January 31, 2025 • 30 mins
What if you could transform your real estate business overnight with the power of media? Meet Michael Wholey of Wholey Media, our special guest who turned his film school education into a thriving business that revolutionizes how real estate agents present themselves and their listings. From creating compelling "hero videos" that elevate agent branding to offering professional headshots that capture the essence of real estate professionals, Michael shares his journey and expertise in leveraging video production to boost agent visibility and lead generation.
Join us as we uncover the innovative marketing strategies that have reshaped the real estate landscape, especially for buyers from afar. Michael and I discuss cutting-edge tools like virtual tours, drone photography, and virtual staging, which have become indispensable in showcasing properties. We laugh over personal anecdotes and dive into the ever-evolving demands of homebuyers, from detailed floor plans to future-proof features like detached units and home studios. The conversation is a blend of insights, humor, and a forward-looking perspective on what homebuyers will be seeking in the years to come.
As the real estate market shifts from the highs of 2021 to the competitive demands of 2025, the episode underscores the necessity of high-quality, consistent marketing practices. We explore how agents can maintain their brand strength and secure client trust by systematizing their processes and ensuring every listing shines. With platforms like YouTube and Instagram at the forefront of content consumption, embracing video and professional photography becomes critical. We wrap up with tips on reinvesting earnings into marketing, moving beyond transactional interactions, and fostering long-term client relationships.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What is going on, guys?
Welcome back to the show.
I'm here with my partner incrime, Amir.
What's going on today?
Speaker 2 (00:07):
Hey, good morning or good afternoon, I don't even
know what time it is anymore.
Speaker 1 (00:10):
It's dark in this room.
There's no windows.
Speaker 2 (00:12):
I know I'm doing great.
Thank you for asking and yeah,we got some good things on the
pod for everybody today.
Speaker 1 (00:19):
Yeah, yeah, we got a special guest in the house.
You know, yesterday you and Iwere talking, we were working on
this brand new website and wesaw a place in this website that
we could use a new video.
Speaker 2 (00:33):
We called it a hero video.
I think Michael called it ahero video.
Speaker 1 (00:37):
Michael called it, so yeah we just want to go ahead
and talk.
After we met with Michaelyesterday talking about this
video, you and I looked at eachother and said we got to do a
show with this guy.
Speaker 2 (00:46):
Yeah, absolutely.
I mean you know once when youstart to hear from Michael Holy
and you know Holy Media, you'regoing to want to bring him into
your business.
I mean he's just he's out therekilling it for other agents and
, you know, just getting otheragents to be so much more
productive out there showcasingwhat they can do, not just their
properties but brandingthemselves.
So I'm excited to heareverything that Michael has to
(01:09):
talk about today.
Absolutely Appreciate you guyshaving me on.
Speaker 1 (01:12):
Sorry, I didn't mean to over-talk you Without any
further delay.
Man Michael, what is going on?
Welcome to the show.
We appreciate you being here.
You're a world of informationand knowledge when it comes to
not just photographing and videoand doing all the things to the
house, but you turned it intosomething that the agents can
really use as tactical on theground stuff that they can get
(01:35):
lead gen from.
So when we're talking aboutthat, I got excited yesterday.
Speaker 3 (01:38):
No, I appreciate you guys having me on.
I've been over to the office acouple of times, first time in
the media room seeing thepodcast set up.
But yeah, we started thebusiness four and a half years
ago just doing videowalkthroughs during COVID when
there were no open houses, andnow we've kind of turned it into
a one-stop shop for real estateagents that we can kind of
(01:59):
provide all things, media forlistings, and then we can get
into their marketing andbranding for themselves to
hopefully, like you said,generate more leads, use them in
your listing presentations,anything we can do to help them
sell more real estate.
Speaker 2 (02:13):
Yeah, so just for you know your agents.
You know just kind of put aface with the name.
Obviously you'll see it on theYouTube channel.
But those of you that have comeinto the office and had your
headshots done this past year,even the previous year, michael
was the one who was hereshooting your headshots for you.
So the proof is in the pudding.
You know right there where yousee.
You know he came out, did somegreat community service for our
(02:36):
agents and here he is again, youknow, supplying more demand for
us.
So, michael, can you give us alittle background on how you got
started in what you're doingnow?
Speaker 3 (02:46):
Yeah, I mean it's a little full circle for me, but I
went to film school in Boston,I worked in the industry for a
couple of years and I went andveered off and went into the
sports world for 15 years and Iwas a assistant men's and
women's basketball coach allover the country, okay, and got
burnt out with some recruitingand some traveling.
(03:06):
I think we were talking aboutthat yesterday.
Speaker 2 (03:08):
Yeah, yeah.
Speaker 3 (03:08):
My last year at Georgia Tech.
I did 27 states and ninecountries in one year recruiting
and I said there's got to be alittle bit of a way where I can
spend a little more time at home, know, what day of the week it
is.
Speaker 2 (03:20):
We know that as realtors yeah, we do Sp.
We know that as realtors, yeah.
Speaker 3 (03:24):
So how to spend more time at home?
Oh yeah, let's start a business.
That's the perfect equation.
But yeah, got it in with somepeople over here in Pinellas
County, kind of during the boomwith COVID, and started using my
video knowledge to get themsome video walkthroughs.
When we weren't doing openhouses and trying to showcase
(03:45):
properties that may be out ofstate, buyers could get a feel
for floor plans and layouts thatwere in California and Jersey.
You know we had that stretch.
What was that?
Like 2020, when you'd putsomething on the market and like
three days later it'd be like20 offers and yeah.
So people would fly in for aweekend that look at eight
houses that put in four offersand then go home and then find
(04:08):
out they got none of them andthey started saying, hey, I
don't think we can keep flyingin every weekend.
So we started really havingsome success with the agents
that were selling houses topeople from out of state, sight
unseen, and from there there westarted communicating some
things that they also needed andwe went out and bought the
equipment, built the team, so weare now one-stop shop.
(04:31):
We can do interior, exteriorphotography, we have two drone
pilots, we can do aerial videoand photography.
We have all the technology todo virtual tours, whether it be
for Matterport or Zillow.
Okay, we're doing several typesof videos.
We can do like a full threefour-minute video walkthrough,
walking through the front door,floor plans.
We can do quick one-minuteteasers.
(04:52):
We can do the vertical reelsthat you're seeing on Instagram
and Facebook stories and then wecan come back Like today I'll
shoot a property just after thispodcast in Dunedin and then
I'll go back at sunset and getkind of those twilight photos if
you got something you want toshowcase at that type of night.
And then we're also one of theonly ones that do virtual
staging.
So if you ever have a propertythat's empty and you just want
(05:15):
to make people visualize wherethe beds and the TVs and the
couches are, we can do that aswell.
Speaker 1 (05:21):
The virtual staging is really becoming a thing.
It really is, and if you couldpackage that all into your deal
as you're getting your setup onit, that's great.
Also, something else that Idon't know how many of your
agents are doing this.
By the way, you told me acouple of the agents you're
shooting for yesterday and theyare the two of the top agents in
(05:42):
the county.
So a little incentive.
Speaker 3 (05:44):
I'll start recruiting for the office, All right.
Well, you recruited for D1basketball man.
Speaker 1 (05:50):
This ought to be a lay down, but something I heard
a while back.
The number two requested thingby buyers now is a floor plan.
