Recipe to Revenue
The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!
Episodes
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Think $10-20K sounds expensive? It's actually the cheapest part of launching a food brand. KJ Burrington, Vice President of Technical Development at the American Dairy Products Institute, delivers crucial insight about real costs entrepreneurs face, technical expertise requirements, and manufacturing pitfalls that determine whether startups ...
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In today’s beverage industry, under unprecedented pressure, strategic M&A decisions require more than experience. They demand data-driven precision. Pat DeLong, founder of Azur Associates and 35-year industry veteran, shares how market intelligence separates successful acquisitions from costly mistakes and why disciplined rejection of opportu...
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When retail shelves didn’t fit their premium pricing model, this Canadian farm distillery made a radical decision: abandon local distribution and target international luxury markets instead. Barb Stefanyshyn-Cote shares how strategic market selection transformed their craft distillery into a global export success.
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In this episode...
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Why do most leaders fail when trying to change their organizational culture? Karl Johnson, former Fortune 500 executive from Mars and Cargill, shares why culture is a "lagging indicator" and the integral model that shows leaders exactly where to focus instead for measurable brand performance results.
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In this episode of ...
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What are the two biggest mistakes that kill beverage brand growth potential? A.T. Howe, beverage industry veteran with 20+ years at companies like Diageo and PepsiCo, answers this question, how brands often destroy market connections that drive lasting success, and more.
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In this episode of "Recipe to Revenue," A.T. shares his jo...
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Are you an aspiring food or beverage entrepreneur wondering how to scale from local farmers markets to national distribution? In this episode of "Recipe to Revenue," Christy Clement, founder of Vashon Island Coffee Dust, shares how she transformed a personal coffee interest into a thriving spice blend business that now generates 50% of its revenu...
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Are you losing 50% of your subscription customers within 90 days? Or struggling with low repeat purchase rates in retail? In this episode of "Recipe to Revenue," Ken Rapp, CEO of BluStream, highlights how post-purchase customer experience automation is transforming how brands retain customers across all business models.
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Are you losing out on customer data because of big retailers? Spoiler – the answer is likely ‘yes!’
Tune into our ‘Part 2’ episode with Blandine Jean Paul, who explains why direct-to-consumer strategies are the only way CPG brands can survive, and why industry giants like Dole are filing for bankruptcy by ignoring this critical shift.
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Are you ready to revolutionize your CPG brand with cutting-edge innovation? Meet Daniel Lauri, Executive Partner at Pilot Lite, who's transforming the industry with groundbreaking paper bottle technology and strategic insights from his years at PepsiCo, Nestle, and Coca-Cola.
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In this episode of "Recipe to Revenue," discover ...
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Are you shocked that 70% of liquid honey in stores is actually fake? Learn how Douglas Raggio discovered this disturbing truth and built Pass the Honey, a revolutionary honeycomb company that's transforming the industry through regenerative beekeeping practices.
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In this eye-opening episode of "Recipe to Revenu...
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Are your marketing campaigns missing the mark with consumers? Join Leah Messina as she interviews brand marketing expert Blandine Jean-Paul, who reveals why authenticity is the cornerstone of successful brand development and why so many marketing campaigns fail to connect.
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In this eye-opening episode of "Recipe to Revenue," Blan...
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Discover how a wine industry expert transformed native California agave into award-winning premium spirits! Meet Gian Nelson, founder of Jano Spirits, who's pioneering the California agave movement with metical-style production techniques and a deep connection to his Chicano heritage.
In this captivating episode of "Recipe to Revenue," G...
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Are you curious about how artificial intelligence is transforming the food industry?
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In this episode, Leah Messina interviews Hiren Umradia, founder and CEO of Zess, who shares his journey from tech professional to food innovator using AI to revolutionize plant-based food development.
In the 19th episode of "Recipe to Revenue,&quo...
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Are you a food entrepreneur struggling to scale your product from concept to commercial production? In this episode of "Recipe to Revenue," Leah Messina interviews Alex Belknap and Quenten Allen from The Facture Group, engineering experts who help food startups navigate the complex journey from prototype to profitable manufacturing.
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Dreaming of turning your restaurant concept into a thriving franchise? Meet Peter Ackerman and Gregg Ryan, co-founders of Wrap City Sandwich Company, who transformed what started as a "restaurant flipping" project into a 14-location franchise with its own potato chip manufacturing facility.
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In this practical episode of "Reci...
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Dreaming of launching your own spirits brand but overwhelmed by the complex world of distribution? Meet Devin T. Adams, founder of Mala Mia, who transformed a fateful trip to Oaxaca into an award-winning premium mezcal brand now featured in Soho House, Total Wine, and luxury establishments across the country.
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Struggling to market your food brand with limited resources? Meet Damian Roberti, founder of Marketing Food Online and successful food entrepreneur, who turned a small Italian bakery into a thriving e-commerce business—without the big marketing budget most brands think they need.
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In this game-changing episode of "Recipe to Revenue," di...
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Ever wondered how Latin American food brands break into mainstream American grocery stores? Meet Margarita Womack, founder of MasPanadas, who transformed her cultural heritage into a nationally distributed frozen food brand now featured in Whole Foods, Stop & Shop, and Costco.
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In this inspiring episode of "Recipe to Revenue," discover how Ma...
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Ever wonder how your favorite juice, soda, or beverage makes it from farms around the world to your local store? Meet Dino Cardelli, a veteran agricultural economist and supply chain expert who has spent decades behind the scenes at giants like Tropicana, PepsiCo, Coca-Cola, and Dole ensuring your favorite drinks are always available.
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In this eye-opening ...
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Looking for a natural way to reduce sugar without sacrificing taste? Join us as we talk with Malcolm Greenberg, the "Monk Fruit Guy" and Chief Sweetener Specialist at Adallen Nutrition, who reveals how this remarkable fruit is revolutionizing the food and beverage industry.
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In this eye-opening episode of "Recipe to Revenue," discover h...
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