March 20, 2025 • 20 mins
The real estate industry is undergoing dramatic changes with brokerages taking on private equity, reshuffling leadership, and adapting their business models to survive in the evolving market.
As agents, we must balance serving our clients excellently while also staying informed about industry developments that directly impact our businesses and long-term wealth creation.
Topic Covered in this episode:
• Traditional brick-and-mortar brokerages have multiple layers of ownership where commissions flow up from agents to team leads, franchise owners, and corporate leadership
• The transformation in real estate parallels other industries that were disrupted by technology platforms (Netflix vs Blockbuster, Uber vs taxis)
• Building your own wealth rather than someone else's - get an exit strategy!! Creating an exit strategy in real estate allows agents to build willable assets and avoid selling homes into their 70s
• Having the right business partners can accelerate success by providing strategic advantages and industry insights
Reach out to explore partnership opportunities that could help you build wealth while still providing excellent service to your clients. You don't need to choose between client service and business awareness—the most successful agents excel at both.
Nothing Changes if Nothing Changes - Awaken your Awareness today!!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Today, on March 20th 2025, I want to talk about
what's happening out in themarket.
There have been so manyannouncements lately, especially
let's look, you know, in thelast two weeks.
I can go over them and I willwith you, but I want you, as a
real estate agent, to do acouple things, and today I am
(00:25):
going to speak a little bit outof both sides of my mouth, or
look at both sides of the coin,because I think it's important
as business owners.
So you know, thinking about thelast two weeks and what's been
announced, I don't know whereyou're at as far as in your
career, how many years, whatbrokerage, if you're on a team,
(00:46):
if you're a solo agent, whateverit may be.
What I want you to think aboutis, again, you are a business
owner and I've seen a lot ofthings on social media lately
where agents are just like whocares?
Put your head down, get to work, serve your clients, go find
new clients.
Don't worry about what's goingon in the industry, which, again
(01:09):
, one side of the coin isabsolutely.
You owe your clients fiduciaryduties, so you need to show up
at the highest level for themand make sure that you are doing
good by them 100%.
Could not agree more and flipit over.
Other side of the coin you're abusiness owner, you're 1099.
(01:35):
You're an independent contractorand, personally, when I was at
my career of 13 years, I stayedthat long because I respected
the leadership and I knew thatthey knew what they were doing
because they surroundedthemselves with coaches and
mentors and advisory boards andwere always looking at the big
picture and one year out, 10years out, 15, 20 years out, and
(01:58):
building these big, amazingplans.
And they knew what thecompetition was doing.
They knew what was happening inthe market.
So how do we balance that asindependent contractors?
Because, yes, put your headdown, get to work.
All of that makes sense and Idid that for a really long time
when I got into real estate.
I just joined Keller Williams,I joined my friend's team.
(02:21):
I put my head down, put theblinders on and got to work and
I looked up years later.
I never even interviewedanother brokerage.
I didn't know what.
I did it now, which, again,everything happens for a purpose
and a reason and I am sograteful for my time there.
And other side of the coin,shame on me.
Shame on me for not lookingwhat was out there and
(02:44):
potentially getting betternegotiating power for myself and
my family and on my behalf, orunderstanding what truly is
happening in the market and withother brokerages and with the
industry as a whole.
So, as we go through theannouncements and what's
happened the last two weeks, Iwant you to think about that and
(03:05):
I want you.
Obviously, when you're at yourhighest energy, you're taking
care of your clients.
You're doing all things youneed to be doing to moving the
transactions forward and showingup and doing a fantastic,
amazing job for your clients.
So what are you doing on yourfree time?
What are you doing in theevenings?
(03:25):
What are you doing when youhave a drive time?
Are you listening to music?
Are you Netflix binging?
You know, just saying I deservethis time down because I'm so
exhausted, which that's a whole.
Nother episode about leveragethat we'll talk about, but think
(03:45):
about it.
You need to be listening topodcasts that are going to level
up your game.
You need to be understandingwhat's happening in the market
in your industry, instead ofbinging YouTube or Netflix.
Definitely watch YouTube, butwatch something that's going to
educate you and get you tounderstand what is exactly
(04:07):
happening and how it may andwill affect you in your business
overall, because and I'm goingto do another video on my
YouTube channel about this butthe old model of of how real
estate is done that wasestablished in 1906 is changing.
