7/28 - The Market Is Shifting, But Top Performers Aren't Feeling It

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We're more than halfway through the year, and it's time to assess our goals and business strategies. Top-performing agents with solid foundations are hardly feeling the market shift, continuing to receive steady referrals and leads while creating their own economy regardless of market conditions.

• Interest rates have settled back into the mid to high six range for 30-year fixed conforming loans
• Mortgage applications are increasing as buyers return to the market
• Pressure is mounting on Jerome Powell to decrease the Fed rate
• Many agents pride themselves on being available 24/7, but this approach leads to burnout
• Challenge yourself to unplug incrementally, starting with just 30 minutes away from your phone
• Embrace automation and AI to scale your business without scaling your time commitment
• Eliminate distractions that prevent you from completing high-value tasks efficiently

If you need help finding automation tools or resources to improve your business, reach out to us directly. Until next time, go sell something and have an amazing one.

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Episode Transcript

Speaker 1 (00:01):
Welcome to the Monday Market Update.
It is July 28th and I cannotbelieve we're days away from
August already, so we are morethan halfway through the year,
as July 1st was halfway.
So take a look, think aboutyour goals.
And Nikki is actually out andabout enjoying her summer.

(00:22):
She's at a national park, sonot too good of service for the
call, but she did send a video,so I'm going to share that in
one moment, and before I do, Iwant you to start thinking about
your business.
I know we talked a little bitlast week about showing up and
what we can be doing as agents,and I want you to think about

(00:43):
your local market and whatyou're doing, because I'm on
calls with agents across thecountry and I can tell you it's
shifting in many markets andwhat I do know is the top talent
and really great agents arehardly feeling the shift.
So if you are one of thoseagents, kudos to you for

(01:07):
building a solid foundation inbusiness and the referrals just
keep coming in, the leads keepcoming in and you are the go-to.
Now, if you're not that agentwhich some of the agents that
I'm coaching to be that tobecome, that you know I'm
meeting them where they're at.
So if you're not that agent, Iwant you to think about what

(01:29):
you're doing to combat yourmarket and not fall victim, but
become a leader in your marketand don't let the economy
dictate how you feel or how youshow up.
It's about creating your owneconomy and that's what the pros
do.
So be thinking about that whileI share this video from Nikki,

(01:52):
and then we'll come back andtouch base on that and wrap it
up.

Speaker 2 (01:56):
Good morning and happy Monday.
Hope you guys had a greatweekend.
I just wanted to send a quickvideo with an update in the
market for you.
So today interest rates aresettling back down.
We had a bit of an increaselate last week but they've
settled back down into that midto high six range for 30-year
fixed conforming loans, which iswonderful news.
The big news this week is thetrade deal that the European

(02:17):
Union made with the US and howthat's going to affect the
numbers and the bond market andthe stock market, at least
temporarily over on this side.
So what we do know is that whenthese tariffs are set and they
start to go into effect, thereis a slight increase in the bond
rate and a slight decrease inthe stock market, which
basically means that temporarilymortgage interest rates will

(02:38):
rise a little bit on theinception of the tariffs and
then settle right back down overthe next couple of weeks.
So we're hoping that, becausethe economy has been used to
these tariffs implemented nowand kind of used to this cycle,
that it'll be a short cycle toincrease that bond rate.
Overall, there's a lot ofpressure on Jerome Paul now to

(02:58):
decrease the Fed rate All thethings that he has wanted to
take into effect and havesettled down before he decreased
the rates have all been takencare of.
It's just a matter of willpowernow and whether or not he's
going to fall in line and dropthose interest rates, like Trump
wants him to do.
Other than that, things from asecond opinion or have questions

(03:26):
about the type of product thatthey're in, or any questions
regarding anything that has todo with a mortgage, I'm always
available.
Happy Monday.

Speaker 1 (03:36):
All right, there you have it, nikki in the flesh, so
thinking about your business.
And again, she said that theapplications are up.
So what does that mean?
That means that buyers arecoming back around, things are
settling down and now that thepressure's on, hopefully we'll
see movement from Powell beforeSeptember, from Powell before

(03:57):
September.
However, what can you be doingin the meantime?
You can be doing quite a bit,so I want you to, first and
foremost, since we're wrappingup summer and I don't know your
market I'm in Minnesota and Iknow that the 4th of July and
right before school starts, soend of August, it's kind of
quiet and again, I don't like tospeak that over people because

(04:21):
they're still buying, selling,investing, going on every single
day.
I've sold homes on ChristmasEve, you know.
So it's always a market, but Iwant you to be thinking about
you and your battery and if youneed to recharge yourself.
So what so many agents do andthey actually pride themselves
on this, is I work 24-7.

