March 24, 2023 β’ 12 mins
Today is a quickie episode but something I've been asked about A LOT lately!
I know its hard to NOT jump on a trend when you see everyone else doing it, but before you do, make sure you know WHY you're jumping on it.
Podcasting is no different. Its popular, trendy and a bandwagon everyone is hopping on these days. But before you start yours, I encourage you to answer these two questions.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jessi Cabanin (00:04):
Hey girl, hey, are you ready for some real
talk? If you are a femaleentrepreneur who has ever felt
like a total failure, or maybeeven a frequent flyer of
imposter syndrome, this podcastis for you. I'm your host,
Jesse, a millennial businessowner, boy mom and creative
genius helping women bring theirbusiness dreams to life. After
10 years of building numerouscreative brands from the ground
(00:25):
up, I'm ready to get real aboutwhat actually goes on behind the
scenes of building your very ownempire feel you're opening up
brand new mindset for me. And Ireally want that for you too,
because honestly, I am just soover society's definition of
what it means to live asuccessful life. So together, we
are going to create and navigatea version of success that works
(00:46):
for you. Together, we canredefine fabulous. Okay, welcome
back to another episode ofredefining fabulous. I have a
quickie episode for you today.
And it was something that's beenon my mind lately, because a lot
of people have been asking aboutthe podcast, a lot of people
have been asking, was it hard?
What kind of equipment do youneed? How much is it to
(01:07):
maintain? Like, so, so manyquestions about podcasts. And,
you know, a lot of people arejumping on the podcast bandwagon
right now. And there are plentyof reasons for that. Obviously,
I jumped on that bandwagon, too.
But I had reasons for that. AndI want to dive into those
reasons a little bit. Because Iwant you to understand that I
did not start a podcast just tostart a podcast. And you know, I
(01:33):
feel like society and all ofthese social media platforms,
you know, they kind of make usfeel like if you are not on this
platform, you can't sit at thecool kids table. Like if you're
not on tick tock, who even areyou? You are trash. Okay? And
that's such bullshit. Becausewhoever decided that we had to
be everywhere all the time,whoever said that we needed to
(01:57):
put our entire lives on socialmedia on every social media
platform. Okay. So, you know,the one, the one reason, the
main reason that I started thispodcast, there's a couple of
reasons. But the main reason Istarted this podcast was to
develop a place of resource,okay, so as I scale my business,
(02:21):
both vertically andhorizontally, obviously, it
becomes harder to be in 100places at once, it becomes
harder to be able to servicemore and more clients, because
I'm only one person, I can onlybe in one place at one time.
And, you know, I was getting alot of questions from a lot of
clients. And there were a lot ofthe same questions. And so what
(02:45):
I wanted to do was I wanted todevelop an area where I could
say, that is a great question. Ihave an entire podcast episode
all about this topic. Here's alink, check it out. And then if
you have any questions, let meknow. And let's like get on a on
a power call. Okay. Because mostof the time, those questions are
(03:08):
answered when they listened tothat podcast. Now. I also
repurpose the podcast into aYouTube channel. Because a lot
of times people like to watch,especially when it's
conversation. So my soloepisodes right now are not
actually on YouTube. But all ofthe interviews I do with people,
(03:28):
I repurpose them to YouTube,because one thing to understand
about marketing is thateverybody retains information
differently. Okay. And it's moreimportant, like, this is kind of
like a jumped the gun. But it'smore important that your content
is absorbable in different waysthan it is for your content to
(03:49):
be on every social mediaplatform. Okay? Because let's
think about it, a lot of us areon multiple platforms. So if I'm
seeing things on Instagram, andthen I see it on Facebook, I'm
gonna scroll right through it onFacebook. So like why I'm
hurting your metric by by justscrolling past day, you should
have certain clients or certainfollowers on each platform
specifically for a reason. Thatis the way that platform is the
(04:13):
way that they retaininformation. So I choose to
repurpose to put my stuff onYouTube. Now I also repurpose it
on my blog. And my blog isanother resource that's, you
know, in construction, it'scurrently being built to be a
resource, instead of reinventingthe wheel. I'm taking one piece
(04:33):
of content, I'm taking this110 15 minute episode, and I'm
using it three to six times.