So many agents don't put afloor plan up and I can tell you
my grown daughter was buying ahome a couple of years ago and
that's the first thing she said.
(06:10):
She goes, Dad, I knoweverything, I don't need to go
see that property.
It's got nine foot ceilings orwhatever.
And I go.
How do you know that?
She said look at this 3D floorplan.
It's got the breakout and thelay down for me.
So when I see somebody, alayperson like that, that is
like really key on the floorplan, I know that's critical,
it's such a quick and easy thingto add to a package.
Speaker 3 (06:30):
I bought a house last year and I knew 100% we wanted
a split floor plan.
We got a 10-year-old, we wantedhim on the other side of the
house, we were on top of eachother and we need a little
bigger house.
And we wasted time going tohouses to find out that it
wasn't a split floor plan.
That just you know, for alittle little add on, just be
able to help people picturewhere bedrooms, bathrooms,
(06:51):
where's the kitchen, how does itconnect to the backyard, you
know where's the garage.
So I mean, I think that'sthat's what we promote.
Obviously, the agents have tomake those decisions of where
they want to invest in in theirbranding and their marketing,
but I personally, you know,deliver things that can help him
have the information beforewalking in the door.
(07:14):
I think you're ahead of thegame.
Speaker 1 (07:15):
The further you can go down the line to giving them
all the information.
That is a vetted buyer at thatpoint in time.
Now.
So listen, I just took somenotes.
You got a 10-year-old with asplit floor plan.
In a couple of years, whenthey're a teenager, you're going
to want a detached unit.
Speaker 3 (07:30):
So see me, we will start the search for you now.
I like where you're at.
Speaker 2 (07:35):
Definitely, definitely.
Speaker 3 (07:36):
It can.
Either it can either be for himor we can make the home studio
a little bit bigger.
You know, maybe maybe arecording studio upstairs, a
little, a little somethingdownstairs.
That's right, good to go.
Speaker 2 (07:47):
Take care of all that for you.
Speaker 3 (07:49):
Bringing you guys on my podcast.
We'll go from there, oh,absolutely.
Speaker 2 (07:52):
Yeah, I want to take it back a second.
You were just talking you knowabout.
You know, back in 2021,properties were flying off the
market and you know, listingagents could literally take some
photos with their phone andpost them online, put a sign in
the yard they'd get the housesold.
But even if you are in thatmarket, in my opinion I think
(08:14):
that's the worst way to go aboutselling property, because
you're in the business to well.
Not you, michael, but agentsare in the business to build
their business and get moreclients, and I think you work in
a way where, hey, let'sshowcase this property so we can
showcase it to everybody elseout there, so you can gain more
business.
Do you find that to be true?
You know that an agentshouldn't be worried about
(08:37):
selling this home in particular.
It's about building.
You know your pipeline.
So, really, you know, go intoshowcasing how this house is
going to sell so I can brand itin any particular way, maybe
about the community, so then Igain more business down the road
.
Speaker 3 (08:52):
Yeah, I mean honestly , like what I'm talking to,
talking to agents now in 2025came out of that run where, like
, yes, you might be able to takeone picture of the front of the
house with an iPhone and youmight get those offers.
It was that crazy.
But, this run is going to end.
Speaker 1 (09:10):
It did, by the way, as we speak at this podcast.
Speaker 3 (09:14):
And there's going to be some separating factors when
that run ends, of how agents didbusiness and I found and that's
how I've built some of therelationships with some of the
bigger, better agents in thearea was they were going to
continue to do business as usual, even though they could maybe
cut some corners and not pay forprofessional photography or not
do video.
When that run ended there wasgoing to be a certain amount of
(09:37):
people that operated to kind ofon the bare bones, Right, and
then there was a certain amountof people that were going to be
able to walk into listingpresentations and says whether
it's the craziest time in realtyor whether it's the slowest
time, whether it's a $300,000house or a million house, this
is kind of how I do business,Right.
So that's kind of myconversation with agents that I
think want to grow, want toscale, get it.
(09:59):
Is this media that we're doingfor you?
Yes, it should be able to helpsell that host.
Yes, we should make sure we'recommunicating with the owner of
how to get it ready to presentwell, but this is also your
personal marketing and brandingthat when you go into listing
presentations to get morelistings, you can say I do
interior, exterior photography,floor plan, drone video for
(10:22):
every listing.
Speaker 2 (10:22):
Yeah, so you're not recreating the wheel every
single time you get a listing.
You know.
Systematize how you're takinglistings so you know you have
your, your system of hey, I'mgoing to go meet the owner today
, I'm going to sign a listingagreement and as soon as that's
done I'm going to shoot a textright over to Michael to
schedule my pictures and get youknow whether we do the drone,
(10:45):
the floor plan, you knownighttime shots and whatnot.
But systematize it so that wayyou know, regardless you're
selling that $400, dollarlisting or that million dollar
listing, it's always going to bethe same package yeah, you were
telling us, uh, yesterday, itshould just be on your checklist
, man.
Speaker 1 (10:59):
When you, when you get that new listing, that
should be the first thing youknow it should be scheduling
with you.
You know I'm going to datemyself here a little bit, but
when I started you know it waspolaroids man we had polaroids I
was the cool kid in the officewhen I came out with this
digital camera that had a threeand a half inch floppy disk.
You probably too young to evenknow what a floppy disk is.
Speaker 3 (11:20):
I do know what a floppy disk is, but you are
dating yourself for sure.
Speaker 1 (11:23):
Oh, absolutely.
You know we would get aprintout.
We had dot matrix printers andwe would staple the photographs
to them and say, hey, here it iswhen we had a buyer come into
the office or something.
The photographs to them and say, hey, here it is when we had a
buyer come into the office orsomething.
I am not kidding.
I wish I could kid about thisstuff.
You take that Polaroid andyou'd have to flag it around
like this to dry it out.
Speaker 2 (11:40):
I mean, it should just be standard practice today
for agents to go ahead and hirea photographer to do your
pictures.
Speaker 1 (11:47):
I think I had an agent call earlier today that
wanted to know that they had tocome to a complete stop in their
vehicle when they're shootingthat picture of the door.
I said, just make sure you sityourself out of that mirror the
side mirror, you know as you'regoing.
Speaker 3 (12:00):
It's going to be, if you want a good follow on social
media, that's going to be aweekly post on my Hooli Media
social channels as we're goingto pull some fun stuff or find
it off the internet or thingsthat have happened to me.
I recently, about two months ago, had to convince a gentleman to
get off his recliner.
He wanted it was veryinconvenience to him to stop
(12:23):
watching, the Price is Right andI said I don't know if you're
going to add value or decreaseyour value, but I don't think
you're coming with the house andyou should maybe just step
aside for five minutes.
Let me get this shot.
Speaker 2 (12:34):
So are you saying that there's agents out there
that aren't coaching theirsellers on how to present a home
before the photographer comes?
Say it?
Speaker 1 (12:40):
isn't so.
Speaker 3 (12:41):
No, not only not coaching, and then they're also
not there.
So you've got to double whammy.
You haven't given them any prep, and then they're sending me.
And so you're not going toclean the countertop and, you
know, vacuum.
I'm probably one of the moreinvolved local photographers.
I will pick up bookshelves, Iwill do things, but there's a
(13:02):
there's a line that I have todraw.
If I'm doing three, fourappointments, I can't also
become a moving company andcleaning the house.
But yes, it's, it's.
