April 15, 2025 • 28 mins
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Ed Mathews (00:00):
Greetings and salutations Real Estate
Undergrounders.
It is Ed Mathews with the RealEstate Underground.
Thank you so much for joiningus again today.
I'm really excited about thisopportunity.
With me is Dr.
Jacopo Iasiello, and he is areal estate genius.
He has a new book out whichwe're going to talk about in a
little while.
But first and foremost, doctor,welcome to the show and thank
(00:22):
you so much for the opportunityto meet with you.
Jacopo Iasiello (00:26):
And thank you to invite me to your kindness
word, and thank you for thegenius, because genius is coming
from creativity, and I don'tbelieve in me.
I am a genius, but I'm acreator of something.
Ed Mathews (00:38):
Yes, you are.
All right For those folks whohaven't discovered your book yet
or haven't discovered you onsocial media tell us a little
bit about who you are and whatyou do for a living.
Jacopo Iasiello (00:49):
Yeah, I come in like from Italy, napoli.
I grew up in a loving family,two beautiful parents,
grandfather.
My career in life is startingwith a lot of interest from
really young age, where I havethis creativity, this emotion to
build something, emotion tobuild something.
I started to learn the life ofother human beings around 11
years old and I started onecareer in my life called I want
(01:09):
to become a professional soccerin Italy.
And what's happening?
From seven years old until 17years old.
I define my life in two partsOne where I go to seven to 17,
where I have this dream, thisemotion to create, becoming
professional.
So and after, I have one injuryand change completely my life.
(01:29):
Big injury and I redirect myfocus, my life, everything, my
energy to becoming anentrepreneur.
And my mother saved my lifewith one hand where she told me
hey, don't worry you, after thebig injury, you will succeed
wherever you do.
I remember like yesterday andfrom over there, I opened more
than 20 shops, make a bigsuccess in the jewelry space in
(01:52):
Italy, multimillionaire companyFrom over there, 22 years old,
starting my career in realestate in Italy, buy and fix and
flip property and at 28 yearsold I'm moving to United States,
in Florida, because I find anopportunity, seed opportunity
with the subprime mortgage primeover here and I do more than
355 flipping, create myportfolio of cash flow and
(02:16):
generate really a method where Ihave really now clear how
create a generate abundance.
First of all, now I createinternally and after with real
estate, external with reallythree steps where I do flipping,
generate cash flow and createopportunity through 20X land
development
Ed Mathews (02:36):
Excellent.
Now you focus predominantly inFlorida, or are you now buying
elsewhere?
Jacopo Iasiello (02:40):
Yeah, I'm coming like over here in Florida
and I am specialized personallyin three counties over here
Miami-Dade, broward, palm Beachbut I have interest in
investment in general partnerand LP in different parts of the
United States where I believein the creation of cash flow.
Multifamily is one of the waysto create and generate cash flow
(03:02):
because it's that style of lifeand this one is so important to
create and generate cash flowbecause it's that pile of life
and this one is so important tocreate and generate Indeed.
Ed Mathews (03:08):
Indeed, yeah, cash flow is what sets you free right
, and this pile of cash isfinite.
Jacopo Iasiello (03:13):
Correct.
You don't have other.
When you generate and createcash flow, everything becomes
more easy in your life becausethe support you have gives you
the freedom to moving around, todecide when you want what you
want.
It's really a blessing and it'sreally available for everybody
with the correct mindset plusthe correct way, the strategy to
(03:34):
invest Really.
I believe the United States isthe best country.
Everybody that's possible hasthe possibility to create this.
Ed Mathews (03:40):
It is fertile ground to be able to find opportunity.
Welcome to the US Now.
You said you came here.
I'm guessing somewhere in the2008 range.
Jacopo Iasiello (03:48):
I come in here around 2011.
What's happening?
I see in Italy?
Because I have four steps in mylife.
When I create something new, Iutilize first of all research,
second of all growth, third ofall action and fourth of all
contribution.
What's happening?
I do every time.
I create something new and I dothe same with real estate.
I learn from Italy through onearticle what's happening in
(04:11):
Florida for the supreme mortgagein 2008.
I arrived in the correct,completely time after around
2011, with no speaking English,no connection, no, really hard
moment in my life where I slepton the floor couple of days of
year when I come here becausethe other human being through
(04:31):
the phone from FPL they don'tunderstand me, and really hard
time initially, but after Icreate this beautiful
opportunity in my life because Ihave the desire to create.
I don't need it, but I have thedesire to create.
Ed Mathews (04:46):
Yeah, excellent, and so you mentioned research is
the backbone of what you do.
When you look at a market, whatexactly are you looking for?
Jacopo Iasiello (04:54):
Yeah, like in real estate.
You're talking about realestate, correct?
Ed Mathews (04:58):
I am.
Jacopo Iasiello (04:58):
Yeah, okay, real estate is.
Technically, I understand the,the process, how it's working.
First of all, I don't believein people tell to somebody don't
have the opportunity moneyjumping in in something where
you don't generate the money.
You want to immediatelygenerate cash flow.
This is my idea.
Why?
Because if I started togenerate the create reserve of
(05:22):
money or something to reinvest,the only way to do this is when
you buy something and you reselland I believe in flipping.
How I find where I'm going.
I am expert in auction.
I'm working with my team wherethey send out mail, call people,
have a clear strategy, how toattack the market.
(05:44):
And this is the first partsingle family and a building
where fix, resell and flipping.
And the other part is generatecash flow.
How I generate cash flowthrough really basic mathematic
number.
Because real estate isbeautiful, because you don't
need to be a hero, but you needto have no emotion when you
(06:05):
invest.
