In this episode of Real Estate Junkies: Coast to Coast, Rusty Ham and Rick Abbiati dive deep into the importance of key performance indicators (KPIs) in creative real estate—and how they’re more than just numbers on a spreadsheet. From Southern California to New Hampshire, the duo shares real-world insights on how tracking dials, leads, and appointments ties directly to mindset, motivation, and ultimately, success.
Rusty and Rick candidly discuss the disconnect they often see between an associate’s goals and their actual activity. Whether it's making 300+ dials per week to land one deal per month, or facing the harsh truth that 34 calls won't cut it, the guys keep it “clear, blunt, and to the point.” They also explain how to help sellers understand the real net proceeds of selling their home—and how subject-to deals and owner financing can give sellers a better outcome than the traditional route.
But this episode isn’t all about strategy. It also gets personal. Rusty and Rick reflect on recent mindset struggles from members of the community and how emotional life events can affect performance. Their message is clear: this isn’t just a business, it’s a community—and they’ve got your back.
Whether you're an experienced investor or just getting started, this episode will challenge your mindset, sharpen your focus, and give you practical frameworks to keep your activity aligned with your goals.
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