It's interesting how, how someof the agents operate.
We do.
We do provide.
That is one thing that we offer.
We have kind of like achecklist that I give to the
agents that we work with andthen on the back of it has notes
.
That's awesome when they go tothe house, on the front it tells
(13:25):
them what to do in thebathrooms, bedrooms, to get it
ready.
On the back the agent can writesome notes of what they'd like
it to look like before thephotographer comes, just to kind
of give them some some helpfulhints, nice you know the average
.
Speaker 1 (13:36):
Uh, if you work a listing properly and one of the
proper ways to work it initiallyis to be professional and bring
in somebody like yourself to,um, you know, film the property
you ought to be able to get sixmore listings out of a listing.
And and when they take yourproduct, once you have it, and
they, um, they get it out thereon social and all the different
(13:57):
avenues they have to get it outto the community.
I mean, how many posts can youget out of one good listing with
one good set of photography?
You ought to be able to get,you know, 20, 30 posts out of
that and some life going out ofit.
I would think you would thinkat a minimum.
Speaker 3 (14:13):
At a minimum, I did not.
When I first started thebusiness, I did not think like
that.
Right, I was trying to meetreal estate agents, growing a
business from scratch and wasjust, you know, looking to meet
an agent that had a listing, dothe job and move on to the next
one.
Right, I now kind of view us asa team because if I do a great
job and they sell it fast, thenthey should be able to promote
(14:35):
it and they get more listings.
Speaker 2 (14:37):
So to your point you get more business.
Speaker 3 (14:39):
Yeah, and then they get more business and it's, it's
, it's kind of this cohesiverelationship.
But to your point, if you'redoing these kinds of multiple
digital assets, then they can berepurposed Absolutely.
This can be under contract inthree days.
This can be your open houseflyer.
This can be what to do in themonth of January.
This, this can be your openhouse flyer.
(15:01):
This can be what to do in themonth of January.
This can be your recap for theyear.
You know, I see a lot of agentsuse some of the professional
photography to show like what akitchen should look like, what a
bedroom should look like, howit should be properly staged.
So yeah, I mean, if you canhave that kind of foresight and
that kind of forward thinkingmarketing, there's a lot of
things that you can do with itother than just to list the home
.
Speaker 1 (15:17):
To leverage it completely, leverage it to more
context.
By the way, walking in here wehad an agent at the front desk
that was buying five more signs.
She said I'm completely out ofsigns.
I have more listings coming inthan I know what to do with
right now.
Yeah, we know the market'sturning a little bit.
They call it even right nowit's an equal.
(15:39):
I think it's equal buyers andsellers market, but it's
probably going to slip furtherinto a buyer's market, which is
100%, that we're going to havemore listings on the market,
which we need.
By the way, we're stillseverely under inventoried, if
you will, and you know that'sgoing to keep you busy and it's
going to keep agents with allkinds of material to go out
there and get more.
Speaker 3 (15:58):
Yes, that's what they don't understand.
We want to be busy.
I had a conversation about anhour ago with a photographer
that was slow and I said I havea feeling in the next kind of
four weeks things are going topick up pretty fast.
We've already shot six housesthis week and we have eight more
on the books this week and Isaid it's typically, you know,
(16:23):
after that new year kind of turnthe clock, people get back to
business as usual.
It's kind of been a little offlast quarter with the hurricanes
.
So, yeah, the hurricanes kindof.
I think things are going to getmoving pretty quickly here and
we're ready to rock and rollwith whatever the agents need.
Speaker 1 (16:34):
I would agree.
I think a lot of people arejust settling in that these
interest rates are going to bewhere they are.
I know we're getting off trackhere a little bit and the people
that felt trapped in their 3%mortgage because they didn't
want to trade a 3% for a 6%,because they got to do something
, they're making peace with itright now and coming off the
sidelines and getting going.
Hey, I wanted to say somethingthat we were talking about
(16:55):
yesterday that kind of triggeredsomething.
I remember I was at the in aprevious life.
I had some national franchises,some of the legacy brokerages
out there, and I would always goout to Vegas every year not my
most favorite place, believe itor not, but I would go to the
convention, and I think it was2014,.
Possibly 15, but I think 14,because things started
(17:18):
rebounding after the greatfinancial issues we had in.
Possibly 15, but I think 14,because things started
rebounding after the greatfinancial issues we had in the
late 2000s and early 2010,.
11, 12.
It started really picking backup, but I was sitting in a class
when they told me that videowas the way of the future.
Get with it now.
Don't be afraid of what youlook like, get out in front of
(17:41):
it.
Do it now.
If you think you're ugly andyou're afraid that your sellers
and buyers don't shock them atclosing without ever seeing a
picture of you, just go aheadand let them know.
But I didn't get on board withit that quick, but I will tell
you it might not have happenedas fast as that instructor told
me, but I'm sure you have somedata about the.
(18:01):
You know what's going onbecause, uh, with video and and
the people how they're utilizingit and how I think it's like
90% of the content consumed onthe internet now is via video.
Speaker 3 (18:13):
I mean everyone's on their phone scrolling, I mean
Instagram's huge, facebook'shuge and YouTube is the number
two search engine out there inthe world.
I mean, I use YouTube equal toGoogle personally.
But I mean, I guess if anagent's looking for how to do
(18:34):
more business, you should belooking for add-ons, right?
What can you do more for yourbuyers and sellers?
So if you can show your sellerthat you're investing in video
to help get this out, that'ssomething that you can provide
to them that they can post sothey can sell it to their
friends, to their neighbors.
(18:54):
So I mean, the forward-thinkingagents are investing in video.
They're investing it in,obviously, the listings that
they have.
But also they're investing increating content around the
areas and the zip codes thatthey want to be that go-to agent
because they're soknowledgeable, they're having so
many one-on-one conversationsand I'm trying to help them get
that out to the masses becausesometimes when we're an expert
(19:15):
of something, we take forgranted what we say every day.
If you guys are talking toagents and you're saying so many
things over and over thatyou've established over years of
credibility, well how do wetake that?
How do we put that on socialmedia?
How do we put that on YouTubeand put that knowledge out there
so you can have some separatingfactors and you might never
meet that person, but they mightfind it on social media.
Speaker 2 (19:43):
They might find it on YouTube.
Absolutely, yeah.
So when it comes down to, youknow, let's talk about you know
new agents that just get theirlicense, join a brokerage and
you know what's what's kind of abasic package that they should
start thinking about when theywant to hire a photographer.
I mean, what are what's likethe number one, two and three
things they need to be?
Speaker 3 (19:57):
doing.
I mean, I mean what's like thenumber one, two and three things
they need to be doing.
I mean, if they have a listing,you're a new agent, you're not
investing in professionalphotography.
I think you're going to be leftbehind in this industry pretty
quickly.
And then I think your next twoadd-ons are adding drone.
Drone doesn't necessarily haveto be waterfront.
A lot of people want to knowwhat community it's in.
Where's the closest school?
(20:18):
Where waterfront?
A lot of people want to knowwhat community it's in.
Where's the closest school?
Where's the golf course?
If it is water, where are theboating communities?
If we're looking at commutes,how close is it to 19?
Things like that.
They're just trying to gettheir whereabouts.
It doesn't always have to beluxury waterfront.
We talked about the floor planand then video.
I think that's kind of one, two, three, four.
Right right and it's typicallya personal preference of that
(20:40):
agent.
