Developers and investors often focus so much on building that they forget one crucial step—marketing. By the time they’re ready to sell or lease, it’s almost too late. In this episode, marketing expert Alex Thoric breaks down the essential strategies real estate professionals need to start marketing early and effectively. From “5-a-day” ad campaigns to leveraging AI-driven engagement strategies, Alex shares how to make sure your properties and investment opportunities reach the right audience at the right time. If you’ve ever wondered how to optimize digital advertising for real estate, this is the episode for you.
Guest Bio
Alex Thoric is a marketing strategist with over seven years of experience helping businesses build powerful marketing systems. Specializing in digital advertising, lead generation, and sales funnels, he has worked with a variety of industries, including real estate professionals looking to attract buyers and investors. Through his company, Building Income on Demand, Alex provides consulting and educational programs to teach entrepreneurs how to build and execute effective marketing campaigns.
Episode Highlights and Chapters
[00:01:11] Introduction to Alex Thoric and his marketing background
[00:02:37] Why early marketing is key in real estate
[00:04:16] The “thumb stopper” strategy—grabbing attention in under 3 seconds
[00:06:00] Best platforms for real estate marketing (Facebook, Instagram, YouTube)
[00:07:45] The role of awareness campaigns and pre-construction marketing
[00:10:37] Engagement-first advertising: Retargeting for lower-cost leads
[00:14:08] Is LinkedIn advertising worth the cost?
[00:16:45] Budgeting for real estate marketing campaigns
[00:17:21] Raising capital through social media marketing strategies
[00:19:55] A marketing success story: Growing a gym business during COVID
[00:21:56] Lessons learned: The importance of focus in business
[00:26:00] How AI is transforming digital marketing
[00:30:41] Automation tools for marketing: AI-driven workflows
[00:32:00] Alex’s programs for business owners
Contact Information
Alex Thoric
Website: Building Income on Demand
Social Media: @alexthoric on all platforms
Email: alex@buildingincomeondemand.com
For more episodes, visit Eugene Gershman’s Podcast.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.