outperform someone who doesn't post at all every single time.
100%.
It doesn't really matter.

(19:47):
It's almost like a bad content is better than no content type of a thing.
But you know, there is a fine line again with that.
Like you don't want necessarily really bad.
Like a lot of, we're in an election year right now.
A lot of people have strong beliefs about their politics and if they're posting things
about their beliefs, they're going to have a risk there.
They're going to have to evaluate whether they're going to want to really pull in those

(20:10):
intense people that believe the same thing that they believe or are they trying to keep
their dialogue open to as many people as possible because they're going to turn people off from
them with a really strong opinion based thing.
But if that's something that you're willing to do and that's the kind of audience you
want to go for it, that'll do the metal.
Go for it.
So it's, you got to really evaluate where you're going.

(20:32):
I actually deep dove on that subject.
You know, there's a couple of podcasts I listened to that really touched on it and very heavily
actually.
Um, you know, again, I see this all the time.
Vibe is your tribe.
You know, if that's the tribe you want to attract and go for it, you know, if that's
the look that you're going for, go for it.
You know, if you want those type of, of individuals, whether it be, you know, a specific community,
a specific ethnicity, a specific, you know, political group, that's all on you.

(20:55):
You know, you, you do what you want to do and I'm never going to be one of those people
that tells you, Oh, you should definitely not do this or not do that.
Um, you know, because again, your vibe is your tribe.
It's gonna, it's gonna bring you the business that you want to do.
You know, if you are chameleon and you're kind of okay with everything, showcase that.
You know what I mean?
Like at the end of the day, it doesn't matter.
There's a lot of people like myself.

(21:15):
I'm I vibe really well with people that just respect people.
You know, I come from, it took a very long time to mature and get to that point, but
I don't care who you believe in, what you believe in, who you voted for.
It doesn't matter to me.
I just, I respect people having an opinion.
I respect people, you know, who respect people.
I don't know how else to put that, you know, respect people who respect people, you know,

(21:41):
but being visible, I think is huge.
And those of you that are afraid to take that leap, I think now is the time to definitely
do it in the first quarter.
Make sure people know who you are and what you do.
You know what I mean?
One thing we, we talk about a lot and know, you know, we've personally worked on it is
like a reintroduction video.
You know, if you want to get to social media, you don't know where to start.
Just do an instruction video.
Tell people who you are, where you came from, what you're doing and what you're about to

(22:03):
do.
Just set the tone.
Like, Hey, this is new.
This is weird.
I don't know what I'm doing, but I'm going to do it.
You know what I mean?
I want you to see me for who I am and what I have to offer you.
A term called vision casting that is important when you're branding yourself.
And it's kind of the answer to like, I don't want to sell, sell, sell.

(22:24):
You don't want to sell, sell, sell.
No one's going to listen to you.
No one wants to be sold to you.
So the answer to that problem is vision casting and vision casting means when you're out putting
yourself out in a public platform.
We have a hard time with that word.
Hold the flat floor.
When we do that, we, we should be sharing what it is we're trying to do.

(22:44):
I'm, I'm here to serve you.
I'm here to provide resources for you.
I'm full of information, but if something is, I don't know, I've got a team behind me.
Correct.
Like I know I work with my whole processing closing team and you work with your underwriters
and closing team as well.
And if it's something that you can't provide immediately, let everyone know through the
content that you put out that you're not just a singular person, you're the face of something,

(23:08):
but there's a whole backup system behind you.
And that's what you should be putting out there to your clients.
If you're a realtor, you probably have your broker.
You may have a mentor, you may have a coach, you may have something like that, that if
you're not again, knowing everything about everything, you don't need to just start putting
yourself out there, meeting people.
There was something else that was mentioned in by Kyle Draper.

(23:31):
I think I say his name right.
But he mentioned when you're doing a video and you're always in the same spot in your
office every single time, people are going to not relate to anything around you.
There's no subliminal message.
Right, right, right.
There's, there's just a blank wall.
But if you've got, you know, your sports paraphernalia behind you or you are in a different atmosphere,

(23:54):
maybe you're walking around Tampa, like people are going to watch your background.
And that's just a natural human behavior.
And they're going to connect with the things that are not even what you're saying.
Sometimes it's just something in your atmosphere.
So get out there and change where you're at, change what is presented to the to the person's
eyeballs and and make them connect with something.

(24:16):
Because once they find something that they connect with, they're going to think about
you even when they're not thinking about real estate.
Right.
So like people connect with me on the fact that I'm gluten free and then I have a huge
weight loss journey.
So guess what?
I'm at a grocery store and they're like, Oh, I bet Carrie would like this gluten free noodle.
You're thinking about me when I'm not even true.
So you have to see, and I love that when people text me something like menu pictures, I'm

(24:41):
like, look, they have a gluten free menu.
Yes.
And people do that.
And I love it because I know I'm building that relationship with that person.
And I know that they're thinking about me.
One of the things I mentioned that one time when we're teaching that one time at bandcamp,
when I was teaching something at our office and I said be that Bed Bath and Beyond coupon
that no one needs until they need it.

