Success-driven women often believe they can do it all—until life forces them to redefine what “having it all” truly means. Alessia Citro, a former Google leader and serial entrepreneur, thought motherhood wouldn’t change her. But when her daughter was born, everything shifted. Her priorities, ambitions, and sense of self had to evolve.
The pandemic accelerated this transformation, bringing her face-to-face with burnout, identity loss, and the realization that “mommy wine culture” was making things worse, not better. She chose to lean into sobriety, self-care, and rediscovered her unshakable faith. A serendipitous “God Wink” on a flight back from Hawaii confirmed what she already felt deep down—corporate life no longer fit. The real challenge? Rebuilding her life on her terms.
Alessia has found that success isn’t about forcing structure but about creating habits that align with your vision and values. She breaks it down into five pillars: awareness, alignment, auditing what’s working (and what’s not), activation, and ultimately, ascension. By shifting from discipline to devotion, she believes habits can be expansive rather than restrictive, helping women unlock new levels of growth.
Now, she empowers high-achieving women to get intentional—whether it’s through designing better routines, modeling authenticity for their children, or trusting the process of reinvention. Her advice? Stop “shoulding” on yourself. Step fully into who you are meant to be. The path to fulfillment isn’t about doing more—it’s about doing what truly matters.
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