Just, I believe that it's not amatter of if, it's a matter of
(04:31):
when cloud-based brokerages aregoing to take over and most of
the brick and mortar that youknow now will no longer be, and
I can show you exactly why Ithink that.
So watch for that video on myYouTube channel.
But the bottom line is is thatyou need to understand what's
out there.
You need to understand what'shappening and what's coming and
(04:55):
be a true business owner, aholistic business owner.
And if you don't want to dothat, if you want your lane to
be in sales, where you show upand you just sell and you don't
worry about all the other BS andstuff going on, then you need a
business partner like me.
You need someone that will dothat, that will keep you up to
(05:16):
date, will take care of you andmake sure that you know what you
need to know, so that you canfocus on your lane, which I
wholeheartedly believe.
You can do that, and you justneed to be partnered with
someone that can enable you andleverage you to do just that.
So, getting into theannouncements, one of the big
(05:38):
ones, I was at Keller Williamsfor seven years, I believe.
Gary established the company in87, maybe 83.
I think it's 87.
And for the first time everthey took on a private equity
from Stone Point Capital.
And it's the same firm thathighly invested in CoreLogic and
(05:59):
LoanWorth.
So what does that mean?
What do you think that means?
Why do people bring on businesspartners?
You know, I have anothergentleman that I work with I did
not run these numbers, I don'thave these numbers in front of
me and I was told that KellerWilliams lost 40,000 agents last
year.
And I said, really, how'sreally?
(06:20):
He's like well, you had 160.
Now you have 120.
What's the math?
And I'm like, wow, yeah, youknow it's changing and they're
much like many other brokeragesupping their fees, changing
things, leadership's changing.
Yeah, it's really interestingto sit and watch With.
(06:42):
That said Real, real, anothercloud-based brokerage, probably
really eXp's only competitionpotentially for cloud-based
brokerages.
They shuffled their leadershipand their president stepped down
.
You have to pay to be part oftheir rev share.
Their fees are going up.
You know, potentially, whenthey've been profitable?
(07:04):
It is questionable.
I feel that real is in theiradolescence, where eXp was
established in 2009.
We've been through theadolescence.
We've been through the hormonesand the acne and the teen years
and it's interesting nowbecause we've done it.
We've been through it, we'vetaken our knocks.
It was really hard at times andwe figured it out, we
(07:28):
persevered and now we're in ourold wisdom age where we are just
doing the most innovative,amazing things.
The leadership is strong, thesystems are strong, the
technology is strong.
I mean, there's a hugeannouncement, in a good way,
coming at eXp, where GlennStanford and Leo they got like
(07:49):
hundreds of agents in a room andit's like this is what we've
heard, this is what we want todo.
Help us build this, help usbreak it, help us make it better
.
Let's do this for the agent.
It is truly an agent-centriccompany because the agent has
50-50.
Of every dollar that comes in,50% goes back to the agents.
(08:10):
Whether it's in stock orrevenue, they give it back and
it's phenomenal.
So, thinking about that, look atwhat you get from your
brokerage, especially if you'reat a brick and mortar.
I know that.
I got a lot of awards.
I got ribbons, I got statues, Igot hats that say I'm a capper,
(08:32):
which was, I think, genius, itwas really cute.
Medals I mean all of it, and Idon't have one of them, to be
very honest.
I know some people put them onshelves and told them very
proudly.
But I'll take the money, I'lltake the stock, I'll take the
rev share over awards andstatues and plaques and medals
(08:54):
all day long, because that'swhat's going to help me build my
legacy of wealth for my familyand not someone else's, not the
team leads and not the regionalbroker owner and not the broker
owner of my franchise.
I mean, you think about it.
There's so many layers ofpeople that have to get paid.
(09:14):
When the agent's at the bottom,the agent is the one that once
they sell something, boom, thatcommission goes and it pays, it
pays up.
And what about what if you werethe agent and you were at the
top, along with the owner, glennStanford, and every time money
came in, you got to be a part ofit?
(09:34):
It's genius.
And no wonder there are so manycloud-based brokerages that are
trying to duplicate and rip offthis model, and good for for
them.
I think everyone should havehealthy competition, but no one
is nowhere near and has gonethrough and put their time in
like eXp has, and it's just afact.
(09:55):
So if you want more informationabout that, let's talk because,
as you can tell, I'm reallypassionate about it.
