Real Talk about Marketing

Featured Guest: Melissa Metheny, Acxiom VP - Retail Sales and Client Management

Melissa Metheny joins the podcast to share the importance of identity for retailers who are doubling down to serve customers in the wake of the pandemic. The discussion covers effective strategies to battle the “Amazon effect” adjusting to changing customer behaviors and the future of customer engagement.

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Featured Guest: Mike Danley, Director of Products at Acxiom

CDPs won’t solve a brand’s problems straight out of the box.  It all starts with the ultimate goal of improving the customer journey with personalization and relevant customer experiences. Then the questions: What is your data strategy? How will you solve for identity? Where does the CDP fit into your ecosystem? Listen to The Real Identity podcast as three professed tech ne...

Featured Guest: Bruce Biegel, Senior Managing Partner at the Winterberry Group

Industry identity expert Bruce Biegel of the Winterberry Group joins the The Real Identity podcast to answer all your burning questions:  Why is defining identity so hard? Why are things changing faster than ever before? Will hashed email be the new identity standard? How will brands get to the measurement and attribution they need? Will we ultimately pay...

Featured Guest: Steve Letourneau, Director of Sales for N. America West at Arm Treasure Data 

The biggest challenge to implementing a CDP or a single technology is understanding that it isn’t a singular answer – it’s an important part of an overall strategy. A brand must understand what they are solving for, where data is stored, how they will solve for identity and how to get key internal stakeholders to buy into the vision. Steve ...

Featured Guest: Ted Hart, Director of Solutions Sales Support 

Ted Hart joins the Real Identity podcast to discuss the critical role of data strategy in paving the path for success when optimizing an existing CDP or building an enterprise identity solution from scratch.  Listen in to understand how to gain insight into three key principals: Don’t cut corners in search of an easy button, stay flexible and ready to adapt to market cha...

Featured Guest: Bobby Heller, Director of Technical Operations at Kinesso

Transparency, cookie deprecation, clean rooms, multiple pipes, privacy sandboxes.  Bobby Heller joins the Real Identity podcast to help us understand the current issues, complications and consequences of adtech evolution as well as the possible ways forward in response to the question he is hearing most these days: “What does it all mean?”  Ultimately, brands ...

Featured Guest: John Baudino, SVP Global Agency Growth, Acxiom

Bio: https://www.acxiom.com/people/john-baudino/

Podcast: https://www.buzzsprout.com/263561/5490982

The amount of data in the digital ecosystem and the maze to follow it through the process can be overwhelming. John Baudino joins the Real Identity podcast to clear up the questions on how to build a plan to collect, manage and connect data in the right way.  What makes it h...

Data has many opportunities to support government agencies’ missions, though ethical considerations should not be forgotten.

Taking successes from the private industry to support government tech efforts is a widespread trend. With data, that’s no different. Acxiom wants to take its experience in data practices in the commercial world to support government agencies in being able to make smart and actionable decisions for th...

Acxiom’s guru of industry strategy and digital enablement Dana Goff joins the Real Identity podcast to discuss the foundational role of identity in the financial services industry and what that means at this pivotal moment of pervasive change brought about by Covid-19, privacy regulation and Google’s most recent announcements. From customer acquisition and mortgage to risk management, there has  been a huge boom in digital touches....

Tracy YoungLincoln, Chief Client Officer at Kinesso, joins the Real Identity podcast to discuss the human factor of marketing – on all sides of the equation. Building a first-party asset is the first step for brands, but figuring out the right way to gain value from it is the most important step. Brands must think beyond the point of data capture to the points of delivering value from the data - from bringing media and creative bac...

Dustin and Kyle teamed up with Acxiom expert Allyson Frammolino to talk about the role of data analytics during the pandemic and how marketers can leverage these tools to better understand consumer behavior. Allyson shares insights on which industries were harmed or helped by the COVID-19 outbreak and raised the conundrum for brands: What is more important -- user privacy or personalized experiences?

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The world is getting smaller and the ripple effects of a global pandemic has made it even more so. David Keens, Acxiom’s Senior Director of Product for EMEA, joins the Real Identity podcast to discuss the complexities and challenges of identity in Europe and how it differs -- or not -- from other areas in the world. He explores the concept of behavioral change measurement and the positive learnings for the industry, practitioners a...

Industry veteran David Danziger, VP of Data Partnerships at The Trade Desk, joins the the Real Identity podcast to discuss the development of Unified ID 2.0, its open source and interoperability design intended for the betterment of all in the industry, and how it can build scale in the ecosystem.  He also weighs in on the changes in the adtech world and why he sees brighter days ahead.

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What is one of the biggest challenges companies face in bringing adtech and  martech together?  Their own organizational silos.  Identity consulting expert Gloria Ward joins the Real Identity podcast to share client challenges and successes from her 20 years on the front-line of building identity solutions for some of Acxiom’s biggest clients. Though first instincts say throw more technology at it, the most important thing to do wh...

Tom Kershaw, adtech expert and former CTO of Magnite, Inc., joins the Real Identity podcast to share insights and opinions on the whirlwind of change hitting the digital ecosystem. From alternative identity options to third-party cookies, cohorts and IP addresses to CTV, the impact on small and emerging sites and effective attribution and measurement, no topic is left untouched. You don’t want to miss this fast-paced and fascinatin...

John Nardone, CEO of Flashtalking and the “Yoda of adtech” joins the Real Identity podcast to talk about the evolution of adtech and how the basics of marketing – getting the right message to the right person – is still the Holy Grail. In today’s environment, every conversation with an advertisers starts with identity and continues with the trilogy of anonymity, transparency and consumer control. With a healthy dose of Star Wars re...

In this episode, Will McGivern-Smith, Chief Product and Strategy Officer of TrueData joins the Real Identity podcast to discuss the future of advertising—specifically, the role of AI and how it can protect consumer privacy, enhance browsing data, and serve as an effective alternative in the third-party cookieless world. Cohorts and their traction in the industry, balancing people’s desire for privacy protections, convenience and re...

David Skinner, Acxiom’s GVP of Channels and Alliances joins the Real Identity podcast to discuss the collision of the anonymous advertising ecosystem with high precision, direct marketing and its ripples across not only Acxiom’s partner network but also the industry as a whole. There have never been more identifiers or more complexity when it comes to getting the data right and recognizing people as they engage.

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