I have agents that dophotography and drone
photography drone floor planphotography, drone video.
It's kind of a preference forthem.
Speaker 2 (20:51):
Yeah, I'm just thinking of hey, a new agent
coming in the business.
They're worried about budget,they're worried about anything.
I'm right there with you.
I think you know, obviously,professional photography is
number one and floor plan numbertwo, and I would think drone,
or you know either, or you knowI'm sure you guys I mean you
guys have coaches here in theoffice and you're you're a real
(21:11):
estate agent, you have abusiness.
Speaker 3 (21:13):
Yep Right, I'm a business owner I have a
marketing budget.
If you're starting up, you gotto take a pot of money and have
that there to get it going.
And then when you get somelistings and you sell it, don't
put it all in your pocket likeit's yours.
Take a percentage of it for thenext listing, so that you can
kind of keep reinvesting inyourself and ultimately that's
(21:33):
the way you're going to grow andscale.
Speaker 1 (21:35):
Yeah, absolutely.
If you're cutting yourselfshort, you're not doing yourself
any favors.
If you're looking at this andI've got X percent in it and I'm
going to make Y when I get thisthing sold and I only spent
this much with you onphotography or gosh forbid, they
decided to do a fat thumb onthe iPhone man, you're really
(21:56):
selling yourself short andyou're not doing your customer
and clients any favors and youare, at that time, a
transactional agent and thatjust means you're not relational
.
If you are just thinking aboutthat transaction and squeezing
every penny out of that man, youreally are short-sighted.
Speaker 2 (22:14):
You're not seeing the big picture so much more ebb
and flow in your businessinstead of a constant uh, either
just a constant uh lead flow oran even gradual incline in the
lead flow.
If you're, if you're justtrying to get every penny out of
that one listing, I mean youreally got to maximize what
michael is is saying here andyou know, create the videos, do
(22:35):
the professional photographies,start to brand it, break those
down so you can take, you know,maybe 10 or 15 uh snippets out
of the videos, out of thepictures, and being post posting
those on uh your social mediaso that way you can start to
read uh, get more leads that arecoming in and try to get at
least six or seven sales off ofthat one listing.
Speaker 3 (22:59):
And I would say whether it's a large majority
doing professional photography,no-transcript.
It seems to be one of theeasiest things that's shared
within people's spheres.
Yeah, so if you're selling yourhouse and your realtor just
does photography, that's notreally something that they get
(23:19):
excited about and send to theirfriends and family.
But if you make a badass videowalkthrough, those are the hey,
check this out, right.
What happens a year from nowwhen those people you sent it to
them, who is your agent?
Again, that's right and it justkind of seems to be this kind
of cohesive.
You're giving these add-ons butyou're standing out from
someone that's doing the basicthing and it seems to resonate
(23:41):
with people.
Speaker 1 (23:42):
Separating yourself, just that little extra step
separating yourself.
And once they get arelationship with you and they
use you, then they are going torealize the next level of video
that can come in the personalbranding and the community stuff
(24:04):
that we talked about is, youknow, you can set up the video
that shows maybe the area, maybeit's as we were talking
yesterday, maybe you specializein Dunedin and then you can dial
it down to maybe it's justDunedin Isles and create this
personal branding video alsothat's local and in their farm
area.
It just makes sense and it'sthe way to go.
So listen, we're getting therunning out of time over here.
Look from Byron.
Speaker 2 (24:24):
But I did want to just ask one more question more,
just because I get so manyquestions here from agents about
hey, you know copyrights andthings along those lines.
When, a when an agent uses youa holy media and orders videos,
orders you know photo shoot, dothey they get the copyright I
(24:45):
have?
Speaker 3 (24:45):
a copyright policy that they all sign when they
come on as a new customer.
They can do anything they wantfor the selling of that home or
the recruiting or the marketingof themselves as the agent.
What I put in there is nothingis cropped or edited.
These are photos that I took,that I edited, and nothing is
(25:07):
repurposed for things outside ofthe real estate world.
Gotcha, I have severalarrangements with people where
we revisit that.
I just want to protect myselfthat all of a sudden, something
that I did is out there beingused for a completely different
purpose.
Sure, and it's hard.
It's hard because everybody'sworking with vendors and they
want to show off what we did fora listing, want to show off
(25:33):
what we did for a listing, butwhen?
Speaker 1 (25:34):
all of a sudden I see my photography on a home
inspector's website that Ididn't give them permission.
Speaker 3 (25:36):
They didn't pay for um, it gets a little bit
uncomfortable so um there's.
There are photographers thatare much stricter than me.
There are photographers thatdon't have policies at all.
I'm kind of somewhere in themiddle right, and we typically
talk about that when I onboardthem and I just say, hey, if
there's something that comes upthat it's a little bit kind of
in the gray, I'd rather justhave a conversation than find
(25:58):
out about it later.
Speaker 2 (25:59):
Yeah, so how do our agents find you?
Yeah?
Speaker 3 (26:02):
How can they?
Speaker 2 (26:02):
order their next photo shoot.
Speaker 3 (26:04):
Website is hoolimediacom.
We're on all social mediachannels at Hooli Media.
My cell phone number is339-793-0774.
We shoot about 20 houses a week.
We typically schedule 9, 11, 1,and 3 each day.
So a phone call, an email, adirect message.
(26:26):
We have an online portal thatthey can do online scheduling.
Or if they're old school andthey've got their Polaroidid
camera next to their tablet orthey got it right in stone or
something.
Speaker 1 (26:37):
Yeah, I'd send you a smoke signal.
Speaker 3 (26:39):
They can send me a fax, um.
But yeah, we, we want to getthose agents set up in the
beginning as easy as possible,um, and I'm a big kind of
customer service guy, so I don'twant to just send them the
online scheduling right off thebat, right, but we've got a
pretty set schedule weekly, okay, and we can get them rolling.
Our pricing is by squarefootage, so our packages are
(27:01):
under 1,500 square feet, 15 to2,500, 25 to 4,000, and over
4,000.
It's just basically the biggerhouse the longer we're typically
there.
Speaker 1 (27:10):
Yeah, and you got a great staff.
You got one in here shootingpictures of us right now with a
cool little toy too that I'mgoing to need to know more about
, but you know, so he's got.
You know, it's not just a onepony operation, guys.
When Michael comes to the job,he's got plenty of help, hey.
So listen, we extracted a tonof information from you in a
short amount of time.
I want to wrap it up with this.
(27:31):
If you had one tip to giveagents today to help them in
their business, I know you gaveus most of them.
You could reiterate one of themJust drive it home.
Speaker 3 (27:43):
View the media that you're doing for your listing as
a way to get more listings.
This is not just to sell thehouse.
This is to be used when youwalk into a home in listing
presentations.
That can be repurposed inseveral different ways.
If you always consider themedia that you're putting into a
listing as a one-to-onetransaction, you're not getting
(28:05):
enough bang for your buck.
There's several other purposesthat that can be used.
If you're going to go and doour platinum package for a nice
house with photography, video,floor plans, show that off in
your next listing presentation,because not all agents are doing
it.
Very few agents are doing itand that has a wow factor, in
addition to all the other waysthat you have built your
(28:26):
business with your communicationand your customer service and
your knowledge.
Just insert that as part ofyour presentation to get you
more listings.
Speaker 1 (28:33):
Perfect, I love it, separate yourself from the pack
and get more listings, all right?