Okay, so the main reason justkind of backtrack here. The main
reason I started this podcastwas to build a resource for
myself internally to be able tosend clients customers potential
(04:56):
customers to answer questionswithout actually having to
answer questions in person, Ialso find that my clientele at
least, is more likely to listento a podcast episode than they
are to go to my blog and read along ass thing of words like,
guys, it's 2024 Nobody wants tofucking read a lot of words,
(05:19):
they just don't. Okay. Now,obviously, I'm probably the my
the minority, that's probably aunpopular opinion. But we live
in a world where we wanteverything right now, yesterday,
even five minutes ago, even, wewant it right now. And the
quickest way to retaininformation is to see it is a
(05:39):
visual, okay? Now, even if thatvisual is a very vague
description, we retaininformation visually better than
we do via words that we just do.
Okay? And so it's reallyimportant for me to be able to
have a 10 or 15 minute episodefor somebody to go listen to, to
answer those questions. So whenI made the decision to start
interviewing people, the basisbehind that was really to allow
(06:01):
other women a platform to telltheir story, and a conversation,
to not feel alone, because a lotof us are going through the same
things. Okay. And we talk a lotabout success, we talk a lot
about what success means to uswhat has been successful to us,
but we also talk more about thestruggles we talk more about the
(06:22):
journey that got us there. Okay,and so in, in trying, right, so
I started the podcast as aresource, but then decided, I'm
gonna like to try this interviewthing and like, see what
happens. Now, I have almosttotally transformed the
interview process into thisreally, really meaningful
conversation. And I have been somuch more aware of the world of
(06:49):
my surroundings, I have my eyeshave been opened to seeing
things from such a differentlight from multiple different
lights. Because the reality is,none of us are the same. We all
view things differently. We allwork differently. We all wear
different clothes, we all, weall just see the world
differently. And it has been anincredibly humbling experience
(07:11):
to bring these other women inhave these genuine
conversations, and to really beable to dive in to what got us
here. So if starting a podcastis something that's on your
mind, something you you know,you're feeling like you want to
do it, I want you to askyourself two questions, right?
First question is, am I doingthis? Because I want to? Or
(07:35):
because everyone else is doingit? Am I jumping on a bandwagon
here? Or am I doing it? BecauseI want to start a resource
because I want to do this. Okay.
And then question number two is,are you in a position to create
more content than you alreadyhave? Okay. Now, the reason I'm
(07:59):
asking you the second questionis because obviously, it takes
time to record. Obviously, ittakes time to produce,
obviously, all of those thingsplay into this. And yes, there
are plenty of ways to repurposethis content on social media,
like yeah, this is a greatoutlet to develop social media
content, because it can berepurposed. But you have to
(08:19):
remember that you still have togo and create it. Okay, you
still have to spend the timehave the discipline to record
produce, publish. Okay, so ifyou're starting a podcast, or
you're thinking about starting apodcast, I want you to ask
yourself these questions.
Because if you're starting inthinking, this is what everybody
else is doing, I need to get onthis platform. I'm just gonna
(08:41):
wing it. I didn't, I'm gonnafigure it out as I go. If that
is the mentality you have, Istrongly urge you to take a step
back and think about it a littlebit deeper before you dive in.
Don't get me wrong, I am allabout trying things and jumping
in to new things. But I want youto make sure that jumping into a
new thing is something that youwant, and not something that you
(09:04):
feel pressured by your peers orsociety or social media. I don't
want you to put yourself in astressful position because you
feel like it's something youneed to do. Okay, it is not
something you need to do. Beingeverywhere, is not what you need
being everywhere is exhausting.
(09:29):
Okay, so before you jump intosomething like podcasting, make
sure that you have the space forit in your business, make sure
you have this space for it inyour life and make sure that
you're doing it with a purpose.
