Reel Talk: The Customer Insights Show

Reel Talk: The Customer Insights Show

This is Reel Talk: The Customer Insights Show with Jenn Vogel. Jenn and her guests share valuable information to help you understand your customers better, discuss customer insights and how to use data to make better customer-centric decisions. We publish weekly podcast episodes here and also livestream at youtube.com/c/Voxpopme The show is presented to you by Voxpopme, the leader in video surveys. Learn more about video feedback here: https://bit.ly/36aqmZg Thanks for listening.

Episodes

August 4, 2022 37 min

We talk about human insights a lot to help us humanize business. But what does it mean to humanize business, and how do we do that?

To discuss the topic, Jenn Vogel is joined by Lonnie Mayne, author of “Red Shoes Living” and executive chairman of Voxpopme.

Join us and grab a copy of Lonnie's book here: https://lonniemayne.com/

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

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On this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel is joined by John Geraci, president at Crux Research and author of “POLL-ARIZED: Why Americans Don’t Trust the Polls and How to Fix Them Before It’s Too Late.”

Join us for this discussion and grab a copy of John's book here: https://lnkd.in/gygyJmGw

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

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You’ve heard some of our guests before that they just kind of fall into market research roles and others mentioned their educational paths. In this live recording of "Reel Talk: The Customer Insights Show," we focus on the educational road to research and find out how college students get ready to work in insights.

To discuss the topic, Jennifer Vogel is joined by Jacob Hiler, director of the Center for Consumer Research &...

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On this episode of "Reel Talk: The Customer Insights Show," we are talking about Jobs to be Done - a topic that has come up here and there on many episodes. So in this episode, let’s discuss that subject a bit more in-depth.

Host Jennifer Vogel is joined by Stephen Wunker - author of “Jobs to Be Done: A Roadmap for Customer-Centered Innovation" to get our questions about Jobs to be Done answered.

Join us and check out...

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In this episode of "Reel Talk: The Customer Insights Show," we are talking about positioning. 

  • Why is it so hard
  • How can we get it right 
  • How do we know we are done with it? 
  • To discuss that topic, Jennifer Vogel is joined by April Dunford, founder of Ambient Strategy and author of “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”  

    Join us and check out April's book here: https://...

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    Jennifer Vogel talks with the co-author of the new book “Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers” Rebecca Brooks.

    Rebecca is the Founder and CEO of market research consultancy Alter Agents. She says that “shopper promiscuity is on the rise, but market researchers are struggling to find insights. They are trapped in a framework defined by Brand Narcissism.”

    Join us for this live conversation...

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    In this live recording of “Reel Talk: The Customer Insights Show,” we talk about why not to start with YOUR why. Certainly, many people are quoting Simon Sinek when it comes to knowing your company’s why for being in business.

    But there might be another way to think about the why. Author and marketing expert Mark Schaefer says “Please. Let’s not start with your ‘why.’” He’s here to tell us about that.

    Read his article on the topi...

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    Host Jenn Vogel talks to a content thought leader who tweeted “How to fail at marketing: Decide to know what your audience wants without talking to them.” I couldn’t agree more. Ashley Cummings is a content expert that writes content for eCommerce and marketing and advertising and is joining me on today’s episode.

    They discuss:

  • What prompted Ashley to send the tweet?
  • Are companies really not talking to customers?
  • How can companies ha...
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    In this episode of "Reel Talk: The Customer Insights Show," we discuss the role of insights to understand the different stages of the customer journey. That could include a strategy to democratize research across an organization and to share the results differently to drive better results.  

    To discuss that topic, Jennifer Vogel is joined by Jorge Calvachi, a global thought leader, director of insights at La-Z-Boy, and memb...

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    You have heard us talk about actionable insights from time to time on Reel Talk. But what are actionable insights exactly, how do we get them and how do we ensure actions are actually taken from them? 