(25:04):
Right.
They shove it in a drawer.
They don't think about it.
They're definitely in that drawer in the kitchen that has all the things that you don't know
why it's there.
You know the drawer.
It's like there's like a tape roll in there next to like some staples that don't have
a stapler and battery.
Yeah, some tags, old batteries that don't even work.
Don't work.
You're not sure if they don't work.
Yeah, next to like a bunch of like mine has mine's filled with like all the instruction

(25:28):
manuals for like all the appliances that I've bought, which which are all online anyway.
But I actually have two drawers.
I have one for the instruction manual.
I do find money in there sometimes though.
That's kind of cool.
There's only like a dollar or two and I just give it to my nephew.
That should be like a post.
We should challenge some people.
Hey, do a what's in your junk drawer post.
What's in your junk drawer?
What's what is in your junk drawer?

(25:49):
What's in the junk drawer?
Open your junk and just do a video of like open your junk.
What's in your junk drawer?
And like it's going to make people laugh because there's probably some funny stuff in there,
but they also are going to relate to you.
It's another way to find business cards of people or something you want to do.
You know, you never know.
It might like might spring up some thoughts, you know, but I think I think this topic is

(26:12):
so important, you know, because there's a lot of people I know that I've met that want
to they want to get to a certain level and they want to do this and want to do that.
But they're so scared to take the first leap.
You know, a lot of times you hear to I don't like my voice.
I don't like the way I look.
I don't like the way this one thing that I've learned.
And again, I learned this through coaching, you know, and our ultimate goal, you know,
if you don't know us well enough, you know, we we like to help people, you know, so we're

(26:36):
we're here to help you.
And a lot of people can't afford to do a lot of the coaching, a lot of the things that,
you know, we've been afforded the ability through our companies to do, you know, so
we like to give that back and help you guys learn from what we've learned and kind of,
you know, give back to the community that way.
That's the hard.
You know, but one thing that really, really resonates with me is those people who have

(26:59):
taken that leap and started to post and I have personal cultures that I've worked with
that literally have told me to my face, I'm not doing social media.
I would never I can't stand that stuff.
Right.
That was one and then he did it.
And now they're like they're doing phenomenal.
You know what I mean?
They're getting people, they're getting messages, they're getting interactions, you know, which
is which is great.
That's the whole name of the game is to get people into you as a human being and then

(27:24):
everything else will come naturally.
You know, so, you know, think about I want to give you some personal, I mean, think about
how many people I give you a personal one that I just thought about this week, actually.
I've lived in Tampa my entire life.
I am a I don't want to say what I call Tampa, Tampa people, but let's just say it's a feminine
product.
I am a true Tampaanian, let's just say that.

(27:48):
Go with that one.
Tiktok has allowed me the ability because they're making it visible because I'm watching
the stuff.
I am also a consumer of social media content consumer.
Yes, I'm a content creator, but I'm a content consumer.
And again, even my stuff, I'm gradually getting better and better and better and better at
I mean, everybody has to start somewhere.
I mean, look at it now.
Yeah, I know it's crazy.

(28:09):
You know, but to the to the topic that I want to talk about is I've lived in Tampa my whole
life, and if it wasn't for people taking the leap to be visible, I wouldn't know all the
things that are in my own backyard that I never knew existed.
I'm going through TikTok and Instagram Reels right now.
And I'm seeing things like the things to do in Tampa.
I'm like, we have that we have we have like speakeasies.

(28:29):
We have we have all these like and it's something that you see and you're like, oh, that's got
to be in like New York City or it's literally here.
I know, you know, and that's that's what's crazy is if those people didn't take the leap
to be visible, I wouldn't have not I would not have known they're there.
I would not have taken a leap to go visit them or do those things.
You know, like we went to St. Pete and we went to the bar.

(28:50):
We went to the St. Holy Moly.
That was cool.
I'm cool time.
You know, it's definitely not somewhere I'd probably go to a lot, you know, but it's one
of those experiences that are just like, wow, this is like literally in our backyard.
It's full of so I think it's so important to be visible in those aspects, whatever it
is that you do to help people make sure that they see it, you know.

(29:11):
And even if your visibility is just telling people what not to do, like, hey, this is
something my client just did is something you should avoid.
You know, here's five tips to do this or here's five things you could do if you just moved
to Tampa or hey, if you're a snowbird and you know, you're in Florida now, here's the
top ten places you need to visit.
You know what I mean?
Like, just get out there and tell people what you think.
And I can't you know, how many people have you probably personally talked to that, you

(29:36):
know, were shocked by what you told them like, whoa, we could do that or oh, wow, you have
that or oh, I didn't know you could do that.
Yeah.
Think of all those moments and just imagine if you put that out on a broader scale, people
would know you exist, you know, and that's really all that needs to happen.
And with that, I know you're definitely going to dive into a little bit further, but I think
with that is there definitely a need for some consistency.