Because jumping in with nopurpose is not a good use of
your time. Now, if you haveanswered those questions, and
(09:50):
you have a solid answer of Yes,I
am doing this because this wouldbe great for my business. I have
a plan of how I'm going topurpose Isn't my business, I
actually don't care thateverybody else is doing a
podcast. If you are answeringthese questions with full, full
authority, feel free to reachout. I am happy to answer any
questions that you might haveabout starting your podcast. I
(10:13):
1,000% do not regret starting mypodcast. But if I'm being truly,
truly transparent, and I'm surethat you've noticed this, I took
a big break over the winter. Iwas gone absent from this
podcast for a good couplemonths. And the reason is
because I started to freely feelthe overwhelm. I started to
(10:36):
really feel like I missed oneweek. And now I felt like well,
it's over. It's it's over.
Because I have to do this everyweek, society says I have to do
this every week to besuccessful. And then that turned
into two weeks, and it turnedinto a month and it turned into
two months. And you know what,coming back was hard because I
had those feelings just like youdo have? What is everybody going
to think? Are they even gonnaremember me? It's been months
(10:58):
since they've heard from me, arethey even going to remember me?
And then I had to backtrack andsay, You know what? That doesn't
matter. Because if I'm puttinguseful content into my podcast
as a resource for when peopleask me these questions, who
gives a flying fuck if thegeneral public was like, wow,
(11:18):
she Yeah, she's not reallyserious about podcasting because
she was gone for a while, like,Who gives a shit? I am showing
up today on this podcast foryou, but more importantly for
myself and the purpose that wasdriven behind this. Okay, so
happy to answer any questions.
(11:41):
Feel free to DM me, email me,whatever is your jam, and I will
chat with you soon. All right,boom. I hope you really enjoyed
today's conversation. I'm supercurious to know what your
biggest takeaway was from today.
So go ahead and share thisepisode on social media. Make
sure you tag me at this way tofabulous and let me know what
you connected with. What did youlearn from the episode and what
(12:04):
action item are you going totake today? Until next time,
guys, keep pushing, keepdreaming. And let's keep on
redefining fabulous chatroomguys
Hey girl, hey, are you ready for some real
talk? If you are a femaleentrepreneur who has ever felt
like a total failure, or maybeeven a frequent flyer of
imposter syndrome, this podcastis for you. I'm your host,
Jesse, a millennial businessowner, boy mom and creative
genius helping women bring theirbusiness dreams to life. After
10 years of building numerouscreative brands from the ground
(00:25):
up, I'm ready to get real aboutwhat actually goes on behind the
scenes of building your very ownempire feel you're opening up
brand new mindset for me. And Ireally want that for you too,
because honestly, I am just soover society's definition of
what it means to live asuccessful life. So together, we
are going to create and navigatea version of success that works
(00:46):
for you. Together, we canredefine fabulous. Okay, welcome
back to another episode ofredefining fabulous. I have a
quickie episode for you today.
And it was something that's beenon my mind lately, because a lot
of people have been asking aboutthe podcast, a lot of people
have been asking, was it hard?
What kind of equipment do youneed? How much is it to
(01:07):
maintain? Like, so, so manyquestions about podcasts. And,
you know, a lot of people arejumping on the podcast bandwagon
right now. And there are plentyof reasons for that. Obviously,
I jumped on that bandwagon, too.
But I had reasons for that. AndI want to dive into those
reasons a little bit. Because Iwant you to understand that I
did not start a podcast just tostart a podcast. And you know, I
(01:33):
feel like society and all ofthese social media platforms,
you know, they kind of make usfeel like if you are not on this
platform, you can't sit at thecool kids table. Like if you're
not on tick tock, who even areyou? You are trash. Okay? And
that's such bullshit. Becausewhoever decided that we had to
be everywhere all the time,whoever said that we needed to
(01:57):
put our entire lives on socialmedia on every social media
platform. Okay. So, you know,the one, the one reason, the
main reason that I started thispodcast, there's a couple of
reasons. But the main reason Istarted this podcast was to
develop a place of resource,okay, so as I scale my business,
(02:21):
both vertically andhorizontally, obviously, it
becomes harder to be in 100places at once, it becomes
harder to be able to servicemore and more clients, because
I'm only one person, I can onlybe in one place at one time.