Well, listen guys.
Thanks for coming.
And FYI, you know Michael isour preferred photographer.
Speaker 2 (28:45):
He handles all of our photography around the down the
office.
So, you know, please show themsome love and, uh, you know,
schedule them for your nextlisting out there I'm excited
about that.
Speaker 3 (28:54):
I've worked with a couple agents here since we've
started doing some headshots.
I've met a couple of them thelunch and learn, so really
looking forward to how thatrelationship can grow and, uh,
help people sell and buy housesabsolutely put him in your team
right now.
Speaker 1 (29:07):
All right, guys, with that we're gonna wrap it up and
we'll see you all next time,take care.
What is going on, guys?
Welcome back to the show.
I'm here with my partner incrime, Amir.
What's going on today?
Speaker 2 (00:07):
Hey, good morning or good afternoon, I don't even
know what time it is anymore.
Speaker 1 (00:10):
It's dark in this room.
There's no windows.
Speaker 2 (00:12):
I know I'm doing great.
Thank you for asking and yeah,we got some good things on the
pod for everybody today.
Speaker 1 (00:19):
Yeah, yeah, we got a special guest in the house.
You know, yesterday you and Iwere talking, we were working on
this brand new website and wesaw a place in this website that
we could use a new video.
Speaker 2 (00:33):
We called it a hero video.
I think Michael called it ahero video.
Speaker 1 (00:37):
Michael called it, so yeah we just want to go ahead
and talk.
After we met with Michaelyesterday talking about this
video, you and I looked at eachother and said we got to do a
show with this guy.
Speaker 2 (00:46):
Yeah, absolutely.
I mean you know once when youstart to hear from Michael Holy
and you know Holy Media, you'regoing to want to bring him into
your business.
I mean he's just he's out therekilling it for other agents and
, you know, just getting otheragents to be so much more
productive out there showcasingwhat they can do, not just their
properties but brandingthemselves.
So I'm excited to heareverything that Michael has to
(01:09):
talk about today.
Absolutely Appreciate you guyshaving me on.
Speaker 1 (01:12):
Sorry, I didn't mean to over-talk you Without any
further delay.
Man Michael, what is going on?
Welcome to the show.
We appreciate you being here.
You're a world of informationand knowledge when it comes to
not just photographing and videoand doing all the things to the
house, but you turned it intosomething that the agents can
really use as tactical on theground stuff that they can get
(01:35):
lead gen from.
So when we're talking aboutthat, I got excited yesterday.
Speaker 3 (01:38):
No, I appreciate you guys having me on.
I've been over to the office acouple of times, first time in
the media room seeing thepodcast set up.
But yeah, we started thebusiness four and a half years
ago just doing videowalkthroughs during COVID when
there were no open houses, andnow we've kind of turned it into
a one-stop shop for real estateagents that we can kind of
(01:59):
provide all things, media forlistings, and then we can get
into their marketing andbranding for themselves to
hopefully, like you said,generate more leads, use them in
your listing presentations,anything we can do to help them
sell more real estate.
Speaker 2 (02:13):
Yeah, so just for you know your agents.
You know just kind of put aface with the name.
Obviously you'll see it on theYouTube channel.
But those of you that have comeinto the office and had your
headshots done this past year,even the previous year, michael
was the one who was hereshooting your headshots for you.
So the proof is in the pudding.
You know right there where yousee.
You know he came out, did somegreat community service for our
(02:36):
agents and here he is again, youknow, supplying more demand for
us.
So, michael, can you give us alittle background on how you got
started in what you're doingnow?
Speaker 3 (02:46):
Yeah, I mean it's a little full circle for me, but I
went to film school in Boston,I worked in the industry for a
couple of years and I went andveered off and went into the
sports world for 15 years and Iwas a assistant men's and
women's basketball coach allover the country, okay, and got
burnt out with some recruitingand some traveling.
(03:06):
I think we were talking aboutthat yesterday.
Speaker 2 (03:08):
Yeah, yeah.
Speaker 3 (03:08):
My last year at Georgia Tech.
I did 27 states and ninecountries in one year recruiting
and I said there's got to be alittle bit of a way where I can
spend a little more time at home, know, what day of the week it
is.
Speaker 2 (03:20):
We know that as realtors yeah, we do Sp.
We know that as realtors, yeah.
Speaker 3 (03:24):
So how to spend more time at home?
Oh yeah, let's start a business.
That's the perfect equation.
But yeah, got it in with somepeople over here in Pinellas
County, kind of during the boomwith COVID, and started using my
video knowledge to get themsome video walkthroughs.
When we weren't doing openhouses and trying to showcase
(03:45):
properties that may be out ofstate, buyers could get a feel
for floor plans and layouts thatwere in California and Jersey.
You know we had that stretch.
What was that?
Like 2020, when you'd putsomething on the market and like
three days later it'd be like20 offers and yeah.
So people would fly in for aweekend that look at eight
houses that put in four offersand then go home and then find
(04:08):
out they got none of them andthey started saying, hey, I
don't think we can keep flyingin every weekend.
So we started really havingsome success with the agents
that were selling houses topeople from out of state, sight
unseen, and from there there westarted communicating some
things that they also needed andwe went out and bought the
equipment, built the team, so weare now one-stop shop.
(04:31):
We can do interior, exteriorphotography, we have two drone
pilots, we can do aerial videoand photography.
We have all the technology todo virtual tours, whether it be
for Matterport or Zillow.
Okay, we're doing several typesof videos.
We can do like a full threefour-minute video walkthrough,
walking through the front door,floor plans.
We can do quick one-minuteteasers.
(04:52):
We can do the vertical reelsthat you're seeing on Instagram
and Facebook stories and then wecan come back Like today I'll
shoot a property just after thispodcast in Dunedin and then
I'll go back at sunset and getkind of those twilight photos if
you got something you want toshowcase at that type of night.
And then we're also one of theonly ones that do virtual
staging.
So if you ever have a propertythat's empty and you just want
(05:15):
to make people visualize wherethe beds and the TVs and the
couches are, we can do that aswell.
Speaker 1 (05:21):
The virtual staging is really becoming a thing.
It really is, and if you couldpackage that all into your deal
as you're getting your setup onit, that's great.
Also, something else that Idon't know how many of your
agents are doing this.
By the way, you told me acouple of the agents you're
shooting for yesterday and theyare the two of the top agents in
(05:42):
the county.
So a little incentive.
Speaker 3 (05:44):
I'll start recruiting for the office, All right.
Well, you recruited for D1basketball man.
Speaker 1 (05:50):
This ought to be a lay down, but something I heard
a while back.
The number two requested thingby buyers now is a floor plan.
So many agents don't put afloor plan up and I can tell you
my grown daughter was buying ahome a couple of years ago and
that's the first thing she said.
(06:10):
She goes, Dad, I knoweverything, I don't need to go
see that property.
It's got nine foot ceilings orwhatever.
And I go.
How do you know that?
She said look at this 3D floorplan.
It's got the breakout and thelay down for me.
So when I see somebody, alayperson like that, that is
like really key on the floorplan, I know that's critical,
it's such a quick and easy thingto add to a package.
Speaker 3 (06:30):
I bought a house last year and I knew 100% we wanted
a split floor plan.
We got a 10-year-old, we wantedhim on the other side of the
house, we were on top of eachother and we need a little
bigger house.