(04:43):
I'm always on, and that's okayto a degree and once in a while,
I truly believe there is anunplug aspect that needs to
happen with anything in life,with taking a break, taking a
vacation, whatever it is.
So I really challenge you.

(05:04):
If you're one of those agentsthat has their phone through
dinner when you're with yourfamily, or is the one pacing
around every single ball gamebecause you can't shut it off,
think about that and figuresomething out.
And really, why can't you, whenyou're on, be on and go 100% in

(05:25):
and then switch it, and whenyou're off, be off?
And if that's a challenge foryou, start small, because it was
for me at one point in time.
I fell trap to this more timesthan not and I still can fall
into it every once in a while.
But think about that.
Even just start with a halfhour and an hour where you just
walk away from your phone.
Nothing's going to blow up.

(05:47):
Everything will still be there.
And if you start incrementallyseparating yourself, it will
become easier and you will trainyourself to give yourself the
time away from your business.
Really think about that,because so many agents burn out.

(06:09):
So many agents that I'mcoaching, that have been doing
this 20 plus years, are burntout.
They're asking me again whereto get leads and I'm like you
have a 20-year-old business.
You should just have referralafter referral after referral
coming to you.
Which brings me to my nextpoint AI and the technology.

(06:30):
I almost get introduced to anew opportunity or a new option
or a new way to run my businessat a very high level, while
being very hands-off, again,every day.
So if you are not tapping in tosome form of automation, to some
form of CRM managementautomation, to some form of CRM

(06:51):
management, lead management, allof it you know your sphere,
people that know you like you,trust you past clients,
potential clients, customers,all of it you are really, really

(07:16):
missing the mark and I promiseyou you will get left behind
Because, as my amazing firstcoach and mentor, bob Proctor,
said and he got this fromanother gentleman you need to be
able to learn, unlearn andrelearn to stay relevant in just
about any business.
So, if you are resistingautomation and AI, if you are oh
, I can't do this, I'm not techsavvy, or or I'm too old, or

(07:40):
that's too complicated, or Idon't have the money those are
all excuses and you need to lookinto it and you need to find
someone.
If you need someone, I havesome opportunities and options
for you that I can forward toyou, and it doesn't have to
break the bank.
You can start small Again.
Implement one thing, get thatgoing and then you can implement

(08:01):
the next thing.
I mean, there's so many optionsand opportunities and I
encourage you to really look atyour business and figure out a
way where you can automatethings and you can step away a
little bit more, especially ifyou know it's not anything
that's going to blow, you know,like a deal, that's really the

(08:22):
only emergency.
If you have a closing thisafternoon, that if you don't do
something right now it's notgoing to close, well then that,
that, yeah, that needs your timeand attention right away.
But think about what you'remaking an emergency every single
day, because many of the thingsthat we let take our attention
and distract us are that justthat, they're distractions and

(08:46):
you need to figure out a way tofocus in.
Get done in 20 minutes to halfhour what takes many people over
an hour or two because of allthe distractions, the dinging
the texts, the calls, the emails, the door opening in your
office, because people aren'trespecting your work time at
home or in your office.

Speaker 2 (09:08):
It happens everywhere .

Speaker 1 (09:08):
A lot of people don't even go into the office anymore
because it's such a distractionand so many people are there to
talk and to catch up and it'sjust not going to move your
business forward.
So take the top one to threethings that are going to move
your business forward.
Get those done right away.
Look into automation.
If you need tools and resources, look me up.

(09:31):
I will get you in contact withpeople.
There are solutions out therethat have a monthly fee of less
than $20 or $30 easily, so don'tlet that cost be a barrier to
entry for any of this.
But that's it for today.
Nikki and I will be back nextweek, August if you can't

(09:53):
believe that and we'll get theMonday market update.
Then In the meantime, lookNikki up, look me up if we can
be helping you or your businessin any way.
Until next time, go sellsomething and have an amazing
one.