This is the really importantpart and when you know I work
with really clear role, what Iwant in the investment.
The third part how and how Ifind to create a deeply
connection with human beingwhere they know I am a serious
investor, pragmatic, plussensible.
(06:26):
And the other part is the landopportunity.
Share with your audiencesomething important I shared
already in different otherinterviews where you know one of
the most important when youcreate money, you invest in cash
flow, where the cash flowgenerates every month, returning
your pocket where you possiblylive comfortable.
The third part, when you reservethe money and you have a
(06:50):
surplus of the money, is toinvest in land.
I go in the opposite directionto everybody.
Land is a big opportunity ifyou know where you invest and
you possibly have.
I call the 20x easily.
If you do the correct researchMeans if you have the
possibility to researchcorrectly, understand from the
(07:11):
public record what's happeningin one area and study if coming
big project in this area and youbuy anticipate Timing is
everything in real estate likein business Anticipate the
market you will really have abig scalable number because you
study correctly, you know wherebig project is coming and city,
(07:34):
the county, what they do ingeneral.
When some big projects comingin the area they change the
zoning and immediately when youchange the zoning you have a
surplus of two or three X ofyour investment and plus after
you have the possibility toinvest, to forward with some
variation, to create morepossibility to grow your money.
Ed Mathews (07:56):
So when you're looking for land or some of the
attributes you mentioned, youalluded to the path of progress,
right?
So I assume you're buying aheadof that?
You alluded to the path ofprogress, right, so I assume
you're buying ahead of that.
Is that where you're targetingland acquisitions?
Jacopo Iasiello (08:11):
Or are there other factors that you look at?
No, I look like the principalpart.
I look three components.
The first component I look isone area near some city or part
of the city where, with thisinflation, crazy inflation
people they need to livesomewhere, they need a place,
but not everybody.
(08:32):
They possibly live in front ofthe water, maybe a beach or
another area.
What's happening is this one.
I identify one area inside thecity wherever I invest, where in
this moment is a see the areato the area, but it's not the
area where is no project iscoming in.
(08:53):
What I do, I study the bigproject is coming over there and
when you study the biggerproject over there, a lot of
people they don't know this bigproject is coming, not because
it's not available for everybody, this information, but because
they don't inform.
And I inform my research, I doand I buy the land, keep it over
(09:13):
there for three, five years andafter sell or, in different
case, partnership with builder.
Ed Mathews (09:23):
Okay, and so you're not necessarily doing the
development, you're simply doing.
You're focused on doing theacquisition and entitlement
rezoning and you're basicallychanging the valuation.
Jacopo Iasiello (09:35):
You know why?
Because I really love to learnevery day and I learned some
good information from reallyhigh achievers in real estate.
They told me somethingimportant you have two options
to create wealth in real estate.
One is do all the job.
It means heavy stuff, do thebuilding and everything I love
(09:56):
it.
I do too, but when I decide, inparticular, for the land, it's
not my priority to really buildsomething big on top, because
when you build, you need toinvest, have more skill.
What I do, I create, becoming apartner, because, remember, if
(10:19):
you buy one and your investorbecoming 20, okay, you have a
really big margin and I'mbecoming, with the builder, part
of the company where they giveme something or I sell them the
land and that's it.
Ed Mathews (10:34):
Yeah, and what's your preference?
Are you more?
Is it just dependent on thedeal, or what do you prefer to
just sell outright or to becomepart of the project?
Jacopo Iasiello (10:43):
Depend how, depend from the project is
really important for me becauseI need to have not only the
number part now in the part ofmy life but I need to driving
passion.
It means if some big project togive me the idea, I will create
something remaining in thisarea for with my like, my touch
(11:03):
too and it's a big project whereyou know some idea on the back
really make me excited I love tobe part of it.
In other case, I try to exitafter three, five years.
I explain in the land this ismy timing Exit.
Take the money I explain in theland this is my timing exit.
Take the money and reinvest insomething some part in general
(11:24):
cash flow and some part anothertime to find this kind of
opportunity
Ed Mathews (11:27):
Understood.
And I don't want to go too farinto the interview without
talking about your books.
One of the things that I findfascinating about books and I'm
actually writing one myselfright now is that you are
boiling basically 10, 12 yearsof your life into 200 pages or
so, and so I'm curious aboutyour perspective on the book.
In terms of what message, whatwere you trying to accomplish
(11:50):
with the book?
Jacopo Iasiello (11:50):
Yeah, the message of this book is becoming
, from the fourth part in mylife contribution, what it means
, why I create.
I do this book because I wantto contribute to other human
being, because you know what'shappening when you receive in
your life abundance internal andexternal after a lot of pain
being.
(12:11):
You need to share with humanbeing this kind of the touch and
the main reason because I do isthis one.
And inside the book I reallycreate something beautiful
because I believe in internalabundance plus external creation
.
Without internal, you'repossible becoming external
(12:32):
really rich and in abundance,but you go through a lot of pain
and I go through a lot of painemotionally.
For this reason I reallybelieve the book.
The main reasons contributionin this book two part one part
where I explain what I do everyday in the morning with this
called MPB meditation, morningprayer, biohacking and exercise.
And the other part how becomingreally well in real estate with
(12:56):
really clear strategy no idea,website information, what you
need to do.
What you need to do clear, stepby step.
Ed Mathews (13:04):
And I think that's so important because so many
people I get stopped all thetime with people like how do you
do what you do?
Head aligned with what you needto accomplish and then being
very clear on exactly what yourultimate goal is and how that
boils down into daily action.
(13:25):
Right, that's one of the thingsthat gets me out of bed in the
morning, because I know I usethe big three.