(29:58):
You know, this isn't one of those things you just do it one day and you're like, oh, that
was good.
You know what I mean?
Like, I made a post.
Some consistency, you know, and just understanding that it's not an immediate return all the
time.
You know, some of this stuff takes time to build up, it takes time to grow, it takes
time to flourish.
I would say never an immediate thing.
Never an overnight thing.
No one is going to get famous off of their first post.

(30:20):
People will post for the first time and they'll be like, oh, I got 12 views and no likes.
Okay, cool.
Post again.
Right, right.
Again, you got a little bit better or maybe even worse.
Okay, post again.
Post again.
Keep posting.
I've been posting videos about real estate since 2019.
If we went back to those videos, you would laugh your off because it is awful.

(30:44):
But people tell me now I'll be out and about and meeting new people and they're like that
you're really good at what you're doing.
You're really good at video marketing.
You're really good at branding, blah, blah, blah.
And I'm like, I think it's just because I've done it so much.
You know, I've just been doing it.
Are we?
I'm retugging back in.

(31:06):
What are you doing?
The bag fell.
I'm just going to talk to the memory of Melvin.
You know, the ghost of Melvin's past.
So Melvin.
But one of the things I did want to mention about that specifically is now you getting
up just made my brain fry.
I know that's my bad.

(31:26):
You know it's a delicate brain right now.
The battery pack kind of took a fumble.
So it unplugged and I saw the little battery thing, you know.
So technical stuff, technical stuff.
We're learning too.
And that's one of the things that we actually are.
I love about these moments though, because it's shit happens.
Exactly.
People think that, you know, oh, I have to have everything figured out.

(31:48):
We do not.
We literally just ordered these lights last night and we came in because we realized,
you know what, some breweries are dark.
This one has like a nice, you know, cozy atmosphere and we knew it wasn't going to be bright enough
to film.
So we got these lights.
Elvin's going to link the link down below.
And then you can check out what it is that we're using.

(32:10):
So if you're ever thinking about getting into like some video content or something like
this, these are great options.
They're battery powered.
Things like that.
Okay.
So we like to do that a lot.
We go bing, bing, bing, bing.
That's never going to change.
Never, ever.
Never.
That's why we have to keep it real.
Keep it real.
What was I saying?
Oh, so then you, we're going to have to cut this part out.

(32:35):
She got a whole novel.
A whole novel.
I remember what it was.
Okay.
So he was saying, you know, some of your posts, they have to be consistent, consistently post.
And everyone's like, well, I can't think of things to always post.
Okay.
So two questions.
And this was mentioned, a podcast from your, one of your favorite podcasts, Mortgage Marketing

(32:56):
podcast.
Great one, by the way.
So you should kind of watch us together.
Cause it's like a, they really tie in together nicely.
Oh, absolutely.
Absolutely.
Two questions.
So one question was, what do I get asked the most?
Right?
We talked about this during the class one time.
What do I get asked the most as a realtor or as a business owner or as whatever?

(33:17):
What's the question that I hear all the time?
And I'm like, oh, I'm so glad you asked.
Here's the answer.
That should be some content right there, whatever that is.
And then what is something that you are surprised that people don't already know?
Oh man, there's so many things.
So many things.
And like you, because you live in your world every day, you think it's just common knowledge.
There are so many things about real estate, especially that people are either, it's a,

(33:40):
you know, be a myth buster about it because people don't understand it.
And if you are trying to give professional advice or just talk about whatever it is in
an expert level, people will turn to you as the expert when they need an expert on the
topic.
It may not get a lot of views.

(34:01):
It may be something that kind of tanks during the time that you posted.
All of your funny ones are going to get a lot of views.
They're going to get a lot of comments, a lot of traction, all of that.
Then the boring ones will call it boring, but we'll really, they're more about education
or they're more about giving something of true value to the consumer.
The people that are watching that and liking that are the ones that actually matter because

(34:23):
they're looking to get into a new house or to sell their house or to whatever your industry
is.
When you're talking at an expert level about something, people who aren't really serious
about it aren't going to really watch it.
They're just going to swipe on by.
But the right people are going to be watching that.
And those are the people that you're going to want to like really scoop up and have more
of a one-on-one interaction with.

