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December 10, 2020 24 min

Leadership can arguably be boiled down to two things: have great ideas, make exceptional decisions. But sometimes those decisions require taking risks. Risks are often associated with a negative connotation. It seems like you’re making a bold move that hasn’t been founded in data but when you really think about risks, sometimes it’s an emotional connection or need to do something different because all of the signs are pointing in that direction. There have been compelling lies fed to us as a society when it comes to entrepreneurship and risk-taking so in the spirit of the podcast, let’s smash ‘em. 

Co-hosts Allison Minutillo and Jess Reilly have the pleasure of speaking with Rand Fishkin (Twitter @randfish), currently the co-founder and CEO of SparkToro and previously co-founder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.

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