We need to start building ourown wealth and not someone
else's.
I did it for way too many yearsand I'm not going to do it any
longer.
There's just no reason.
So Rocket Company they boughtRedfin $1.75 billion.
(10:18):
What Compass on the doorstep ofBerkshire Home Service merger
Will it happen, will it not?
I don't know, we'll see.
And Compass is also fightingtooth and nail to eliminate the
clear cooperation rule.
I mean, so many things havehappened in the last two weeks
(10:38):
in real estate.
And, yes, take care of yourclients.
And I really do think you shouldeducate yourself as a true
business owner, a business ownerthat in order to take care of
your clients, the best, you needto take care of yourself.
It's kind of like put theoxygen mask on yourself and then
you can take care of others.
(10:59):
If you are just being atechnician and chasing
transactions and trying tofigure out what's going to
happen next, and in survivalmode and just really reactive
versus responsive, there'sanother way, a better way,
because I have been there, Ihave done that.
I have been able to pay mymortgage, I have been able to
(11:21):
pay my mortgage and bills.
I mean, the roller coaster ofreal estate is real and it is
hard and it doesn't have to bethat way, because who you
partner with does matter, andknow that when you partner at a
brick and mortar whether it'sKeller, whether it's Remax,
coldwell, berkshire, I meanwhatever you have your top
(11:46):
leader or owner, the top.
And then they open up regions,so you have your regionals, and
then those regionals find brokerowners or franchise owners that
take on all the risk and thosefranchise broker owners have to
hire team leads, find thebuilding, get the admin and pay
for all of that.
(12:07):
And then they hire the agents.
And the agents are the onesthat when they sell something,
their commission triggers andpays up.
You pay your team lead, you payfor the building, you pay for
the admin and then you pay yourbroker franchise owner and then
you usually have a royalty feeor some type of fee on the side
(12:28):
that pays your regional and yourbroker owner.
And then leadership case yourregional and your broker owner
and then leadership.
So what would it look like ifyou collapsed all that middle
out and you had the leader andthe owner and then you had the
agent and you didn't have to payall that out.
Well, that's exactly what eXphas done, and they've taken all
that savings and 50-50initiative.
(12:50):
So every dollar that comes intoeXp, 50% goes to run the
business and the platform andthe over 2,000 people that are
in the world to support you, andthe other 10% goes back to the
agents.
And I mean there's fivedifferent ways you can get
stopped.
There's just an amazing revenueshare model that if you invite
(13:13):
your friends which most peopledo to join, you do the same
thing you're doing, which isgoing out selling real estate,
and you actually get rewardedfor helping the company grow
Truly rewarded.
It is phenomenal and you shouldat least know what you're
saying no to and understand whatis out there and understand
(13:34):
that what is happening is whathappened with Netflix and
Blockbuster.
They did not think what wasgoing to happen happened.
They didn't think.
They thought, oh, people needto come into the building, they
need to see the movies and feelthem and smell the popcorn and
get their candy, and it's anexperience, it's fun.
Well, I didn't have much fun,because all the times when I
(13:56):
went into Blockbuster, my moviewas usually out.
You had to rush for it and thenyou had to return it.
And who returned their movieson time?
Not many.
You know how many late fees Iknew that my friends and I had
Jeez.
It was so not convenient andthat is why Netflix blew
Blockbuster out of the water.
(14:17):
There might be one in the EastCoast I don't even know if
there's one left.
No one saw it coming.
Airbnbs what are they doing tohotels?
The experience you have it'scoming.
What about Uber and Lyft?
Have it's coming?
What about Uber and Lyft?
When's the last time you calleda taxi for service?
(14:38):
Platform-based, platform-based,platform-based Technology, ai
it is where it's going.
So, even if now's not the timeand you want to stick with your
brick and mortar, great, do that.
But be prepared and be ready,because as your fees continue to
go up and as things keepchanging and leadership is
(15:01):
stepping down or taking onbusiness partners or selling, or
acquiring or doing all thesethings, that's because things
are changing and as a businessowner, you should at least know
what's happening and what I sayall the time is.
Partnering with me and eXp ingeneral may not be for you most
(15:21):
of the time it is, but at leastknow what you're saying no to.
You can say no all day long anddon't do what I do.
Do not did.
Do not make the same mistakewhere I just got into real
estate.
I put my head down, I put theblinders on, I didn't listen to
anything, I didn't listen toanyone.