I'm a Tony Robbins vote as welland, no matter what, there are
three things I'm going toaccomplish every day and I know
exactly what those are the nightbefore.
One is typically health, andthen the other two are typically
business.
Occasionally it's somethingelse family or whatever but
fortunately my teenagers and myoldest pretty self-sufficient,
(13:48):
so they don't need me too muchanymore, so we get to have
dinner together instead, but interms of the process, it's
really that simple, isn't it?
Yeah?
Jacopo Iasiello (13:57):
I'm completely agree with you.
What is the really partimportant?
We need to really create thecompletely abundance in 12
aspects of our life.
If we prioritize some of theseaspects, you started to feel
some different kind of visionand emotion.
For this reason I believe nowall part of my life where I have
(14:20):
two pain point in my story inmy life where I believe really
in the most important partPeople, when they want to start
to invest in real estate, startto ask correct question for
yourself and after you willreally succeed more easily
without less pain in your life.
And I believe in mindsetcompletely and I'm agree with
(14:43):
you with everything you sharedbefore.
Ed Mathews (14:45):
Yeah, it's life is so much happier and so much
easier when your head is clearand your mission is clear,
completely.
And I learned that later inlife.
I wish I had known that in mytwenties and thirties, because
my forties and fifties wouldhave been much better.
Jacopo Iasiello (14:56):
Yeah, what's happening.
We are never late in our life.
It's never too late, never toolate.
Aging is a process foreverybody and it means we need
to try to leave our big dropmoment in our life in our past
and every time have a clearvision of what we need to do and
for this reason, for example,in the morning, for me it's
(15:16):
really important to have somekind of every day Plus.
I ask some question every dayin my life.
Four questions so important.
These four questions change myprospect, my idea of my day, and
it's so important to createwhatever people they want to do.
Mindset is everything, strategyis everything.
Purpose in our life iseverything.
Ed Mathews (15:38):
Excellent, all right .
So let's get into purpose,since you mentioned that we're
going to get into our final five.
It is March and that's finalfour time here in the US and I
have the final five instead, soI don't get in trouble with the
NCAA trademark group.
So I would love for you to talkabout your purpose.
Tell me what gets you out ofbed in the morning and what
drives you.
Jacopo Iasiello (15:59):
Yeah, like how I shared with you before, I am a
creator and I want to createevery day something what this
means.
I have a clear purpose in mylife to create something special
through my vehicle of realestate create more external
abundance, because I feel reallyand I work every day to create
(16:27):
my internal and maintain thethree words I have in the book
healthy, rich and happy.
And my main purpose now in lifeis create something in real
estate where I possible touchother people's lives in the way
where the property where theywill live is not only a place
where they live, but it's aplace where the properties
(16:50):
communicate with them thepossibility to have more
calmness, more possibility toutilize different kind of
technique.
I utilize already in my lifesome kind of music and now my
goal is to create some buildingrelated with the concept I have
in my life the house is not onlya place where you live, but
(17:14):
it's a place where you rechargeyour energy.
If you don't have a correctplace where you live, you're
really missing the first step inyour life because it's becoming
a charging point.
And my idea is create onebuilding with this
characteristic and I alreadyworking from couple of years in
this project where people theyhave the possibility to utilize
(17:36):
all the technique I know thatwill benefit meditation, healing
, sound inside the building,possibility to use rock to
clarify, purify the property,water, clean water and a lot of
thing.
And I believe now this is mypurpose, is my life to change
quality of life of other humanbeing to real estate
Ed Mathews (17:59):
Excellent all right.
I also believe in mentors andseeking out people who have
already done it ahead of you and, instead of trying to reinvent
the business, simply model whatthey've done.
And so I'm curious about thebest ad vice you've gotten and
who gave it to you?
Jacopo Iasiello (18:13):
He's a billionaire, a really genius
creator of the most importantcompany in Europe.
And I have normal people in mylife, but the one best mentor is
(18:33):
my father, because my father isan engineer, normal human being
, nothing crazy or whatever, buthe is my hero because through
the action he creates in hislife, with his action in my life
, he creates my pattern.
What this means?
The first suggestion he told meis something important Every
(18:53):
day you wake up, communicatewith people, good words and do
good action for other humanbeings, and you will have a lot
of doors open every time in yourlife.
You will have abundance everyday until you die.
This is the most important part
Ed Mathews (19:10):
I love that.
So let's talk about we've talkedabout some of your successes.
Let's talk about a mistake.
As the audience has heard mesay many times on this show, I
truly believe you learn mostfrom the mistakes you make, and
you had some thoughts on thatbefore we hit record, and I'd
love for you to repeat what yousaid.
But also I'm curious about amistake that you made that you'd
(19:30):
love to have back, and how didyou recover from it?
What did you do?
Jacopo Iasiello (19:33):
The big mistake I have is one when I invest in
one really young age in oneproperty.
I buy one show in one bigcommercial space in Italy I
remember like around 23, 24years old and what's happening?
I don't have the control of thecenter, the commercial center
(19:54):
where this shop is located, butthis shop is really high end
shop and what's happening?
I people, they sell me theproject, whatever, and I buy and
I lose one million euro at 23years old.
And this I learn a lot.
What I learned from this bigmistake I learned it's so
important, every time you investin real estate, have the
(20:18):
clarity and the control of theinvestment.
What this means.
Something important when youinvest in real estate, you need
to have the control of all theparts inside the process to buy,
fix, resell and be clear andutilize leverage in the correct
way, Because everything in ourlife, if you use knowing the
(20:41):
correct way, they come back toyou
Ed Mathews (20:43):
Indeed.
