Borderlands and Deadpool & Wolverine are two of this summer’s biggest movie blockbusters, but they had wildly different outcomes. Kaitlyn and Sam discuss whether Borderlands’ poor performance means anything for gaming’s future in Hollywood and what other adaptations can learn from Deadpool & Wolverine’s hugely successful marketing campaign. Other topics include Krafton acquiring Hi-Fi Rush developer Tango Gameworks and the pair’s favorite summertime games.
Timecodes:
00:00:00 – Intro
00:08:04 – Breaking Down Borderlands’ Critical and Commercial Reception
00:25:50 – Why Deadpool & Wolverine’s Marketing Was So Strong
00:42:59 – Krafton Acquires Hi-Fi Rush Developer Tango Gameworks from Xbox
00:49:33 – Read of the Week (Eurogamer’s Summer Gaming Feature)
01:01:38 – Outro
Stories/media discussed:
Variety – Box Office: 'It Ends With Us' Beats Expectations, 'Borderland' Flops
The Town – 'Deadpool & Wolverine' and Marketing Disney's First R-Rated Marvel Movie
Variety – 'Deadpool & Wolverine' Crosses $1 Billion at Global Box Office
Campaign – How these 6 brands are collaborating with ‘Deadpool & Wolverine’
Polygon – Microsoft just gave the Xbox controller a huge ass
GamesIndustry.biz – Krafton acquires Tango Gameworks and Hi-Fi Rush IP from Xbox
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.
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