How To Survive Trump's Supply Chain Shock? With Richard Barnett -

In this timely episode of The Real Finds Podcast, host Gordon Lamphere sits down with Richard Barnett, Chief Marketing Officer at Supplyframe and a globally recognized expert in supply chain strategy, manufacturing trends, and trade policy.

As shifting tariff policies continue to reshape global commerce, Barnett explains how businesses are adapting by rethinking globalization entirely. What once was a world optimized for lean, far-reaching supply chains is now facing a new paradigm, marked by regionalization, reshoring, and a growing urgency to build resilience into operational models.

This episode examines how tariff disruptions, similar to those experienced during the COVID-19 pandemic, are prompting companies to reassess their strategies, including inventory buffers, supplier diversification, and even their real estate footprint. Barnett also evaluates how legislation, such as the CHIPS Act, is impacting domestic manufacturing and foreign investment decisions.

Whether you're an executive, investor, supply chain operator, or commercial real estate professional, this discussion delivers a fresh perspective on the future of industrial strategy, logistics infrastructure, and trade-driven site selection.

📌 Timestamps & Highlights

00:00 – Tariff shocks: How sudden policy changes are disrupting industries globally

00:31 – Welcome from host Gordon Lamphere and the Real Finds mission

00:46 – Guest intro: Richard Barnett, CMO at Supplyframe and supply chain thought leader

02:54 – From globalization to regionalization: Why companies are rethinking footprints

07:21 – Supply chain lessons from the pandemic: Fragility and over-optimization

11:18 – The return of inventory: Why buffers and flexibility are key

15:44 – Which sectors are most exposed to tariff volatility

22:38 – The CHIPS Act: Rebuilding U.S. semiconductor capacity

25:25 – The cascading effects of trade delays on global investment

30:00 – Final take: Navigating logistics bottlenecks and the uncertain future of trade

🧠 Key Themes Covered:

• Global trade policy shifts

• U.S. industrial strategy and restoring

• Regionalization vs globalization

• Supply chain resilience and risk

• Manufacturing trends and sector-specific disruptions

• Tariffs' impact on commercial real estate and site selection

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