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What's this episode about?
Putting ads in your episodes. Determining the appropriate number, length, and type of ads for your episodes can be confusing. Skylar discusses the importance of choosing relevant ads to ensure high return on investment (ROI) for sponsors and minimizing listener annoyance. The episode also covers strategic ad placement within your podcast, the pros and cons of host-read versus pre-made ads, and additional considerations like retention rate and ad-free subscription models. Tune in to learn how to optimize ad integration and maximize your podcast's revenue.
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