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What's this episode about?
Putting ads in your episodes. Determining the appropriate number, length, and type of ads for your episodes can be confusing. Skylar discusses the importance of choosing relevant ads to ensure high return on investment (ROI) for sponsors and minimizing listener annoyance. The episode also covers strategic ad placement within your podcast, the pros and cons of host-read versus pre-made ads, and additional considerations like retention rate and ad-free subscription models. Tune in to learn how to optimize ad integration and maximize your podcast's revenue.
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Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.