How the Bad Elf ReFlex Is Changing the Game for Real Estate Agents and Their Clients

🎧 1. Audio-Platform Description (Spotify / Apple / iHeart)

Mapping property lines shouldn’t be a mystery—or a six-week wait for a surveyor. In this episode, broker / builder Ryan Cook and co-host Kent Thaler geek out (in plain English) with John Cunningham, CEO of Bad Elf, about the Bad Elf ReFlex — a handheld GPS receiver giving agents and buyers four-inch accuracy right from their phone.

We unpack how this tiny device turns guesswork into data, how it saves clients money and stress, and why it’s becoming a must-have tool for buyer-agents in the post-NAR-settlement era. Ryan shares real-world field stories—discovering hidden land, debunking fence myths, even saving deals—while John explains the engineering magic that makes it all work.

You’ll learn: • What makes the ReFlex different from the GPS in your phone • How agents use it to spot encroachments, setbacks, and zoning issues in minutes • Why “four-inch certainty” builds trust and protects clients • Where it fits with surveyors, inspectors, and local bylaws • How tech like this helps agents stand out after the NAR settlement

It’s tech, trust, and transparency—all wrapped in a conversation that proves advanced tools don’t have to be complicated.

Have questions about using GPS tech in your real-estate business? Message us with “REFLEX” and we’ll connect you with resources (and the right people).

Educational only; not legal or surveying advice. Accuracy varies by environment and mapping source.