    To discuss the topic, Jennifer Vogel is joined by Barry Jennings, Director, Cloud and Commercial Business Planning Insights at Microsoft, where he leads a team focused on delivering actionable insights that support Microsoft's co...

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    Faith Popcorn, futurist to the Fortune 500, best-selling author, and renowned global speaker, joins host Jennifer Vogel to discuss the Metaverse, including:

    How to think about it
    Why brands should care
    How to get started in the Metaverse
    And more...

    Read our article on what consumers are saying about the Metaverse: https://site.voxpopme.com/consumer-study-do-consumers-care-about-brands-being-in-the-metaverse/

    Learn more about Fai...

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    On this live recording of "Reel Talk: The Customer Insights Show," we discuss the role agile qualitative research plays in ad testing.

    To discuss the topic, Jennifer Mancusi Vogel is joined by Thomas Ware, senior researcher at Liberty Mutual Insurance. Thomas recently won a Viddy for his ad-testing efforts. Congratulations and welcome to the show, Thomas.

    Join us for the discussion.

    Catch previous episodes: https://site.v...

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    A few weeks ago, we talked with Zoe Dowling of Microsoft about building genuine relationships. Today, let's expand on that conversation, even more, to see how we can really make a difference by working with the right partners.

    Host Jenn Vogel is joined by Brianna Boyer, director of enablement at aytm, to dive into the subject.

    Connect with Brianna here: https://www.linkedin.com/in/briannalboyer/

    More on the topic: http://site.v...

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    May 11, 2022 33 min

    Let’s talk about how we make sure to always stay curious - something that is especially important when it comes to understanding our customers. 

    Host Jenn Vogel is joined by Meghan Lacy, director of enterprise expansion at Suzy, to dive into the topic.

    They discuss: 

  • What does it mean to stay curious? 
  • Steps to stay curious 
  • How important is curiosity to understand customers? 
  • How do we know what to be curious about?
  • Do we know if curi...
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    Author and customer service expert Marsha Collier joins Jennifer Vogel on this episode of "Reel Talk: The Customer Insights Show."  

    They discuss: 

  • What is good customer service anyway? 
  • How to create a good customer service experience? 
  • How do brands know their customer service is actually good? 
  • And more...  
  • Join us and learn more about Marsha here: https://lnkd.in/gD2fcb6u

    Catch previous episodes: https://site.voxpopme.com...

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    In this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Crystal Carter, head of SEO communications at Wix, talk about how companies can use consumer insights to create a better digital experience.

    Connect with Crystal here: https://www.linkedin.com/in/crystal-carter-digital/

    Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

    "Reel Talk" is presented to you by...

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    In this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Rachel Heseltine discuss how to manage your company’s reputation and how to know what a brand’s reputation even is.

    Rachel is vice president of consumer growth at Trader Interactive. 

    We discuss:

  • What does brand reputation management entail?
  • What impacts a brand's reputation?
  • How can brands work on their reputation?
  • How to stay updated on a bran...
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    In this episode of "Reel Talk: The Customer Insights Show," we discuss how to bring consumer voices into the company to make your research more memorable. To dive into the subject, Jennifer Vogel is joined by Elena Lyrintzis, Marketing and Culture Insights Lead, Devices and Services at Google.

    Join us.

    Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

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    In this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Hannah Shamji, a customer research consultant, talk about communicating results.   

    Why that can be hard, but why it's necessary to communicate. As Hannah has said: "Crazy how useless all that customer research is if it's not in the hands of the people making decisions."  Let's find out how we can get it into their hands. Join...

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    Nic Umana, global agile innovation leader at Mars, joins Jennifer Vogel on this episode to discuss agile innovation and how you can use this strategy to understand your customers better.

    We discuss:
    How to put structure around chaos
    What is agile innovation?
    The role of talking to customers in the process
    And more...

    Join us.

    Connect with Nic: https://www.linkedin.com/in/nic-umana-88706735/

    Catch previous episodes: https://site.v...

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