Learn Speak Teach Episode #116 with Katrina Owens.
When we’re starting out as entrepreneurs, we often feel small because we don’t yet know what our business will become. Embracing big brand energy means treating our business like it’s already the big business we’ve dreamed of, visualizing success, and acting as if we’ve already achieved it.
In this episode, Ben Albert speaks with Katrina Owens, a Personal Branding & Public Relations Consultant. Katrina introduces the concept of big brand energy and explains how adopting this mindset can propel your business forward.
Katrina also shares valuable insights on when and how to incorporate PR into your business, along with effective strategies for building a personal brand and securing PR deals. She further highlights the importance of a proactive PR approach and offers guidance on how to create a sustainable coaching business.
During this episode, you will learn about:
[01:19] What is big brand energy?
[02:36] When should we integrate PR into our business?
[07:16] Katrina's small moves toward big brand energy
[11:00] Public relations (PR)
[14:17] How to build a personal brand
[25:24] How to get PR deals
[35:32] Proactive approach to securing PR deals
[42:19] Building a sustainable coaching business
[52:32] Connect and learn more from Katrina
• LinkedIn: https://www.linkedin.com/in/owenskatrina/
• Instagram: https://www.instagram.com/knockoutdirective/
[53:57] Integration assignment
Key Takeaways:
• Embracing big brand energy starts by visualizing how big we want to become and acting as if we’ve already achieved it. ~Katrina Owens [01:44]
• “If we start treating our business like it’s already the big business we’ve dreamed of, we’ll get there much faster.” ~Katrina Owens [02:16]
• "Public relations and big brand energy go hand in hand." ~Katrina Owens [02:32]
• “We are responsible for building our own engaged audience." ~Katrina Owens [12:40]
• Public relations helps you build your brand authority. ~Katrina Owens [12:45]
• Podcasting is a powerful gateway to PR, enabling you to master storytelling while offering an accessible opportunity for anyone, at any stage of their business, to begin sharing their message. ~Katrina Owens [25:58]
• As an entrepreneur, you shouldn’t overwork yourself. Instead, focus on scaling your business effectively by building a strong foundation and implementing sustainable
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