And we wasted time going tohouses to find out that it
wasn't a split floor plan.
That just you know, for alittle little add on, just be
able to help people picturewhere bedrooms, bathrooms,
(06:51):
where's the kitchen, how does itconnect to the backyard, you
know where's the garage.
So I mean, I think that'sthat's what we promote.
Obviously, the agents have tomake those decisions of where
they want to invest in in theirbranding and their marketing,
but I personally, you know,deliver things that can help him
have the information beforewalking in the door.
(07:14):
I think you're ahead of thegame.
Speaker 1 (07:15):
The further you can go down the line to giving them
all the information.
That is a vetted buyer at thatpoint in time.
Now.
So listen, I just took somenotes.
You got a 10-year-old with asplit floor plan.
In a couple of years, whenthey're a teenager, you're going
to want a detached unit.
Speaker 3 (07:30):
So see me, we will start the search for you now.
I like where you're at.
Speaker 2 (07:35):
Definitely, definitely.
Speaker 3 (07:36):
It can.
Either it can either be for himor we can make the home studio
a little bit bigger.
You know, maybe maybe arecording studio upstairs, a
little, a little somethingdownstairs.
That's right, good to go.
Speaker 2 (07:47):
Take care of all that for you.
Speaker 3 (07:49):
Bringing you guys on my podcast.
We'll go from there, oh,absolutely.
Speaker 2 (07:52):
Yeah, I want to take it back a second.
You were just talking you knowabout.
You know, back in 2021,properties were flying off the
market and you know, listingagents could literally take some
photos with their phone andpost them online, put a sign in
the yard they'd get the housesold.
But even if you are in thatmarket, in my opinion I think
(08:14):
that's the worst way to go aboutselling property, because
you're in the business to well.
Not you, michael, but agentsare in the business to build
their business and get moreclients, and I think you work in
a way where, hey, let'sshowcase this property so we can
showcase it to everybody elseout there, so you can gain more
business.
Do you find that to be true?
You know that an agentshouldn't be worried about
(08:37):
selling this home in particular.
It's about building.
You know your pipeline.
So, really, you know, go intoshowcasing how this house is
going to sell so I can brand itin any particular way, maybe
about the community, so then Igain more business down the road
.
Speaker 3 (08:52):
Yeah, I mean honestly , like what I'm talking to,
talking to agents now in 2025came out of that run where, like
, yes, you might be able to takeone picture of the front of the
house with an iPhone and youmight get those offers.
It was that crazy.
But, this run is going to end.
Speaker 1 (09:10):
It did, by the way, as we speak at this podcast.
Speaker 3 (09:14):
And there's going to be some separating factors when
that run ends, of how agents didbusiness and I found and that's
how I've built some of therelationships with some of the
bigger, better agents in thearea was they were going to
continue to do business as usual, even though they could maybe
cut some corners and not pay forprofessional photography or not
do video.
When that run ended there wasgoing to be a certain amount of
(09:37):
people that operated to kind ofon the bare bones, Right, and
then there was a certain amountof people that were going to be
able to walk into listingpresentations and says whether
it's the craziest time in realtyor whether it's the slowest
time, whether it's a $300,000house or a million house, this
is kind of how I do business,Right.
So that's kind of myconversation with agents that I
think want to grow, want toscale, get it.
(09:59):
Is this media that we're doingfor you?
Yes, it should be able to helpsell that host.
Yes, we should make sure we'recommunicating with the owner of
how to get it ready to presentwell, but this is also your
personal marketing and brandingthat when you go into listing
presentations to get morelistings, you can say I do
interior, exterior photography,floor plan, drone video for
(10:22):
every listing.
Speaker 2 (10:22):
Yeah, so you're not recreating the wheel every
single time you get a listing.
You know.
Systematize how you're takinglistings so you know you have
your, your system of hey, I'mgoing to go meet the owner today
, I'm going to sign a listingagreement and as soon as that's
done I'm going to shoot a textright over to Michael to
schedule my pictures and get youknow whether we do the drone,
(10:45):
the floor plan, you knownighttime shots and whatnot.
But systematize it so that wayyou know, regardless you're
selling that $400, dollarlisting or that million dollar
listing, it's always going to bethe same package yeah, you were
telling us, uh, yesterday, itshould just be on your checklist
, man.
Speaker 1 (10:59):
When you, when you get that new listing, that
should be the first thing youknow it should be scheduling
with you.
You know I'm going to datemyself here a little bit, but
when I started you know it waspolaroids man we had polaroids I
was the cool kid in the officewhen I came out with this
digital camera that had a threeand a half inch floppy disk.
You probably too young to evenknow what a floppy disk is.
Speaker 3 (11:20):
I do know what a floppy disk is, but you are
dating yourself for sure.
Speaker 1 (11:23):
Oh, absolutely.
You know we would get aprintout.
We had dot matrix printers andwe would staple the photographs
to them and say, hey, here it iswhen we had a buyer come into
the office or something.
The photographs to them and say, hey, here it is when we had a
buyer come into the office orsomething.
I am not kidding.
I wish I could kid about thisstuff.
You take that Polaroid andyou'd have to flag it around
like this to dry it out.
Speaker 2 (11:40):
I mean, it should just be standard practice today
for agents to go ahead and hirea photographer to do your
pictures.
Speaker 1 (11:47):
I think I had an agent call earlier today that
wanted to know that they had tocome to a complete stop in their
vehicle when they're shootingthat picture of the door.
I said, just make sure you sityourself out of that mirror the
side mirror, you know as you'regoing.
Speaker 3 (12:00):
It's going to be, if you want a good follow on social
media, that's going to be aweekly post on my Hooli Media
social channels as we're goingto pull some fun stuff or find
it off the internet or thingsthat have happened to me.
I recently, about two months ago, had to convince a gentleman to
get off his recliner.
He wanted it was veryinconvenience to him to stop
(12:23):
watching, the Price is Right andI said I don't know if you're
going to add value or decreaseyour value, but I don't think
you're coming with the house andyou should maybe just step
aside for five minutes.
Let me get this shot.
Speaker 2 (12:34):
So are you saying that there's agents out there
that aren't coaching theirsellers on how to present a home
before the photographer comes?
Say it?
Speaker 1 (12:40):
isn't so.
Speaker 3 (12:41):
No, not only not coaching, and then they're also
not there.
So you've got to double whammy.
You haven't given them any prep, and then they're sending me.
And so you're not going toclean the countertop and, you
know, vacuum.
I'm probably one of the moreinvolved local photographers.
I will pick up bookshelves, Iwill do things, but there's a
(13:02):
there's a line that I have todraw.
If I'm doing three, fourappointments, I can't also
become a moving company andcleaning the house.
But yes, it's, it's.
It's interesting how, how someof the agents operate.
We do.
We do provide.
That is one thing that we offer.
We have kind of like achecklist that I give to the
agents that we work with andthen on the back of it has notes
.
That's awesome when they go tothe house, on the front it tells
(13:25):
them what to do in thebathrooms, bedrooms, to get it
ready.
On the back the agent can writesome notes of what they'd like
it to look like before thephotographer comes, just to kind
of give them some some helpfulhints, nice you know the average
.
Speaker 1 (13:36):
Uh, if you work a listing properly and one of the
proper ways to work it initiallyis to be professional and bring
in somebody like yourself to,um, you know, film the property
you ought to be able to get sixmore listings out of a listing.
