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November 20, 2023 11 mins

What values do you appreciate in an organization? In this People Heroes Rising episode, William Tincup find out exactly what draws employees to work at isolved. Celia Fleischaker, Chief Marketing Officer at isolved, discuss what sets her organization apart from other companies in the industry, and the compelling reasons why Celia chose to work there. 

One of the key factors in Celia's decision to join isolved was the company's focus on people and culture. She appreciates how isolved values the employee experience and sees the importance of marketing internally. This emphasis on creating a positive work environment and fostering strong relationships with employees sets isolved apart from other companies in the industry. This customer-centric approach is not common in the B2B space, and it is something that isolved deserves to be proud of.

Through its emphasis on people and culture, as well as its commitment to building strong relationships with customers, isolved stands out in the industry.


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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
William Tincup (00:06):
Ladies and gentlemen, this is William
Tincup, and you're listening tothe Recruiting Daily podcast.
We are broadcasting from isolvedConnect in Palm Desert, Palm
Springs at the JW Marriott.
This is my second Um, Connect,and, uh, dare I say this was
better than Nashville?
Nashville was wonderful, butthis is so much better.

(00:27):
I'm, I'm, I know I'm creating alot of anxiety for the
executives, because I'm like,what are you doing next year?
Like, what are you, how are yougoing to make it better?
How are you going to make itbetter?
Like, we, can you just enjoy themoment right now, please?
Please, just enjoy the moment.
Anyhow, uh, Celia, we, I'd justlike to, like to get to know
you.
So tell us a little bit aboutyourself.

Celia Fleischaker (00:44):
Sure.
Um, I'm Celia Fleischaker, ChiefMarketing Officer with isolved
for all of a couple of weeks.

William Tincup (00:49):
So we're going to talk about strategy.
Exactly.

Celia Fleischaker (00:53):
If we could get really deep in product and
strategy for me, that would beamazing.
Um, so excited to be here.
It's my first, obviously,Connect, so I think it's the
best too.
And, uh, you know, I've beenaround B2B tech for 25, 30
years, really aging myself now.
No, no.
At one point,

William Tincup (01:12):
you stopped talking about years.

Celia Fleischaker (01:13):
Yeah, right?
Decades?
Tom,

William Tincup (01:16):
Tom, Tom was on earlier, and I've known him
since the aughts, and I likeTom.
We can't say years.

Celia Fleischaker (01:23):
I know.
It's not great.
We've got to, we

William Tincup (01:24):
just, ageism is real.
It's a real thing, people.
Ladies and gentlemen, it's areal thing.
I've actually deleted everythingin my LinkedIn profile that's
over 20 years old.
So, I only have 20 years of workexperience.
Huh.
And so I've deleted everythingthat was more than that.
People, if they look at it, theylook at my LinkedIn profile, I

(01:45):
started work in like the 2000s.

Celia Fleischaker (01:49):
There are a lot of things going through my
head that I can't say.
Oh yeah.

William Tincup (01:51):
No, no.
And you should.
Absolutely.
We'll, we'll hit the, uh, we'llhit the, uh, stop button so you
can actually stay on with thosethings.
So, why did you, why did youchoose isolved out of all the, I
mean, again, like, we've been inthe same space for a long time.
There's 500, 000 vendors thatyou could have easily gotten a
job and done a bit with.

(02:12):
So why iSolved?
Yeah,

Celia Fleischaker (02:15):
I mean, a few different reasons.
I'm very, like, HCM I think isamazing in that they focus on
people internally, and I thinkthere's this...
intersection with what we'vedone in marketing for years and
how people are starting tomarket internally and how
important the employeeexperience is.
So I love that aspect of thespace where I sell plays, but

(02:36):
for me, it was, it was aboutculture and people and, uh, I
met Lena and people like JamesNorwood and others that are
here.
And, um.
Oh, that's all you hear about,right?
Amy Mosher talks about it.
The culture, the culture, theculture, and for me, looking for
a job, that was my number one.
Like, I really felt that wasimportant.

