If you’ve ever said “the leads suck,” this one’s for you.
Shane & Duane sit down with longtime tech insider Randy Carroll alumni of Commissions Inc. (CINC) and Chime/Lofty now the growth engine behind Ruuster, a lead-nurture platform built to mine the gold already sitting in your database.
Randy breaks down the 19-month buy cycle (and why most systems stop nurturing at 6–12 months), how teams end up repurchasing the same lead through referral portals, and why your oldest leads are often the ripest to convert.
We dig into real examples (three-year “dead” leads turning into weekend showings), the misalignment between agent pay and long-term follow-up, and a simple mindset shift: every dial has a dollar value even the “no’s.”
You’ll also hear Randy’s behind-the-scenes stories from rocket-ship growth at CINC and Chime, a raw failure lesson from the road, and the core values that keep him playing the long game.
If you lead a team, run a brokerage, or just want your pipeline to be predictable again, this episode is your follow-up masterclass.
💡 Takeaways:
- Plug the nurture gap between 6–12 and 19 months.
- Re-label “Bought w/out us” as future seller leads.
- Score each call by dollar value to stay consistent.
- Prioritize 3–36 month leads. Today.
Connect with Randy: randy@ruuster.com
Listen & subscribe: Apple | Spotify | YouTube
🎙 Thank You for Tuning in to the R.E.A.L. Real Estate Agent Life Podcast!
We appreciate you joining us for another powerful episode where we dive deep into the world of real estate, mindset, and business growth. If you found value in this conversation, be sure to subscribe, leave a review, and share it with your network!
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