And and when they take yourproduct, once you have it, and
they, um, they get it out thereon social and all the different
(13:57):
avenues they have to get it outto the community.
I mean, how many posts can youget out of one good listing with
one good set of photography?
You ought to be able to get,you know, 20, 30 posts out of
that and some life going out ofit.
I would think you would thinkat a minimum.
Speaker 3 (14:13):
At a minimum, I did not.
When I first started thebusiness, I did not think like
that.
Right, I was trying to meetreal estate agents, growing a
business from scratch and wasjust, you know, looking to meet
an agent that had a listing, dothe job and move on to the next
one.
Right, I now kind of view us asa team because if I do a great
job and they sell it fast, thenthey should be able to promote
(14:35):
it and they get more listings.
Speaker 2 (14:37):
So to your point you get more business.
Speaker 3 (14:39):
Yeah, and then they get more business and it's, it's
, it's kind of this cohesiverelationship.
But to your point, if you'redoing these kinds of multiple
digital assets, then they can berepurposed Absolutely.
This can be under contract inthree days.
This can be your open houseflyer.
This can be what to do in themonth of January.
This, this can be your openhouse flyer.
(15:01):
This can be what to do in themonth of January.
This can be your recap for theyear.
You know, I see a lot of agentsuse some of the professional
photography to show like what akitchen should look like, what a
bedroom should look like, howit should be properly staged.
So yeah, I mean, if you canhave that kind of foresight and
that kind of forward thinkingmarketing, there's a lot of
things that you can do with itother than just to list the home
.
Speaker 1 (15:17):
To leverage it completely, leverage it to more
context.
By the way, walking in here wehad an agent at the front desk
that was buying five more signs.
She said I'm completely out ofsigns.
I have more listings coming inthan I know what to do with
right now.
Yeah, we know the market'sturning a little bit.
They call it even right nowit's an equal.
(15:39):
I think it's equal buyers andsellers market, but it's
probably going to slip furtherinto a buyer's market, which is
100%, that we're going to havemore listings on the market,
which we need.
By the way, we're stillseverely under inventoried, if
you will, and you know that'sgoing to keep you busy and it's
going to keep agents with allkinds of material to go out
there and get more.
Speaker 3 (15:58):
Yes, that's what they don't understand.
We want to be busy.
I had a conversation about anhour ago with a photographer
that was slow and I said I havea feeling in the next kind of
four weeks things are going topick up pretty fast.
We've already shot six housesthis week and we have eight more
on the books this week and Isaid it's typically, you know,
(16:23):
after that new year kind of turnthe clock, people get back to
business as usual.
It's kind of been a little offlast quarter with the hurricanes
.
So, yeah, the hurricanes kindof.
I think things are going to getmoving pretty quickly here and
we're ready to rock and rollwith whatever the agents need.
Speaker 1 (16:34):
I would agree.
I think a lot of people arejust settling in that these
interest rates are going to bewhere they are.
I know we're getting off trackhere a little bit and the people
that felt trapped in their 3%mortgage because they didn't
want to trade a 3% for a 6%,because they got to do something
, they're making peace with itright now and coming off the
sidelines and getting going.
Hey, I wanted to say somethingthat we were talking about
(16:55):
yesterday that kind of triggeredsomething.
I remember I was at the in aprevious life.
I had some national franchises,some of the legacy brokerages
out there, and I would always goout to Vegas every year not my
most favorite place, believe itor not, but I would go to the
convention, and I think it was2014,.
Possibly 15, but I think 14,because things started
(17:18):
rebounding after the greatfinancial issues we had in.
Possibly 15, but I think 14,because things started
rebounding after the greatfinancial issues we had in the
late 2000s and early 2010,.
11, 12.
It started really picking backup, but I was sitting in a class
when they told me that videowas the way of the future.
Get with it now.
Don't be afraid of what youlook like, get out in front of
(17:41):
it.
Do it now.
If you think you're ugly andyou're afraid that your sellers
and buyers don't shock them atclosing without ever seeing a
picture of you, just go aheadand let them know.
But I didn't get on board withit that quick, but I will tell
you it might not have happenedas fast as that instructor told
me, but I'm sure you have somedata about the.
(18:01):
You know what's going onbecause, uh, with video and and
the people how they're utilizingit and how I think it's like
90% of the content consumed onthe internet now is via video.
Speaker 3 (18:13):
I mean everyone's on their phone scrolling, I mean
Instagram's huge, facebook'shuge and YouTube is the number
two search engine out there inthe world.
I mean, I use YouTube equal toGoogle personally.
But I mean, I guess if anagent's looking for how to do
(18:34):
more business, you should belooking for add-ons, right?
What can you do more for yourbuyers and sellers?
So if you can show your sellerthat you're investing in video
to help get this out, that'ssomething that you can provide
to them that they can post sothey can sell it to their
friends, to their neighbors.
(18:54):
So I mean, the forward-thinkingagents are investing in video.
They're investing it in,obviously, the listings that
they have.
But also they're investing increating content around the
areas and the zip codes thatthey want to be that go-to agent
because they're soknowledgeable, they're having so
many one-on-one conversationsand I'm trying to help them get
that out to the masses becausesometimes when we're an expert
(19:15):
of something, we take forgranted what we say every day.
If you guys are talking toagents and you're saying so many
things over and over thatyou've established over years of
credibility, well how do wetake that?
How do we put that on socialmedia?
How do we put that on YouTubeand put that knowledge out there
so you can have some separatingfactors and you might never
meet that person, but they mightfind it on social media.
Speaker 2 (19:43):
They might find it on YouTube.
Absolutely, yeah.
So when it comes down to, youknow, let's talk about you know
new agents that just get theirlicense, join a brokerage and
you know what's what's kind of abasic package that they should
start thinking about when theywant to hire a photographer.
I mean, what are what's likethe number one, two and three
things they need to be?
Speaker 3 (19:57):
doing.
I mean, I mean what's like thenumber one, two and three things
they need to be doing.
I mean, if they have a listing,you're a new agent, you're not
investing in professionalphotography.
I think you're going to be leftbehind in this industry pretty
quickly.
And then I think your next twoadd-ons are adding drone.
Drone doesn't necessarily haveto be waterfront.
A lot of people want to knowwhat community it's in.
Where's the closest school?
(20:18):
Where waterfront?
A lot of people want to knowwhat community it's in.
Where's the closest school?
Where's the golf course?
If it is water, where are theboating communities?
If we're looking at commutes,how close is it to 19?
Things like that.
They're just trying to gettheir whereabouts.
It doesn't always have to beluxury waterfront.
We talked about the floor planand then video.
I think that's kind of one, two, three, four.
Right right and it's typicallya personal preference of that
(20:40):
agent.
I have agents that dophotography and drone
photography drone floor planphotography, drone video.
It's kind of a preference forthem.
Speaker 2 (20:51):
Yeah, I'm just thinking of hey, a new agent
coming in the business.
They're worried about budget,they're worried about anything.
I'm right there with you.
I think you know, obviously,professional photography is
number one and floor plan numbertwo, and I would think drone,
or you know either, or you knowI'm sure you guys I mean you
guys have coaches here in theoffice and you're you're a real
(21:11):
estate agent, you have abusiness.
Speaker 3 (21:13):
Yep Right, I'm a business owner I have a
marketing budget.
If you're starting up, you gotto take a pot of money and have
that there to get it going.