I what they call drink theKool-Aid, you know did what I
(15:43):
was told and just got to workand work my ass off and I made a
lot of other people a lot ofmoney.
Again, I know I wouldn't be theagent without it.
I know that happened for areason and I gained tons of
knowledge and I would not be theculture mentor without
everything I went through.
So I am grateful for thatexperience and the season I'm at
(16:07):
in my life where I'm looking atmaybe an exit strategy out of
real estate someday.
So I'm not selling real estateat 70 years old.
That's what I have here at eXp.
I have an actual exit strategywhere over time I can build this
, build it big.
It's willable for my kids andmy family and my spouse.
(16:27):
God forbid if anything were tohappen to me.
I mean, there is a true, trueopportunity for you to build
your wealth and your familylegacy and not someone else's by
doing exactly what you'realready doing.
Who wouldn't want that?
And so, if you don't know oryou aren't familiar with the
(16:48):
model, I absolutely would loveto jump on a call.
I'll get my information,obviously, below.
Send me a message and let'sreally talk about it, because,
in the end, you're 100%responsible for your business.
Who you partner with matters.
Where you're going in yourbusiness matters, and if you
need help or leverage or adifferent understanding or
(17:12):
awareness, that is where itreally does matter where you're
at and who you partner with,because in order to take the
blinders off, you need to havesomeone there.
You know, think about all thetop athletes, the top CEOs, the
people that are in the top oneto three to 5%, that make 80% of
(17:33):
the money.
They did not get their loan.
Yes, they had to do the workand they had to put their time,
effort, energy, blood, sweat,tears, whatever into it.
And they didn't do it alone.
They didn't.
They had support.
They had people that were there, that helped them, that coached
and mentored them, that haddone what they intended to do,
(17:55):
and they just hooked their cartto that horse, and it just makes
things a lot easier.
What could take you 10 to 20years can take you one, maybe
two, if you just partner withthe right people.
So reach out.
I'd love to talk more about this.
There's so much going on.
And, yeah, take care of yourclients and take care of you.
(18:19):
Put your mask on first so youcan start getting your oxygen,
and then you can help the othersaround you too.
So it's not a this or that,it's this, and that you take
great care of your clients andyou run your business at a high
level, which means you reallyunderstand the business, because
if you're just chasingtransactions and running from
(18:42):
check to check to check, that'sno way to run a business and it
really, quite frankly, takes alot of the joy out of it.
You're always stressed out, youdon't have time to study, you
don't have time to understandwhat's really helping in the
market, because you'reabsolutely exhausted.
Well, that's the first cluethat you need a great business
partner.
So, looking forward toconnecting soon and until next
(19:06):
time, go out and sell something.
Today, on March 20th 2025, I want to talk about
what's happening out in themarket.
There have been so manyannouncements lately, especially
let's look, you know, in thelast two weeks.
I can go over them and I willwith you, but I want you, as a
real estate agent, to do acouple things, and today I am
(00:25):
going to speak a little bit outof both sides of my mouth, or
look at both sides of the coin,because I think it's important
as business owners.
So you know, thinking about thelast two weeks and what's been
announced, I don't know whereyou're at as far as in your
career, how many years, whatbrokerage, if you're on a team,
(00:46):
if you're a solo agent, whateverit may be.
What I want you to think aboutis, again, you are a business
owner and I've seen a lot ofthings on social media lately
where agents are just like whocares?
Put your head down, get to work, serve your clients, go find
new clients.
Don't worry about what's goingon in the industry, which, again
(01:09):
, one side of the coin isabsolutely.
You owe your clients fiduciaryduties, so you need to show up
at the highest level for themand make sure that you are doing
good by them 100%.
Could not agree more and flipit over.
Other side of the coin you're abusiness owner, you're 1099.
(01:35):
You're an independent contractorand, personally, when I was at
my career of 13 years, I stayedthat long because I respected
the leadership and I knew thatthey knew what they were doing
because they surroundedthemselves with coaches and
mentors and advisory boards andwere always looking at the big
picture and one year out, 10years out, 15, 20 years out, and
(01:58):
building these big, amazingplans.
And they knew what thecompetition was doing.
They knew what was happening inthe market.
So how do we balance that asindependent contractors?
Because, yes, put your headdown, get to work.
All of that makes sense and Idid that for a really long time
when I got into real estate.
