In this episode of Realm IQ Sessions, host Curt Doty speaks with Audrey Chia, a growth marketer, content strategist, and LinkedIn influencer based in Singapore. Audrey shares her journey in AI, her expertise in conversion copywriting, and insights on AI adoption, ethics, and future trends. They discuss the role of AI in marketing, the importance of human-centered and creative-centered AI, ethical concerns with AI platforms, and strategies for businesses and individuals to integrate AI effectively.
Topics Covered
- Audrey’s Journey into AI & Copywriting
- Launching her consultancy, Close With Copy, alongside AI adoption
- Embracing AI instead of fearing job displacement
- Using AI to optimize content creation and copywriting
- AI & Marketing ROI
- Saving 70% more time and achieving 3X ROI with AI
- AI’s impact on conversion-focused advertising
- Efficiency vs. efficacy in AI-powered marketing
- The Role of Human and Creative-Centered AI
- The importance of humans in the loop
- Why creative professionals elevate AI beyond generic outputs
- AI as a tool to enhance—not replace—expertise
- AI Adoption & Business Strategy
- The challenge of corporate AI adoption
- Why top-down AI integration fails & the power of mid-level champions
- How businesses should view AI as a productivity enhancer, not just a cost-cutter
- Testing & Choosing AI Tools
- The importance of tool agnosticism
- Audrey’s go-to AI tools:
- Sybil for transcribing and analyzing meetings
- You.com for testing different AI models
- Google’s Notebook LM for digesting large content sources
- The evolving quality of AI models in copywriting
- AI Ethics & Data Privacy
- Concerns about AI tools training on user data
- Risks of integrating AI into everyday software (e.g., Microsoft Copilot, Google AI)
- The need for ethical AI policies and transparency
- The impact of DeepSeek and how it challenges Western AI platforms
- The Future of AI & Job Markets
- AI will replace jobs but also create new ones
- Why upskilling is crucial for AI-era professionals
- The need for structured AI adoption in organizations
- The AI Investment Bubble vs. Adoption Bubble
- The difference between AI’s financial hype and real-world adoption
- How investment trends differ from actual AI innovation
- Final Thoughts & Call to Action
- Audrey’s consultancy (Close With Copy) helps businesses optimize their marketing with AI
- Where to follow Audrey (LinkedIn, website)
- Encouragement to follow Realm IQ Sessions across platforms
Pull Quotes & Attributions
🗣 "I knew I had two options: fight the current or ride th
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