In this mind-blowing episode, I'm sitting down with the brilliant Jenn Zellers of the Visibility Ecosystem to talk about building a sustainable, sleeze-free visibility strategy that doesn’t rely on social media burnout or being everywhere all the time. Jenn shares her expert insight on how to use speaking gigs, podcast guesting, and collaborations to create long-term marketing momentum—without feeling like you're constantly pitching.
We dig deep into what a podcast tour really looks like, how to know if you're actually ready for one (spoiler alert - we uncovered, I am in fact, not ready...), and how to stop wasting time pitching to the wrong people. If you've ever tiptoed into the idea of public speaking or wanted to establish yourself as a thought leader without the stress, this convo is your permission slip to explore what's possible—and get strategic about it.
Key Takeaways
- Sustainable visibility starts with strategy, not hustle—use speaking and podcast guesting as long-game assets.
- Only pitch to the right podcasts with aligned audiences—generic outreach won’t get results.
- Customize your messaging for every podcast, even when the core topic stays the same.
- Serve before you sell—focus on delivering value, not just promoting your offer.
- Know your season—podcast tours are best for those with an established offer and audience clarity.
Stay In Touch with Today's Guest - Jenn Zellers
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𝙐𝙣𝙩𝙞𝙡 𝙣𝙚𝙭𝙩 𝙩𝙞𝙢𝙚 𝙗𝙖𝙗𝙚, 𝙠𝙚𝙚𝙥 𝙥𝙪𝙨𝙝𝙞𝙣𝙜, 𝙠𝙚𝙚𝙥 𝙙𝙧𝙚𝙖𝙢𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙡𝙚𝙩'𝙨 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙛𝙖𝙗𝙪𝙡𝙤𝙪𝙨.
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