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July 25, 2025 5 mins

Build for One: The Secret to Breaking Through Overwhelm 

Ever found yourself stuck, staring at a blank screen, even with every tool and strategy at your fingertips? This episode is for the creator who’s paralyzed by perfection and buried in overthinking. Keith shares a raw moment of creative block—and how focusing on helping just one person shattered that wall and opened the floodgates of productivity and clarity.
This isn’t theory. It’s a proven shift you can apply today to get unstuck, start building, and create scalable, human-first marketing. No more guessing. No more chasing viral. Just real solutions for real people. Show Notes:

  • The exact moment Keith realized he was stuck—and what instantly unlocked his momentum
  • Why building for one real person beats building for your “ideal avatar”
  • How a mental shift turned a blank page into a scalable client funnel
  • The cure for content paralysis, marketing overwhelm, and decision fatigue
  • A dead-simple exercise you can do right now to get out of your own head and into motion
  • Why this one-person approach creates better content, stronger offers, and real impact

  Choose one real person in your world who needs help. Build one thing just for them. Then share it with everyone else.

 DM Keith with the initials of the person you’re building for. No pitch. Just proof that real, deep marketing is alive and well.

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