Yeah, that's important.
I'm also curious about howprofessionals like you sharpen
the saw, so to speak.
So what authors are you payingattention to, and how do you
usually take in information?
Do you listen to audio books,do you read physical books or
YouTube, whatever?
I'm just curious.
Jacopo Iasiello (21:01):
Yeah, I want to share with you that I am a
machine learning every minute ofmy day really what's happening.
4.30 in the morning I go, I domy meditation and after I go to
the gym exercise.
I have in mind the day before,I schedule with clarity what I
need to learn during the dayafter, and I already have all
(21:22):
the 12 months of my lifescheduled, with each argument.
For example, now I work in thecommunication and the marketing
part.
I learn all these aspects and Ibuy.
I really believe in everythingrelated to information, the
correct one, because a lot ofthis kind of information really
(21:42):
changed my life and I utilize mytime every time.
When I am to the gym, I need tolearn something.
When I am in the car, I need tolearn something, and this gives
me the possibility to utilizeall my 14, 15 hours where I am
working with the correct way togrow, small step every day, and
(22:02):
what's happening.
For example, some book changedmy life, one in particular is
Rich Dad, poor Dad, and Ibelieve in learning every day
something clear, with clearpurpose, not like I today,
listening something but with nodefined clarity.
What do you need from thisinformation in your life?
Ed Mathews (22:23):
And something I learned from Dean Graciosi
actually is the concept ofimplementation right.
So it's not enough to just readthe book, right?
You need to.
So I'm an active reader.
In other words, I like physicalbooks or Kindle because I can
take notes and highlight andthat's how I retain it.
And one of the things that I dois I'm always looking for
(22:44):
things that I can implement inmy life, whether it's a better
mindset, better health, a betterbusiness, better husband,
better father.
Whatever book I'm reading, themoment I put that book down and
even during the book as I'mreading it, I'm actively looking
for concepts that I canimplement to make my life better
or somebody around me betterand really, important.
Jacopo Iasiello (23:05):
I agree completely with you.
It means nothing is work.
If only we read, we'relistening.
Whatever you need to do action,the action is coming from when,
the process, when you learn Alot of people.
They put something in thelistening, they don't take notes
, they don't stop, they don'tunderstand the concept and they
(23:25):
don't apply.
If you learn only for learnnever change your life.
If you learn to do action, it'scompletely different.
Ed Mathews (23:33):
Absolutely.
And so, finally, what doessuccess mean to you?
How do you define it in yourlife?
Jacopo Iasiello (23:39):
Yes, Beautiful question.
I love this question every time.
Success means something for meDecide what I want to do, when I
want to do, and you are a goodsoul you possibly really decide
(24:07):
the quality of your life andchange and give to people you
love something special, and Ibelieve in this.
I believe for me what thismeans.
Success it means createsomething where I have the
possibility to bring my familywith me to enjoy what I want,
what they like, to give themexperience, and not only to my
(24:29):
family, to my friend and otherpeople around my life.
This is what gives me a lot.
Contribution is one importantpart of my life.
Ed Mathews (24:38):
I love that.
That's phenomenal.
I've really enjoyed thisconversation.
Now, when you talk aboutoutside of work right, I know
you said you work in 14, 15hours a day, probably, like the
rest of us
Jacopo Iasiello (24:48):
spend time and another part of joy on my life
(25:10):
is really.
I love to connect with water,what this means.
This gives me joy.
For example, when I start in myday, I have the fortune to live
in one place near the water,where I have the possibility to
wake up, go to the beach, seethe sun coming in my eyes.
And traveling is another part,really important because how I
(25:32):
share with you the 12 aspects ofour life is to the possibility
to see the world and for me,traveling is important because
to other culture I learnedsomething different.
Traveling is important becauseto other culture I learned
something different, somethingmore, where probably open some
new possibility in my careerlike entrepreneur or businessman
and you live in the right partof the world to meet people from
(25:53):
different cultures.
Ed Mathews (25:54):
For sure, South Florida has become a melting pot
and it's pretty wonderful downthere.
So I'm here in cold Connecticutand I have to admit, there's a
tinge of envy, but I'm happy foryou.
Jacopo Iasiello (26:05):
Yeah, you have the possibility every time to
Florida, enjoy the beautiful sun.
Ed Mathews (26:10):
Someday, someday, Jacopo.
If people want to learn moreabout you or your book or your
business, what's the best way todo that?
Jacopo Iasiello (26:18):
Yeah, the best way is go to my website, www.
healthy rich andhappy.
com and buy the book please,because for me it's so important
.
This because not for the moneywe donate all to one association
called Hermano de la Callewhere I help them to.
They help people to becominganother time, to have another
(26:38):
time dignity.
They help homeless and throughwith this money I will give to
them and through Amazon, they tobuy the book and through the
social Instagram they'repossible to go to Jacopo
Iasiello, investor broker, whereI try to share good information
and information inside realestate and if the people that
are interested to invest in realestate on something or share
(27:00):
deal with me, I am every timeloving and I'm really open with
collaboration and everything and, if possible, contact me
through Instagram
Ed Mathews (27:07):
For those folks out there.
I think the name of that charityin English is Brothers in the
Streets.
Correct,
Jacopo Iasiello (27:14):
correct, correct.
Ed Mathews (27:15):
A wonderful charity, and thank you for doing that
because you're making the worldaround you better, Jacopo.
I've really enjoyed thisconversation.
Thank you so much for joiningus today, and I look forward to
keeping in touch and seeing howthings progress
Jacopo Iasiello (27:28):
Me, too, I really appreciate this beautiful
conversation too.