And, you know, I was getting alot of questions from a lot of
clients. And there were a lot ofthe same questions. And so what
(02:45):
I wanted to do was I wanted todevelop an area where I could
say, that is a great question. Ihave an entire podcast episode
all about this topic. Here's alink, check it out. And then if
you have any questions, let meknow. And let's like get on a on
a power call. Okay. Because mostof the time, those questions are
(03:08):
answered when they listened tothat podcast. Now. I also
repurpose the podcast into aYouTube channel. Because a lot
of times people like to watch,especially when it's
conversation. So my soloepisodes right now are not
actually on YouTube. But all ofthe interviews I do with people,
(03:28):
I repurpose them to YouTube,because one thing to understand
about marketing is thateverybody retains information
differently. Okay. And it's moreimportant, like, this is kind of
like a jumped the gun. But it'smore important that your content
is absorbable in different waysthan it is for your content to
(03:49):
be on every social mediaplatform. Okay? Because let's
think about it, a lot of us areon multiple platforms. So if I'm
seeing things on Instagram, andthen I see it on Facebook, I'm
gonna scroll right through it onFacebook. So like why I'm
hurting your metric by by justscrolling past day, you should
have certain clients or certainfollowers on each platform
specifically for a reason. Thatis the way that platform is the
(04:13):
way that they retaininformation. So I choose to
repurpose to put my stuff onYouTube. Now I also repurpose it
on my blog. And my blog isanother resource that's, you
know, in construction, it'scurrently being built to be a
resource, instead of reinventingthe wheel. I'm taking one piece
(04:33):
of content, I'm taking this110 15 minute episode, and I'm
using it three to six times.
Okay, so the main reason justkind of backtrack here. The main
reason I started this podcastwas to build a resource for
myself internally to be able tosend clients customers potential
(04:56):
customers to answer questionswithout actually having to
answer questions in person, Ialso find that my clientele at
least, is more likely to listento a podcast episode than they
are to go to my blog and read along ass thing of words like,
guys, it's 2024 Nobody wants tofucking read a lot of words,
(05:19):
they just don't. Okay. Now,obviously, I'm probably the my
the minority, that's probably aunpopular opinion. But we live
in a world where we wanteverything right now, yesterday,
even five minutes ago, even, wewant it right now. And the
quickest way to retaininformation is to see it is a
(05:39):
visual, okay? Now, even if thatvisual is a very vague
description, we retaininformation visually better than
we do via words that we just do.
Okay? And so it's reallyimportant for me to be able to
have a 10 or 15 minute episodefor somebody to go listen to, to
answer those questions. So whenI made the decision to start
interviewing people, the basisbehind that was really to allow
(06:01):
other women a platform to telltheir story, and a conversation,
to not feel alone, because a lotof us are going through the same
things. Okay. And we talk a lotabout success, we talk a lot
about what success means to uswhat has been successful to us,
but we also talk more about thestruggles we talk more about the
(06:22):
journey that got us there. Okay,and so in, in trying, right, so
I started the podcast as aresource, but then decided, I'm
gonna like to try this interviewthing and like, see what
happens. Now, I have almosttotally transformed the
interview process into thisreally, really meaningful
conversation. And I have been somuch more aware of the world of
(06:49):
my surroundings, I have my eyeshave been opened to seeing
things from such a differentlight from multiple different
lights. Because the reality is,none of us are the same. We all
view things differently. We allwork differently. We all wear
different clothes, we all, weall just see the world
differently. And it has been anincredibly humbling experience
(07:11):
to bring these other women inhave these genuine
conversations, and to really beable to dive in to what got us
here. So if starting a podcastis something that's on your
mind, something you you know,you're feeling like you want to
do it, I want you to askyourself two questions, right?
