Episode 7. Brand Voice Part 1: Build Your Nonprofit’s Brand Voice

How much does your fundraising copy impact your results? 

Anna Koons, BDI Creative Content Manager, is sharing how effective fundraising starts with consistent, clear communications – and how you can make this happen at your organization, starting today!

In this episode, you’ll learn how to…

• Develop a style guide of copy mandatories for stronger fundraising
• Identify your organization’s unique brand voice
• Let go of details that don’t really matter when it comes to results

It’s critical to understand how well your brand voice and messaging strategy connect with your donors and prospective supporters. Listen now to learn how to take your fundraising copy to the next level and amplify your message for more impact today!

Episode Highlights:

• Copy mandatories: The building blocks of brand voice
• Nitty gritty questions to nail down your communication standards
• How and when to use people-first language (and why it’s important)
• Deciding on your tone – religious, urgent or donor-centric?
• Messaging matters: How tone of voice impacts results
• Do grammar rules make a difference? Maybe not…
• How to start building your nonprofit’s brand voice
• PLUS… The most controversial grammar rules in the world!

Connect with us!

• Connect with Katrina Williams: LinkedIn
• Connect with Anna Koons: LinkedIn
• Connect with BDI: Website | LinkedIn | Facebook | Instagram

Resources:

• Article: How (and When!) to Use People-First Language in Your Fundraising
• Article: 2 Ways to Improve Your Fundraising Copy
• Article: How to Inspire Donors with your Nonprofit Story
• Article: Essential Ingredients for Nonprofit Copywriting Success