I just joined Keller Williams,I joined my friend's team.
(02:21):
I put my head down, put theblinders on and got to work and
I looked up years later.
I never even interviewedanother brokerage.
I didn't know what.
I did it now, which, again,everything happens for a purpose
and a reason and I am sograteful for my time there.
And other side of the coin,shame on me.
Shame on me for not lookingwhat was out there and
(02:44):
potentially getting betternegotiating power for myself and
my family and on my behalf, orunderstanding what truly is
happening in the market and withother brokerages and with the
industry as a whole.
So, as we go through theannouncements and what's
happened the last two weeks, Iwant you to think about that and
(03:05):
I want you.
Obviously, when you're at yourhighest energy, you're taking
care of your clients.
You're doing all things youneed to be doing to moving the
transactions forward and showingup and doing a fantastic,
amazing job for your clients.
So what are you doing on yourfree time?
What are you doing in theevenings?
(03:25):
What are you doing when youhave a drive time?
Are you listening to music?
Are you Netflix binging?
You know, just saying I deservethis time down because I'm so
exhausted, which that's a whole.
Nother episode about leveragethat we'll talk about, but think
(03:45):
about it.
You need to be listening topodcasts that are going to level
up your game.
You need to be understandingwhat's happening in the market
in your industry, instead ofbinging YouTube or Netflix.
Definitely watch YouTube, butwatch something that's going to
educate you and get you tounderstand what is exactly
(04:07):
happening and how it may andwill affect you in your business
overall, because and I'm goingto do another video on my
YouTube channel about this butthe old model of of how real
estate is done that wasestablished in 1906 is changing.
Just, I believe that it's not amatter of if, it's a matter of
(04:31):
when cloud-based brokerages aregoing to take over and most of
the brick and mortar that youknow now will no longer be, and
I can show you exactly why Ithink that.
So watch for that video on myYouTube channel.
But the bottom line is is thatyou need to understand what's
out there.
You need to understand what'shappening and what's coming and
(04:55):
be a true business owner, aholistic business owner.
And if you don't want to dothat, if you want your lane to
be in sales, where you show upand you just sell and you don't
worry about all the other BS andstuff going on, then you need a
business partner like me.
You need someone that will dothat, that will keep you up to
(05:16):
date, will take care of you andmake sure that you know what you
need to know, so that you canfocus on your lane, which I
wholeheartedly believe.
You can do that, and you justneed to be partnered with
someone that can enable you andleverage you to do just that.
So, getting into theannouncements, one of the big
(05:38):
ones, I was at Keller Williamsfor seven years, I believe.
Gary established the company in87, maybe 83.
I think it's 87.
And for the first time everthey took on a private equity
from Stone Point Capital.
And it's the same firm thathighly invested in CoreLogic and
(05:59):
LoanWorth.
So what does that mean?
What do you think that means?
Why do people bring on businesspartners?
You know, I have anothergentleman that I work with I did
not run these numbers, I don'thave these numbers in front of
me and I was told that KellerWilliams lost 40,000 agents last
year.
And I said, really, how'sreally?
(06:20):
He's like well, you had 160.
Now you have 120.
What's the math?
And I'm like, wow, yeah, youknow it's changing and they're
much like many other brokeragesupping their fees, changing
things, leadership's changing.
Yeah, it's really interestingto sit and watch With.
(06:42):
That said Real, real, anothercloud-based brokerage, probably
really eXp's only competitionpotentially for cloud-based
brokerages.
They shuffled their leadershipand their president stepped down
.
You have to pay to be part oftheir rev share.
Their fees are going up.
You know, potentially, whenthey've been profitable?
(07:04):
It is questionable.
I feel that real is in theiradolescence, where eXp was
established in 2009.
We've been through theadolescence.
We've been through the hormonesand the acne and the teen years
and it's interesting nowbecause we've done it.
We've been through it, we'vetaken our knocks.
It was really hard at times andwe figured it out, we
(07:28):
persevered and now we're in ourold wisdom age where we are just
doing the most innovative,amazing things.
The leadership is strong, thesystems are strong, the
technology is strong.
I mean, there's a hugeannouncement, in a good way,
coming at eXp, where GlennStanford and Leo they got like
(07:49):
hundreds of agents in a room andit's like this is what we've
heard, this is what we want todo.
Help us build this, help usbreak it, help us make it better
.
