Real Talk with GrowGetters Episode #24 with Stu Heinecke.
Many professionals struggle to get the attention of high-value prospects who could open doors to transformative opportunities. Contact marketing offers bold and creative strategies that empower you to build meaningful connections and unlock new opportunities.
Joining us in this exclusive “Ask Me Anything” episode from the GrowGetters Only community is Stu Heinecke, a Wall Street Journal cartoonist, Hall of Fame–nominated marketer, founder of Contact, a contact marketing agency, and cofounder of Cartoonists.org. Stu is also the author of bestselling books such as How to Get a Meeting with Anyone and How to Grow Your Business Like a Weed, among other acclaimed works.
In this episode, Stu explores the concept of ‘Contact Marketing’ and shares real case studies highlighting its effectiveness in building connections. Additionally, he breaks down his unique “Weed Strategy” from his book How to Grow Your Business Like a Weed, offering actionable insights on growing your business with persistence and creativity.
Stu also provides valuable advice for job seekers looking to improve their approach and stand out in today’s job market. He introduces his ‘Heinecke Window’ concept, explaining its importance and how he safeguards this innovative marketing tool.
Finally, Stu explains how to demonstrate the ROI of Contact Marketing to companies and shares strategic approaches for reaching out without pitching, highlighting the best times and methods to build trust and open doors.
During this episode, you will learn about:
[00:00] Introduction
[01:04] Free community: weallgrowtogether.com
[01:25] Join the GrowGetters community: https://growgettersonly.com/
[02:19] Contact Marketing
[15:14] Weed Strategy
[22:08] Job search tips
[30:58] Heinecke Window
[37:02] ROI in Contact Marketing
[45:32] Reaching out without a pitch
[48:55] Connect with Stu Heinecke
• Website:https://stuheinecke.com/
• LinkedIn: https://www.linkedin.com/in/stuheinecke/
Key Takeaways:
• Contact marketing is the use of audacious and clever strategies to reach out to prospects who can transform your career and your
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