(34:43):
Get with us if you don't shoot us at DMs, email us, call us, whatever you want to do.
We can definitely give you some insights.
And to that topic, I don't even know how to put this into words really, but when you're
doing those things and you're making those videos, just know that you're not always going

(35:05):
to have, let's be real.
I'm just going to keep it real.
How many times do we follow people?
How many times do we look at stuff?
We devour our own content.
We don't say a damn thing.
We don't comment.
We don't like.
We don't take a second to do anything with it.
Those people will always exist.
And that's not a bad thing.
The lurkers are not a bad thing.

(35:26):
Most of the conversations I've had with realtors who have started doing their whole social
media journey, they get a lot of their business from the people that don't say anything.
Anything.
They just watch creepily in silence in the background.
They're just waiting, you know, waiting for that moment where you do something that they're
like, oh, that's my person.
That something could be as simple as you saying, I love breweries.

(35:48):
I love Disney.
I do this on my off time.
You know, for some people, I had a lot of realtors.
This is kind of a kind of a hard point to make with a lot of people is the travel thing.
Right.
I've had people tell me they don't ever post their travel until afterwards because their
clients are going to get mad that they're on vacation and this and that.
If that's you, more power to you.

(36:10):
I can honestly tell you, I'm a big statistics person.
I'm a big like keep it real person.
He watches the inside.
I really love when I see someone that has an actual life.
You have to have an actual life outside of your job.
Period.
On period.

(36:31):
I'm not going to be friends with you.
You know, like you really do.
Like if you live and breathe nothing but your business, that's going to come through everything
that you do that you're just money hungry and you just want business, business, business,
right?
Not a good luck.
We don't want business.
We want relationships.
You know, we want to move from they see it all the time.
I'm working as marketing animals, you know, move from.
Oh God, I forget the way they put it, but you know, move from being a vendor to being

(36:54):
a partner and appear.
Oh yeah.
We know what I mean.
Like move from being a vendor to a partner and appear with any business that you're
in.
Once you get to that level where someone feels comfortable with you and you're actually doing
the right thing and sometimes guys, sometimes the right thing is telling them like, Hey,
this may not be the right choice for you.
This may not be the right time for this.
Tough love.

(37:15):
Some tough love.
Sometimes you meet someone and you're not vibing.
You're not meshing, right?
You really have to be mature enough to say, all right, do I want to go through with this
for the paycheck or do I want to address this and make sure that they're aware?
Like, Hey, I think so and so on my team is a better fit for you.
You know what I mean?
Like maybe you just take the referral fee on that and then it changes.

(37:37):
That's just to say like, you never know.
Like you being visible, you being out there and being yourself is not going to be everybody's
cup of tea, but we are big quality over quantity, quality over quantity and everything that
you do.
You can have 5,000 followers, 10,000 followers, 40,000 followers.

(37:58):
If those are all chat bots and not real people, nothing's ever going to happen.
Right.
And for those of you that are getting amped up and fired up about getting out there and
doing social media, I think in this first quarter is a pristine time to do it.
And again, get with us.
We can help you figure that all out.
If you don't know what the hell you're doing, if it's like, yo, I've never even logged in,

(38:19):
like how do I make a video?
Let us know.
Because that's if from zero to a hundred, we can get you there pretty quickly.
Your success is our success and we live and breathe that.
But get out there and it doesn't always have to be, you know, you'll see these terms, talking
head videos, you'll see these terms like educational and fun and this.
Find what works for you.

(38:39):
For those of you that are afraid to take the leap, right?
This is what I've been telling a lot of people when I meet with them lately.
You don't have to always do some drawn out conversational video.
You can do, we call them B, it's called the B roll content.
You know, you can just record yourself walking in open house, record yourself drinking this
drink, you record yourself walking through the door somewhere, right?
And then you just overlay it with whatever your 10 facts are, whatever the information

(39:01):
you're trying to get across.
Right?
And I'll give you just a pro tip to add a benefit of that.
It's almost like, it's almost like a cheat code for those of you who use the PlayStation
and stuff like that's in grins, grint, theft auto, X, Y, X, Y, triangle, triangle, triangle,
triangle.
Then I have a tank that flies, you know, this is a cheat code for social media, posting
photos.

(39:22):
I'm going to put this into perspective, posting a photo just to give you a reality check.
I have to be your friend, I have to kind of be online around the time you post a photo.
If you post a 9 a.m., I get on 11 a.m., I follow 2,000 people, probably not going to
see your photo.
I will see a reel though, because I'm watching reels, the algorithms picking up that I'm
watching reels is picking up the type of videos that I'm watching and it's looping in other

(39:42):
people's content.
I can't tell you how many times, Carrie stuff pops up in my feed.
All my other realtors, F54 Realty pop up in my feed.
My Duncan Duo people pop up in my feed.
My real estate agents at Remax Action first pop into my feed, because it knows what I
watch, right?
What I'm getting at is, you don't always have to do this long conversational thing.
Take some B-roll content, overlay some words over it, and then boom, now you have a video.