Ed Mathews (27:32):
Thank you, be well.
Greetings and salutations Real Estate
Undergrounders.
It is Ed Mathews with the RealEstate Underground.
Thank you so much for joiningus again today.
I'm really excited about thisopportunity.
With me is Dr.
Jacopo Iasiello, and he is areal estate genius.
He has a new book out whichwe're going to talk about in a
little while.
But first and foremost, doctor,welcome to the show and thank
(00:22):
you so much for the opportunityto meet with you.
Jacopo Iasiello (00:26):
And thank you to invite me to your kindness
word, and thank you for thegenius, because genius is coming
from creativity, and I don'tbelieve in me.
I am a genius, but I'm acreator of something.
Ed Mathews (00:38):
Yes, you are.
All right For those folks whohaven't discovered your book yet
or haven't discovered you onsocial media tell us a little
bit about who you are and whatyou do for a living.
Jacopo Iasiello (00:49):
Yeah, I come in like from Italy, napoli.
I grew up in a loving family,two beautiful parents,
grandfather.
My career in life is startingwith a lot of interest from
really young age, where I havethis creativity, this emotion to
build something, emotion tobuild something.
I started to learn the life ofother human beings around 11
years old and I started onecareer in my life called I want
(01:09):
to become a professional soccerin Italy.
And what's happening?
From seven years old until 17years old.
I define my life in two partsOne where I go to seven to 17,
where I have this dream, thisemotion to create, becoming
professional.
So and after, I have one injuryand change completely my life.
(01:29):
Big injury and I redirect myfocus, my life, everything, my
energy to becoming anentrepreneur.
And my mother saved my lifewith one hand where she told me
hey, don't worry you, after thebig injury, you will succeed
wherever you do.
I remember like yesterday andfrom over there, I opened more
than 20 shops, make a bigsuccess in the jewelry space in
(01:52):
Italy, multimillionaire companyFrom over there, 22 years old,
starting my career in realestate in Italy, buy and fix and
flip property and at 28 yearsold I'm moving to United States,
in Florida, because I find anopportunity, seed opportunity
with the subprime mortgage primeover here and I do more than
355 flipping, create myportfolio of cash flow and
(02:16):
generate really a method where Ihave really now clear how
create a generate abundance.
First of all, now I createinternally and after with real
estate, external with reallythree steps where I do flipping,
generate cash flow and createopportunity through 20X land
development
Ed Mathews (02:36):
Excellent.
Now you focus predominantly inFlorida, or are you now buying
elsewhere?
Jacopo Iasiello (02:40):
Yeah, I'm coming like over here in Florida
and I am specialized personallyin three counties over here
Miami-Dade, broward, palm Beachbut I have interest in
investment in general partnerand LP in different parts of the
United States where I believein the creation of cash flow.
Multifamily is one of the waysto create and generate cash flow
(03:02):
because it's that style of lifeand this one is so important to
create and generate cash flowbecause it's that pile of life
and this one is so important tocreate and generate Indeed.
Ed Mathews (03:08):
Indeed, yeah, cash flow is what sets you free right
, and this pile of cash isfinite.
Jacopo Iasiello (03:13):
Correct.
You don't have other.
When you generate and createcash flow, everything becomes
more easy in your life becausethe support you have gives you
the freedom to moving around, todecide when you want what you
want.
It's really a blessing and it'sreally available for everybody
with the correct mindset plusthe correct way, the strategy to
(03:34):
invest Really.
I believe the United States isthe best country.
Everybody that's possible hasthe possibility to create this.
Ed Mathews (03:40):
It is fertile ground to be able to find opportunity.
Welcome to the US Now.
You said you came here.
I'm guessing somewhere in the2008 range.
Jacopo Iasiello (03:48):
I come in here around 2011.
What's happening?
I see in Italy?
Because I have four steps in mylife.
When I create something new, Iutilize first of all research,
second of all growth, third ofall action and fourth of all
contribution.
What's happening?
I do every time.
I create something new and I dothe same with real estate.
I learn from Italy through onearticle what's happening in
(04:11):
Florida for the supreme mortgagein 2008.
I arrived in the correct,completely time after around
2011, with no speaking English,no connection, no, really hard
moment in my life where I slepton the floor couple of days of
year when I come here becausethe other human being through
(04:31):
the phone from FPL they don'tunderstand me, and really hard
time initially, but after Icreate this beautiful
opportunity in my life because Ihave the desire to create.
I don't need it, but I have thedesire to create.
Ed Mathews (04:46):
Yeah, excellent, and so you mentioned research is
the backbone of what you do.
When you look at a market, whatexactly are you looking for?
Jacopo Iasiello (04:54):
Yeah, like in real estate.
You're talking about realestate, correct?
Ed Mathews (04:58):
I am.
Jacopo Iasiello (04:58):
Yeah, okay, real estate is.
Technically, I understand the,the process, how it's working.
First of all, I don't believein people tell to somebody don't
have the opportunity moneyjumping in in something where
you don't generate the money.
You want to immediatelygenerate cash flow.
This is my idea.
Why?
Because if I started togenerate the create reserve of
(05:22):
money or something to reinvest,the only way to do this is when
you buy something and you reselland I believe in flipping.
How I find where I'm going.
I am expert in auction.
I'm working with my team wherethey send out mail, call people,
have a clear strategy, how toattack the market.
(05:44):
And this is the first partsingle family and a building
where fix, resell and flipping.
And the other part is generatecash flow.
How I generate cash flowthrough really basic mathematic
number.
Because real estate isbeautiful, because you don't
need to be a hero, but you needto have no emotion when you
(06:05):
invest.
