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May 15, 2025 49 mins

Unlocking More Listings with Direct Mail: Best Postcard Strategies Revealed!

Watch the full video version here: https://youtu.be/zwNIfFdaDyg

Grab the doc here: https://docs.google.com/document/d/1zzJbKxvYtIwf4IiynC-CVrOtdsKyrKMjUxCrOFjPg_s/edit?usp=sharing

In this episode, we delve into the best postcard strategy to secure more real estate listings.

We showcase the most effective postcard design and discuss how to deploy it to boost listing opportunities.

With insights from our guest, Ryan Hartman, we share valuable data, tips for improving postcard effectiveness, five specific use cases, and strategies for automation.

Learn how to make the most of thanks.io and various resources to enhance your direct mail campaigns.

Don't miss out on this detailed guide to amplify your real estate business with powerful marketing tactics.

Want to leverage our 5 figure per month marketing team to grow & scale your real estate business? Check out: http://BuildWithJosh.com

Josh Schoenly Realtor®
eXp Realty, LLC
josh@growwithjosh.com
Direct Line: (717) 571-0456
Office - 888-397-7352 x1034

Timestamps:
00:00 Introduction to Effective Postcards for Listings
00:56 Guest Introduction: Ryan Hartman
01:23 Automating Conversations with Sellers
02:30 Resources and Tools for Implementation
04:18 Example Postcard and Scan Rates
05:45 Using QR Codes for Seller Dashboards
07:51 Follow-Up Strategies and Phone Scripts
09:18 Campaign Results and Retargeting
13:25 Automated Campaigns and AI Integration
16:16 Five Use Cases for Postcards
24:43 Effective Touchpoint Strategies
25:36 Leveraging Buyer Leads for Listings
26:59 Integrating Direct Mail with Digital Campaigns
28:38 Innovative Direct Mail Ideas
30:45 Dynamic URL Tracking and Personalization
32:47 Practical Tips and Q&A
39:08 Final Thoughts and Resources

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