(40:06):
You know what I mean?
It's basically a moving photo, but it tricks the system into thinking, oh, this is a reel.
So I'm going to recycle this as a reel.
It's going to be sent around as a reel.
I don't have to be online when you post it to see it, because it's going to recycle
itself through throughout the month, the week, the year, forever, really.
One thing we talk about all the time is, Giselle calls them her greatest hits, but the algorithm

(40:28):
is tweaking.
The algorithm is changing a lot.
You'll see sometimes some of your more popular videos will be brought to the top.
People that I have had follow me recently, it's bizarre, because you'll see some of
my older stuff recommended first, because of its popularity.
That's where the magic of Instagram and social media and visibility with reels comes into
play.

(40:49):
Can you do it on TikTok?
Of course, but one thing you'll hear us talk about all the time, master one thing first
before you dive into five million different things so you don't just give up.
A lot of us have the master of all type mentality, and we try to do everything all at once, and
then we get overwhelmed, and then we do nothing.
Master one thing first, personal opinion.

(41:10):
I think Carrie shares the same sentiment.
Instagram is built for business, it works for business.
Start there.
Feel that, feel the comfort.
You get comfortable with that, and just get what's up here out to the masses.
She mentioned it earlier.
It doesn't have to be some strategic crazy thing.

(41:30):
It could be as simple as explaining what is escrow and how does it help you.
I actually got a text message from someone on the way in here today about an escrow account
and how it works, and if they can add more money into it, all those things.
Again, you think this is common sense knowledge.
You think people know they're buying a house, they know that they need insurance, oh, they
know that they need to do a walkthrough.
They don't know.

(41:50):
They don't know.
I challenge you, for those of you that want to get into this, I challenge you, please
make some videos.
Tag us in your videos.
We want to see that.
We want to comment.
If you want us to critique, we will critique, and we want you to do the same with us.
If you see that this podcast is going to be railed and it's not keeping your attention,
tell us.
We always want to get better.

(42:12):
Start posting.
Start posting.
Start getting that stuff off the dome.
I think I told Carrie about this before.
Even something as simple as a walkthrough of a home, final walkthrough.
I'm a mortgage guy.
I've seen a lot of homes.
I don't get to see walkthroughs like real estate agents do.
You guys would know right off the top of your dome five things.
Like I said, what's the most five overlooked things in a walkthrough?

(42:34):
You could be like, oh, wow, they always forget to check this, this, this, and this.
I wouldn't have known that.
When I bought my last house, I didn't check.
Make your windows open.
I didn't check the faucets.
All of my faucets were jacked.
I didn't check the door handles.
None of my door handles worked.
I had to replace all of those.
It was the little things, but.
Craps.
Cracks.
Definitely check for crabs.
If you live on the ocean, make sure there's no leaks in the pool.

(42:57):
Crabs do come through the cracks though in the pools.
I've seen videos actually.
What's funny is I said craps and then you said crabs and the real word was cracks.
Cracks in the cabinetry.
Way off.
Way off.
But that's funny.
But yeah, I know.
I mean, just, just y'all could just get it out there.
It could sound so stupid.
You're like, oh, everybody should know this.

(43:17):
You would be shocked.
And I say this all the time in more areas than just business, you know, people only
know what they know.
You know what I mean?
I deal with it a lot of time being, you know, married to who I'm married to being in the
community that I'm in.
Right.
I deal with it all the time where I've even had debates with people where they're just
like, well, if they don't understand, oh, I can't be friends with them.

(43:39):
Like they only know what they know until they don't.
You can be the reason they learn something new.
You could be the reason they feel differently about X, Y, Z. You could be the reason they
finally understand the big picture of something.
You know what I mean?
If you go into this with the mentality of they should know this, they should know that,
they should know this.

(43:59):
Oh yeah.
The most successful people in this industry right now in any industry that I've seen personally
that I follow are the people that are given out the common sense knowledge, right?
They're given out those easy simple tips.
So just somebody to keep in mind, you guys, it doesn't have to be this drawn out, mapped
out process.
I'm meeting with a bunch of agents on Monday and we're just going to record a bunch of

(44:21):
content.
We don't even have a direction at this point.
Or it could be.
Some people cannot function unless it is mapped out.
Well, in that case, get yourself a content calendar and start filling it in with this
is what I'm going to record on this day, this day, this day, this day.
This day is going to be me behind my desk and I'm going to talk about what is an EMD

(44:43):
or and then tomorrow.
What is an EMD?
An EMD is an earnest money deposit.
Also known as a good faith deposit.
Just want to make sure because it sounded like a bomb that gets dropped.
EMP, not to be confused with EMP.
EMPD.
D, deposit.
But yeah, things like that having with the consistency piece of it, it doesn't always
have to be consistently funny or consistently correct.

