The Tech Edge in Real Estate: AI, CRMs, and the Human Advantage with Mark Madsen

In this episode, Keith sits down with underground tech genius and marketing mastermind Mark Madsen to explore how technology has completely reshaped the real estate and mortgage world — and where it's heading next.
They dig into their early days as tech-savvy marketers, building websites in the Dreamweaver era, and hacking together lead gen systems before "funnels" were even a thing. They unpack how AI is eliminating repetitive tasks (not jobs), how CRMs are evolving to become smarter and more human, and why we're entering a new era of content, communication, and connection.
If you're a loan officer, realtor, marketer, or team leader who feels like technology is moving faster than you can keep up with — this one is for you. What You'll Learn in This Episode:

• Why most corporate marketing teams are falling behind on tech
• How AI is replacing tasks — not humans — and what that means for your role
• The overlooked power of CRMs when paired with smart automation
• Why intentional content beats more content every time
• The rise of newsletters, long-form content, and dopamine detoxing
• How to communicate better using AI (yes, really)