Be Yourself, Build Relationships: Your Path to Real Estate Success - Chapter 7 Fall In Love With Sales

Send us a text

Chapter 7 - Fall In Love With Sales 

Embracing sales is essential for success in real estate and business generally. Sales isn't about being pushy but about effectively communicating your value proposition in an authentic way that aligns with your personal style.

Listen for the following tips and MORE!
• You can't help clients if you can't sell them on working with you first
• Prospects can sense commission-focused approaches from a mile away
• Find approaches that feel authentic to you rather than forcing methods you hate
• Conversations = currency—have intentional interactions daily
• Practice your presentations until they become second nature
• The right coach can help you see your blind spots and accelerate your growth

Support the show

Now's The Time - no matter where you are, where you have been, or your current results - By becoming more aware and following a process, you can have whatever it is you truly desire!

Schedule a free discovery call with me.
I would love to learn more about your goals, dreams, and desires!!

https://calendly.com/angiegerber/zoom-call-15-minutes

Check out my YouTube Channel - So many ways to stay connected and plugged in!
AGCoaching@agcoaching684

With Gratitude -

Angie Gerber
[e-mail]

⬜ JOIN MY TIKTOK : https://www.tiktok.com/@agcoaching4life
🟧 FOLLOW AND LIKE MY FACEBOOK ACCT : https://www.facebook.com/angie.gerber.5/
🟫 FOLLOW ME ON MY INSTAGRAM : https://www.instagram.com/angie.gerber.5/

Episode Transcript

Speaker 1 (00:02):
fall in love with sales.
That is the chapter that I'mgoing to be going over this week
, and if you're watching onYouTube, it's just a coincidence
that my tank top has loveacross the front.
I did not plan that, but what abeautiful coincidence I guess

(00:28):
that.
But what a beautifulcoincidence, I guess.
So, again, fall in love withsales.
This is something that I had tolearn, and I know many agents
and a lot of entrepreneurs ingeneral that I work with have to
embrace and really work at, andso I thought that I definitely
want to dedicate a chapter ofthis ebook I wrote because it is

(00:49):
so.
It's just important and it's apart of everyone's business, and
what I mean by fall in lovewith sales is that you are
always selling All day long.
You are selling to yoursignificant others, their
partners, kids, co-workers,volunteers, parents, siblings,

(01:15):
family members and potentialclients when to eat, why to do
something, what will happen ifthey do the thing, what won't
happen and why it's in theirbest interest.
You are selling all day long,every day.
So if you aren't practicingsales, you are missing the mark

(01:40):
in a huge way.
You know, if you can't tellsomeone and sell them on why to
work with you.
You can't help them.
So you have to sell them sothat you can help them.
And I hear agents say I don'twant to be salesy or I don't
want to be pushy, I don't wantto turn people off, be pushy, I

(02:08):
don't want to turn people off.
Then figure out a way tocommunicate what you do and how
you can help and that it's inalignment with your purpose.
You have to sell them to helpthem.
I would never tell an agent oranyone to be pushy First off
agent or anyone to be pushyFirst off.
People can feel that from amile away and yes, they will run
A prospect can smell commissionbreath from across the room.

(02:35):
So if you show up that way andyou give off that vibe, it will
reflect in your business.
So you can't make someone workwith you.
What you can focus on is whatfeels in alignment with you and
your communication style.
You know I had a businesspartner who built a huge
business networking and focusingon her SOI, which again is your

(02:57):
sphere of influence.
The people that know you, likeyou, trust you.
In the beginning of my realestate career I wouldn't touch
my sphere with a 10-foot pole.
I mean I focused on coldcalling back then, open houses,
sign calls from our listings,and my point is is we both had

(03:19):
huge businesses acquired in verydifferent ways.
You see, there are agents andteams that focus on running open
houses at a high level.
Others host two to three eventsthroughout the years and only
market around those eventsbefore, during and after, and
that's a ton of outreach.

