Sean Murrin, CEO of gaming creative agency Waypoint, joins Kaitlyn and Sam to discuss the relationship between creative activations and PR. They highlight Waypoint’s work with physical goods, mailers, stunts, events, and more (including the Elden Ring Pot Boy puppet at the 2021 Game Awards), and how that work can drive word-of-mouth and media coverage.
Timecodes:
00:00:00 – Intro
00:06:44 – What is Waypoint?
00:27:39 – Influencer Kits
00:41:40 – How Gaming Trends Have Changed Waypoint
00:49:18 – Making Elden Ring’s Pot Boy Puppet for TGAs 2021
00:59:15 – Sean’s Other Favorite Projects
01:02:00 – How to Be a Good Creative Client
01:09:49 – Outro
Find Waypoint’s work here, and watch the agency’s show, Side Quest Sessions, on YouTube.
Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at podcast@triplepointpr.com. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.
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