This is the really importantpart and when you know I work
with really clear role, what Iwant in the investment.
The third part how and how Ifind to create a deeply
connection with human beingwhere they know I am a serious
investor, pragmatic, plussensible.
(06:26):
And the other part is the landopportunity.
Share with your audiencesomething important I shared
already in different otherinterviews where you know one of
the most important when youcreate money, you invest in cash
flow, where the cash flowgenerates every month, returning
your pocket where you possiblylive comfortable.
The third part, when you reservethe money and you have a
(06:50):
surplus of the money, is toinvest in land.
I go in the opposite directionto everybody.
Land is a big opportunity ifyou know where you invest and
you possibly have.
I call the 20x easily.
If you do the correct researchMeans if you have the
possibility to researchcorrectly, understand from the
(07:11):
public record what's happeningin one area and study if coming
big project in this area and youbuy anticipate Timing is
everything in real estate likein business Anticipate the
market you will really have abig scalable number because you
study correctly, you know wherebig project is coming and city,
(07:34):
the county, what they do ingeneral.
When some big projects comingin the area they change the
zoning and immediately when youchange the zoning you have a
surplus of two or three X ofyour investment and plus after
you have the possibility toinvest, to forward with some
variation, to create morepossibility to grow your money.
Ed Mathews (07:56):
So when you're looking for land or some of the
attributes you mentioned, youalluded to the path of progress,
right?
So I assume you're buying aheadof that?
You alluded to the path ofprogress, right, so I assume
you're buying ahead of that.
Is that where you're targetingland acquisitions?
Jacopo Iasiello (08:11):
Or are there other factors that you look at?
No, I look like the principalpart.
I look three components.
The first component I look isone area near some city or part
of the city where, with thisinflation, crazy inflation
people they need to livesomewhere, they need a place,
but not everybody.
(08:32):
They possibly live in front ofthe water, maybe a beach or
another area.
What's happening is this one.
I identify one area inside thecity wherever I invest, where in
this moment is a see the areato the area, but it's not the
area where is no project iscoming in.
(08:53):
What I do, I study the bigproject is coming over there and
when you study the biggerproject over there, a lot of
people they don't know this bigproject is coming, not because
it's not available for everybody, this information, but because
they don't inform.
And I inform my research, I doand I buy the land, keep it over
(09:13):
there for three, five years andafter sell or, in different
case, partnership with builder.
Ed Mathews (09:23):
Okay, and so you're not necessarily doing the
development, you're simply doing.
You're focused on doing theacquisition and entitlement
rezoning and you're basicallychanging the valuation.
Jacopo Iasiello (09:35):
You know why?
Because I really love to learnevery day and I learned some
good information from reallyhigh achievers in real estate.
They told me somethingimportant you have two options
to create wealth in real estate.
One is do all the job.
It means heavy stuff, do thebuilding and everything I love
(09:56):
it.
I do too, but when I decide, inparticular, for the land, it's
not my priority to really buildsomething big on top, because
when you build, you need toinvest, have more skill.
What I do, I create, becoming apartner, because, remember, if
(10:19):
you buy one and your investorbecoming 20, okay, you have a
really big margin and I'mbecoming, with the builder, part
of the company where they giveme something or I sell them the
land and that's it.
Ed Mathews (10:34):
Yeah, and what's your preference?
Are you more?
Is it just dependent on thedeal, or what do you prefer to
just sell outright or to becomepart of the project?
Jacopo Iasiello (10:43):
Depend how, depend from the project is
really important for me becauseI need to have not only the
number part now in the part ofmy life but I need to driving
passion.
It means if some big project togive me the idea, I will create
something remaining in thisarea for with my like, my touch
(11:03):
too and it's a big project whereyou know some idea on the back
really make me excited I love tobe part of it.
In other case, I try to exitafter three, five years.
I explain in the land this ismy timing Exit.
Take the money I explain in theland this is my timing exit.
Take the money and reinvest insomething some part in general
(11:24):
cash flow and some part anothertime to find this kind of
opportunity
Ed Mathews (11:27):
Understood.
And I don't want to go too farinto the interview without
talking about your books.
One of the things that I findfascinating about books and I'm
actually writing one myselfright now is that you are
boiling basically 10, 12 yearsof your life into 200 pages or
so, and so I'm curious aboutyour perspective on the book.
In terms of what message, whatwere you trying to accomplish
(11:50):
with the book?
Jacopo Iasiello (11:50):
Yeah, the message of this book is becoming
, from the fourth part in mylife contribution, what it means
, why I create.
I do this book because I wantto contribute to other human
being, because you know what'shappening when you receive in
your life abundance internal andexternal after a lot of pain
being.
(12:11):
You need to share with humanbeing this kind of the touch and
the main reason because I do isthis one.
And inside the book I reallycreate something beautiful
because I believe in internalabundance plus external creation
.
Without internal, you'repossible becoming external
(12:32):
really rich and in abundance,but you go through a lot of pain
and I go through a lot of painemotionally.
For this reason I reallybelieve the book.
The main reasons contributionin this book two part one part
where I explain what I do everyday in the morning with this
called MPB meditation, morningprayer, biohacking and exercise.
And the other part how becomingreally well in real estate with
(12:56):
really clear strategy no idea,website information, what you
need to do.
What you need to do clear, stepby step.
Ed Mathews (13:04):
And I think that's so important because so many
people I get stopped all thetime with people like how do you
do what you do?
Head aligned with what you needto accomplish and then being
very clear on exactly what yourultimate goal is and how that
boils down into daily action.
(13:25):
Right, that's one of the thingsthat gets me out of bed in the
morning, because I know I usethe big three.
