Episode 8. Brand Voice Part 2: The Healthy Tension Between Brand Style and Best Practice

What do you do when there’s tension between what you think your brand should sound like and fundraising best practices? 

Anna Koons, BDI Creative Content Manager, discusses the balance between staying true to your nonprofit’s brand while still getting results – and why it’s a healthy dynamic to have. 

In this episode, you’ll learn…

• How to handle tension between brand style and best practice 
• When and when not to prioritize brand guidelines
• Why an outside perspective can be helpful

Both brand style and best practice are critical to connecting with your donors and prospective supporters. Listen now to learn how to balance the two for a strategy that stays true to your brand – while amplifying your message for more impact!

Episode Highlights:

• Copy mandatories: The building blocks of brand voice
• Nitty gritty questions to nail down your communication standards
• How to handle tension between creative mandatories and best practices 
• When it might be okay to compromise on your standards
• What best practices should you implement to boost results
• How and when to use people-first language (and why it’s important)
• Do grammar rules make a difference? Maybe not…

Connect with us!

• Connect with Katrina Williams: LinkedIn
• Connect with Anna Koons: LinkedIn
• Connect with BDI: Website | LinkedIn | Facebook | Instagram

Resources:

• Article: How (and When!) to Use People-First Language in Your Fundraising
• Article: 2 Ways to Improve Your Fundraising Copy
• Article: How to Inspire Donors with your Nonprofit Story
• Article: Essential Ingredients for Nonprofit Copywriting Success