Developers and investors often focus so much on building that they forget one crucial step—marketing. By the time they’re ready to sell or lease, it’s almost too late. In this episode, marketing expert Alex Thoric breaks down the essential strategies real estate professionals need to start marketing early and effectively. From “5-a-day” ad campaigns to leveraging AI-driven engagement strategies, Alex shares how to make sure your properties and investment opportunities reach the right audience at the right time. If you’ve ever wondered how to optimize digital advertising for real estate, this is the episode for you.
Guest Bio
Alex Thoric is a marketing strategist with over seven years of experience helping businesses build powerful marketing systems. Specializing in digital advertising, lead generation, and sales funnels, he has worked with a variety of industries, including real estate professionals looking to attract buyers and investors. Through his company, Building Income on Demand, Alex provides consulting and educational programs to teach entrepreneurs how to build and execute effective marketing campaigns.
Episode Highlights and Chapters
[00:01:11] Introduction to Alex Thoric and his marketing background
[00:02:37] Why early marketing is key in real estate
[00:04:16] The “thumb stopper” strategy—grabbing attention in under 3 seconds
[00:06:00] Best platforms for real estate marketing (Facebook, Instagram, YouTube)
[00:07:45] The role of awareness campaigns and pre-construction marketing
[00:10:37] Engagement-first advertising: Retargeting for lower-cost leads
[00:14:08] Is LinkedIn advertising worth the cost?
[00:16:45] Budgeting for real estate marketing campaigns
[00:17:21] Raising capital through social media marketing strategies
[00:19:55] A marketing success story: Growing a gym business during COVID
[00:21:56] Lessons learned: The importance of focus in business
[00:26:00] How AI is transforming digital marketing
[00:30:41] Automation tools for marketing: AI-driven workflows
[00:32:00] Alex’s programs for business owners
Contact Information
Alex Thoric
Website: Building Income on Demand
Social Media: @alexthoric on all platforms
Email: alex@buildingincomeondemand.com
For more episodes, visit Eugene Gershman’s Podcast.
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com