Let's do this for the agent.
It is truly an agent-centriccompany because the agent has
50-50.
Of every dollar that comes in,50% goes back to the agents.
(08:10):
Whether it's in stock orrevenue, they give it back and
it's phenomenal.
So, thinking about that, look atwhat you get from your
brokerage, especially if you'reat a brick and mortar.
I know that.
I got a lot of awards.
I got ribbons, I got statues, Igot hats that say I'm a capper,
(08:32):
which was, I think, genius, itwas really cute.
Medals I mean all of it, and Idon't have one of them, to be
very honest.
I know some people put them onshelves and told them very
proudly.
But I'll take the money, I'lltake the stock, I'll take the
rev share over awards andstatues and plaques and medals
(08:54):
all day long, because that'swhat's going to help me build my
legacy of wealth for my familyand not someone else's, not the
team leads and not the regionalbroker owner and not the broker
owner of my franchise.
I mean, you think about it.
There's so many layers ofpeople that have to get paid.
(09:14):
When the agent's at the bottom,the agent is the one that once
they sell something, boom, thatcommission goes and it pays, it
pays up.
And what about what if you werethe agent and you were at the
top, along with the owner, glennStanford, and every time money
came in, you got to be a part ofit?
(09:34):
It's genius.
And no wonder there are so manycloud-based brokerages that are
trying to duplicate and rip offthis model, and good for for
them.
I think everyone should havehealthy competition, but no one
is nowhere near and has gonethrough and put their time in
like eXp has, and it's just afact.
(09:55):
So if you want more informationabout that, let's talk because,
as you can tell, I'm reallypassionate about it.
We need to start building ourown wealth and not someone
else's.
I did it for way too many yearsand I'm not going to do it any
longer.
There's just no reason.
So Rocket Company they boughtRedfin $1.75 billion.
(10:18):
What Compass on the doorstep ofBerkshire Home Service merger
Will it happen, will it not?
I don't know, we'll see.
And Compass is also fightingtooth and nail to eliminate the
clear cooperation rule.
I mean, so many things havehappened in the last two weeks
(10:38):
in real estate.
And, yes, take care of yourclients.
And I really do think you shouldeducate yourself as a true
business owner, a business ownerthat in order to take care of
your clients, the best, you needto take care of yourself.
It's kind of like put theoxygen mask on yourself and then
you can take care of others.
(10:59):
If you are just being atechnician and chasing
transactions and trying tofigure out what's going to
happen next, and in survivalmode and just really reactive
versus responsive, there'sanother way, a better way,
because I have been there, Ihave done that.
I have been able to pay mymortgage, I have been able to
(11:21):
pay my mortgage and bills.
I mean, the roller coaster ofreal estate is real and it is
hard and it doesn't have to bethat way, because who you
partner with does matter, andknow that when you partner at a
brick and mortar whether it'sKeller, whether it's Remax,
coldwell, berkshire, I meanwhatever you have your top
(11:46):
leader or owner, the top.
And then they open up regions,so you have your regionals, and
then those regionals find brokerowners or franchise owners that
take on all the risk and thosefranchise broker owners have to
hire team leads, find thebuilding, get the admin and pay
for all of that.
(12:07):
And then they hire the agents.
And the agents are the onesthat when they sell something,
their commission triggers andpays up.
You pay your team lead, you payfor the building, you pay for
the admin and then you pay yourbroker franchise owner and then
you usually have a royalty feeor some type of fee on the side
(12:28):
that pays your regional and yourbroker owner.
And then leadership case yourregional and your broker owner
and then leadership.
So what would it look like ifyou collapsed all that middle
out and you had the leader andthe owner and then you had the
agent and you didn't have to payall that out.
Well, that's exactly what eXphas done, and they've taken all
that savings and 50-50initiative.
(12:50):
So every dollar that comes intoeXp, 50% goes to run the
business and the platform andthe over 2,000 people that are
in the world to support you, andthe other 10% goes back to the
agents.
And I mean there's fivedifferent ways you can get
stopped.
There's just an amazing revenueshare model that if you invite
(13:13):
your friends which most peopledo to join, you do the same
thing you're doing, which isgoing out selling real estate,
and you actually get rewardedfor helping the company grow
Truly rewarded.
It is phenomenal and you shouldat least know what you're
saying no to and understand whatis out there and understand
(13:34):
that what is happening is whathappened with Netflix and
Blockbuster.
