Real Estate Success: The Whissel Way

In this episode of Real Estate Success: The Whissel Way, Bryan Koci sits down with Brian Danney to uncover the top three mistakes that cause real estate agents to stall or leave the industry, and the single superpower that guarantees success.

From chasing shiny objects to ignoring proven systems, Brian shares insights from over a decade of coaching and leadership experience at Whissel Beer Group. Together, they break down the pow...

In this episode of Real Estate Success: The Whissel Way, hosts Kyle Whissel and Bryan Koci dive into lessons learned from Tiger 21, an exclusive network of ultra-high-net-worth individuals.

Kyle shares why attending fewer, more intentional events outside the real estate bubble has accelerated his growth, and reveals two major takeaways: the rising importance of emotional intelligence (EQ) in an AI-driven world and the shift from ...

In this episode of Real Estate Success: The Whissel Way, host Bryan Koci sits down with Brian Danney to discuss how real estate agents can create urgency in today’s slower, buyer-driven market. Brian shares practical strategies like defining a buyer’s top five must-haves, holding clients accountable through simple emails, and future-pacing conversations to prepare buyers for writing offers. The episode emphasizes the importance of ...

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into the cutting-edge AI tools transforming how real estate agents operate and scale their business. From organizing complex financial data with NotebookLM, to creating polished presentations with Gamma, to coaching calls with Shiloh, they reveal practical applications that save time, improve client interactions, and help agents look more prof...

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into a topic often overlooked in discussions about scaling a real estate business—culture. While most teams focus on tech and systems, Kyle emphasizes how crucial it is to intentionally define, build, and protect your team culture through core values, standards, and strong leadership. They unpack how to recruit and retain the right people, han...

In this episode of Real Estate Success: The Whissel Way, hosts Tad Murroughs and Bryan Koci dive deep into the art and science of real estate phone scripts. Tad shares his unique perspective as someone who transitioned from being an agent to an Inside Sales Associate (ISA), explaining how consistency and psychology make the difference when working leads. The discussion covers everything from how to open a call, frame conversations,...

In this heartwarming and humorous episode of The Whissel Way, Kyle Whissel sits down with a very special co-host: his 9-year-old daughter Nixon. Together, they explore what it would look like if she ran a real estate company—from dress codes and office snacks to mascots, pricing strategy, and even a Sephora-inspired break room. While the episode is full of laughs and light-hearted moments, it also subtly touches on the importance o...

In this episode of Real Estate Success: The Whissel Way, host Bryan Koci is joined by guest host Karlee Van Dyke, a top-producing agent at Whissel Realty Group. Together, they dive deep into the evolving conversation around buyer agent commissions—especially in today’s shifting market. Karlee shares real-world scenarios where a commission negotiation either saved or cost her clients deals, and why understanding seller psychology, c...

In this episode of Real Estate Success: The Whissel Way, hosts Kyle Whissel and Bryan Koci break down the exact strategy their team uses to throw Mega Open Houses that draw 100+ people—even in a tough market. They discuss how most agents fail by doing the bare minimum, while their method turns listings into events that generate buzz, build relationships, and lead to multiple offers. From marketing like a Hollywood movie premiere to...

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down how buyer’s agents can finally thrive in today’s market shift. With growing inventory, longer days on market, and increasing price reductions, buyers now hold more power than they have in over a decade. Kyle shares actionable strategies for identifying undervalued homes, using data to back up buyer decisions, and negotiating directly wit...

In this candid episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci unpack the raw realities of building and running a real estate team. They break down the glamorized vision many agents have after early success and explore the emotional, financial, and operational toll that leadership brings. With humor and honesty, they share what makes team building worth it—and what makes it a complete nightmare if done ...

In this timely and tactical episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into the realities of the slow summer 2025 market and what agents can do when listings sit longer than expected. This isn't just theory — it's pulled directly from a real team meeting with boots-on-the-ground experience. They break down the “3 Showings / 8 Showings” rule to help agents identify whether price, condition, or ...

This episode of Real Estate Success: The Whissel Way takes you inside one of our most powerful weekly team meetings at Whissel Realty Group. Introduced by Bryan Koci and led by our Director of Sales, Rachel Choo, this deep-dive session was pulled directly from this week’s live training and is packed with actionable strategies to help agents set more appointments. Rachel breaks down why agents hesitate to ask for the appointment, th...

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci unpack the wealth-building real estate strategy known as “Buy, Depreciate, Borrow, Die,” tied to the proposed “One Big Beautiful Bill.” Kyle breaks down how agents and investors can use bonus depreciation, cost segregation, and strategic borrowing to massively reduce their tax burden, reinvest tax-free dollars, and pass properties to their heirs wi...

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down the five most common (and costly) mistakes real estate agents make—and how to avoid them. From the importance of respecting your calendar and prospecting daily, to showing up for roleplay and focusing on real in-person experiences, Kyle shares raw and actionable advice drawn from over 20 years and 6,000+ transactions. They also tackle th...

In this episode of The Whissel Way Podcast, recorded during our weekly Tuesday team meeting, Kyle Whissel unpacks the key components of the One Big Beautiful Bill—a sweeping 1,100+ page tax reform proposal. Designed for real estate professionals, this session walks through critical wealth-building strategies like bonus depreciation, cost segregation, opportunity zones, 1031 exchanges, and the powerful “Buy, Depreciate, Borrow, Die”...

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down the underrated art of circle prospecting—a tactic many agents write off as outdated or ineffective. Kyle shares the systems, tools, and scripts his team uses to consistently convert cold calls into conversations and conversations into closings. Whether you're a new agent struggling to find people to call or a seasoned pro looking to incr...

In this powerful episode, Kyle Whissel sits down with Jason Matthews, a former NCAA basketball star turned real estate investor, to share his journey from humble beginnings in South Central LA to launching a multimillion-dollar luxury short-term rental business in Florida. Jason’s story spans personal transformation, lessons from NBA legends, Wall Street internships, and how showing up led to life-changing opportunities. The episod...

In this special episode of Real Estate Success: The Whissel Way, we pulled this segment from Real Estate Team OS where host Ethan Beute sits down with Chris VanderValk, COO of Whissel Realty Group, to uncover the key strategies behind building and running a high-performing real estate team. Chris shares how Whissel Realty has evolved by prioritizing critical thinking, leadership alignment, agent support, and value-driven models...