First question is, am I doingthis? Because I want to? Or
(07:35):
because everyone else is doingit? Am I jumping on a bandwagon
here? Or am I doing it? BecauseI want to start a resource
because I want to do this. Okay.
And then question number two is,are you in a position to create
more content than you alreadyhave? Okay. Now, the reason I'm
(07:59):
asking you the second questionis because obviously, it takes
time to record. Obviously, ittakes time to produce,
obviously, all of those thingsplay into this. And yes, there
are plenty of ways to repurposethis content on social media,
like yeah, this is a greatoutlet to develop social media
content, because it can berepurposed. But you have to
(08:19):
remember that you still have togo and create it. Okay, you
still have to spend the timehave the discipline to record
produce, publish. Okay, so ifyou're starting a podcast, or
you're thinking about starting apodcast, I want you to ask
yourself these questions.
Because if you're starting inthinking, this is what everybody
else is doing, I need to get onthis platform. I'm just gonna
(08:41):
wing it. I didn't, I'm gonnafigure it out as I go. If that
is the mentality you have, Istrongly urge you to take a step
back and think about it a littlebit deeper before you dive in.
Don't get me wrong, I am allabout trying things and jumping
in to new things. But I want youto make sure that jumping into a
new thing is something that youwant, and not something that you
(09:04):
feel pressured by your peers orsociety or social media. I don't
want you to put yourself in astressful position because you
feel like it's something youneed to do. Okay, it is not
something you need to do. Beingeverywhere, is not what you need
being everywhere is exhausting.
(09:29):
Okay, so before you jump intosomething like podcasting, make
sure that you have the space forit in your business, make sure
you have this space for it inyour life and make sure that
you're doing it with a purpose.
Because jumping in with nopurpose is not a good use of
your time. Now, if you haveanswered those questions, and
(09:50):
you have a solid answer of Yes,I
am doing this because this wouldbe great for my business. I have
a plan of how I'm going topurpose Isn't my business, I
actually don't care thateverybody else is doing a
podcast. If you are answeringthese questions with full, full
authority, feel free to reachout. I am happy to answer any
questions that you might haveabout starting your podcast. I
(10:13):
1,000% do not regret starting mypodcast. But if I'm being truly,
truly transparent, and I'm surethat you've noticed this, I took
a big break over the winter. Iwas gone absent from this
podcast for a good couplemonths. And the reason is
because I started to freely feelthe overwhelm. I started to
(10:36):
really feel like I missed oneweek. And now I felt like well,
it's over. It's it's over.
Because I have to do this everyweek, society says I have to do
this every week to besuccessful. And then that turned
into two weeks, and it turnedinto a month and it turned into
two months. And you know what,coming back was hard because I
had those feelings just like youdo have? What is everybody going
to think? Are they even gonnaremember me? It's been months
(10:58):
since they've heard from me, arethey even going to remember me?
And then I had to backtrack andsay, You know what? That doesn't
matter. Because if I'm puttinguseful content into my podcast
as a resource for when peopleask me these questions, who
gives a flying fuck if thegeneral public was like, wow,
(11:18):
she Yeah, she's not reallyserious about podcasting because
she was gone for a while, like,Who gives a shit? I am showing
up today on this podcast foryou, but more importantly for
myself and the purpose that wasdriven behind this. Okay, so
happy to answer any questions.
(11:41):
Feel free to DM me, email me,whatever is your jam, and I will
chat with you soon. All right,boom. I hope you really enjoyed
today's conversation. I'm supercurious to know what your
biggest takeaway was from today.
So go ahead and share thisepisode on social media. Make
sure you tag me at this way tofabulous and let me know what
you connected with. What did youlearn from the episode and what
(12:04):
action item are you going totake today? Until next time,
guys, keep pushing, keepdreaming. And let's keep on
redefining fabulous chatroomguys
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