(45:05):
Correct.
Correct.
There should be a mix of things.
Your personal people ask me, I'm back.
My cousin just joined the EXP and he's never had social media life at all.
He's been calling me for last week.
Love you, Sean.
By the way, I know you're going to listen to this.
He's my cousin.
Of course he is.

(45:26):
And he's like, how do I set up a Facebook page and a business page?
And what do I put as my profile bio on my Instagram page?
How do I set up Google My Business?
How do I set up my digital business card?
So many questions that if you were going to sit there and try to figure it all out by
yourself, it'll take you forever.
You'll get frustrated because the technology won't work or whatever, whatever.

(45:47):
That's where we, people like us come into play where we know how to do all of that stuff.
So when we say we come to you as a how can we help you?
How can we serve?
I've got to sit down at coffee with you and go, well, here's all my loan product that
I have and talk an hour about loan products.
Oh, here's all like, let me tell you about how title works.
I will put you to sleep.

(46:08):
But what I will say is one, I'm going to be a come from curiosity.
I'm going to find out where you're struggling in your business, where you need help, where
you want to go.
And I'm going to say, well, I think this aligns really well with what I have.
Here's how I can help you.
And that's how I treat every meeting I have with a realtor.
I know Melvin does the same thing and that's how you should be meeting with your potential

(46:31):
clients is not, well, let me tell you all the statistics about the market and how many
houses I sold last year.
They don't care.
They want to know, do I like you?
Can I trust you?
And then while you are related ability, while you are treating them like, you know, a princess
or a prince or a king or whatever, and you're giving them value, they're going to be on

(46:55):
the backside.
Like, like after they go home, they're going to be looking at your social media.
Who is this person?
Who is this person that I'm working with?
They're so nice.
Oh, they're funny.
Oh, they have a dog.
Oh, they're in their ex military.
Related ability, related ability, related ability.
But if you don't have that content out there, then you are nothing to them.

(47:16):
You are someone that they wasted an hour having coffee with or you're an hour, you know,
they looked at one house with you and they don't like you anymore because you have nothing
that they can relate to.
So start putting it out there.
It doesn't have to be always funny.
It doesn't have to always be well put together.
It just needs to be relatable.
Yeah, I totally agree.
Yeah.

(47:37):
You know, and I think with that, I mean, we'll, you know, we'll kind of leave you with some
tidbits of good information.
But you know, just know that what you think you sound like, what you think you look like,
it's very different from the person at the other end.
I know my voice has always been something that bothered me.
You know, but what's crazy is understand once you get to the understanding of it.
And if you're like a sciencey person, you can look up the science behind it.

(48:00):
I only know because of my coaching.
Thank you so much.
You know, but there is a science to like our voices and stuff, the way we hear it because
it comes through our own skull and our own nasal pathways and all that.
Like it's different.
Like the way she hears me right now, the way you're hearing me right now is not the way
I hear myself.
You know, so don't, don't stress on that and, and just don't let it stop you.

(48:23):
Don't let anything really stop you because people need to know you exist.
They need to know that you're there to help them.
You know, they need to know that you are on their side and part of their team.
One little, you know, kind of tidbit I'll leave you with here when it comes to kind

(48:44):
of changing the way you do things is we can talk about leads, right?
You get a lead and everybody buys Zillow leads.
They buy these leads.
They buy those leads, right?
And leads kind of, kind of tough.
We all know they're tough.
They're just, you know, a lot of times people just hit and submit for no reason, right?
Even though they submitted the lead, they don't want to be sold to it's kind of a bizarre
concept.

(49:05):
It's like, they know, I didn't know that we're buying a car.
We submit everything to the dealership and then they just start bombarding us.
We know what's going to happen.
We do it anyway and then we get pissed off that we did it.
Right.
Change your approach.
You know, if someone submits a lead request over to you and you're in the real estate
industry, right?
Or even, even physical industry, health industry, doesn't matter, right?
You get something from someone that wants to do business with you.

(49:29):
Flip the script.
You know, one thing I think helps a lot is play to their emotions a lot, you know, but
actually be interested in what they're doing.
You know, if you get an evil dictator way.
No, no.
If you get a lead and it says, Hey, I'm interested in XYZ street, you know what I mean?
Like, there's a reason that they clicked that home.
There's a reason that one was selected.

(49:49):
Talk about that.
You know, maybe you don't say, I'm so, so, I'm here to be a ruler.
Just say, Hey, so I'm, you know, I work with Zillow and I got you a lead that came through
and I see that you're interested in this home.
Tell me why that home is the one that sparked your interest.
Right.
And what will happen is you will start building a relationship without even knowing they're
going to word vomit.
Well, I picked that one because I had three kids and four dogs and this house and that
house and this thing and that thing.

