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July 1, 2025 40 mins

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In this conversation, Steve Shull shares his journey from being an NFL linebacker to a successful real estate coach. He discusses the importance of discipline, team culture, and the mindset required for success in both sports and business. Steve outlines six standards for success in real estate, emphasizing the need for process, accountability, and relationship-building. He highlights the common mistakes agents make and the significance of focusing on improvement rather than merely chasing more sales. The discussion culminates in the importance of cultivating relationships and building a sustainable business culture. 

Takeaways  

  • Discipline learned in sports translates to business success. 
  • Team culture is crucial for performance and accountability. 
  • Success is about doing what is most important every day. 
  • Real estate is a relationship-driven business, not transactional. 
  • You can't scale chaos; processes are essential for growth. 
  • Mindset is the foundation of a successful team culture. 
  • Focus on getting better, not just doing more. 
  • Building relationships takes time and investment. 
  • Comfort with discomfort is key to personal growth. 
  • Accountability and training are vital for team success. 

Connect with Steve Shull:

LinkedIn: https://www.linkedin.com/in/steveshullperformancecoaching/
Instagram: https://www.instagram.com/shullperformancecoaching/
Web: http://www.performancecoaching.com

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