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February 21, 2025 72 mins

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From Highlight Reel Living to Make a REAL Impact - How to Embrace Authenticity in Business and Life

In this episode of Empowering Coffee Convos, host Jessi Cabanin, Founder & Creative Director of This Way to Fabulous, sits down with the inspiring Dee Heffernan—a TEDx speaker, entrepreneur, and business mentor.

Dee shares her journey from starting with just a phone and a bootlegged copy of Photoshop (don’t come for her!) to working with startups and major corporations. This episode dives into leading with authenticity, gaining clarity in business, and navigating the ups and downs of entrepreneurship.

If you’re an entrepreneur seeking motivation, clarity, and a no-BS approach to success, this convo is for you! Grab your coffee and tune in for a powerful discussion on branding, leadership, and making an impact. 


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Stay In Touch with Dee:  

✨Personal Website - https://deeheffernan.com/

✨Consulting Website - https://matriarc.co/ 

✨LinkedIn - https://www.linkedin.com/in/deeheffernan/

✨Watch her TEDx Talk - How to Stop Highlight Reel Living 

📸🎥 See photos + videos of the TEDxArlingtonHeights 2024 Event


🖥️ EmpowHERing Coffee Convos is a video podcast installment of the Redefining Fabulous Podcast (by This Way to Fabulous Inc) where host Jessi Cabanin sits down with fellow female entrepreneurs to dig deep into navigating the rollercoaster of being a business owner. Stories are shared, tips are delivered and sometimes a tear or two are shed. 

Watch this episode on YouTube - https://youtube.com/live/CFEiLWz_5mE?feature=share


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