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October 16, 2025 8 mins

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SeniorLivingCPO.com

The hardest part of a senior move often isn’t choosing the right community—it’s unlocking the money trapped in the home without losing time or value. We sit down with senior living pros who’ve lived this from both sides: community managers watching waitlists stall and families scrambling to sell under pressure. Together we map out a practical, humane path that respects a lifetime of savings and accelerates the move into safety, care, and connection.

You’ll hear why predatory “fast cash” offers can drain 40–60% of equity, and how a Certified Pre-Owned approach flips the script. By pre-inspecting, scoping only high-ROI fixes, coordinating vendors, and launching a transparent, trust-building listing, seniors commonly capture 90–120% of traditional list outcomes while moving sooner and with fewer surprises. When urgency demands it, a fair cash option is on the table; when timelines allow, CPO delivers stronger pricing, fewer contingencies, and less friction. We also share a sobering story of a couple who waited two years to sell, only for the husband to pass weeks after move-in—a stark reminder that speed without panic matters.

From Ogden to Cape Cod, the message is clear: involve specialists early. Community teams gain steadier occupancy and fewer heartbreaking turnaways. Families get a step-by-step plan that replaces chaos with clarity, especially around the holidays when adult children spot the signs that it’s time. If you or your parents are weighing the next step, this conversation offers concrete tools to protect equity, reduce stress, and make the last move the right move.

If this resonated, follow the show, share it with someone facing these choices, and leave a quick review to help more families find a safer path forward.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_02 (00:00):
Good morning.
This is Rowena Passon on theReal Estate News Radio Show.
And today we are honored to havea few senior living CPO managers
who help seniors transition intosenior living communities.
And also they help senior livingmanagers be able to not say,

(00:23):
oops, sorry, you can't come inbecause you haven't sold your
house yet, essentially.
So we've got the Deanna Alaninfrom Ogden, Utah.
Hey Deanna, how are you doingtoday?
Hi, Ro.
It's great to be on.
Thanks for having me.
So you've been to see a lot ofsenior living communities over
in Alden in Utah.
You're like, I'm Rowena Patton.

(00:45):
I'm in Asheville, NorthCarolina, so we're in the
mountains.
Deanna's in the mountains.
What's the weather like that,like over there right now?

SPEAKER_01 (00:52):
Well, it's that short in-between before the snow
falls.
We get we get a bit of fall, andthat's about it for a couple of
days.

SPEAKER_02 (01:03):
Boom.
So tell us about senior livingover in Ogden and everywhere
else, you know.
Are you really helpful for thosesenior living managers?
And what's more, are you helpingthose seniors get into
community?

SPEAKER_01 (01:20):
Yeah, absolutely.
So, so like you know, you said,I'm out here in the Ogden area,
not far from Salt Lake City.
And, you know, in the countiesthat I serve, we've we've got
about 30 communities out here.
And what we're seeing, oh, and Isaid all I should also mention
that I I managed a local seniorliving community for 14 years
out here.
So luckily I've got thoseconnections still and can really

(01:43):
speak to um, you know, communitymanagers have have this need,
right?
They have people that are comingin constantly who are in need of
a service, um, people that areaging and can't be in their
homes anymore and take care oftheir yards and need help with
their little pets and all ofthose things.
So our program is so wonderfulbecause it really bridges that

(02:04):
gap to help senior marketingmanagers increase their
occupancy, boost their revenue,get people off their wait list
and be able to help people witha smoother transition to senior
living.

SPEAKER_02 (02:17):
That's awesome.
And I'm Rowena Patton over inAsheville, North Carolina.
And I know also we all likehelping those seniors.
And sometimes you hear, I'veheard of investors taking
seniors homes for 50 cents onthe dollar, Deanna.
I'm sure you've seen the samething.
We've even known othercolleagues in the program that

(02:37):
are saying the same thing.
And the wonderful thing aboutthis is that seniors get 90 to
120% of what they would get onuh an old-fashioned listing,
basically.
And I how I know that you were asenior living manager, Deanna.
How frustrating was it having tosay to that senior?