I'm a Tony Robbins vote as welland, no matter what, there are
three things I'm going toaccomplish every day and I know
exactly what those are the nightbefore.
One is typically health, andthen the other two are typically
business.
Occasionally it's somethingelse family or whatever but
fortunately my teenagers and myoldest pretty self-sufficient,
(13:48):
so they don't need me too muchanymore, so we get to have
dinner together instead, but interms of the process, it's
really that simple, isn't it?
Yeah?
Jacopo Iasiello (13:57):
I'm completely agree with you.
What is the really partimportant?
We need to really create thecompletely abundance in 12
aspects of our life.
If we prioritize some of theseaspects, you started to feel
some different kind of visionand emotion.
For this reason I believe nowall part of my life where I have
(14:20):
two pain point in my story inmy life where I believe really
in the most important partPeople, when they want to start
to invest in real estate, startto ask correct question for
yourself and after you willreally succeed more easily
without less pain in your life.
And I believe in mindsetcompletely and I'm agree with
(14:43):
you with everything you sharedbefore.
Ed Mathews (14:45):
Yeah, it's life is so much happier and so much
easier when your head is clearand your mission is clear,
completely.
And I learned that later inlife.
I wish I had known that in mytwenties and thirties, because
my forties and fifties wouldhave been much better.
Jacopo Iasiello (14:56):
Yeah, what's happening.
We are never late in our life.
It's never too late, never toolate.
Aging is a process foreverybody and it means we need
to try to leave our big dropmoment in our life in our past
and every time have a clearvision of what we need to do and
for this reason, for example,in the morning, for me it's
(15:16):
really important to have somekind of every day Plus.
I ask some question every dayin my life.
Four questions so important.
These four questions change myprospect, my idea of my day, and
it's so important to createwhatever people they want to do.
Mindset is everything, strategyis everything.
Purpose in our life iseverything.
Ed Mathews (15:38):
Excellent, all right .
So let's get into purpose,since you mentioned that we're
going to get into our final five.
It is March and that's finalfour time here in the US and I
have the final five instead, soI don't get in trouble with the
NCAA trademark group.
So I would love for you to talkabout your purpose.
Tell me what gets you out ofbed in the morning and what
drives you.
Jacopo Iasiello (15:59):
Yeah, like how I shared with you before, I am a
creator and I want to createevery day something what this
means.
I have a clear purpose in mylife to create something special
through my vehicle of realestate create more external
abundance, because I feel reallyand I work every day to create
(16:27):
my internal and maintain thethree words I have in the book
healthy, rich and happy.
And my main purpose now in lifeis create something in real
estate where I possible touchother people's lives in the way
where the property where theywill live is not only a place
where they live, but it's aplace where the properties
(16:50):
communicate with them thepossibility to have more
calmness, more possibility toutilize different kind of
technique.
I utilize already in my lifesome kind of music and now my
goal is to create some buildingrelated with the concept I have
in my life the house is not onlya place where you live, but
(17:14):
it's a place where you rechargeyour energy.
If you don't have a correctplace where you live, you're
really missing the first step inyour life because it's becoming
a charging point.
And my idea is create onebuilding with this
characteristic and I alreadyworking from couple of years in
this project where people theyhave the possibility to utilize
(17:36):
all the technique I know thatwill benefit meditation, healing
, sound inside the building,possibility to use rock to
clarify, purify the property,water, clean water and a lot of
thing.
And I believe now this is mypurpose, is my life to change
quality of life of other humanbeing to real estate
Ed Mathews (17:59):
Excellent all right.
I also believe in mentors andseeking out people who have
already done it ahead of you and, instead of trying to reinvent
the business, simply model whatthey've done.
And so I'm curious about thebest ad vice you've gotten and
who gave it to you?
Jacopo Iasiello (18:13):
He's a billionaire, a really genius
creator of the most importantcompany in Europe.
And I have normal people in mylife, but the one best mentor is
(18:33):
my father, because my father isan engineer, normal human being
, nothing crazy or whatever, buthe is my hero because through
the action he creates in hislife, with his action in my life
, he creates my pattern.
What this means?
The first suggestion he told meis something important Every
(18:53):
day you wake up, communicatewith people, good words and do
good action for other humanbeings, and you will have a lot
of doors open every time in yourlife.
You will have abundance everyday until you die.
This is the most important part
Ed Mathews (19:10):
I love that.
So let's talk about we've talkedabout some of your successes.
Let's talk about a mistake.
As the audience has heard mesay many times on this show, I
truly believe you learn mostfrom the mistakes you make, and
you had some thoughts on thatbefore we hit record, and I'd
love for you to repeat what yousaid.
But also I'm curious about amistake that you made that you'd
(19:30):
love to have back, and how didyou recover from it?
What did you do?
Jacopo Iasiello (19:33):
The big mistake I have is one when I invest in
one really young age in oneproperty.
I buy one show in one bigcommercial space in Italy I
remember like around 23, 24years old and what's happening?
I don't have the control of thecenter, the commercial center
(19:54):
where this shop is located, butthis shop is really high end
shop and what's happening?
I people, they sell me theproject, whatever, and I buy and
I lose one million euro at 23years old.
And this I learn a lot.
What I learned from this bigmistake I learned it's so
important, every time you investin real estate, have the
(20:18):
clarity and the control of theinvestment.
What this means.
Something important when youinvest in real estate, you need
to have the control of all theparts inside the process to buy,
fix, resell and be clear andutilize leverage in the correct
way, Because everything in ourlife, if you use knowing the
(20:41):
correct way, they come back toyou
Ed Mathews (20:43):
Indeed.
Yeah, that's important.
