From planning celebrity-packed events to launching innovative virtual experiences, Jeff Krauss is at the forefront of experiential marketing and event production.
In this episode, Jeff shares his journey from a party promoter to the founder of IE Group NYC, a leading event production company that works with top-tier celebrities and influencers. He dives into the challenges of building relationships in a high-stakes industry and how authenticity and humility have played a key role in his success.
Jeff also talks about the launch of FanRoom Live, a platform that offers fans unique virtual meet-and-greets with their favorite stars, and how he navigated the shift from live events to digital experiences during the pandemic. He gives a behind-the-scenes look at producing A-list events and the importance of staying grounded, regardless of the glamorous surroundings.
🎙️ In this episode, you’ll learn:
- How Jeff transitioned from party promoter to successful entrepreneur
- The key to building strong relationships in the entertainment industry
- How FanRoom Live was born and how it’s changing virtual fan experiences
- The struggles and rewards of producing high-profile events
- Why authenticity is more important than status symbols in business
- The impact of staying grounded in an industry focused on image
This podcast is for you if:
- You’re interested in the event production and experiential marketing world
- You want to learn how authenticity can help you succeed in a high-stakes industry
- You’re a fan of celebrities and curious about the behind-the-scenes of their events
Jeff’s story proves that true success doesn’t come from superficial status, but from creating genuine connections and staying true to who you are.
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🔗 Connect with Jeff Krauss!
Instagram: @iegroupnyc
🛜 IE Group Website | FanRoom Live | QuoteNotes
🔔 Follow us on Instagram!
🕶️ Podcast: @REALMentorsPodcast
🎙️ Host: @SeanMartinMotiv8 | @theseanmartin
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⭐️ About the REAL Mentors Podcast
The REAL Mentors Podcast is all about bringing authentic stories, inspiring messages, and valuable lessons straight to you. Our mission is simple: alter lives with real examples and provide actionable advice to empower the next generation of leaders, creators, and visionaries. If you’re looking for real-talk and real impact, this is the place for you.
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Keywords & Tags:
Event production, experiential marketing, IE Group NYC, FanRoom Live, celebrity events, authenticity, event planning, entrepreneurship, relationship-building, virtual fan experiences, REAL Mentors Podcast, Sean Martin
#JeffKrauss #EventProduction #AuthenticityInBusiness #FanRoomLive #EventPlanning #Entrepreneurship #REALMentorsPodcast #SeanMartin #Wrestling #WWE #BIGSHOW #UNDERTAKER #THEROCK #CMPUNK
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