(02:57):
And then, then you get beyondthat.
You hear about the opportunityand.
Especially walking around here,how much their customers think
of them, which is not the normin B2B, right?
Like, it's not.
No, these people, these

William Tincup (03:11):
people are, I don't know, I don't know, it's,
it's, I wouldn't say cultish,but, but, they run towards their
customers.
Yeah.
They don't run away from them.
No,

Celia Fleischaker (03:20):
no, no, you're not hiding them, dodging
someone, no! You know what I'msaying?
Like, this is the craziest thingin the world to me.
It's funny, because peoplealways talk about, like, oh
yeah, I have an...
Advocacy program or whatever.
It's like, it's the customerbase, right?
Now,

William Tincup (03:33):
who can I talk to as a referral or reference
check?
Like, uh, how many thousands doyou want?
I mean, who do you want to talk

Celia Fleischaker (03:39):
to?
It's pretty neat.
It's a nice

William Tincup (03:42):
feeling.
It's a different feeling becausethere's not that many of those
that are in our little tinyworld.
That, that actually have acustomer base that loves them.
And like what Brian and I, wewere doing a bunch of customer
meetings yesterday.
What we learned is thatcustomers think of iSolved as an
extension of their HR team.
Yeah.
Like I actually had aninterview.
I said, okay, well, what happensif you have a problem here or

(04:05):
there?
They're like, oh, I call myteam.
I'm like, okay, cool.
Like your internal IT, this,that, and the other.
No, no, I call my iSolved team.
And I'm like, okay.
The fact that you would think ofthem as your team.
As your team.

Celia Fleischaker (04:16):
That says a lot.

William Tincup (04:17):
That's unusual.
I mean, I've done this a lot fora long time, and that's unusual.
That's a wonderful thing,

Celia Fleischaker (04:24):
actually.
It is.
It's very, and it's notsomething that gets created
overnight.
It's not something you can turnon a dime.
It's a very big commitment.
I know that.
Huge investment.
And I think.
The company walks the walk interms of how they treat their
customers.
You see Lina's new role as headof experience.
There's no one better for that.
She just epitomizes how we feelabout our customers and partners

(04:47):
and what we want to do and it'sIt's, it's, it's nice to be some
place like that.
It's uh,

William Tincup (04:55):
it's different.
It's kind of like a differentworld.
It's like we've, we've enteredinto the Disney

Celia Fleischaker (04:58):
realm of life.
Spread our superheroes orsidekicks, spread our, I'm gonna
get the naming wrong, I'm gonnabe in trouble.
Sam Solver, I know one.

William Tincup (05:07):
You know what, I, I don't know any of them, I
just, I know the people heroes,that's uh.
And

Celia Fleischaker (05:13):
Sam came in my welcome kit, so.
Isn't that great?
Yeah, it's actually, myhusband's like, why do you have
that stuff, Dan?
But.
Yeah.

William Tincup (05:21):
One of the things that's great also as a
recovery marketer is you don'thave to, you don't have to redo,
like this isn't a tear down andbuild up.
You've been in these situationsbefore.
You know what I'm talking about.
Where you go into a market, it's

Celia Fleischaker (05:32):
like.
It's a fix, right?
Yeah, yeah.
It's this is a, how do you, howdo you continue down that path?
Yeah.
And you, you hear it.
When Mark talks about corporatestrategy, you know, in his
keynote, and others, this is notabout how do we change the
organization or do thingsdifferently.
It's just how do we keep makingthe world better for our
customers, stay committed todriving innovation for them, and

(05:56):
giving them that goodexperience, and at the same time
doing the same for ouremployees.
And that's nice.
I mean, again, it feels like it.
It's weird.

William Tincup (06:05):
It feels like we're in an alternate reality
where like this is, this is notthe norm, but this becomes the
norm.
Because there's a lot ofcompanies that, we were at HR
Tech last week, there's a lot ofcompanies that would like to
have this.
But like you said, this is asustained, it's an investment,
it comes from the top, it's allthese things.
Again, you gotta put, thetechnology's gotta be there.

(06:25):
And you've got to have theinvestment in caring, that
empathy, I think, um, Linaactually talked about this, is
like, you've got to actuallyhave, you've got to actually
care about the people.
People being both employees,partners, customers, etc.
If you don't, you know, it's, itbecomes a, I sold you a product,
transactional, later on I'lltalk to you later about the next

(06:46):
thing, but, you know.
You're, you're just a, you're atransaction.

Celia Fleischaker (06:49):
Well, and we, you hear people talk all the
time about you should use yourpro, we, we live in our product,
right?
Like, I use it every day, um, I,I applied through it, I, um, you
know, got screened, all of,like, everything we do, um, and
it's, it is cool, so you comeinto onboarding like, yeah, I
get this.

William Tincup (07:07):
I love that.
Yeah.
Oh, I love that on so manylevels.
Oh, that's cool.
So, are you already being asked?
Because when marketers take on anew gig, I tell them, give it
90, 120 days, just get your feetthere, don't go and make a bunch
of decisions, don't make a bunchof changes.
You'll make changes.
You know, that's inevitable.

