Marcus Edwardes: The Best Biz Dev Tactic and a Big Missed Opportunity.

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Building Relationships with the SAMS Method:

In this episode of Recruiting Trailblazers, Marcus delves into a game-changing approach to recruiting by emphasizing the importance of cultivating meaningful relationships with candidates. He warns against the pitfalls of transactional recruiting and presents his SAMS method (Situation, Aspirations, Motivations, Skills) as a solution to transform recruiter-candidate interactions. Marcus explains how engaging with multiple candidates daily and maintaining these relationships through regular, valuable content can build a strong referral network and reduce the need for cold outreach. The episode offers practical tips on rethinking candidate screening and reinforcing recruiter-candidate connections through value-driven newsletters, aiming to position recruiters as 'Trusted Advisors' and ensure long-term success.

00:00 Introduction to Recruiting Trailblazers
00:26 The Best Business Development Tactic
01:05 Building Meaningful Relationships
02:33 The Biggest Missed Opportunity
03:23 Candidate Relationship Strategy
05:05 Mindset Shift for Recruiters
05:59 Long-term Success in Recruiting
07:15 The Power of Connection
07:56 Avoiding the Hard Sell
08:28 Understanding Recruiter Goals
09:44 Introducing the SAMS Method
09:56 Step 1: Rethinking Candidate Calls
10:05 Step 2: Nurturing Relationships
10:55 The SAMS Conversational Strategy
11:57 Breaking Down SAMS: Situation
12:27 Breaking Down SAMS: Aspirations
12:48 Breaking Down SAMS: Motivations
13:43 Breaking Down SAMS: Skills and Experience
15:22 Building Trust and Moving Forward
15:57 Final Thoughts and Next Steps

Connect with Marcus https://www.linkedin.com/in/marcusedwardes/