Curt Doty hosts Russell Schwartz, Associate Professor at Chapman University and a seasoned movie marketing expert, on the Realm IQ Sessions Podcast. They discuss the evolution of independent filmmaking, AI’s impact on the film industry, and the challenges and opportunities within Hollywood and education. Schwartz shares insights from his career in movie marketing with Gramercy Pictures, New Line Cinema, and other companies, and addresses how AI tools could shape the future of independent films.
Topics:
1. Russell Schwartz’s Career Journey
• From Island Pictures to Gramercy Pictures and New Line Cinema.
• Marketing iconic films like Fargo, The Big Lebowski, and Lord of the Rings.
2. Independent Filmmaking
• Challenges and opportunities in an era of studio disruptions and streaming wars.
• The role of scrappy filmmakers in telling authentic, human stories.
3. AI in Film Production and Marketing
• AI tools leveling the playing field for filmmakers with limited budgets.
• AI as a tool, not a replacement, for screenwriters, editors, and marketers.
4. Hollywood Trends
• Sequel fatigue, Marvel burnout, and the shift towards original content.
• Theaters vs. streamers: The changing economics of distribution.
5. Education and the Next Generation
• Teaching creativity in marketing and film production at Chapman University.
• Encouraging students to embrace AI responsibly while maintaining originality.
6. Future Outlook
• Predictions for independent film resurgence amid technological and market shifts.
• The importance of tenacity and perseverance in the film industry.
Sponsor our show - https://www.realmiq.com/sponsors
Receive our weekly newsletter: Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7024758748661391360
Sign up for one of our workshops: https://www.realmiq.com/workshops
Are you an AI Founder? Learn about our AIccelerator: https://www.realmiq.com/startups
LinkedIn: https://www.linkedin.com/in/curtdoty/
Need branding or marketing? Visit: https://curtdoty.co/
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com