I'm also curious about howprofessionals like you sharpen
the saw, so to speak.
So what authors are you payingattention to, and how do you
usually take in information?
Do you listen to audio books,do you read physical books or
YouTube, whatever?
I'm just curious.
Jacopo Iasiello (21:01):
Yeah, I want to share with you that I am a
machine learning every minute ofmy day really what's happening.
4.30 in the morning I go, I domy meditation and after I go to
the gym exercise.
I have in mind the day before,I schedule with clarity what I
need to learn during the dayafter, and I already have all
(21:22):
the 12 months of my lifescheduled, with each argument.
For example, now I work in thecommunication and the marketing
part.
I learn all these aspects and Ibuy.
I really believe in everythingrelated to information, the
correct one, because a lot ofthis kind of information really
(21:42):
changed my life and I utilize mytime every time.
When I am to the gym, I need tolearn something.
When I am in the car, I need tolearn something, and this gives
me the possibility to utilizeall my 14, 15 hours where I am
working with the correct way togrow, small step every day, and
(22:02):
what's happening.
For example, some book changedmy life, one in particular is
Rich Dad, poor Dad, and Ibelieve in learning every day
something clear, with clearpurpose, not like I today,
listening something but with nodefined clarity.
What do you need from thisinformation in your life?
Ed Mathews (22:23):
And something I learned from Dean Graciosi
actually is the concept ofimplementation right.
So it's not enough to just readthe book, right?
You need to.
So I'm an active reader.
In other words, I like physicalbooks or Kindle because I can
take notes and highlight andthat's how I retain it.
And one of the things that I dois I'm always looking for
(22:44):
things that I can implement inmy life, whether it's a better
mindset, better health, a betterbusiness, better husband,
better father.
Whatever book I'm reading, themoment I put that book down and
even during the book as I'mreading it, I'm actively looking
for concepts that I canimplement to make my life better
or somebody around me betterand really, important.
Jacopo Iasiello (23:05):
I agree completely with you.
It means nothing is work.
If only we read, we'relistening.
Whatever you need to do action,the action is coming from when,
the process, when you learn Alot of people.
They put something in thelistening, they don't take notes
, they don't stop, they don'tunderstand the concept and they
(23:25):
don't apply.
If you learn only for learnnever change your life.
If you learn to do action, it'scompletely different.
Ed Mathews (23:33):
Absolutely.
And so, finally, what doessuccess mean to you?
How do you define it in yourlife?
Jacopo Iasiello (23:39):
Yes, Beautiful question.
I love this question every time.
Success means something for meDecide what I want to do, when I
want to do, and you are a goodsoul you possibly really decide
(24:07):
the quality of your life andchange and give to people you
love something special, and Ibelieve in this.
I believe for me what thismeans.
Success it means createsomething where I have the
possibility to bring my familywith me to enjoy what I want,
what they like, to give themexperience, and not only to my
(24:29):
family, to my friend and otherpeople around my life.
This is what gives me a lot.
Contribution is one importantpart of my life.
Ed Mathews (24:38):
I love that.
That's phenomenal.
I've really enjoyed thisconversation.
Now, when you talk aboutoutside of work right, I know
you said you work in 14, 15hours a day, probably, like the
rest of us
Jacopo Iasiello (24:48):
spend time and another part of joy on my life
(25:10):
is really.
I love to connect with water,what this means.
This gives me joy.
For example, when I start in myday, I have the fortune to live
in one place near the water,where I have the possibility to
wake up, go to the beach, seethe sun coming in my eyes.
And traveling is another part,really important because how I
(25:32):
share with you the 12 aspects ofour life is to the possibility
to see the world and for me,traveling is important because
to other culture I learnedsomething different.
Traveling is important becauseto other culture I learned
something different, somethingmore, where probably open some
new possibility in my careerlike entrepreneur or businessman
and you live in the right partof the world to meet people from
(25:53):
different cultures.
Ed Mathews (25:54):
For sure, South Florida has become a melting pot
and it's pretty wonderful downthere.
So I'm here in cold Connecticutand I have to admit, there's a
tinge of envy, but I'm happy foryou.
Jacopo Iasiello (26:05):
Yeah, you have the possibility every time to
Florida, enjoy the beautiful sun.
Ed Mathews (26:10):
Someday, someday, Jacopo.
If people want to learn moreabout you or your book or your
business, what's the best way todo that?
Jacopo Iasiello (26:18):
Yeah, the best way is go to my website, www.
healthy rich andhappy.
com and buy the book please,because for me it's so important
.
This because not for the moneywe donate all to one association
called Hermano de la Callewhere I help them to.
They help people to becominganother time, to have another
(26:38):
time dignity.
They help homeless and throughwith this money I will give to
them and through Amazon, they tobuy the book and through the
social Instagram they'repossible to go to Jacopo
Iasiello, investor broker, whereI try to share good information
and information inside realestate and if the people that
are interested to invest in realestate on something or share
(27:00):
deal with me, I am every timeloving and I'm really open with
collaboration and everything and, if possible, contact me
through Instagram
Ed Mathews (27:07):
For those folks out there.
I think the name of that charityin English is Brothers in the
Streets.
Correct,
Jacopo Iasiello (27:14):
correct, correct.
Ed Mathews (27:15):
A wonderful charity, and thank you for doing that
because you're making the worldaround you better, Jacopo.
I've really enjoyed thisconversation.
Thank you so much for joiningus today, and I look forward to
keeping in touch and seeing howthings progress
Jacopo Iasiello (27:28):
Me, too, I really appreciate this beautiful
conversation too.
Ed Mathews (27:32):
Thank you, be well.
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