(07:28):
However...
Just go slow, just kind of letit, but there's so much pressure
to then come in and like putyour stamp on things, or have an

Celia Fleischaker (07:37):
opinion, and it's like, you know what?
No one's said go slow to me yet.
I did, I

William Tincup (07:45):
did, I said go slow.

Celia Fleischaker (07:48):
Um, but, yeah, I mean, I think one of the
nice things is this is like,This consolidated, these three
or four days, it's like, Iwouldn't get this experience in
a year, right?
If I come on a month later.
And so you quickly get immersedin how the customers feel, how
the partners feel, you get tomeet the whole team because so
many of us are remote.

(08:08):
And um, so I feel like I'mlearning fast.
I know there's so much I don'tknow.
And yeah, you're right.
Like you, there is a pressurealways to put your stance.
It's not about that.
It's about, because you don'twant to mess up a great day.
Thanks.
100%.
Right?
You know.

William Tincup (08:23):
Why would you, why would you, why would you, I
mean again, there might be someinfrastructural, not a word,
there might be some stuff that,foundations that you might have
to tinker with here and there.
Yeah, that's fine.
That's a plumbing.
Absolutely.
That's great.
You might want to do morecampaigns.
You might want to do this, that,and the other.
Okay, that's fine.
You want to rent differentmedia.
Okay, that's fine.
But the brand is gorgeous.

Celia Fleischaker (08:45):
But it is beautiful.
I make fun of the pink.
I love the pink.
And I think the feeling...
Go ahead.
No, finish your thought.
No, no, no.
I think one of the things withmarketing is you've seen brand
and experience kind of cometogether.
You can't do one without theother.
And it makes it so much easierto build a great brand if you
have that experience.
And they do.

(09:06):
And they've built just agorgeous brand.
I know.
I mean, that's the kind of stuffyou're right, like, don't mess
with that, like, it's beautiful.
Swag's great.
The swag's amazing.

William Tincup (09:17):
Swag is...
I don't know how y'all do it,it's crazy, like the swag that
you've, every time we've, we'vebeen to the same conference or
whatever, it's like there'salways something new,
something's cool.
It's like, these people takethis seriously.

Celia Fleischaker (09:29):
I have to go to the business center to get a
box of chips and pizza.
It I'm really excited about it,so I'm taking it.

William Tincup (09:38):
Oh, that's too funny.
Oh, that's too funny.
Do you have any ideas about 24?
Is there anything kind ofrumbling around your head of
things that you want to do?

Celia Fleischaker (09:46):
Um, from a conference perspective?
Yeah.
I think, you know, obviouslywe'll do big debriefs.
We'll figure it out.
Um, I think there will be somechanges.
We're, we're seeing, um, howpeople like to network and
interact even more.
Um, we've talked to analysts andinfluencers about what they
like.

(10:06):
Um, I think what we want to dois turn the dial, make it a
better experience, but at thesame time not Break the special
things we have and so that'slike that thread the needle on
that, um, but we know we want toget people together and then
continue, um, you and I havetalked about the roadshows, um,

(10:27):
and what a nice touch those areand, and so I think it's just
keeping that personal connectionwith customers throughout the
year and roadshows, we've gotour big bang with connect and,
um, not, not losing cause Ithink there is a Personal aspect
to what we do.

William Tincup (10:44):
It's a it's interesting because it's a Well
run, well executed familybusiness.

Celia Fleischaker (10:51):
That goes to Mark's, you know, big enough to
matter, small enough to care.
Isn't that crazy?
I hope I got that right.
Um, yeah.
I mean, crazy in

William Tincup (11:00):
a great way because it's, again,

Celia Fleischaker (11:01):
this is a company...
People live it.
Like, they, they talk, you hearthem talking about it.
Um, I can't, like, just in theshort couple weeks, the number
of meetings I've been in wherethat has been stated and
discussed.
I love that.
Yeah.
It's not like the values onyour...
I know.

William Tincup (11:19):
Remember the business cards where you'd have
your stated values on the backof the business cards?
Your mission statement.
If you have to write your valueson the back of the business
card, it's already a fail.
It means you're not living thosevalues.
Well, I know I could talk to youforever.
However, I know you got to besomewhere.
So thank you so much for comingon the podcast.
Thank

Celia Fleischaker (11:37):
you for having me.
I hope, I hope we can do itagain.
Absolutely.

William Tincup (11:40):
And thanks for listening to Recruiting Daily's
podcast.
Until next time.
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