And then when you get somelistings and you sell it, don't
put it all in your pocket likeit's yours.
Take a percentage of it for thenext listing, so that you can
kind of keep reinvesting inyourself and ultimately that's
(21:33):
the way you're going to grow andscale.
Speaker 1 (21:35):
Yeah, absolutely.
If you're cutting yourselfshort, you're not doing yourself
any favors.
If you're looking at this andI've got X percent in it and I'm
going to make Y when I get thisthing sold and I only spent
this much with you onphotography or gosh forbid, they
decided to do a fat thumb onthe iPhone man, you're really
(21:56):
selling yourself short andyou're not doing your customer
and clients any favors and youare, at that time, a
transactional agent and thatjust means you're not relational
.
If you are just thinking aboutthat transaction and squeezing
every penny out of that man, youreally are short-sighted.
Speaker 2 (22:14):
You're not seeing the big picture so much more ebb
and flow in your businessinstead of a constant uh, either
just a constant uh lead flow oran even gradual incline in the
lead flow.
If you're, if you're justtrying to get every penny out of
that one listing, I mean youreally got to maximize what
michael is is saying here andyou know, create the videos, do
(22:35):
the professional photographies,start to brand it, break those
down so you can take, you know,maybe 10 or 15 uh snippets out
of the videos, out of thepictures, and being post posting
those on uh your social mediaso that way you can start to
read uh, get more leads that arecoming in and try to get at
least six or seven sales off ofthat one listing.
Speaker 3 (22:59):
And I would say whether it's a large majority
doing professional photography,no-transcript.
It seems to be one of theeasiest things that's shared
within people's spheres.
Yeah, so if you're selling yourhouse and your realtor just
does photography, that's notreally something that they get
(23:19):
excited about and send to theirfriends and family.
But if you make a badass videowalkthrough, those are the hey,
check this out, right.
What happens a year from nowwhen those people you sent it to
them, who is your agent?
Again, that's right and it justkind of seems to be this kind
of cohesive.
You're giving these add-ons butyou're standing out from
someone that's doing the basicthing and it seems to resonate
(23:41):
with people.
Speaker 1 (23:42):
Separating yourself, just that little extra step
separating yourself.
And once they get arelationship with you and they
use you, then they are going torealize the next level of video
that can come in the personalbranding and the community stuff
(24:04):
that we talked about is, youknow, you can set up the video
that shows maybe the area, maybeit's as we were talking
yesterday, maybe you specializein Dunedin and then you can dial
it down to maybe it's justDunedin Isles and create this
personal branding video alsothat's local and in their farm
area.
It just makes sense and it'sthe way to go.
So listen, we're getting therunning out of time over here.
Look from Byron.
Speaker 2 (24:24):
But I did want to just ask one more question more,
just because I get so manyquestions here from agents about
hey, you know copyrights andthings along those lines.
When, a when an agent uses youa holy media and orders videos,
orders you know photo shoot, dothey they get the copyright I
(24:45):
have?
Speaker 3 (24:45):
a copyright policy that they all sign when they
come on as a new customer.
They can do anything they wantfor the selling of that home or
the recruiting or the marketingof themselves as the agent.
What I put in there is nothingis cropped or edited.
These are photos that I took,that I edited, and nothing is
(25:07):
repurposed for things outside ofthe real estate world.
Gotcha, I have severalarrangements with people where
we revisit that.
I just want to protect myselfthat all of a sudden, something
that I did is out there beingused for a completely different
purpose.
Sure, and it's hard.
It's hard because everybody'sworking with vendors and they
want to show off what we did fora listing, want to show off
(25:33):
what we did for a listing, butwhen?
Speaker 1 (25:34):
all of a sudden I see my photography on a home
inspector's website that Ididn't give them permission.
Speaker 3 (25:36):
They didn't pay for um, it gets a little bit
uncomfortable so um there's.
There are photographers thatare much stricter than me.
There are photographers thatdon't have policies at all.
I'm kind of somewhere in themiddle right, and we typically
talk about that when I onboardthem and I just say, hey, if
there's something that comes upthat it's a little bit kind of
in the gray, I'd rather justhave a conversation than find
(25:58):
out about it later.
Speaker 2 (25:59):
Yeah, so how do our agents find you?
Yeah?
Speaker 3 (26:02):
How can they?
Speaker 2 (26:02):
order their next photo shoot.
Speaker 3 (26:04):
Website is hoolimediacom.
We're on all social mediachannels at Hooli Media.
My cell phone number is339-793-0774.
We shoot about 20 houses a week.
We typically schedule 9, 11, 1,and 3 each day.
So a phone call, an email, adirect message.
(26:26):
We have an online portal thatthey can do online scheduling.
Or if they're old school andthey've got their Polaroidid
camera next to their tablet orthey got it right in stone or
something.
Speaker 1 (26:37):
Yeah, I'd send you a smoke signal.
Speaker 3 (26:39):
They can send me a fax, um.
But yeah, we, we want to getthose agents set up in the
beginning as easy as possible,um, and I'm a big kind of
customer service guy, so I don'twant to just send them the
online scheduling right off thebat, right, but we've got a
pretty set schedule weekly, okay, and we can get them rolling.
Our pricing is by squarefootage, so our packages are
(27:01):
under 1,500 square feet, 15 to2,500, 25 to 4,000, and over
4,000.
It's just basically the biggerhouse the longer we're typically
there.
Speaker 1 (27:10):
Yeah, and you got a great staff.
You got one in here shootingpictures of us right now with a
cool little toy too that I'mgoing to need to know more about
, but you know, so he's got.
You know, it's not just a onepony operation, guys.
When Michael comes to the job,he's got plenty of help, hey.
So listen, we extracted a tonof information from you in a
short amount of time.
I want to wrap it up with this.
(27:31):
If you had one tip to giveagents today to help them in
their business, I know you gaveus most of them.
You could reiterate one of themJust drive it home.
Speaker 3 (27:43):
View the media that you're doing for your listing as
a way to get more listings.
This is not just to sell thehouse.
This is to be used when youwalk into a home in listing
presentations.
That can be repurposed inseveral different ways.
If you always consider themedia that you're putting into a
listing as a one-to-onetransaction, you're not getting
(28:05):
enough bang for your buck.
There's several other purposesthat that can be used.
If you're going to go and doour platinum package for a nice
house with photography, video,floor plans, show that off in
your next listing presentation,because not all agents are doing
it.
Very few agents are doing itand that has a wow factor, in
addition to all the other waysthat you have built your
(28:26):
business with your communicationand your customer service and
your knowledge.
Just insert that as part ofyour presentation to get you
more listings.
Speaker 1 (28:33):
Perfect, I love it, separate yourself from the pack
and get more listings, all right?
Well, listen guys.
Thanks for coming.
And FYI, you know Michael isour preferred photographer.
Speaker 2 (28:45):
He handles all of our photography around the down the
office.
So, you know, please show themsome love and, uh, you know,
schedule them for your nextlisting out there I'm excited
about that.
Speaker 3 (28:54):
I've worked with a couple agents here since we've
started doing some headshots.
I've met a couple of them thelunch and learn, so really
looking forward to how thatrelationship can grow and, uh,
help people sell and buy housesabsolutely put him in your team
right now.
Speaker 1 (29:07):
All right, guys, with that we're gonna wrap it up and
we'll see you all next time,take care.
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