(02:59):
So you call the senior andyou're like, hey, Bobby and Joe,
finally we've got your unitready, and they get all excited,
and the next day they call youback and say, Well, we're gonna
need, you know, 90 days to sellthe house.
I mean, how did a senior put thehouse on the market?
Because they don't know when youas a senior living manager are
gonna call them back.
So did you have a lot of thosepeople you had to bump off the

(03:20):
wait list, Deanna?

SPEAKER_01 (03:22):
I did quite frequently, and it was so sad to
see because at those laterstages of life, they're looking
to you, to the communitymanager, to enhance those last
years for them, right?
They've been a lot of them havebeen alone in their home for
years, sometimes decades, andthey're looking for that human
connection and want to be a partof a community.

(03:44):
And so when they come and youhave to turn them away because
they haven't been able to selltheir biggest asset, which is
normally their home, to be ableto afford senior living, it's
very, very difficult.
I had one couple that wasactually on my wait list for two
years.
And when they finally did selltheir home and move in, um, the
the husband actually passed awaytwo weeks after moving in.

(04:08):
So they weren't even able toenjoy that time as a couple,
which is what they were reallywanting to begin with.

SPEAKER_02 (04:15):
Oh my gosh, that's quite a story.
Um, I'm glad that they'd madethat transition and and his wife
was able to settle in and dothat.
We've also got John Consolettiwho's over in Cape Cod in
Massachusetts.
Hey, John.
How are you doing today?
So, how do your seniors feelwhen they are you know ready to

(04:37):
get the home sold?
How is this you you are thesenior living CPO expert in that
area?
How have you been able to helpseniors or the senior living
managers?
What kind of reception have youhad from the senior living
managers as the senior livingCPO experts?

SPEAKER_00 (04:52):
Well, it it it is it it honestly has been
overwhelmingly positive.
Uh, my real estate practice, Ihave focused on senior living.
So falling into this was a ablessing for me, and I was very
comfortable with the populationthat I serve.
Um you know, after meeting withthe uh and establishing a

(05:16):
relationship with the managers,uh I I want them to utilize me
as an extension of theirservice, of what they're doing,
and get me involved in theprocess sooner than later.
There are there are clearly twoareas that I can be very
helpful.

(05:37):
And I I don't think others uhthat are that are just simply
your real estate agents can, youknow, one is the cash offer.
Uh if they have potential uh uhresidents that really need to
make a decision quickly, we canput that in front of them.
Most often what I'm finding isthat uh the census is not

(06:03):
maximum across Cape Cod.
So there is some time.
So the um the CPO makes a lot ofsense too.
Uh where we're able to have sometime getting their home prepared
for the market.
They're gonna make uh a betterinvestment on their past dollars

(06:26):
in that home and uh and sell itand then be be ready for the
next chapter.
Love it.

SPEAKER_02 (06:33):
Thank you, John.
So if people want to learn moreabout this, you can go to
seniorlivingcpo.com, whetheryou're a senior living manager
or you're a senior or you're thesenior's kids, which we always
kind of smile at because youknow you what are we we're in
our 60s now.
So the senior kids, they're intheir 60s, so you hardly have
the kids anymore.
However, you know, if you'vebeen uh dealing with mom or dad

(06:57):
having issues, it's usually atrigger issue where you're
coming home at the holidays.
Gosh, we've got Thanksgivingcoming up here.
You'll be going home atThanksgiving and going, Mom,
Dad, maybe you've blown in andsaying, you know, maybe it's
time.
Take a look atseniorlivingcpo.com, senior
livingcpo.com that's certifiedpre-owned.
Let's see what this program cando for you.

(07:19):
It's it's not we're on amission, honestly, to stop
senior homes being stolen acrossthe country because okay, it's
not stolen, it's a businessmodel.
Investors go in and they'rebuying them for 40, 50, 60 cents
on the dollar.
This is 90 to 120% without allthe hassle and everything that
goes with it.
Senior LivingCPO.com, and we'llsee you on the radio next time.
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