(03:41):
Other teams I know only promoteon social media.
That's all they do and they doit at a very high level.
There's actually a woman on theEast Coast whose entire lead
generation strategy is aroundturkeys.
For every referral she gets, ina year's time she will give
that person a free turkey forthe holidays.

(04:02):
She's known as the turkey ladyand the news even comes and
covers it.
I mean, talk about getting theword out and being known.
See, my point in telling youall of this is to decide what
you will do and dedicate yourtime and energy to do it.

(04:22):
If cold calling or the thoughtof door knocking makes you want
to throw up, energy to do it.
If cold calling or the thoughtof door knocking makes you want
to throw up, don't do it.
If you do it, you'll probablydo it in the wrong energy and I
have actually sat next to agentswho didn't want a cold call and
it's painful to listen to andit didn't produce any results.

(04:44):
So what will you commit todoing?
What will you show up and do,even on the days you don't want
to?
You need to continue to pushyourself outside of your comfort
zone and the consistency is key.
You see, conversations equalcurrency.

(05:05):
So go have great conversation,intentional conversations, every
day.
You see, this is a relationshipbusiness.
It's relational.
Be you and build relationships.
Ask for referrals, ask peoplewho they know that's looking to

(05:26):
buy, sell or invest in realestate.
The action step is to practiceyour presentations.
It could be a buyer consult, alisting appointment, maybe a
cold call script.
You know, if you don't knowwhere to start, reach out to me
or YouTube it, google it.
You are in the informationstage where everything is at

(05:49):
your fingertips.
If you don't know how to dosomething, in about three to
five seconds you can find adozen or more videos that will
help you, get you at least thenext step on your journey to
mastery or even just knowingmore.
But I do say that asking forreferrals is very important and

(06:14):
that's a part of falling in lovewith sales and a lot of agents
that I coach and mentor have,I'm going to say, a confidence
issue because they're just, theymight be newer to the business
or inexperienced and they justdon't have the quote, unquote
confidence yet.
And that is where I'm going tosay that a great coach or mentor

(06:36):
will make all the difference inyour business.
You need to partner up withsomeone that can see what you
can't see, which is a lot rightnow.
If you're new, peel back theblinders and shave off years and
I'm talking years, plural oflearning the hard way of failing

(06:57):
forward, of starting stopping,starting stopping or not knowing
where to go or what to do orhow to do a thing.
So if you really want to makeit in this business and make an
impact and do it sooner thanlater, hire a good coach and
mentor.
And the beautiful thing aboutwhere I'm at now and why I

(07:20):
strategically and purposelymoved to where I'm at, is that I
can coach and mentor and pourinto agents and I succeed
through their success.
So having to charge agents is athing of the past, because the
agents that join me and partnerwith me have daily coaching

(07:41):
calls, have one-on-ones and I'mavailable to help at the drop of
a hat.
For the most part, I do haveboundaries as well.
But if not me, I can also getyou to so many resources, so
many places to go that will getyou the help you need right away
.
And I'm not charging you $2,000a month, $1,500, $1,200, a

(08:09):
thousand months, like I waspaying for my coach at Keller
Williams.
No, that's all a thing of thepast.
I charge you zero.
You partner with me in business.
I have a very big investedinterest in your success and I
will work my butt off to seethat you succeed.
I will match your motivation.

(08:30):
The more you put in, the moreyou get out.
The more you put in, the more Iput in, because my goal and my
passion and my purpose is tohelp other agents, and I found a
place where I can succeedthrough doing just that helping
other agents succeed.
So if this sounds interesting toyou or you know an agent that

(08:50):
should hear this or know aboutthis, drop me a message.
I'm happy to jump on a call, aphone call or a Zoom, and talk
more about what that looks likeand how that can impact and
change your life, your family'slife and the trajectory of your
future, because my first coachdid that for me and now my

(09:13):
mission and my purpose in lifeis to do that for others.
So until next time, as I alwayssay, go and sell something.
Next week we're going to lookat are your goals worthy of you?
It's a good one, so I'll seeyou back here and make it a good
one.