(50:09):
And I need this.
And the areas close to my job, like they're going to word vomit all the things you were
going to probably drill them with anyway.
But it's going to be so much more conversational and so much more real that it's going to change
the game for you.
And they're going to end that phone call and not feeling like they've been sold to, but
they're going to end that phone call feeling like you actually cared because you did.
You know what I mean?
You did want to know why that was so important to them.

(50:30):
You did want to know why they picked that home over the other one.
And if you don't really, if you sound like you're reading a script, they're going to
know.
You can't fake it.
I mean, you can't fake authenticity like that.
I shouldn't even have to say that sentence, but like true, right?
You can't.
You either are authentic and you are, it is gas.
You're either are a pirate or you're not like you either doing these things and coming from

(50:56):
the place of the correct mindset.
We're not selling, we're not selling, we're not selling.
We are building a relationship and we are putting ourselves out there to help other
people and that will change how your conversations go with your potential clients.
And really the first step of that is being visible.
They have to know you exist first before you could even start that.
You know what I mean?
Or they're just not going to want to do anything with you at all.

(51:19):
Yep.
Yep.
We're in a world where there's, there's a lot of people that do what we do, right?
What makes you, what makes you different?
What makes you stand out?
If you're not showcasing those things that, that, that build up your uniqueness and your
ability then they are going to be onto the next person that did that.
You know what I mean?

(51:39):
And, and it was, this is kind of sad to admit but you know I just, I just put it together
in the last like year and a half, two years that a lot of these, a lot of agents call
it like an interview.
Like they're getting interviewed to be a listing agent.
They're getting interviewed to be the real estate agent.
It never dawned on me that that's what's happening, right?
But if you're already visible and they can find you on social, just imagine how much better

(52:02):
that interview is going to be when they already are like, oh I've seen this person.
Like they're fun.
You know what I mean?
Yeah.
Like they, they're already going to have this built up notion of you in their head that's
most likely going to be positive.
Most likely the reason they probably reached out to you.
And it's going to change the whole dynamic.
You know it's almost like an icebreaker without being an icebreaker.
Well it's kind of like maybe those friends you had in high school and you literally not

(52:24):
talked to them since the day you graduated but because of Facebook and things like that
you almost know everything about their life.
You're like, oh how was their trip to Scotland?
Oh, how are your three kids?
Oh, I see blah blah blah.
And they've never said these things to you but you're watching, right?
You're being the content consumer, the lurker in the background and then when you see them
again you're like, I feel like it's been two days since I saw you but it's been 20 years

(52:49):
or whatever.
Crazy.
And that's how you're going to be when you are putting yourself out on social media.
When you meet someone new, someone new is going to feel like they know you already.
And it's going to break that barrier.
Now you're not talking to a cold lead, you're talking to a warm lead and that's a whole
other topic for another day.
It sure is.

(53:10):
But at the end of the day, get yourself out there, get visible, whatever that looks like
for you.
If you don't know what that looks like, get with us, we'll help you figure it out.
And man, I had a whole, man there goes my brain.
There it goes.
It just squirreled right out the window.
We got to take our A-B meds.
I heard that.
My goodness.
I heard that.

(53:31):
No, but you know, just, what I want you to do is I want you to get out there and I want
people to fall in love with the person behind the business.
You know, and I fall in love with the person behind the business all the time.
You know, so I want you to do that and I just want you to, I remember what it was.
There it comes.
I don't want you to have the mindset of, ugh, I have to do this for my job, I have to do

(53:56):
this for my business.
Flip the scripts, go in with the mindset of, man, because of what I do, I get to do this.
This is awesome.
Because of what I do, I have the opportunity to impact people with video.
Because of what I do, I have the opportunity to build relationships on social media and
through other means that didn't exist before in the real estate world.

(54:20):
You know, and even my realtors that have been doing this for over 40, 50 years are finally
picking up the pieces and they're going, wow, you know what, it is a different environment
right now.
People do want to relate.
They do want relationships and they want to know that person.
You know, so much so that, I mean, I know there's a lot of realtors out there that they're
friends with their clients.

(54:40):
They go out to drink, they go out for dinner, they go out hanging out on the boat.
I wouldn't have it any other way.
You know, and that's the world we live in.
People want to feel comfortable at the end of the day with who they're doing business
with, especially with one of the largest purchases of their life.
It's stressful for a lot of people.
It's emotional.
If you're any more of a friend of them than a business partner, it's going to change the

(55:00):
game.
They're going to feel so comfortable with you, you know, and you treat them right and do
the right thing.
Holy moly, will you get referrals out the wazoo.
You know what I mean?
It really sets you up for the strong referral game.
It does.
You build that relationship.
And I'm not sure, this episode will come out before, but if you're listening to this and
you're at the end of January, February 1st is mega marketing and it's a great day.