They did not think what wasgoing to happen happened.
They didn't think.
They thought, oh, people needto come into the building, they
need to see the movies and feelthem and smell the popcorn and
get their candy, and it's anexperience, it's fun.
Well, I didn't have much fun,because all the times when I
(13:56):
went into Blockbuster, my moviewas usually out.
You had to rush for it and thenyou had to return it.
And who returned their movieson time?
Not many.
You know how many late fees Iknew that my friends and I had
Jeez.
It was so not convenient andthat is why Netflix blew
Blockbuster out of the water.
(14:17):
There might be one in the EastCoast I don't even know if
there's one left.
No one saw it coming.
Airbnbs what are they doing tohotels?
The experience you have it'scoming.
What about Uber and Lyft?
Have it's coming?
What about Uber and Lyft?
When's the last time you calleda taxi for service?
(14:38):
Platform-based, platform-based,platform-based Technology, ai
it is where it's going.
So, even if now's not the timeand you want to stick with your
brick and mortar, great, do that.
But be prepared and be ready,because as your fees continue to
go up and as things keepchanging and leadership is
(15:01):
stepping down or taking onbusiness partners or selling, or
acquiring or doing all thesethings, that's because things
are changing and as a businessowner, you should at least know
what's happening and what I sayall the time is.
Partnering with me and eXp ingeneral may not be for you most
(15:21):
of the time it is, but at leastknow what you're saying no to.
You can say no all day long anddon't do what I do.
Do not did.
Do not make the same mistakewhere I just got into real
estate.
I put my head down, I put theblinders on, I didn't listen to
anything, I didn't listen toanyone.
I what they call drink theKool-Aid, you know did what I
(15:43):
was told and just got to workand work my ass off and I made a
lot of other people a lot ofmoney.
Again, I know I wouldn't be theagent without it.
I know that happened for areason and I gained tons of
knowledge and I would not be theculture mentor without
everything I went through.
So I am grateful for thatexperience and the season I'm at
(16:07):
in my life where I'm looking atmaybe an exit strategy out of
real estate someday.
So I'm not selling real estateat 70 years old.
That's what I have here at eXp.
I have an actual exit strategywhere over time I can build this
, build it big.
It's willable for my kids andmy family and my spouse.
(16:27):
God forbid if anything were tohappen to me.
I mean, there is a true, trueopportunity for you to build
your wealth and your familylegacy and not someone else's by
doing exactly what you'realready doing.
Who wouldn't want that?
And so, if you don't know oryou aren't familiar with the
(16:48):
model, I absolutely would loveto jump on a call.
I'll get my information,obviously, below.
Send me a message and let'sreally talk about it, because,
in the end, you're 100%responsible for your business.
Who you partner with matters.
Where you're going in yourbusiness matters, and if you
need help or leverage or adifferent understanding or
(17:12):
awareness, that is where itreally does matter where you're
at and who you partner with,because in order to take the
blinders off, you need to havesomeone there.
You know, think about all thetop athletes, the top CEOs, the
people that are in the top oneto three to 5%, that make 80% of
(17:33):
the money.
They did not get their loan.
Yes, they had to do the workand they had to put their time,
effort, energy, blood, sweat,tears, whatever into it.
And they didn't do it alone.
They didn't.
They had support.
They had people that were there, that helped them, that coached
and mentored them, that haddone what they intended to do,
(17:55):
and they just hooked their cartto that horse, and it just makes
things a lot easier.
What could take you 10 to 20years can take you one, maybe
two, if you just partner withthe right people.
So reach out.
I'd love to talk more about this.
There's so much going on.
And, yeah, take care of yourclients and take care of you.
(18:19):
Put your mask on first so youcan start getting your oxygen,
and then you can help the othersaround you too.
So it's not a this or that,it's this, and that you take
great care of your clients andyou run your business at a high
level, which means you reallyunderstand the business, because
if you're just chasingtransactions and running from
(18:42):
check to check to check, that'sno way to run a business and it
really, quite frankly, takes alot of the joy out of it.
You're always stressed out, youdon't have time to study, you
don't have time to understandwhat's really helping in the
market, because you'reabsolutely exhausted.
Well, that's the first cluethat you need a great business
partner.
So, looking forward toconnecting soon and until next
(19:06):
time, go out and sell something.
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