Words are so powerful, and the words you use to represent your business will evoke emotions, thoughts and feelings about your business to anyone that reads them.
Potential clients will use your words to judge you. They’ll judge your professionalism, your expertise, your personality and how you might interact with them if they choose to work with you.
So when we talk about ‘brand voice’ we’re really talking about using words that represent what your business stands for and how you want to be perceived. It’s also about how both these elements are used to inject a personality and tone of voice that comes together to appeal to potential clients.
Does brand voice matter and how do you find the right voice for your business?
In todays episode, Leeha and Nichol chat about:
- What ‘brand voice’ actually is
- Why it’s important to define your brand’s voice
- Five key steps you can take to find your brand's voice.
REFERENCES
During today's episode references were made to the following:
Semrush: https://www.semrush.com/blog/how-to-define-your-tone-of-voice/
CoSchedule: https://coschedule.com/marketing-strategy/brand-voice/#brandvoicechart
Edelman trust barometer: https://www.edelman.com/research/trust-barometer-special-report-in-brands-we-trust
Nielsen Norman Group: https://www.nngroup.com/articles/tone-of-voice-dimensions/
CONTACT US TODAY
We hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.
If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email: realtalk.wib@gmail.com
If you would like to know about how an all-inclusive copywriting and website package can help you find your brand voice and connect you with clients, arrange a quick chat with Leeha from Meridian Digital (formally Mind Your Words) today: BOOK NOW
If you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Business and Leadership coaching today: BOOK YOUR FREE CLARITY CALL
A FINAL QUOTE FROM LEEHA AND NICHOL
Tone of voice reflects your brand personality, helps you connect with your audience, and makes you different from the rest. ~Semrush Blog
PLEASE NOTE:
This podcast contains explicit language
Visit us at:
https://meridiandigital.com.au
https://nicholstark.com.au
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