(55:24):
Melvin and I are both teaching that day for you to come learn about all things marketing.
One of our agents that we work with, Tony Barone, will be teaching that day on relationships,
referrals and reviews and how all of that ties into literally your visibility.
So it ties in nicely with the topic of this.
But that's February 1st.

(55:45):
There will be links on everything.
Yeah, links on everything.
In the bio there's going to be our digital business cards.
You'll have our personal Instagrams as well if you want to shoot us a message.
But yeah, there's a lot on the horizon for the year for our business.
There's a lot on the horizon for pretty much everything.
It's going to be the year of working smarter, not harder for sure.

(56:09):
So any of those things you need help with, reach out to us and let us know.
Let us know how we can help you grow your business.
I was going to mention that because...
Yeah, mention it, mention it.
This is something that people ask for all the time.
It's literally a red...
It's not real leather, I don't think.
Go see Garrett's red.
But it's red.
Go see Garrett's red.
It's a red door title, but it's like a leather, nice note journal.

(56:31):
And this is for all of our podcasts.
This is how I use it.
But people ask me for this all the time.
And I just got a new shipment of it.
So if you are someone that is looking to work with me, more than happy to meet with you and
give you gifts, this to you, not mine because it has my notes in it.
But a brand new one that you can maybe have a content gather place.

(56:54):
So you can take notes on all your content ideas or whatever you want to use it for.
But I do have these.
I just got them shipped in and I wanted to mention that.
We do have our giveaway for Levin Brewery.
And you'll have to follow us on Instagram to be a part of that giveaway.
But stay tuned for...
Throw us a comment.
Hopefully once we get this posted, throw us a comment on Instagram.

(57:18):
It's just at Rebrew.
You can't really miss us.
Re underscore brew.
R E N underscore brew.
That's our Instagram handle.
Follow us on there.
Yeah, follow.
Follow, like and subscribe.
Follow, like and subscribe.
But...
Yeah, there's a lot of cool topics we haven't even discussed yet that we're going to bring
to you guys.
Where are we at next?

(57:38):
Next one's going to be at Marker 48 actually.
We're going to be at Marker 48 the first week of February.
One of my favorite breweries in the world.
It's a long story but...
Long story short...
He's going to tell you the story.
I'm going to tell you the story about it but it involves a wedding.
So I'll leave you with that.
Not just any wedding.
But he'll tell you the story while we're there and enjoying that beautiful atmosphere.

(58:00):
I've actually been to this brewery before and I can't wait to go back.
It's so beautiful.
We've got several special guests lined up too, which is going to be fun.
You know, names you may have known from radio, names you may know from social media.
Or the industry.
You know, again, just us being visible has granted us the opportunity to build these
relationships that we otherwise would not have had.

(58:20):
Oh, imagine that.
We walk the walk.
Go figure.
Talk the talk.
Yeah, I mean, hopefully this helps you guys.
Again, if you have any questions, you want a deep dive on any of these topics like one
on one, we're here for that.
And every month we do a tech and title actually as well.
I forgot to plug that but...
We should definitely talk about that.
Every month we do a tech and title.
This month it's going to be on the 31st.

(58:41):
It's usually what?
Last Wednesday of each month.
So depending on when you're listening to this, last Wednesday of each month at Red Door title.
Again, links are going to be everywhere.
Can't miss anything we do.
We keep it all.
Especially on Instagram because that's our favorite platform.
Platform.
Platform.
Platform.
So find the links there that has access to all the things that we do in the local Tampa

(59:02):
area, to the classes that we teach, to what brewery we're going to be at, to anything
that we're doing.
You're going to hear about it through our Instagram handle.
But then one of the things one of our listeners said we should do is a fun fact about Tampa.
And I was like, oh...
Oh, we're going to close it with a fun fact?
So a fun fact...

(59:23):
He said, you should close it out with a fun fact about Tampa.
And I was like, I don't know if I have enough fun facts.
And he's like, you can Google it.
Sure, chat.
GPT can get me.
Chat, that's what we call chat.
Call it chat.
Maybe.
Chat probably has a whole list of fun facts.
But I was given the first fun fact by my husband today.
And the fun fact was, did you know that Babe Ruth hit his longest home run here in Tampa?

(59:49):
I wrote it down because I knew I was not going to remember.
Baby Ruth?
Baby Ruth, like the candy.
Yeah.
The longest home run at 587 feet at the Tampa Plant Field, which used to be the Florida
Fairgrounds.
And the ball itself is in the museum at Plant Hall in UT.
So there's your fun fact about Tampa.

(01:00:10):
The more you know.
The more you know.
We appreciate y'all for listening.
Please give us feedback.
Comment again.
We just got out here and started doing this because what other way to get out there than
to just do it.
Just do it.
So we're just doing it.
See you next time.
Next time.
We're just doing it.
We're just doing it.